Imagry
- Company typePrivate
- Founded2015
- HeadquartersSan Jose, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Imagry does
Imagry is a privately held software company that develops an HD-mapless, camera-only autonomous driving platform built on a distributed neural network architecture. Founded in 2015 and headquartered in Haifa, Israel, with a US engineering office in San Jose, the company operates at approximately 120 employees and designs its technology to enable Level 3 autonomy in passenger vehicles and Level 4 autonomy in M3-class electric buses without HD maps, LiDAR, or cloud dependency. The platform uses eight onboard cameras for 360-degree perception up to 300 meters and delivers sub-100ms reaction times, with an AI Driver release in January 2025 leveraging NVIDIA GPUs for lower compute and latency. The company has accumulated more than 100,000 kilometers of safe autonomous operation and was the first to pass full NCAP safety testing for M3-category buses across 90 test configurations.
Imagry operates a software-only, licensing-based business model, pricing its autonomy stack at approximately $3,000 per vehicle (versus an industry average cited at $100,000) and full vehicle integration at approximately $70,000 per vehicle — roughly one-third of comparable offerings. The company sells through direct enterprise engagement with public transportation operators and municipalities, and through OEM and tier-1 embedded channels including Continental, eVersum, Toyota Tsusho, and Transdev. Named deployments include Line 5 in Nahariya, Israel (Nateev Express), Sheba Medical Center campus routes, a Japanese pilot with Toyota Tsusho, and an L4 roboshuttle route in Riga, Latvia with Carguru. ARR was reported at $14.3 million in 2024 against a $42.8 million valuation, with the company targeting the structural bus-driver shortage (cited at 16%+ professionally and a projected 36,000-driver gap in Japan by FY 2030) as its primary demand driver.
Imagry firmographics
Firmographics- Name
- Imagry
- Legal name
- Imagry
- Website
- https://imagry.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Imagry industry classification
Industry- Product category
- Autonomous Driving Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Autonomous Vehicles & Ground Mobility (HDAAAIAF)
- akta.pro secondary industry
- Autonomous Driving & ADAS Perception (HDAAAEAI)
Keywords
Where Imagry is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Imagry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Autonomous Driving Software Licensing: Imagry licenses its AI-based autonomous driving software to bus manufacturers and public transportation operators. The software-only model positions Imagry as a technology provider partnering with OEMs. Pricing is approximately $70,000 per vehicle, significantly below comparable market offerings at approximately one-third the cost.
- Autonomy Stack Licensing: The company offers its autonomy stack at $3,000 per vehicle compared to the industry average of $100,000, providing a cost-effective solution for retrofitting electric buses and software-defined vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Full vehicle autonomous driving solution |
| Unit Pricing | Multi-year contract | Autonomy stack only (per vehicle) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Imagry product offering
Product offeringCore offering
Imagry develops and licenses an HD-mapless, camera-only AI autonomous driving software platform called the Imagry AI Driver. Using eight onboard cameras and distributed neural networks, the system performs real-time perception and decision-making without HD maps, LiDAR, or cloud dependency, supporting Level 3 autonomy in passenger vehicles and Level 4 autonomy in M3-class electric buses for public transportation operators, bus OEMs, and municipalities.
Product overview
Imagry is a software-only autonomous driving technology company offering a suite of AI-based products centered on its HD-mapless, camera-only autonomous driving platform. The core offering is the Imagry AI Driver software, which uses eight cameras and neural networks for real-time vision-based perception without HD maps, lidar, or cloud dependency. This platform is complemented by the Cortex perception system and Safe Driver Overwatch guardian-angel safety module. The technology supports Level 3 autonomy for passenger vehicles and Level 4 for M3-category buses. The system costs approximately $70,000 per vehicle—one-third of comparable market offerings—and can be retrofitted to existing vehicles or integrated during manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Cortex: HD-mapless autonomous driving system using onboard cameras and neural networks for real-time perception and decision-making
- Safe Driver Overwatch
Products and services
- Imagry AI Driver Vision-based autonomous driving software that replaces costly high-definition maps with real-time, camera-driven perception. Supports Level 3 autonomous driving in mass-market passenger vehicles and Level 4 autonomous operation in M3-class electric buses. Licensed to bus OEMs and transportation operators on a per-vehicle basis.
- Cortex Onboard camera and neural network system for real-time perception and decision-making in autonomous vehicles. Uses eight cameras for 360-degree visibility up to 300 meters, forming the core of Imagry's HD-mapless autonomous driving platform.
- L4-Ready Autonomous Roboshuttle Solution
Quantifiable outcome
- Sub-100ms reaction times vs 330ms for human drivers (3x faster)
- +5 more outcomes
Companies that use Imagry
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Imagry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Imagry partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- CarguruflagshipFirst real-world L4 autonomous roboshuttle deployment in partnership with Latvia's largest electric car-sharing operator. 9.8-kilometer route in Riga connecting Riga Airport to Freedom Monument. Project supported by Latvian Ministry of Economics with expansion to bookable paid rides by 2027.
- Toyota Tsusho CorporationflagshipAutonomous bus pilot in Japan deploying 6.9-meter electric eVersum midi-bus on public roads. Project aims to address Japan's acute bus-driver shortage (~20% staffing shortfall, projected 36,000 drivers by FY 2030). Upon successful completion, the fully integrated bus platform will be offered to public transportation operators and municipalities nationwide for immediate deployment.
- eVersumflagshipStrategic partnership to integrate Imagry's AI-based autonomous driving technology into eVersum's M3-category electric buses for right- and left-hand drive markets. Integrated buses are pre-certified for WVTA and GSR2 standards with HD-mapless, location-independent driverless operation. First deployment planned for Japan in early 2026, targeting PTOs in Japan, Europe, and UK markets.
- AVATAR ConsortiumcoreIsrael's national autonomous vehicle consortium including Renault, Nissan, and Mitsubishi. Partnership with Israel's Innovation Authority and Ministry of Transport. Part of country's first simulation used as regulatory decision-making tool for autonomous vehicles.
- TransdevcoreCertified as a supplier by Transdev, the world's largest public transportation operator. Validates Imagry's technology for deployment through major transit operator channels globally.
- ADASKYcoreIntegration of ADASKY's advanced thermal imaging cameras (long-wave infrared) into Imagry's vision-only AI-driven autonomous vehicle platform. Enables detection and classification in complete darkness and extreme weather conditions (dense fog), surpassing standard camera capabilities.
- ContinentalcoreCommercial agreement to incorporate Imagry's motion planning software into Continental's autonomous driving platform. 10-year contract for joint development of software-defined vehicle platform. Represents significant OEM validation of Imagry's technology.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Imagry competitors and assessment
Company assessmentDirect peers
- Wayve: UK-based autonomous driving company building an HD-mapless, camera-only, AI-first driving stack for OEMs. Direct competitor pursuing the same mapless architecture as Imagry and partnering with global automakers such as Nissan and SoftBank-backed OEMs.
- Mobileye: Intel-owned supplier of advanced driver-assistance and autonomous driving platforms sold to global OEMs. Competes with Imagry in licensing autonomy stacks to vehicle manufacturers and is the incumbent benchmark for camera-based ADAS solutions.
- Aurora Innovation: Public US-based autonomous driving technology company developing the Aurora Driver platform for trucks and passenger mobility. Comparable as a full-stack self-driving software licensor targeting commercial fleet deployments.
- May Mobility: US-based autonomous mobility company operating low-speed autonomous shuttles for public transit and campuses. Direct competitor in the autonomous public transit and shuttle segment, with similar municipal and transit agency customers.
- EasyMile: France-based autonomous shuttle and bus technology provider deployed across public transit networks in Europe, Asia, and the US. Direct competitor in driverless shuttles and L4 public transport deployments similar to Imagry's Roboshuttle and bus offerings.
- TuSimple: Autonomous driving technology company focused on L4 trucking solutions using camera-based perception. Comparable as a vision-centric autonomy stack licensor to commercial vehicle fleets, though Imagry focuses on buses and shuttles rather than long-haul trucks.
Broad incumbents
- Waymo: Alphabet-owned autonomous driving leader operating robotaxi services and pursuing broader autonomy applications. Incumbent in the same autonomous vehicle category with vastly greater resources; competes in adjacent segments rather than directly in transit buses today.
- Cruise: General Motors-owned autonomous vehicle company that developed and operated robotaxi services. Broad incumbent in autonomous driving with significant capital backing and OEM parent; not currently focused on transit buses but adjacent in AV technology.
Emerging players
- Pony.ai: Autonomous driving technology company pursuing robotaxi and trucking applications with operations in the US and China. Comparable as an emerging AV software provider with similar camera- and AI-first stack approach and partnerships with OEMs and transit operators.
- Oxbotica: UK-based autonomous vehicle software company deploying self-driving technology across industry, transit, and shuttle applications. Comparable emerging player focused on universal autonomy software for multiple vehicle platforms including shuttles and buses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Imagry social profiles
Digital presenceImagry compliance and trust
Trust signalCompliance2 records
Imagry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagry leadership team
Management profileNumber of profiles
Profiles2 records
Imagry funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagry
What does Imagry do?
Imagry develops and licenses an HD-mapless, camera-only AI autonomous driving software platform called the Imagry AI Driver. Using eight onboard cameras and distributed neural networks, the system performs real-time perception and decision-making without HD maps, LiDAR, or cloud dependency, supporting Level 3 autonomy in passenger vehicles and Level 4 autonomy in M3-class electric buses for public transportation operators, bus OEMs, and municipalities.
Is Imagry a public or private company?
Imagry is a private company. It is classified as venture growth investor backed and is currently operating.
When was Imagry founded?
Imagry was founded in 2015. It employs 101 to 250 people.
Where is Imagry based?
Imagry is headquartered in San Jose, United States, in the North America region.
How does Imagry make money?
Two revenue lines are on record. Autonomous Driving Software Licensing is the primary driver. The others are autonomy Stack Licensing.
Who are Imagry's main competitors?
Direct peers on record are Wayve, Mobileye, Aurora Innovation, May Mobility, EasyMile and TuSimple. Broad incumbents are Waymo and Cruise. Emerging players are Pony.ai and Oxbotica.
Does Imagry have an API?
No public API is recorded for Imagry.
What industry is Imagry in?
Imagry's product category is Autonomous Driving Software. Its primary akta.pro industry code is HDAAAIAF, Autonomous Vehicles & Ground Mobility, with a secondary code of HDAAAEAI, Autonomous Driving & ADAS Perception. Its NAICS code is 334511 and its SIC code is 7373.