NYIAX
NYIAX operates a blockchain-based advertising contract trading platform built on the Nasdaq Financial Framework, serving publishers and media buyers with multi-currency exchange, AI-powered audience solutions, and agency services across the US, Europe, and Dubai.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NYIAX does
NYIAX, Inc. is a Morristown, NJ-based company that operates a blockchain-based trading platform for advertising contracts and data assets, built on the Nasdaq Financial Framework and protected by two jointly owned U.S. patents (Nos. 10,607,291 and 11,410,236). The core NYIAX Exchange enables multi-currency trading and contract management for guaranteed advertising inventory, applying financial-market infrastructure principles — smart contract automation, price discovery, and continuous trading — to the historically opaque digital advertising supply chain. The platform serves two primary segments: publishers seeking to monetize digital inventory (websites, mobile apps, OTT, CTV) and media buyers seeking guaranteed, auditable ad placements. Through its subsidiaries Collective Audience (an AI-powered advertising platform for audience monetization and creative solutions) and DSL (a full-service agency), NYIAX also delivers campaign execution and creative services to consumer and B2B brands.
NYIAX generates revenue through three primary streams: transaction fees on advertising contracts traded on the exchange, technology and patent licensing (notably a $2.5 million licensing deal with Datavault AI), and agency services revenue from DSL. Distribution is global (US, Europe, Dubai) and combines self-serve exchange access with direct enterprise sales and partner-integrated distribution. Strategic partnerships with Nasdaq (joint IP), Mission: IGNITION ($285M+ in certified media billings), Amnet/Brave, and Datavault AI provide reach and credibility, while licensed ADIO ultrasonic technology adds a privacy-first in-venue engagement channel. The company has expanded its product roadmap beyond advertising into planned marketplaces for corporate data/RWA tokenization, critical materials, political data, and athlete NIL rights.
In March 2026, NYIAX entered into a definitive agreement to be acquired by Datavault AI (NASDAQ: DVLT), a public AI-driven data monetization company, following a Letter of Intent signed October 2025. The transaction remains pending regulatory and shareholder approvals. The pending acquisition is the dominant strategic event shaping NYIAX's near-term trajectory, as it consolidates NYIAX's exchange-grade trading infrastructure and jointly owned patents with Datavault AI's AI-powered valuation and data tokenization capabilities into a single integrated platform serving advertising, identity validation, and healthcare verticals.
NYIAX firmographics
Firmographics- Name
- NYIAX
- Legal name
- NYIAX, Inc.
- Website
- https://nyiax.com/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NYIAX operates a blockchain-based advertising contract trading platform built on the Nasdaq Financial Framework, serving publishers and media buyers with multi-currency exchange, AI-powered audience solutions, and agency services across the US, Europe, and Dubai.
- Ownership category
- akta.pro rank
NYIAX industry classification
Industry- Product category
- Advertising Technology / Ad Exchange Platform
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
- akta.pro secondary industry
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
Keywords
Where NYIAX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NYIAX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising Exchange Transaction Fees: NYIAX generates revenue through transaction fees charged on advertising contracts traded on its platform. Media buyers and publishers transact guaranteed advertising inventory through standardized, auditable contracts on the exchange.
- Technology and Patent Licensing: NYIAX licenses its exchange technology and jointly owned patents to partners. A $2.5 million patent licensing deal was secured with Datavault AI for access to the NASDAQ financial framework to launch token exchanges.
- Agency Services (DSL): Full-service agency providing strategic, creative, and performance marketing services for global consumer and B2B clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Advertising exchange platform fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
NYIAX product offering
Product offeringCore offering
NYIAX operates a multi-currency blockchain-based trading and contract management platform for advertising inventory and data assets, built on the Nasdaq Financial Framework. It enables transparent, automated trading of advertising contracts through smart contract execution, serving publishers, media buyers, and advertisers. The company also operates Collective Audience (AI-driven audience monetization) and DSL (full-service creative and performance marketing agency) as subsidiary offerings.
Product overview
NYIAX operates a global, proprietary, blockchain-based trading platform for transparent, automated trading of advertising contracts and data across asset classes. The platform is built on jointly owned intellectual property with Nasdaq (U.S. Patent Nos. 10,607,291 and 11,410,236) and delivers high-performance matching engines, automated smart contracts, and regulatory-compliant liquidity mechanisms. The core NYIAX Exchange enables multi-currency trading and contract management with institutional-grade transparency. Through the acquisition of Collective Audience, NYIAX provides AI-powered advertising solutions including audience monetization, privacy-first activation, and creative services, complemented by DSL as a full-service agency. Planned future exchanges include the Information Data Exchange® for corporate data and real-world asset tokenization, International Elements Exchange for commodities, American Political Exchange for political inventory, and Sports-Centered NIL Exchange for athlete name, image, and likeness rights.
Differentiator
Problem solved
Functional benefit
Brands
- Collective Audience: A proprietary, performance-driven AI advertising platform powering audience monetization, privacy-first activation, creative solutions, and strategic advisory.
- DSL
- NYIAX Exchange
Products and services
- NYIAX Exchange A multi-currency trading and contract management platform delivering structured advertising transactions with institutional-grade transparency and execution certainty. Built on blockchain technology and the Nasdaq Financial Framework, it enables publishers and media buyers to list, price, and trade digital advertising inventory as standardized, tradable contracts.
- Collective Audience A proprietary, performance-driven AI advertising platform powering audience monetization, privacy-first activation, creative solutions, and strategic advisory services for consumer and B2B clients. Operates as a wholly-owned subsidiary of NYIAX.
- DSL A full-service agency delivering strategic, creative, and performance marketing services for global consumer and B2B clients.
Companies that use NYIAX
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
NYIAX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
NYIAX partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Datavault AI (Acquisition)coreDefinitive agreement for Datavault AI to acquire NYIAX, combining NYIAX's blockchain-enabled exchange platform and jointly owned patents with Datavault AI's AI-driven data monetization capabilities to power next-generation digital marketplaces.
- Datavault AI (ADIO Licensing)coreExclusive licensing agreement allowing NYIAX to commercialize Datavault AI's patented ADIO ultrasonic advertising technology. The technology embeds inaudible data in audio streams for privacy-first advertising engagement in venues, broadcasts, and retail environments.
- Mission: IGNITION (inc.)majorStrategic partner with over $285 million in certified media billings and brokerage. Mission: IGNITION delivers non-traditional media campaign management and acts as a strategic financial investor. Serves major brands including Marriott Bonvoy and LVMH.
- Datavault AIcoreMulti-year commercial and IP alliance integrating Datavault AI's Information Data Exchange with NYIAX's blockchain exchange technology. The partnership enables businesses to monetize proprietary data through AI-powered valuation, tokenized trading, and automated smart contract execution. This alliance later evolved into a definitive acquisition agreement.
- Amnet and BravemajorPartnership with Amnet (dentsu India's programmatic buying unit) and Brave (privacy-oriented browser) to boost Bridgestone's audience engagement. Powered by Nasdaq financial framework, NYIAX streamlines the ad buying process from discovery to execution and compliance.
- NasdaqcoreNYIAX's platform is built on the Nasdaq Financial Framework with jointly owned intellectual property. The partnership provides institutional-grade financial market infrastructure technology for advertising trading operations.
- ForbesminorFeatured in Web Summit 2021 panel discussion alongside Forbes on advertising and privacy topics, contributing to thought leadership positioning.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
NYIAX competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Public programmatic advertising buying platform. Directly comparable as a transparency-focused ad-tech marketplace that routes ad inventory and provides auditable trading workflows between media buyers and sellers, much like NYIAX's exchange model.
- Magnite: Independent sell-side ad exchange for CTV, video, and digital. Comparable to NYIAX as an exchange operator providing transparent inventory trading and contract automation between publishers and buyers.
- Pubmatic: Public independent ad exchange and supply-side platform. Comparable to NYIAX as a transparent, programmatic-first marketplace serving publishers and media buyers with automated contract execution.
- Index Exchange: Independent global ad exchange focused on transparency and supply-path optimization. Directly comparable to NYIAX's positioning as a neutral, transparency-first exchange for media trading.
- MediaMath: Demand-side platform and programmatic media buying technology. Comparable to NYIAX as a programmatic ad-tech platform targeting enterprise media buyers and agencies with automated trading workflows.
- OpenX: Independent ad exchange operating a global SSP. Comparable to NYIAX as an exchange operator with a focus on transparency, header bidding, and direct publisher-buyer relationships.
Emerging players
- DoubleVerify: Ad verification and fraud prevention platform. Comparable to NYIAX's marketplace trust & safety positioning, addressing the same supply-chain opacity and brand-safety issues in programmatic.
- Integral Ad Science: Ad verification and viewability/fraud-prevention platform. Comparable as a trust & safety layer for digital advertising transactions, addressing the same transparency gaps NYIAX targets.
- Hivestack: Programmatic digital out-of-home (DOOH) ad exchange. Comparable to NYIAX's partnership with Atedra for transparent, automated DOOH inventory trading via programmatic channels.
Broad incumbents
- Google Ad Manager: Google's ad exchange and ad server for publishers. Comparable as a broad incumbent exchange infrastructure NYIAX competes with for media-buyer and publisher relationships, though operating at far greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NYIAX social profiles
Digital presenceNYIAX compliance and trust
Trust signalCompliance2 records
NYIAX financial estimates
Financial estimateRevenue estimate
Valuation estimate
NYIAX leadership team
Management profileNumber of profiles
Profiles7 records
NYIAX subsidiaries and ownership
Company hierarchySubsidiaries1 record
NYIAX funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NYIAX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NYIAX
What does NYIAX do?
NYIAX operates a multi-currency blockchain-based trading and contract management platform for advertising inventory and data assets, built on the Nasdaq Financial Framework. It enables transparent, automated trading of advertising contracts through smart contract execution, serving publishers, media buyers, and advertisers. The company also operates Collective Audience (AI-driven audience monetization) and DSL (full-service creative and performance marketing agency) as subsidiary offerings.
Is NYIAX a public or private company?
NYIAX is a private company. It is classified as venture growth investor backed and is currently operating.
When was NYIAX founded?
NYIAX was founded in 2016. It employs 11 to 50 people.
Where is NYIAX based?
NYIAX is headquartered in New York, United States, in the North America region.
How does NYIAX make money?
Three revenue lines are on record. Advertising Exchange Transaction Fees are the primary driver. The others are technology and Patent Licensing and agency Services (DSL).
Who are NYIAX's main competitors?
Direct peers on record are The Trade Desk, Magnite, Pubmatic, Index Exchange, MediaMath and OpenX. Emerging players are DoubleVerify, Integral Ad Science and Hivestack. Google Ad Manager is listed as a broad incumbent.
Does NYIAX have an API?
Yes. NYIAX provides a platform for programmatic and automated trading of advertising contracts and data assets, enabling businesses to list, price, and trade digital inventory. The platform facilitates programmatic digital out-of-home (DOOH) buying and supports automated execution and reconciliation of advertising contracts. Specific API endpoints, documentation URLs, or SDK details are not publicly available.
What industry is NYIAX in?
NYIAX's product category is Advertising Technology / Ad Exchange Platform. Its primary akta.pro industry code is HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse), with a secondary code of FSAFANAO, Digital Asset/Crypto Trade Execution Platforms. Its NAICS code is 52321 and its SIC code is 6200.