Wrogn
Wrogn is an Indian men's fashion brand founded in 2014, co-founded by cricketer Virat Kohli, offering casual, active, and smart-casual apparel through its Shopify D2C platform and 50+ retail stores across India, backed by Aditya Birla Group's TMRW.
- Company typePrivate
- Founded2014
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wrogn does
Wrogn is an Indian men's fashion brand founded in 2014 and operated by Universal Sportsbiz Private Limited, headquartered in Bengaluru. The company targets fashion-forward young urban men aged 18–35 with casual, smart-casual, and activewear, leveraging a co-founder relationship with cricketer Virat Kohli as its primary brand equity driver. The portfolio is structured around three sub-brands — WROGN Essentials (core wardrobe staples), WROGN Active (athleisure and performance-casual), and WROGN X ICONS (premium limited-edition authenticated signed football memorabilia priced up to Rs 999,999) — covering topwear (shirts, T-shirts, polos, sweatshirts, jackets, sweaters, hoodies), bottomwear (jeans, cargos, joggers, trousers, shorts, trackpants), footwear (sneakers, sliders, athleisure, thong sandals), and accessories (backpacks, sunglasses, perfumes, caps). The e-commerce platform is built on Shopify (wrogn.com), with the WROGN X ICONS line additionally integrating TripleLock NFC authentication from Crane Authentication and certificate-of-authenticity verification from Icons.com.
The company operates an omnichannel go-to-market combining its D2C Shopify storefront with 50+ owned physical retail stores across major Indian metros and tier-2 cities, supported by a Wrogn Cash loyalty program. Pricing is unit-based across all categories: T-shirts from Rs 649, shirts from Rs 1,249, jeans from Rs 1,349, sneakers from Rs 3,499, and premium memorabilia from Rs 49,999 to Rs 999,999, with free shipping above Rs 599. Wrogn is majority-backed by the Aditya Birla Group through TMRW House of Brands (Rs 125 crore for 16% in June 2024, plus an Rs 42.38 crore ABDFVL follow-on in January 2026), with Accel as an early institutional investor and Virat Kohli as co-founder. Headcount is 501–1,000 employees.
Revenue was Rs 223 crore in FY25, down from Rs 243.75 crore in FY24 (a 29.2% YoY decline in FY24 followed by an ~8.5% decline in FY25). The company was not yet profitable as of FY23, with losses widening 33% that year. Management has publicly targeted Rs 1,500 crore in revenue within five years under TMRW's stewardship, implying a roughly 6x scale-up anchored on omnichannel retail expansion.
Wrogn firmographics
Firmographics- Name
- Wrogn
- Legal name
- Universal Sportsbiz Private Limited
- Website
- https://wrogn.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wrogn is an Indian men's fashion brand founded in 2014, co-founded by cricketer Virat Kohli, offering casual, active, and smart-casual apparel through its Shopify D2C platform and 50+ retail stores across India, backed by Aditya Birla Group's TMRW.
- Ownership category
- akta.pro rank
Wrogn industry classification
Industry- Product category
- Men's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Wrogn is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Wrogn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Apparel Sales: Wrogn generates revenue through direct sales of men's clothing including shirts, t-shirts, jeans, trousers, shorts, polos, sweatshirts, jackets, sweaters, hoodies, footwear, backpacks, sunglasses, and accessories through its D2C online store and physical retail outlets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts and Polos |
| Unit Pricing | Pay-as-you-go | Shirts |
| Unit Pricing | Pay-as-you-go | Jeans and Bottoms |
| Unit Pricing | Pay-as-you-go | Footwear |
| Unit Pricing | Pay-as-you-go | Outerwear |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | WROGN X ICONS Collection |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wrogn product offering
Product offeringCore offering
Wrogn is a men's fashion brand selling casual wear, activewear, footwear, and accessories through its Shopify-hosted wrogn.com e-commerce store and 50+ physical retail stores across India. The brand operates via three product pillars - the core Main Apparel Collection, WROGN Essentials for wardrobe staples, and WROGN Active for athleisure - supplemented by the premium WROGN X ICONS signed football memorabilia line. The brand is endorsed and co-founded by cricketer Virat Kohli and targets fashion-forward young urban men.
Product overview
Wrogn is a digital-first, omnichannel men's fashion brand endorsed by cricketer Virat Kohli and backed by TMRW House of Brands (an Aditya Birla Group venture). The brand operates primarily through its Shopify-hosted direct-to-consumer online store (wrogn.com) and a network of 50+ physical retail stores across 14 Indian states. The product portfolio is organized into core apparel categories — Topwear (shirts, T-shirts, polos, sweatshirts, jackets, sweaters, hoodies), Bottomwear (jeans, cargos, joggers, shorts, trousers, trackpants), Footwear (sneakers, sliders, athleisure, thong sandals), and Accessories (backpacks, sunglasses, perfumes, caps, trunks, briefs) — supplemented by two key sub-brands: WROGN Essentials (core wardrobe staples) and WROGN Active (athletic/athleisure wear). A premium limited-edition line, WROGN X ICONS, offers authenticated signed football memorabilia sourced from Icons.com, certified by FIFA World Cup authorities, and verified via TripleLock™ NFC technology by Crane Authentication. The overall offering targets young, fashion-forward men in India seeking casual, trendy, and occasion-appropriate clothing.
Differentiator
Problem solved
Functional benefit
Products and services
- WROGN Main Apparel Collection Wrogn's primary men's casual and activewear product line, encompassing tops (shirts, T-shirts, polos, sweatshirts, jackets, sweaters, hoodies), bottoms (jeans, cargos, joggers, shorts, trousers, trackpants), footwear (sneakers, sliders, athleisure shoes, thong sandals), and accessories (backpacks, sunglasses, perfumes, caps, trunks, briefs). Sold through the wrogn.com Shopify store and 50+ physical retail locations across India.
- WROGN Essentials Core wardrobe staple sub-line within the Wrogn brand covering everyday essential apparel and accessories including T-shirts, shirts, jeans, footwear, backpacks, sunglasses, and perfumes. Positioned as the foundational wardrobe offering for young men's daily wear.
- WROGN Active Wrogn's activewear and athleisure sub-brand covering sports shoes, athletic apparel, and performance-oriented casual wear. Sold under the WROGN ACTIVE label and marketed through dedicated collection pages targeting fitness-conscious male consumers.
- WROGN X ICONS Premium limited-edition collection of authenticated signed football memorabilia sold exclusively on wrogn.com. Includes signed shirts, boots, footballs, photos, and a signed Lego FIFA World Cup Official Trophy. Each item is authenticated via Icons.com and/or FIFA World Cup authority certificates, with select items featuring TripleLock NFC chip technology powered by Crane Authentication for instant smartphone-based verification. Prices range from ₹49,999 to ₹999,999. Stock is limited.
Companies that use Wrogn
Customer profileSegments1 record
Ideal customer profiles1 record
Wrogn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Wrogn partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Wrogn competitors and assessment
Company assessmentDirect peers
- The Souled Store: Indian D2C-first youth apparel and lifestyle brand targeting young men and women with casual wear, activewear, and merchandise via online plus offline channels. Closely comparable to Wrogn on target demographic, D2C-led GTM, omnichannel expansion and casual/athleisure product mix.
- Bewakoof: India-headquartered D2C youth casual wear and lifestyle brand selling t-shirts, joggers, activewear and accessories at affordable price points. Directly comparable to Wrogn on digital-first model, mass-youth positioning and broad casual apparel assortment.
- HRX: Indian athleisure and activewear brand co-owned with Hrithik Roshan, operating across D2C and offline retail. Closely comparable to Wrogn's celebrity co-founder model (Virat Kohli), WROGN Active athleisure line and youth-male targeting.
- House of Pataudi: Indian celebrity-endorsed lifestyle and apparel brand (Saif/Kareena Khan) targeting young Indian consumers across casual wear and accessories. Directly comparable to Wrogn on celebrity-backed positioning, omnichannel Indian retail and youth fashion identity.
- Campus Activewear: India's largest sports and athleisure footwear brand, listed on Indian exchanges, serving young consumers through D2C, retail and marketplace channels. Comparable to Wrogn on youth demographic, sneaker/slider category overlap and aggressive offline retail expansion.
- Mufti: Indian men's casual wear brand offering shirts, jeans, jackets and footwear across offline retail and online channels. Comparable to Wrogn on men's casual wear positioning, similar price points and India-centric omnichannel distribution.
Broad incumbents
- Indian Terrain: Listed Indian men's apparel brand offering casuals, formals and smart casual wear across 200+ stores. Overlaps with Wrogn on men's casual wear assortment and Indian offline footprint, but operates as a broader multi-category incumbent.
- Allen Solly: Aditya Birla Group-owned (Madura F&L) men's and women's apparel brand with strong offline retail in India. Overlaps with Wrogn on men's casual/smart casual and is the same parent company, making it directly comparable on distribution synergies and category overlap.
- U.S. Polo Assn. India: Indian licensee for U.S. Polo Assn. selling men's and women's casual apparel and accessories across a large offline and online footprint. Comparable to Wrogn on men's casual apparel, mall-based retail and aspirational youth positioning.
Emerging players
- Snitch: India-based D2C men's fast-fashion brand focused on trendy casual shirts, jeans and streetwear sold primarily online with growing offline presence. Comparable to Wrogn on men's casual fashion, digital-first GTM and young Indian male target segment, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wrogn social profiles
Digital presenceWrogn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrogn leadership team
Management profileNumber of profiles
Profiles3 records
Wrogn funding detail
Funding detailFunding overview
Funding rounds9 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrogn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrogn
What does Wrogn do?
Wrogn is a men's fashion brand selling casual wear, activewear, footwear, and accessories through its Shopify-hosted wrogn.com e-commerce store and 50+ physical retail stores across India. The brand operates via three product pillars - the core Main Apparel Collection, WROGN Essentials for wardrobe staples, and WROGN Active for athleisure - supplemented by the premium WROGN X ICONS signed football memorabilia line. The brand is endorsed and co-founded by cricketer Virat Kohli and targets fashion-forward young urban men.
Is Wrogn a public or private company?
Wrogn is a private company. It is classified as corporate owned and is currently operating.
When was Wrogn founded?
Wrogn was founded in 2014. It employs 501 to 1,000 people.
Where is Wrogn based?
Wrogn is headquartered in Bengaluru, India, in the Asia region.
How does Wrogn make money?
One revenue line is on record: apparel Sales.
Who are Wrogn's main competitors?
Direct peers on record are The Souled Store, Bewakoof, HRX, House of Pataudi, Campus Activewear and Mufti. Broad incumbents are Indian Terrain, Allen Solly and U.S. Polo Assn. India. Snitch is listed as an emerging player.
Does Wrogn have an API?
No public API is recorded for Wrogn.
What industry is Wrogn in?
Wrogn's product category is Men's Fashion Apparel. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 45811 and its SIC code is 5600.