Los Angeles Times Media Group

What Los Angeles Times Media Group does

Los Angeles Times Media Group (LATMG) is a privately-held media holding company controlled by Dr. Patrick Soon-Shiong that unifies the Los Angeles Times (founded 1881) with LA Times Studios (B2B sponsored content), NantStudios (virtual production), and NantGames under a single operating platform branded "Graphene." The company serves two distinct customer sets: a large consumer audience (reaching 47M+ monthly users across digital properties) for journalism, events, and emerging video, and enterprise marketers seeking branded content, custom publishing, and immersive production services.

The business model blends consumer subscription and advertising revenue with a B2B content studio, branded custom publishing, e-commerce, event sponsorship, and emerging licensing/IP revenue from NantStudios and NantGames. The holding structure was created to consolidate Soon-Shiong's media bets and prepare for a planned NYSE IPO (target ticker "LAT") by 2027, supported by a $500M private placement in October 2025. Technology architecture is centered on the Graphene platform, intended to unify content production, distribution, data, and commerce across consumer and B2B lines.

The company is headquartered in El Segundo, California, employs 501-1,000 people, and reported a net loss of approximately $48M in 2024 alongside newsroom staff reductions exceeding 20%. Product surface includes daily journalism, flagship editorial franchises (Book Prizes, Festival of Books in its 31st year, 101 Best Restaurants, Cookie Bake-off), a planned streaming service, virtual production facilities, and gaming properties. Notable B2B sponsors include Amgen, Costco, MemorialCare, Lee Kum Kee, and a co-branded food channel with Amaze Holdings.

Name

Los Angeles Times Media Group

Legal name

Los Angeles Times Communications, LLC

Website

https://latimes.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Los Angeles Times Media Group is a private holding company unifying the 145-year-old LA Times newspaper, LA Times Studios (B2B content), NantStudios (virtual production), and NantGames under the Graphene platform, serving Southern California consumers, enterprise marketers, and a 47M+ monthly user audience.

Ownership category

akta.pro rank

Product category

Newspaper Publishing and Digital Media

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), News & Politics Live Streaming Platforms (MPACACAG)

Keywords

• Daily newspaper publishing
• Digital news subscriptions
• B2B branded content
• Virtual production studios
• Integrated media platform

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Digital and print subscriptions: Recurring subscription revenue from digital, eNewspaper, mobile app, and home delivery print subscriptions, plus group and gift subscriptions, with EZPAY recurring billing management.
2. Advertising and classifieds: Display advertising, classifieds, job listings, real estate Hot Property sections, local ads marketplace, open house placements, Sotheby's listings, and an L.A. Times Digital Agency.
3. LA Times Studios B2B sponsored content: Paid programs and branded/sponsored content across B2B verticals (AI & Tech, Banking & Finance, Healthcare & Science, Commercial Real Estate, Entertainment, Sports, Goods & Retail, Law, Innovators Unplugged, Orange County) developed for enterprise marketers.
4. E-commerce merchandise sales: Direct-to-consumer merchandise sales via the L.A. Times Store storefront.
5. Audience and content licensing: Licensing of its 47M+ monthly user reach across editorial, social and direct channels to third-party platforms such as Amaze's Food Channel for creator-commerce content distribution.
6. Capital formation and planned public offering: Capital raise via a $500 million private placement to accredited investors with planned NYSE listing under ticker 'LAT' by 2027, structured around a community-based shareholder model.

Pricing tiers

Go-to-market motion1 record

Core offering

Los Angeles Times Media Group (LATMG) publishes the Los Angeles Times newspaper and operates latimes.com, a digital news platform covering California, national, and world news across verticals including business, climate, entertainment, sports, food, and lifestyle. Through its LA Times Studios arm, it produces B2B sponsored content across multiple verticals (AI & Tech, Healthcare, Banking & Finance, Real Estate, Law, Sports) for enterprise marketers. LATMG also operates NantStudios (virtual production), NantGames (gaming), the eNewspaper digital replica, mobile apps, a games suite, podcasts, newsletters, and live events, unified under its announced 'Graphene' integrated media platform.

Product overview

Los Angeles Times Media Group (LATMG) operates as an integrated, platform-plus-modules architecture spanning traditional journalism, B2B content, virtual production, gaming, events, and commerce. The core product is the Los Angeles Times news website and newspaper (latimes.com), supported by the LA Times Studios B2B content arm (independent of the newsroom) which produces vertical content across AI & Tech, Healthcare & Science, Banking & Finance, Commercial Real Estate, Entertainment, Law, Sports, and Orange County. Sub-brands include De Los (Latino culture), Image (lifestyle/fashion), Hot Property (real estate), The Envelope (awards coverage), L.A. Times en Español (Spanish-language edition), and Doctors & Scientists. Complementary products include the eNewspaper digital replica, LA Times Mobile App (iOS and Android), LA Times Games puzzle suite, Newsletters portfolio, Podcasts portfolio (L.A. Crimes, Dodgers Debate, De Los, Making Los Angeles, Rebuilding L.A.), and dedicated editorial hubs like Wildfire Recovery and Climate California. Annual events include the L.A. Times Festival of Books, Book Prizes, Food Bowl, Holiday Cookie Bake-Off, and Screening Series. The 101 Best Restaurants is an annual editorial guide. In October 2025, the group announced Graphene — a unifying platform that brings together Los Angeles Times, LA Times Studios, NantStudios (virtual production), and NantGames (gaming) under a single integrated media platform, with plans for an NYSE listing under ticker 'LAT' by 2027. Additional revenue and engagement lines include LA Times Classifieds, the L.A. Times Digital Agency, and the LA Times Store.

Differentiator

Problem solved

Functional benefit

Brands

• LA Times Studios: B2B content and marketing arm producing content independent of the LA Times Newsroom from press releases, announcements, and contributor content across categories including Business, AI & Tech, Banking & Finance, Healthcare, Law, Real Estate, Sports, Travel, Hot Property, and Live & Well.
• De Los
• L.A. Times en Español
• L.A. Times Festival of Books
• Image
• L.A. Times Games
• Hot Property
• Graphene

Products and services

• Los Angeles Times (latimes.com)
• LA Times Studios
• eNewspaper
• LA Times Mobile App
• LA Times Games
• L.A. Times en Español
• L.A. Times Newsletters
• L.A. Times Podcasts
• L.A. Times Festival of Books
• L.A. Times Book Prizes
• Food Bowl
• L.A. Times Screening Series
• L.A. Times Store
• LA Times Classifieds and L.A. Times Digital Agency
• Graphene Platform
• NantStudios
• NantGames
• LATMG Live Stream Service
• 101 Best Restaurants in L.A.
• L.A. Times Holiday Cookie Bake-Off

Quantifiable outcome

• 150,000–155,000 attendees expected at the 31st L.A. Times Festival of Books
• +4 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lee Kum KeecoreGTM or Marketing Partner · 6 May 2026Lee Kum Kee launched its #FlavorsofAAPI campaign for AAPI Heritage Month in partnership with LA Times Studios, America's Test Kitchen, and Instacart for cultural storytelling, culinary education, and workplace celebrations across New York, Toronto, and San Francisco. Lee Kum Kee was founded in 1888 and produces over 300 Asian sauces and condiments in 100+ countries.
• America's Test KitchenminorGTM or Marketing Partner · 6 May 2026Partner in the Lee Kum Kee #FlavorsofAAPI campaign alongside LA Times Studios and Instacart, supporting cultural storytelling, culinary education, and workplace AAPI Heritage Month activations across New York, Toronto, and San Francisco.
• InstacartminorGTM or Marketing Partner · 6 May 2026Partner in the Lee Kum Kee #FlavorsofAAPI campaign with LA Times Studios and America's Test Kitchen, enabling cultural storytelling, culinary education, and workplace AAPI Heritage Month activations across multiple cities.
• SpotifyminorGTM or Marketing Partner · 18 April 2026Spotify presented the new Audiobook and Podcast Stage at the 31st L.A. Times Festival of Books at USC (April 18–19, 2026), expanding the event's audio programming as part of its sponsorship.
• Amaze HoldingscoreChannel Partner/ Reseller/ Distributor · 16 April 2026Amaze Holdings activated its distribution engine through The Food Channel, leveraging a partnership with Los Angeles Times Studios to access over 47 million monthly users across editorial, social, and direct channels for content-to-commerce. Amaze plans to replicate the model across Music, Gaming, Health, and Lifestyle verticals.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gannett: USA Today publisher and largest U.S. newspaper chain, focused on local and regional news with a heavy subscription and advertising model — comparable in print-to-digital transition challenges and B2B marketing services.
• The New York Times Company: National newspaper publisher with a similar subscription-led digital strategy, lifestyle verticals (Wirecutter, Cooking), The Athletic sports property, and podcast portfolio — the closest large-scale analog to LATMG's subscription-plus-events-plus-B2B model.
• News Corp: Owner of The Wall Street Journal, New York Post, HarperCollins, and Dow Jones; operates a comparable mix of premium national newspapers, B2B information services, and digital subscription businesses targeting similar affluent audiences.
• The Washington Post: National daily newspaper with a strong subscription model, B2B events and branded content (Washington Post Live), and lifestyle verticals — competing with LATMG for national advertisers and premium digital subscribers.
• Boston Globe Media: Regional metro daily publisher (Boston Globe) with similar subscription, B2B content (Globe Media Studio), and events operations — a more direct regional analog to LATMG's metropolitan newspaper-plus-studios structure.

Broad incumbents

• Bloomberg Media: Global business news operation combining journalism with a subscription data terminal and high-margin events business; broader scale and B2B orientation but a directly comparable premium-content-and-events model.
• Hearst Communications: Privately held media conglomerate operating newspapers (San Francisco Chronicle, Houston Chronicle), magazines, and B2B media assets — a multi-brand legacy media peer with overlapping B2B content and events offerings.

Emerging players

• Axios: Digital-native news outlet with a strong B2B sponsored content (Axios HQ) and events franchise that competes head-to-head with LA Times Studios for enterprise marketing budgets and executive audiences.
• Politico: Digital-first news brand operating subscription journalism, B2B policy intelligence products, and large-scale live events — a structural parallel to LATMG's premium-subscription and Studios B2B combination.
• The Athletic: Subscription sports journalism brand now part of The New York Times Company; directly comparable to LA Times Sports coverage and relevant given LATMG's layoffs in its sports section.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/latimes
• YouTubeyoutube.com/losangelestimes
• Facebookfacebook.com/latimes
• Instagraminstagram.com/latimes
• TikToktiktok.com/@latimes?lang=en
• LinkedInlinkedin.com/company/5167

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Angeles Times Media Group