DoubleVerify
DoubleVerify is a publicly traded digital media verification and optimization platform serving 2,000+ global brands, agencies, and publishers. Its DV MAP platform combines fraud detection, brand suitability, AI-powered bidding optimization, and outcome measurement across CTV, social, and open web.
- Company typePublic
- Founded2008
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What DoubleVerify does
DoubleVerify is a publicly traded (NYSE: DV) digital media measurement and analytics platform founded in 2008 and headquartered in New York. The company provides verification, optimization, and outcome measurement services to global brands, agencies, publishers, and platforms, processing more than 8.3 trillion media transactions annually across CTV, social, commerce media, and open web environments. DV's product portfolio is anchored by the DV Media AdVantage Platform (MAP), which comprises three modules: Verify (fraud detection, brand suitability, viewability, attention, context), Optimize (AI-powered real-time bidding via DV Scibids AI), and Prove (attribution, MMM, and incrementality testing via DV Rockerbox). The DV Neura cognitive AI engine, launched in 2026, embeds LLMs and machine learning across the platform with Insight and Activation Agents, and integrates with Anthropic Claude, Google Gemini, and Microsoft Copilot via Model Context Protocol. DV complements this with specialized products including DV AI Verification (AI SlopStopper and Agent ID Measurement), DV Authentic AdVantage, DV Authentic Streaming TV, DV Publisher Suite, and DV Marketplace Suite.
DoubleVerify firmographics
Firmographics- Name
- DoubleVerify
- Legal name
- DoubleVerify, Inc.
- Website
- https://doubleverify.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DoubleVerify is a publicly traded digital media verification and optimization platform serving 2,000+ global brands, agencies, and publishers. Its DV MAP platform combines fraud detection, brand suitability, AI-powered bidding optimization, and outcome measurement across CTV, social, and open web.
- Ownership category
- akta.pro rank
DoubleVerify industry classification
Industry- Product category
- Digital Advertising Verification and Measurement
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)
- akta.pro secondary industries
- Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where DoubleVerify is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
DoubleVerify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Measurement and Verification Services: Subscription and usage-based fees based on clients' digital media spend under management. Provides fraud detection, brand suitability, viewability, and attention measurement across CTV, social, and open web channels.
- Activation and Optimization: AI-powered optimization services through DV Scibids AI for real-time bidding algorithms and campaign performance optimization. Revenue growing approximately 30-40% annually in the Activation segment.
- Proven Outcomes (Attribution and MMM): Outcome measurement powered by DV Rockerbox including attribution, media mix modeling (MMM), and incrementality testing to provide calibrated performance understanding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing based on media spend under management |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
DoubleVerify product offering
Product offeringCore offering
DoubleVerify provides a media effectiveness platform (DV MAP) that delivers digital ad verification, AI-powered optimization, and outcome measurement for advertisers. Its products measure over 8.3 trillion media transactions annually across CTV, social, commerce media, and open web, providing fraud detection, brand suitability, viewability, attention, and contextual targeting capabilities. The platform is sold primarily as subscription and usage-based enterprise contracts to global brands, agencies, and publishers.
Product overview
DoubleVerify offers the DV Media AdVantage Platform (MAP), a comprehensive media effectiveness platform that unifies verification, optimization, and outcomes measurement. The platform comprises three core modules: Verify (fraud detection, brand suitability, viewability, attention, and context), Optimize (AI-powered real-time campaign optimization via DV Scibids AI), and Prove (outcome measurement powered by DV Rockerbox including attribution, MMM, and incrementality testing). Key products include DV Neura (cognitive AI engine with Insight and Activation agents), DV Authentic AdVantage (integrated media quality solution for social and CTV), DV Pinnacle (reporting platform), DV Publisher Suite, DV Marketplace Suite, and specialized solutions like DV AI Verification (with AI SlopStopper and Agent ID Measurement). The company processes over 8.3 trillion media transactions annually across social, CTV, commerce media, and open web channels.
Differentiator
Problem solved
Functional benefit
Brands
- DV Media AdVantage Platform (DV MAP): Comprehensive platform combining verification, AI-powered optimization, and outcome measurement for digital advertising.
- DV Pinnacle
- DV Neura
- DV Authentic Ad
- DV Authentic AdVantage
- DV SciBids AI
- DV Rockerbox
- DV Publisher Suite
- DV Marketplace Suite
- DV AI Verification
- AI SlopStopper
- DV Universal Content Intelligence
- DV Authentic Attention
- Authentic Brand Suitability
- News Accelerator
Products and services
- DV Media AdVantage Platform (DV MAP) Comprehensive media effectiveness platform combining verification, AI-powered optimization, and outcome measurement to maximize media effectiveness and return on ad spend for global advertisers.
- DV Neura Cognitive AI engine powering the DV MAP platform, featuring Insight and Activation agents for campaign analysis and autonomous execution within defined guardrails.
- DV Authentic AdVantage Comprehensive solution combining pre-bid media quality protection, AI-powered campaign optimization, and independent measurement across social and CTV environments.
- DV Authentic Streaming TV Brand suitability and measurement solution specifically designed for connected TV and streaming environments, bringing clarity, control, and measurable performance to streaming TV investment.
- DV Pinnacle Unified service and reporting platform providing streamlined campaign setup, in-depth data visualization, and centralized reporting. Accesses DV's impression-level dataset.
- DV Scibids AI AI technology powering real-time optimization of 25 billion impressions monthly through custom bidding algorithms that dynamically adapt to brand KPIs.
- DV Rockerbox Marketing measurement technology providing attribution, media mix modeling, and incrementality testing for comprehensive campaign performance analysis.
- DV AI Verification Comprehensive offering enabling advertisers to identify and manage AI agent interactions and avoid low-quality AI-generated content. Includes Agent ID Measurement and AI SlopStopper.
- DV Publisher Suite Suite of tools for publishers including Revenue Analytics, Inventory Quality, Quality Targeting, and Authentic Direct to reduce waste, maximize yield, and automate delivery.
- DV Marketplace Suite Platform for marketplaces to improve inventory quality and increase performance, building advertiser confidence and trust.
Quantifiable outcome
- 98% improvement in unique reach on TikTok campaigns
- +7 more outcomes
Companies that use DoubleVerify
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
DoubleVerify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature6 records
DoubleVerify partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, strategic, minor and acquisition.
- MetacoreExpansion of DV Authentic AdVantage to Meta and TikTok platforms, combining pre-bid media quality protection, AI-powered campaign optimization, and independent measurement. AI SlopStopper for Meta Threads provides 30 additional content-level avoidance categories.
- TikTokcoreDV became first measurement vendor to receive MRC accreditation for TikTok video viewability. Partnership combines pre-bid protection, AI optimization, and independent measurement across TikTok campaigns with demonstrated 98% improvement in unique reach.
- AnthropiccoreDV Neura Insight Agent integrated with Anthropic Claude for conversational AI access to media quality data. Enables advertisers to access DV data through natural-language interactions with AI assistants.
- GooglestrategicPlanned integration of DV Neura with Google Gemini for conversational AI access to media quality data and campaign insights.
- MicrosoftstrategicPlanned integration of DV Neura with Microsoft Copilot for accessing DV campaign data through conversational AI tools.
- Butler/TillminorParticipated in developing DV Neura agentic advertising workflows, contributing to the design of autonomous campaign optimization capabilities.
- LinkedIncoreExpanded partnership for global post-bid measurement across LinkedIn Audience Network, enabling advertisers to verify media quality signals including invalid traffic, viewability, brand suitability, and geography. Also now supports measurement across LinkedIn's CTV Ads and video ad formats.
- NBCUniversalcoreCollaboration on CTV Select for premium content access, combined with DoubleVerify brand safety monitoring achieving over 99% brand risk floor-free supply.
- Spectrum ReachcoreFirst partner to integrate into DoubleVerify's Certified Transparent Streaming program, increasing program-level transparency across streaming TV and CTV campaigns.
- YouTubecoreDV Authentic AdVantage launched on YouTube in June 2025, tracking toward $10 million in expected ACV for 2026. Includes pre-bid media quality protection and AI-powered campaign optimization.
- OpenSlateacquisitionAcquisition of OpenSlate, a pre-campaign contextual targeting platform, to enhance social video and CTV advertising solutions. Provides integrated brand safety, suitability, and contextual optimization.
- MeetricsacquisitionAcquisition of Meetrics announced to expand measurement capabilities, though specific details not provided in available sources.
- AmazoncoreDeep integration with Amazon Ads platform for pre-bid avoidance through DV Authentic Brand Suitability, enabling programmatic brand safety controls.
- The Trade DeskcoreIntegration with The Trade Desk DSP for AI SlopStopper pre-bid avoidance and DV Authentic Brand Suitability controls.
- YahoocoreIntegration with Yahoo DSP for AI SlopStopper pre-bid avoidance and comprehensive brand suitability verification.
- SciBidsacquisitionAcquired SciBids (AI optimization technology) which is transforming DV into a high-value performance workflow optimization provider, enabling programmatic bid optimization.
- RockerboxacquisitionAcquired Rockerbox (attribution technology) which is transforming DV into a high-value performance workflow optimization provider with full-stack marketing measurement.
Scale indicators20 records
Recent moves7 records
Expansion highlights8 records
DoubleVerify competitors and assessment
Company assessmentDirect peers
- Integral Ad Science: Integral Ad Science (IAS) is the closest direct competitor to DoubleVerify, offering parallel digital ad verification, fraud detection, brand suitability, and viewability measurement. Both companies compete head-to-head for agency and brand verification budgets and were named together as Meta Threads brand safety partners.
- HUMAN Security: HUMAN Security is a leading ad fraud detection and bot mitigation vendor focused on sophisticated invalid traffic (SIVT) protection across CTV, mobile, and web. It is a direct competitor to DoubleVerify's Fraud Lab in the invalid traffic detection category that underpins MRC accreditation.
- Pixalate: Pixalate provides ad fraud detection and supply path optimization across CTV, mobile apps, and web, with particular strength inCTV app and seller transparency. It is a direct competitor to DoubleVerify's fraud and inventory quality offerings.
Broad incumbents
- Oracle Advertising (Moat): Oracle Advertising, built on the Moat viewability and analytics platform acquired from Oracle, offers viewability, attention, and brand safety measurement as part of Oracle's broader advertising and CX portfolio. It competes with DoubleVerify in viewability and is part of a much larger enterprise software suite.
- The Trade Desk: The Trade Desk is a leading independent demand-side platform (DSP) that integrates DoubleVerify's pre-bid avoidance controls. While not a direct verification competitor, TTD's expanding Solimar platform and partnerships with alternative verification vendors position it as an adjacent incumbent shaping how DV's technology is accessed.
- Comscore: Comscore is an established media measurement and analytics company offering cross-platform audience and advertising measurement, with growing focus on CTV. It competes with DoubleVerify in CTV and cross-platform campaign measurement.
Emerging players
- Scope3: Scope3 provides supply chain transparency, fraud, and sustainability measurement for digital advertising and was named alongside DoubleVerify as a Meta Threads brand safety partner. It is an emerging player in the same verification category with a particular focus on AI-generated content and media quality.
- Zefr: Zefr offers AI-driven brand suitability and content categorization primarily for social platforms, with strong Meta partnerships. It competes with DoubleVerify in brand suitability verification, particularly on Meta and YouTube.
- iSpot.tv: iSpot.tv provides TV and CTV ad measurement, attention, and outcome analytics, with growing cross-platform capabilities. It is an emerging competitor in CTV measurement and outcome attribution, areas where DoubleVerify competes via DV Rockerbox.
Others
- LiveRamp: LiveRamp provides identity resolution and data collaboration infrastructure used across the ad ecosystem, often deployed alongside verification vendors like DoubleVerify. While not a direct competitor in verification, it serves overlapping advertiser and platform clients in the broader adtech data layer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DoubleVerify social profiles
Digital presenceDoubleVerify compliance and trust
Trust signalCompliance14 records
DoubleVerify financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoubleVerify leadership team
Management profileNumber of profiles
Profiles15 records
DoubleVerify subsidiaries and ownership
Company hierarchySubsidiaries4 records
DoubleVerify funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoubleVerify M&A and investment
M&A and investmentM&A8 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoubleVerify
What does DoubleVerify do?
DoubleVerify provides a media effectiveness platform (DV MAP) that delivers digital ad verification, AI-powered optimization, and outcome measurement for advertisers. Its products measure over 8.3 trillion media transactions annually across CTV, social, commerce media, and open web, providing fraud detection, brand suitability, viewability, attention, and contextual targeting capabilities. The platform is sold primarily as subscription and usage-based enterprise contracts to global brands, agencies, and publishers.
Is DoubleVerify a public or private company?
DoubleVerify is a public company. It is classified as public and is currently operating.
When was DoubleVerify founded?
DoubleVerify was founded in 2008. It employs 1,001 to 5,000 people.
Where is DoubleVerify based?
DoubleVerify is headquartered in New York, United States, in the North America region.
How does DoubleVerify make money?
Three revenue lines are on record. Measurement and Verification Services are the primary driver. The others are activation and Optimization and proven Outcomes (Attribution and MMM).
Who are DoubleVerify's main competitors?
Direct peers on record are Integral Ad Science, HUMAN Security and Pixalate. Broad incumbents are Oracle Advertising (Moat), The Trade Desk and Comscore. Emerging players are Scope3, Zefr and iSpot.tv. LiveRamp is listed as an others.
Does DoubleVerify have an API?
Yes. DoubleVerify offers API access through DV Pinnacle, its unified service and reporting platform, which provides campaign setup, management, and optimization capabilities. The platform enables access to DV's impression-level dataset and supports API-based integrations with DSPs for pre-bid avoidance controls. DV Neura supports the Model Context Protocol (MCP) open standard, enabling advertisers to access DV data through conversational AI tools. Developer documentation is at pinnacle.doubleverify.com.
What industry is DoubleVerify in?
DoubleVerify's product category is Digital Advertising Verification and Measurement. Its primary akta.pro industry code is BPAFABAM, Media Auditing, Verification & Compliance (Billing, Makegoods, QA), with a secondary code of MPABAOAK, Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits). Its NAICS code is 5418 and its SIC code is 7310.