Fairphone

What Fairphone does

Fairphone B.V. is a Dutch sustainable electronics manufacturer founded in 2010 and headquartered in Amsterdam. The company designs and sells modular, repairable smartphones built around user-replaceable batteries, screens, and camera modules, with the flagship Fairphone (Gen. 6) running either standard Android or the privacy-focused /e/OS de-Googled fork in partnership with Murena. The product portfolio extends to audio devices (Fairbuds XL over-ear headphones and Fairbuds earbuds), accessories, and a spare parts / LongevityPack ecosystem designed to extend device lifespans, with software support commitments of up to 7 years (Fairphone 6 through June 2033).

Fairphone generates revenue almost exclusively through hardware sales, priced at $899 for the Fairphone 6 in the US (via Murena) and $229 for the Fairbuds XL globally. The go-to-market motion is primarily product-led and direct-to-consumer via shop.fairphone.com, supplemented by Amazon US marketplace entry (November 2025), a Murena channel partnership for /e/OS smartphones, and a secondary B2B motion via fairphone.com/business targeting ESG-driven corporate procurement. Distribution spans approximately 38 European countries plus the US, with Indian market entry flagged as a future target.

In 2025, Fairphone delivered €73.3M in revenue (35% YoY growth), shipped 145,000+ units (42% YoY growth), reached cash-positive status, and halved net losses year-over-year. The company has raised over $93M cumulatively from impact investors including Invest-NL, ABN AMRO Sustainable Impact Fund, and Quadia, and is structurally positioned ahead of EU Battery Regulation 2023/1542 (effective February 2027) due to its user-replaceable battery and modular component architecture.

Name

Fairphone

Legal name

Fairphone B.V.

Website

https://fairphone.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Telephone Apparatus Manufacturing (33421)

SIC

Electronic Components & Accessories (3670), Household Audio & Video Equipment (3651)

akta.pro primary industry

Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure) (CRACALAJ)

akta.pro secondary industries

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Modular smartphones
• Ethical electronics manufacturing
• Repairable consumer electronics
• Sustainable mobile devices
• Modular audio products

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fairphone Smartphone Sales: Primary revenue stream from direct sales of modular smartphones (Fairphone 3, 4, 6) to consumers and B2B customers via the official web store and Amazon.
2. Fairbuds XL Headphones Sales: Sales of modular, repairable over-ear headphones (Fairbuds XL Gen 1 and Gen 2) available globally including US market via Amazon.
3. Spare Parts: Spare parts and accessories (cables, chargers, cases, screen protectors) sold through the Fairphone accessory shop.
4. B2B / Business Sales: Corporate sales channel via fairphone.com/business targeting organizations with ESG and sustainability mandates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fairphone designs, manufactures, and sells modular, repairable smartphones (Fairphone Gen. 6 in Android and /e/OS variants), modular over-ear headphones (Fairbuds XL), and earbuds (Fairbuds), complemented by accessories and a spare parts program. Revenue is generated primarily through direct hardware sales to consumers and businesses via the official web store, Amazon, Murena (US partner), and physical retail. The company's defining offering is its modular architecture that lets users replace batteries, screens, and camera modules to extend device lifespan.

Product overview

Fairphone is a Dutch smartphone manufacturer founded in 2010, offering a portfolio of modular, repairable smartphones and audio products designed for longevity and sustainability. The core product line includes the Fairphone (Gen. 6) smartphone, available with standard Android or privacy-focused /e/OS operating system, complemented by family-friendly smartphone options. Audio offerings include the Fairbuds XL modular over-ear headphones and Fairbuds modular earbuds. The ecosystem is supported by a comprehensive accessory lineup including cables, chargers, protective cases, screen protectors, and spare parts. All products emphasize ethical sourcing, repairability, and reduced electronic waste through modular design principles.

Differentiator

Problem solved

Functional benefit

Brands

• Fairphone Gen 6: Sixth generation modular and repairable smartphone running Android, designed for longevity with up to seven Android version updates and security patches through June 2033.
• Fairbuds XL
• Fairbuds
• Keep Club

Products and services

• The Fairphone (Gen. 6)

Quantifiable outcome

• 42% increase in shipments delivering over 145,000 units in 2025
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• FeyenoordminorGTM or Marketing Partner · 21 May 2026Affiliate marketing partnership between Fairphone and Feyenoord football club, leveraging co-marketing to reach sustainability-minded consumers in the Netherlands.
• MurenacoreTechnology or Integration · 1 May 2026Partnership with Murena to deliver /e/OS privacy-focused Android fork on Fairphone 3, extending security updates through 2028. Murena also serves as the exclusive US distribution partner for Fairphone smartphones with /e/OS preinstalled, available at $899 for Fairphone 6.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Teracube: US-based sustainable smartphone maker offering mid-range devices with a 4-year warranty and replaceable batteries. Direct competitor to Fairphone in the ethical smartphone category, with overlapping ESG value propositions and longevity-focused design.
• Shiftphone: German modular, repairable smartphone manufacturer (Shift6mq, Shiftphone 8) targeting the same ethical/sustainable niche as Fairphone. Closely comparable in product architecture, sustainability narrative, and European direct-to-consumer distribution model.

Broad incumbents

• Apple: Dominant global smartphone OEM whose iPhone line sets the consumer benchmark for hardware, software support length, and resale value. Competes with Fairphone in the premium smartphone category and is increasingly subject to the same EU repairability regulations.
• Samsung Electronics: World's largest Android smartphone OEM, which must now comply with EU Battery Regulation 2023/1542 by shipping user-replaceable batteries. Represents both the competitive threat and the validation of Fairphone's modular philosophy at scale.
• Google (Pixel): Pixel smartphone line from Google, leading the Android software-update benchmark (7 years of OS updates on Pixel 8+) that Fairphone directly competes with on longevity messaging. Competes for the same privacy- and sustainability-aware Android buyer.

Others

• iFixit: Global repair community and parts retailer whose repairability scoring and right-to-repair advocacy directly reinforce Fairphone's modular narrative. An adjacent ecosystem player rather than direct competitor; co-beneficiary of EU/US repair regulations.

Regional players

• Murena: US distribution partner for Fairphone smartphones with /e/OS pre-installed; also sells its own Murena-branded de-Googled devices. Operates as both a channel partner and a partial competitor in the privacy-OS smartphone space in North America.

Emerging players

• Framework Computer: Modular, repairable laptop manufacturer built on the same right-to-repair and user-upgradeable philosophy as Fairphone. Comparable in mission and product architecture philosophy, but operating in the laptop category with a different consumer audience.
• Purism: US privacy-focused hardware company making the Librem 5 phone with de-Googled OS. Comparable to Fairphone's /e/OS Murena offering in targeting privacy-conscious consumers with an ethical hardware alternative.
• Nothing: London-based consumer tech brand (Nothing Phone, Nothing Ear) competing in the same design-forward mid-premium smartphone and audio segments as Fairphone, though without the modular/repairable differentiation.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fairphone
• YouTubeyoutube.com/fairphone
• Facebookfacebook.com/fairphone
• LinkedInlinkedin.com/company/fairphone
• Instagraminstagram.com/fairphone

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds11 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairphone