Neotaste
Neotaste is a German mobile restaurant-discovery platform connecting diners with partner restaurants via exclusive introductory deals. Operating across 53+ cities in four European countries, it serves over 300,000 users and 1,300+ restaurants, monetizing through restaurant-side transaction fees.
- Company typePrivate
- Founded2021
- HeadquartersOsnabrück, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Neotaste does
Neotaste is a German mobile restaurant-discovery platform headquartered in Osnabrück that connects diners with partner restaurants offering exclusive introductory deals such as 2-for-1 main courses and direct discounts. Founded in 2021 (originally under the name foodisto) and operating across 53+ cities in Germany, Austria, the Netherlands, and the United Kingdom, the platform serves over 300,000 active users and more than 1,300 partner restaurants. The company monetises primarily through transaction fees or subscription charges on the restaurant side, with consumers accessing the app free of charge.
The core technology consists of a consumer-facing iOS and Android application — map-based and list-view restaurant discovery with real-time deal availability, time-slot booking, and in-app deal validation — paired with a partner-facing restaurant portal that allows venues to create and manage exclusive introductory offers. The consumer app carries strong app-store positioning, with a 4.8-star rating from 8,606 iOS reviews and a 4.5-star rating from 2,280 Android reviews. Distribution leverages app-store optimisation, a multi-channel social media presence (Instagram, TikTok, Facebook, LinkedIn), city-specific content marketing, earned media coverage from major German publications (Handelsblatt, FOCUS Online, Tagesspiegel, OMR), and direct partnership outreach to acquire restaurants. No public API, developer integrations, or AI/ML capabilities are disclosed.
The company is a venture-backed private business supported by Burda Principal Investments and Earlybird, having raised a €5.9 million Series A in August 2023 and a €15.1 million Series A-Extension in March 2024 — the latter explicitly earmarked for international expansion. With a headcount in the 101-250 range and a horizontal consumer-segmentation approach targeting general restaurant diners across Europe, Neotaste is positioned as a two-sided marketplace in the early growth stage of scaling its restaurant supply and consumer demand across multiple European markets.
Neotaste firmographics
Firmographics- Name
- Neotaste
- Legal name
- Neotaste
- Website
- https://neotaste.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Neotaste is a German mobile restaurant-discovery platform connecting diners with partner restaurants via exclusive introductory deals. Operating across 53+ cities in four European countries, it serves over 300,000 users and 1,300+ restaurants, monetizing through restaurant-side transaction fees.
- Ownership category
- akta.pro rank
Neotaste industry classification
Industry- Product category
- Restaurant Discovery & Deals Marketplace
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Neotaste is headquartered
LocationHeadquarters
- HQ city
- Osnabrück
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Neotaste business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Restaurant Deal Commissions: Platform connects guests with restaurants offering exclusive deals (2-for-1 main courses, direct discounts). Revenue generated from transaction commissions or subscription fees from partner restaurants accessing the deal platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Neotaste product offering
Product offeringCore offering
Neotaste operates a mobile restaurant-discovery and deals platform that connects diners with partner restaurants through exclusive introductory offers such as 2-for-1 main courses and direct discounts. The free iOS and Android consumer app enables users to discover restaurants, browse curated deals, and book time slots, while the companion partner platform allows restaurants to distribute these exclusive deals to attract new customers and fill tables.
Product overview
NeoTaste is a restaurant-discovery and deals platform operating as a single unified mobile application (available on iOS and Android) combined with a partner platform for restaurant businesses. The core NeoTaste app enables consumers to discover restaurants, access exclusive deals (such as 2-for-1 main courses and direct discounts), book reservations, and redeem offers at participating venues. The companion partner platform allows restaurants to create and manage deal offerings. Together, the platform spans 53+ cities across Germany, Austria, the United Kingdom, and the Netherlands, serving over 300,000 users and more than 1,300 partner restaurants.
Differentiator
Problem solved
Functional benefit
Companies that use Neotaste
Customer profileSegments2 records
Ideal customer profiles2 records
Neotaste technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Neotaste partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Neotaste competitors and assessment
Company assessmentDirect peers
- TheFork (Tripadvisor): TheFork is Europe's leading restaurant booking and deals platform owned by Tripadvisor. Directly comparable to Neotaste as a restaurant discovery/booking marketplace offering promotions and time-slot reservations across European markets, with deeper country coverage and parent-company capital.
- OpenTable: OpenTable, owned by Booking Holdings, is the largest global restaurant reservation and discovery platform. Comparable to Neotaste in restaurant booking functionality and diner acquisition services, with stronger brand and more mature restaurant-SaaS product.
- Resy: Resy, owned by American Express, is a restaurant reservation and discovery platform with strong US presence. Comparable in target market (diners seeking restaurants) and business model (deal/promotion enabled booking), but currently US-focused.
- Quandoo: Quandoo is a European restaurant booking marketplace operating across DACH and other European markets. Directly comparable to Neotaste in restaurant discovery and reservation services, with similar mid-market city focus.
- Zenchef: Zenchef is a European restaurant marketing and reservation platform serving independent restaurants. Comparable to Neotaste in targeting independent restaurants with a discovery/booking/CRM SaaS layer, with broader B2B software offering.
Broad incumbents
- Yelp: Yelp is a leading local business discovery and review platform with strong restaurant category presence. Comparable to Neotaste in restaurant discovery intent, but operates as a broad local-search incumbent rather than a deal-focused specialist.
- TripAdvisor: TripAdvisor is a global travel and restaurant review platform and parent of TheFork. Comparable to Neotaste in restaurant discovery and reviews, but operates a much broader travel platform and brings heavier distribution to restaurant listings.
- Groupon: Groupon is a global deals and local-experiences marketplace historically featuring restaurant offers. Comparable to Neotaste in discount-driven local-experiences model, though Groupon is a much broader (and struggling) horizontal deals incumbent.
Regional players
- Bookatable: Bookatable is a European restaurant reservation platform operating in select markets. Comparable in restaurant booking functionality, with a more limited European footprint than Neotaste's four-country presence.
Emerging players
- SevenRooms: SevenRooms is a restaurant CRM, marketing, and reservation platform focused on hospitality operators. Comparable to a Neotaste-Plus scenario, with deeper SaaS tooling for restaurant partners but less consumer-side deal/marketplace exposure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Neotaste social profiles
Digital presenceNeotaste financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neotaste leadership team
Management profileNumber of profiles
Profiles1 record
Neotaste funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neotaste M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neotaste
What does Neotaste do?
Neotaste operates a mobile restaurant-discovery and deals platform that connects diners with partner restaurants through exclusive introductory offers such as 2-for-1 main courses and direct discounts. The free iOS and Android consumer app enables users to discover restaurants, browse curated deals, and book time slots, while the companion partner platform allows restaurants to distribute these exclusive deals to attract new customers and fill tables.
Is Neotaste a public or private company?
Neotaste is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neotaste founded?
Neotaste was founded in 2021. It employs 101 to 250 people.
Where is Neotaste based?
Neotaste is headquartered in Osnabrück, Germany, in the Europe region.
How does Neotaste make money?
One revenue line is on record: restaurant Deal Commissions.
Who are Neotaste's main competitors?
Direct peers on record are TheFork (Tripadvisor), OpenTable, Resy, Quandoo and Zenchef. Broad incumbents are Yelp, TripAdvisor and Groupon. Bookatable is listed as a regional player. SevenRooms is listed as an emerging player.
Does Neotaste have an API?
No public API is recorded for Neotaste.
What industry is Neotaste in?
Neotaste's product category is Restaurant Discovery & Deals Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its SIC code is 7900.