What CARGURU does

CARGURU, operated by Latvian private limited company SLYFOX SIA, is Latvia's first car sharing service, providing 24/7 on-demand access to a 107-vehicle fleet distributed across Riga and surrounding areas. The platform is exclusively mobile-based (iOS and Android), enabling registration, reservation, keyless vehicle access, and trip management through the app, with all-inclusive per-minute pricing that bundles fuel, comprehensive insurance (OCTA/KASKO), municipal parking in all Rīgas Satiksme zones, maintenance, washing, and tire replacement. The fleet spans economy and hybrid vehicles (Nissan Qashqai, Toyota C-HR, Toyota Corolla, Toyota Yaris, Nissan Juke) alongside a meaningful share of electric vehicles including Tesla Model 3 (SR/LR/Performance) and Model Y (SR/LR), Renault 5 e-tech, and VW e-up!.

The core technology stack combines GPS-tracked vehicles, app-controlled door locking, automatic tariff optimization during rentals, and a dynamic discount engine (10–50%) applied to marked cars. Refueling is streamlined via an in-vehicle CIRCLE K fuel card, while EV charging is integrated across five networks (Elektrum Drive, Virši, Ignitis, Enefit, Eleport), with Ignitis and Eleport extending cross-border into Lithuania and Estonia. A three-tier loyalty program (Beginner 3%, Experienced 5%, Guru 7%) issues bonus points and a closed-loop G-coin currency usable for up to 50% of trip costs, alongside a referral program paying 5% of referee rentals for 90 days. Two tariff plans (Basic with €700 deductible; Pro with €0 deductible) differentiate excess and charging bonuses.

Revenue is generated primarily through usage-based per-minute billing (€0.13/min standard; €0.40/min Tesla Performance/Y), with daily caps (€22.67 standard; €69.99 Tesla Performance/Y), distance surcharges, service fees, and minimum charges layered on top. Extended-duration packages (1 hour through 30 days) and pre-packaged holiday rentals (e.g., 2 days + 100 km for €57.77) provide alternative price points. A dedicated B2B corporate portal (lk.carguru.lv) enables companies to sign a single contract, add multiple users, and receive consolidated post-pay invoices, positioning Carguru as a fleet-replacement solution for businesses. Geographic restrictions limit cross-border travel, with Estonia and Lithuania accessible only with prior approval and only for Tesla vehicles.

Name

CARGURU

Legal name

SLYFOX SIA

Website

https://carguru.lv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Carguru, operated by SLYFOX SIA, is Latvia's first car sharing service, offering 24/7 mobile-app-based access to a 107-vehicle fleet (economy, hybrid, Tesla EV) in Riga with all-inclusive per-minute pricing that bundles fuel, insurance, and municipal parking, plus a B2B corporate portal.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Free-Floating Carsharing (One-Way) (TLAFAMAB)

akta.pro secondary industries

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)

Keywords

• Car sharing service
• Vehicle rental platform
• Mobile car sharing
• Per-minute car rental
• EV fleet rental

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Per-minute and per-hour usage charges: Primary revenue from time-based rental charges. Standard vehicles charge from €0.13/minute; Tesla Performance and Model Y variants charge from €0.40/minute. Daily waiting rates apply (€0.13/minute daytime for standard; €0.07/minute daytime for Tesla Performance/Y). Night waiting (23:00-07:00) is free. A 24-hour cap limits maximum daily charge (e.g., €22.67 for standard, €69.99 for Tesla Performance/Y). A fixed service fee of €0.99 and minimum charge of €2.00 are added per rental. Additional kilometers are charged at €0.29–0.32 per km depending on vehicle type.
2. Extended rental packages: Fixed-period rental packages at discounted rates: Tesla Model 3 Performance and Model Y packages include 1 hour (€17.99), 3 hours (€37.99), 2 days (€129.99), 3 days (€189.99), 7 days (€429.99), 14 days (€659.99), and 30 days (€1,299.99). These packages bundle usage time at a lower per-unit rate than per-minute billing.
3. G-coin currency and bonus redemptions: G-coins are earned through referrals, refueling, EV charging, and loyalty program. They can be used to pay for rentals (up to 50% of the trip cost). G-coins provide a closed-loop monetization mechanism that increases user retention and drives repeat bookings.
4. Corporate B2B contracts: Companies sign a single contract and manage multiple user accounts. Corporate users' trips are invoiced to the company account on a post-pay basis, providing recurring billing revenue from business clients who eliminate their need to maintain a private fleet.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Carguru operates a mobile-first car sharing service in Riga, Latvia, allowing registered users to rent a fleet of 107 vehicles (including Nissan, Toyota, Renault, Volkswagen, and Tesla models) by the minute, hour, or day via an iOS/Android app. All-inclusive per-minute pricing bundles fuel, comprehensive insurance (OCTA/KASKO), municipal parking, maintenance, car washing, and tire replacement; reservations, vehicle access (open/close), and payment are handled entirely through the app without physical keys.

Product overview

Carguru is Latvia's first car sharing service offering a unified mobile-based platform for vehicle rentals. The core product, Carguru Car Sharing, provides access to a fleet including economy (Nissan Juke, Toyota Yaris, VW e-up!), hybrid (Toyota C-HR, Toyota Corolla HB, Nissan Qashqai, Nissan Qashqai e-power), and electric vehicles (Tesla Model 3 SR/LR/Performance, Tesla Model Y SR/LR, Renault 5 e-tech). Pricing operates on a per-minute, hourly, or 24-hour basis with two tariff plans (Basic/Pro) offering different self-risk deductibles. The ecosystem includes loyalty programs with tiered bonuses (3%-7%), a referral system earning G-coins, and dedicated business account services for corporate fleet management. All vehicles include fuel, parking, and insurance in the rental price.

Differentiator

Problem solved

Functional benefit

Products and services

• Carguru Car Sharing
• Carguru Business Account Service
• Carguru Mobile Application
• Carguru Holiday and Vacation Packages
• Standard Hybrid SUV (Nissan Qashqai)
• Standard Hybrid Crossover (Toyota C-HR)
• Tesla Model 3 Performance Rental
• Tesla Model Y (Standard Range) Rental
• Tesla Model Y (Long Range) Rental
• Standard Compact Crossover (Nissan Juke)
• Standard Hybrid Hatchback (Toyota Corolla HB)
• Tesla Model 3 (Standard Range) Rental
• Tesla Model 3 (Long Range) Rental
• Renault 5 e-tech Electric Rental
• Standard Compact Hybrid (Toyota Yaris)
• VW e-up! Electric Rental
• Carguru Loyalty Program (Bonus Points and Tiers)
• Carguru Referral Program

Quantifiable outcome

• 107 cars available for rental
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rīgas Satiksme (Riga Transport)coreStrategic or Co-development PartnerCarguru has an embedded partnership with Rīgas Satiksme, a municipal transport authority under Riga City Council, which enables all Carguru vehicles to park for free in all municipal parking zones A, B, C, D, R, and V. This partnership provides a significant cost advantage, as parking fees in these zones are included in the rental price.
• CIRCLE KcoreTechnology or IntegrationCarguru vehicles are equipped with a CIRCLE K fuel card located in the car alongside vehicle documents. Customers refuel using the card and receive G-coins as a bonus. Only CIRCLE K fuel stations with 95-octane gasoline are used for refueling. This partnership streamlines the refueling process with no upfront customer payment required.
• Elektrum DrivecoreTechnology or IntegrationCharging at all Elektrum Drive EV charging stations is included in the rental price. Customers use the provided charging card to initiate charging. Not all Elektrum stations appear in PLUGSHARE, so Carguru recommends using the dedicated Elektrum Drive app in conjunction.
• TeslaminorOthersTesla vehicles (Model 3 and Model Y variants) are part of the Carguru fleet. Tesla vehicles are equipped with built-in external video surveillance for safety, autopilot, and traffic sign/lights recognition features. The rental includes charging at compatible charging stations. Tesla, Inc. as a manufacturer may in exceptional cases access vehicle data from video surveillance but cannot link video data to user identity or account.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Share Now: One of Europe's largest free-floating carsharing operators (BMW/Daimler-backed). Comparable in free-floating model, app-only vehicle access, per-minute pricing, and premium EV-inclusive fleet.
• Miles Mobility: German free-floating carsharing operator with a multi-city footprint and a mix of EVs and combustion vehicles. Comparable business model, technology stack, and per-minute pricing structure.
• Greenwheels: Dutch carsharing operator with station-based and free-floating offerings. Comparable business model (app-based per-hour/minute rentals) and similar fleet mix including EVs.
• Bolt Drive: Estonian-founded mobility super-app that has expanded into carsharing in multiple European markets. Comparable in free-floating carsharing model and Baltic operating context, with the added strength of an existing ride-hailing user base.
• SIXT Share: European carsharing service from SIXT with app-based per-minute rentals in multiple cities. Comparable in operational model (free-floating, app-only access) and in offering both economy and premium (including EV) vehicles.
• CityBee: Operates a free-floating and station-based carsharing service across the Baltic states, including Latvia. CityBee is the most directly comparable operator in the same geography with a similar app-based per-minute rental model.

Emerging players

• Getaround: P2P carsharing platform that lets private vehicle owners rent out their cars. Comparable end-user proposition (app-based short-term car access) though it operates on an asset-light P2P model rather than owned fleet.

Broad incumbents

• Zipcar: Long-established carsharing operator in North America and the UK owned by Avis Budget Group. Comparable product category (short-term car access via membership/app) but operates predominantly round-trip/station-based rather than free-floating.
• Free2Move: Stellantis-owned multi-modal mobility platform offering carsharing alongside other mobility services across Europe. Comparable in offering short-term vehicle access, but as part of a much broader mobility portfolio.

Regional players

• Voya: Polish carsharing operator with a free-floating model in Polish cities. Comparable technology and pricing model, and a relevant peer given the Central/Eastern European mobility market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carguru.lv
• Instagraminstagram.com/carguru.lv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARGURU