The Souled Store
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
The Souled Store firmographics
Firmographics- Name
- The Souled Store
- Website
- https://thesouledstore.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
The Souled Store industry classification
Industry- Product category
- Pop Culture Apparel & Licensed Merchandise
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)
- akta.pro secondary industry
- General Apparel Retail (Specialty & Mass) (CRAAABAA)
Keywords
Where The Souled Store is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Souled Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Product Sales (Apparel & Merchandise): Direct-to-consumer sales of apparel, accessories, and pop culture merchandise through owned e-commerce platform and physical retail stores. Revenue generated through one-time product transactions with customers.
- Licensed Merchandise: Sales of licensed merchandise featuring pop culture IPs including anime, movies, and sports franchises. Acquired Red Wolf brand to expand pop culture merchandise portfolio.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels4 records
The Souled Store product offering
Product offeringCore offering
The Souled Store designs, sources, and sells licensed pop culture merchandise and apparel — including T-shirts, hoodies, accessories, kids wear, and footwear — featuring collaborations with anime IPs, entertainment franchises, sports teams, and pop culture brands. It operates as an omnichannel retailer through its own e-commerce storefront (thesouledstore.com), marketplace listings (Myntra), and an expanding physical retail footprint in India. In April 2025, it acquired the Redwolf pop culture merchandise brand to broaden its portfolio.
Product overview
The Souled Store is a fandom-led D2C lifestyle and apparel brand founded in 2013, operating as a single unified omnichannel retail platform. The core product is licensed pop culture merchandise — primarily T-shirts, apparel, and accessories featuring entertainment franchises, anime IPs, and sports brands — sold through the company's direct-to-consumer website, physical retail stores across India, and marketplace partnerships (e.g., Myntra). In 2025, the company expanded its brand portfolio by acquiring Redwolf, another pop culture merchandise brand. The company also produces streetwear trend content (e.g., its blog on 2025 men's streetwear trends). The Souled Store has no disclosed API offering or formal SaaS/productized technology module — its primary commercial model is retail merchandise sales.
Differentiator
Problem solved
Functional benefit
Products and services
- The Souled Store Core Apparel & Merchandise Fandom-led licensed apparel and accessories (T-shirts, hoodies, tops, kids wear, footwear, collectibles) featuring collaborations with anime IPs, Bollywood, sports teams, and pop culture franchises, sold D2C through thesouledstore.com, Myntra marketplace, and physical retail stores across India.
Quantifiable outcome
- 37% revenue growth in FY25 to INR 492.4 Cr
- +2 more outcomes
Companies that use The Souled Store
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Souled Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Souled Store partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and strategic.
- Trilok (AI Band)minorMerchandise collaboration with India's first AI-powered spiritual rock band for pop culture merchandise.
- ShadowfaxstrategicLogistics partnership to enhance delivery efficiency and operational performance across omnichannel operations.
- Red WolfstrategicAcquired apparel brand Red Wolf to expand presence in the pop culture merchandise sector.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
The Souled Store competitors and assessment
Company assessmentDirect peers
- Bewakoof: Mumbai-headquartered D2C youth fashion brand selling pop-culture-inspired apparel and accessories targeted at Indian Gen Z. Closest direct competitor to The Souled Store with overlapping product, customer base, and channel mix.
- Bonkers Corner: Indian D2C streetwear brand focused on bold, pop-culture-themed apparel for young consumers. Comparable target market, design-led positioning, and online-to-offline go-to-market motion.
- The Indian Garage Co: India-based D2C casual and men's apparel brand selling through own website, marketplaces, and offline stores. Comparable omnichannel playbook, scaling trajectory, and mass-market Gen Z positioning.
- Snitch: Indian D2C men's fashion brand with strong omnichannel expansion and marketplace presence. Comparable rapid-scaling D2C apparel model targeting young Indian male consumers.
- WROGN: Celebrity-backed (Virat Kohli) Indian D2C menswear brand. Comparable premium-affordable positioning, omnichannel distribution, and youth-focused marketing playbook.
Broad incumbents
- Myntra: Largest Indian fashion marketplace and a distribution partner of The Souled Store. Provides platform-level reach but also competes by hosting multiple competing D2C apparel brands.
- Ajio: Reliance-owned fashion marketplace serving similar Gen Z and value-conscious consumers. Competes for the same online fashion demand and marketplace visibility in India.
- H&M: Global fast-fashion incumbent with growing India retail footprint and broad Gen Z appeal. Sets the price/quality benchmark and competes for the same youth apparel wallet in metros and Tier I cities.
Regional players
- Hot Topic: US-based pop culture and licensed merchandise specialty retailer (now under BoxLunch parent). Comparable fandom-led model but primarily serves North American consumers — useful as a category blueprint rather than direct competitor.
- BoxLunch: US pop culture and licensed merchandise retailer under the Hot Topic umbrella. Comparable fandom-led assortment and licensed-IP merchandising model, operating primarily in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Souled Store social profiles
Digital presenceThe Souled Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Souled Store leadership team
Management profileNumber of profiles
Profiles4 records
The Souled Store subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Souled Store funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Souled Store M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Souled Store
What does The Souled Store do?
The Souled Store designs, sources, and sells licensed pop culture merchandise and apparel — including T-shirts, hoodies, accessories, kids wear, and footwear — featuring collaborations with anime IPs, entertainment franchises, sports teams, and pop culture brands. It operates as an omnichannel retailer through its own e-commerce storefront (thesouledstore.com), marketplace listings (Myntra), and an expanding physical retail footprint in India. In April 2025, it acquired the Redwolf pop culture merchandise brand to broaden its portfolio.
Is The Souled Store a public or private company?
The Souled Store is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Souled Store founded?
The Souled Store was founded in 2013. It employs 501 to 1,000 people.
Where is The Souled Store based?
The Souled Store is headquartered in Mumbai, India, in the Asia region.
How does The Souled Store make money?
Two revenue lines are on record. Product Sales (Apparel & Merchandise) is the primary driver. The others are licensed Merchandise.
Who are The Souled Store's main competitors?
Direct peers on record are Bewakoof, Bonkers Corner, The Indian Garage Co, Snitch and WROGN. Broad incumbents are Myntra, Ajio and H&M. Regional players are Hot Topic and BoxLunch.
Does The Souled Store have an API?
No public API is recorded for The Souled Store.
What industry is The Souled Store in?
The Souled Store's product category is Pop Culture Apparel & Licensed Merchandise. Its primary akta.pro industry code is CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail, with a secondary code of CRAAABAA, General Apparel Retail (Specialty & Mass). Its NAICS code is 458 and its SIC code is 5651.