Sharrow Marine
Sharrow Marine is a Detroit-based marine propulsion company that designs, manufactures, and sells the patented SHARROW™ propeller platform directly to recreational boaters, commercial marine operators, and government and defense customers worldwide.
- Company typePrivate
- Founded2012
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sharrow Marine does
Sharrow Marine LLC is a Detroit-based, privately held marine propulsion technology company founded in 2012 and operating as a subsidiary of Sharrow Engineering LLC. The company designs, manufactures, and sells the patented SHARROW™ propeller platform, a line of proprietary marine propellers built around a novel blade geometry that the company characterizes as the first fundamental departure from conventional propeller design in over 200 years. The product portfolio spans eleven distinct propeller models covering small outboards and tenders (6–30 HP) through high-performance outboards (200–450 HP), sterndrives, wake/ski/tow watersports, dual-drive, and large bronze inboard vessels (up to 55"), sold primarily through direct-to-consumer channels with consultation-based selling and a global ship-from-Detroit model.
The company's revenue mechanics combine one-time hardware sales with optional recurring protection revenue: the Sharrow Care Protection Plan provides extended accidental-damage coverage for up to 10 years, and a Lifetime Warranty covers manufacturing defects. Manufacturing is anchored at a 60,000 sq ft facility in Harper Woods, Michigan, scaled through a collaboration with Ford Motor Company's Advanced Industrial Technology & Platforms team that uses 3D sand-casting to cut production lead times from approximately 130 days to roughly two weeks, with reported output increases of more than 4x. Customers are concentrated in recreational boaters (SMB/individual), with secondary segments in commercial marine operators and government/defense agencies, and the company is explicitly expanding into aeronautical and defense applications including drones, advanced air mobility, industrial fans, pumps, and renewable energy systems.
Sharrow Marine firmographics
Firmographics- Name
- Sharrow Marine
- Legal name
- Sharrow Marine LLC
- Website
- https://sharrowmarine.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sharrow Marine is a Detroit-based marine propulsion company that designs, manufactures, and sells the patented SHARROW™ propeller platform directly to recreational boaters, commercial marine operators, and government and defense customers worldwide.
- Ownership category
- akta.pro rank
Sharrow Marine industry classification
Industry- Product category
- Marine Propulsion Hardware
- NAICS
- Ship and Boat Building (3366), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where Sharrow Marine is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sharrow Marine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Propeller Hardware Sales: One-time sale of SHARROW™ propellers as direct purchases through the company website or via consultation with sales team. Products include multiple series for different boat types and power ranges.
- Sharrow Care Protection Plan: Optional extended protection plan covering accidental damage during normal operations, available for purchase within 30 days of delivery and extendable for up to 10 years.
- Consultation Services: Fitment consultation services to help customers select the correct propeller for their specific boat and engine configuration, delivered via phone or online booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Propeller products (quote-based pricing) |
| Subscription | Multi-year contract | Sharrow Care Protection Plan (1 month included, up to 10 years extendable) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Sharrow Marine product offering
Product offeringCore offering
Sharrow Marine designs, manufactures, and sells proprietary SHARROW™ propellers for marine vessels ranging from small outboards (6 HP) to large inboard vessels (up to 55-inch bronze). The company sells direct to customers globally through its own e-commerce website, phone consultation, and manufacturer-direct shipping, complemented by the Sharrow Care™ protection plan and lifetime warranty.
Product overview
Sharrow Marine is a marine propulsion technology company offering the patented SHARROW™ propulsion platform, a suite of proprietary propellers that improve fuel efficiency, reduce vibration, and enhance handling for boats. The product lineup includes eleven distinct propeller models across multiple categories: the flagship MX series for high-performance outboards (MX, MX-V, MX-S, MX-A), engine-specific models (X10 for Mercury V10, XO for Yamaha/Honda), specialty models (VX-Pro for watersports, CX for dual-drive), and bronze VEEM models for larger vessels. The company also offers complementary protection and warranty programs (Sharrow Care™ Protection Plan and Lifetime Warranty) through its direct-to-consumer model. All products are manufactured in Detroit, Michigan, with production scaled through a collaboration with Ford Motor Company's advanced manufacturing team.
Differentiator
Problem solved
Functional benefit
Brands
- SHARROW MX™: Flagship outboard performance propeller for center consoles, cruisers, offshore boats, and high-performance outboards (200–450 HP).
- SHARROW X10™
- SHARROW XO™
- SHARROW MX-V™
- SHARROW MX-S™
- SHARROW VX-Pro™
- SHARROW CX™
- SHARROW MX-A™
- SHARROW AX™
- SHARROW VEEM™
Products and services
- SHARROW MX™ Flagship SHARROW propeller for center consoles, cruisers, offshore boats, and high-performance outboards in the 200–450 HP power range, delivering enhanced range, no vibration, and improved handling.
- SHARROW X10™ Propeller designed specifically for Mercury V10-powered boats.
- SHARROW XO™ Propeller designed for Yamaha 425/450 and Honda 350 outboard engines.
- SHARROW MX-V™ Propeller for L4 and V4 outboards, designed for the 70–200 HP power range.
- SHARROW MX-S™ Propeller designed specifically for sterndrive applications.
- SHARROW VX-Pro™ Propeller designed for wake, ski, and tow watersports applications.
- SHARROW CX™ Propeller system for dual-drive applications across major drive systems.
- SHARROW MX-A™ Propeller for smaller outboards, pontoons, and runabouts in the 40–200 HP power range.
- SHARROW AX™ (Aluminum Propeller) Aluminum SHARROW propeller for small outboards and tenders, designed for the 6–30 HP power range. First aluminum SHARROW product launched by the company.
- SHARROW VEEM™ 26-55 (Bronze) Bronze SHARROW technology propeller for larger vessels, sized 26–55 inches.
- SHARROW VEEM™ 20-25 (Bronze) Bronze SHARROW technology propeller for larger vessels, sized 20–25 inches.
- Sharrow Care™ Protection Plan Extended protection plan covering accidental damage to the Sharrow Propeller during normal operations such as log or rock strikes, extendable up to 10 years after the initial 1 month of included coverage.
Quantifiable outcome
- Up to 30% better fuel efficiency
- +4 more outcomes
Companies that use Sharrow Marine
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Sharrow Marine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sharrow Marine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting, core and emerging.
- Newlab DetroitsupportingPrototypes for the Sharrow Propeller were produced at Newlab Detroit as part of the Ford collaboration, utilizing their advanced manufacturing facilities and expertise.
- Ford Motor CompanycoreFord Motor Company's Advanced Industrial Technology & Platforms team collaborated with Sharrow Marine to scale boat propeller manufacturing using 3D sand-casting, reducing production time from approximately 130 days to roughly two weeks. The partnership leveraged Ford's two decades of additive manufacturing expertise and regional foundry capabilities to enable high-volume production while maintaining precision performance.
- Michigan CentralcoreMichigan Central facilitated the partnership between Sharrow and Ford, serving as the innovation ecosystem that enabled the collaboration. The program connects startups with manufacturing expertise and infrastructure.
- Regional FoundriessupportingRegional foundry partners collaborated with Ford's advanced manufacturing team to enable high-volume production of precision Sharrow Propellers using 3D sand-casting techniques.
- Defense and Aerospace FirmsemergingSharrow Engineering is expanding into defense and aerospace applications for its propulsion technology, partnering with defense and aerospace firms to pursue broader commercial and defense applications.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Sharrow Marine competitors and assessment
Company assessmentBroad incumbents
- Volvo Penta: Volvo Penta is a major global marine propulsion systems supplier for leisure and commercial vessels with an extensive dealer and OEM network, representing the broader incumbent ecosystem that competes with Sharrow at the integrated-propulsion level.
- Brunswick Corporation: Brunswick is the parent of Mercury Marine and a major recreational marine conglomerate spanning propulsion, boats, and engine parts, making it the most consequential broad incumbent against which Sharrow's differentiated propulsion technology competes.
- Yamaha Marine: Yamaha Marine provides outboard engines, propellers, and integrated propulsion systems globally with deep dealer penetration, positioning it as both a propeller competitor and an OEM partner (Sharrow's XO line is engine-tuned for Yamaha outboards).
- Mercury Marine (Brunswick Corporation): Mercury Marine is the dominant global outboard and sterndrive engine and propulsion systems supplier, selling proprietary propellers through thousands of dealers — the entrenched incumbent whose channel reach Sharrow is trying to disrupt.
Direct peers
- Veem Propellers: Veem manufactures high-performance marine propellers and gearboxes for commercial, military, and superyacht applications; it is also the manufacturing partner behind Sharrow's VEEM bronze line, making it both a competitor and collaborator.
- Michigan Wheel Marine: Michigan Wheel is a long-established U.S. manufacturer of marine propellers for outboard and inboard applications, making it the most direct head-to-head competitor to Sharrow in the recreational and commercial marine propeller category.
- Turning Point Propellers: Turning Point designs and manufactures high-performance aluminum and stainless marine propellers for recreational and tow-sports boats, overlapping Sharrow's VX-Pro and MX-A product segments with similar performance-led marketing.
- Solas Science & Engineering: Solas is a global manufacturer of aluminum, stainless steel, and composite marine propellers serving OEM and aftermarket channels, directly competing with Sharrow across recreational outboard and sterndrive product lines.
- PowerTech Propellers: PowerTech is a U.S.-based manufacturer specializing in stainless steel and aluminum performance propellers for offshore, bass, and pontoon boats, directly competing for the same customer base Sharrow targets with its MX and VEEM lines.
Emerging players
- Nauticus Robotics: Nauticus Robotics develops autonomous marine robotics and software-defined marine systems — an emerging player whose technology-forward approach to marine operations parallels Sharrow's positioning of itself as a software/IP-driven propulsion technology company expanding into adjacent verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sharrow Marine social profiles
Digital presenceSharrow Marine compliance and trust
Trust signalCompliance1 record
Sharrow Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharrow Marine leadership team
Management profileNumber of profiles
Profiles3 records
Sharrow Marine funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharrow Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharrow Marine
What does Sharrow Marine do?
Sharrow Marine designs, manufactures, and sells proprietary SHARROW™ propellers for marine vessels ranging from small outboards (6 HP) to large inboard vessels (up to 55-inch bronze). The company sells direct to customers globally through its own e-commerce website, phone consultation, and manufacturer-direct shipping, complemented by the Sharrow Care™ protection plan and lifetime warranty.
Is Sharrow Marine a public or private company?
Sharrow Marine is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sharrow Marine founded?
Sharrow Marine was founded in 2012. It employs 11 to 50 people.
Where is Sharrow Marine based?
Sharrow Marine is headquartered in Detroit, United States, in the North America region.
How does Sharrow Marine make money?
Three revenue lines are on record. Propeller Hardware Sales are the primary driver. The others are sharrow Care Protection Plan and consultation Services.
Who are Sharrow Marine's main competitors?
Broad incumbents on record are Volvo Penta, Brunswick Corporation, Yamaha Marine and Mercury Marine (Brunswick Corporation). Direct peers are Veem Propellers, Michigan Wheel Marine, Turning Point Propellers, Solas Science & Engineering and PowerTech Propellers. Nauticus Robotics is listed as an emerging player.
Does Sharrow Marine have an API?
No public API is recorded for Sharrow Marine.
What industry is Sharrow Marine in?
Sharrow Marine's product category is Marine Propulsion Hardware. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.