Shares
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Shares firmographics
Firmographics- Name
- Shares
- Legal name
- Shares Financial Assets, Shares Digital Assets, Shares Solutions (SAS)
- Website
- https://shares.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Shares industry classification
Industry- Product category
- Investment Technology Platform
- NAICS
- Investment Banking and Securities Intermediation (523150), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN)
- akta.pro secondary industry
- Securities & Custody Operations (Safekeeping, Corporate Actions, Settlement Support) (FSABALAG)
Keywords
Where Shares is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shares business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction Fees: Commission-based revenue from stock, ETF, and cryptocurrency trades. Transaction fees charged per trade with tiered pricing structure based on transaction size.
- Custody Fees: Annual fees charged on assets under custody, particularly for Shares Pro platform managing client portfolios
- Investment Plan Management: Service fees for managing automated investment plans and managed portfolios for retail customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Stocks and ETFs - €1 for transactions up to €500, 0.2% above €500 |
| Transaction based/ take rate | Pay-as-you-go | Cryptocurrency - €1 for amounts up to €100, 1% above €100 |
| Outcome Based/ Performance | Annual | Managed Plans - 1% annual management fee |
| Subscription | Annual | Shares Pro - Custody fees 0.3-1.0% based on account type |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Shares product offering
Product offeringCore offering
Shares is an investing technology company that provides end-to-end infrastructure for the financial industry. It operates a mobile-first social investment platform (Shares App) for retail investors offering access to over 1,700 assets including stocks, ETFs, and cryptocurrencies, alongside a dedicated platform (Shares Pro) for French wealth managers and a front-to-back white-label/API infrastructure (Shares Solutions) for financial institutions.
Product overview
Shares is a French fintech that has evolved from a consumer neobroker into an end-to-end investing technology company serving retail investors, wealth management professionals, and financial institutions. Its core product portfolio consists of three interconnected layers: (1) the Shares App — a mobile platform for retail investors offering 1,700+ assets (stocks, ETFs, cryptocurrencies) with social trading features including a Social Feed, Auto-Invest recurring orders, Investment Plans, and Triggered Orders; (2) Shares Pro — a web-based platform for French wealth managers (CGP) to manage client portfolios across CTO, PEA, PER, and other account types, with support for Investment Plans, ELTIF orders, and SEPA Direct Debit; and (3) Shares Solutions — a front-to-back infrastructure platform (Front, Middle, and Back Office) offered to financial institutions as custom, white-label, or API-based solutions. Shares Savings complements the offering with corporate retirement and employee savings solutions for businesses. The company holds dual French regulatory authorization (ACPR and AMF) and operates across France, Poland, and other EEA countries.
Differentiator
Problem solved
Functional benefit
Brands
- Shares App: Mobile app for retail investors featuring over 1,700 assets like stocks, ETFs, and cryptocurrencies with social trading features.
- Shares Pro
- Shares Solutions
- Murano
Products and services
- Shares App Mobile application for retail investors offering access to over 1,700 assets including stocks, ETFs, and cryptocurrencies, with social trading features enabling users to follow other investors' activities, share trade ideas, and exchange messages within the app.
- Shares Pro Online platform for wealth managers (CGP/Conseillers en Investissements Financiers) registered with ORIAS in France to oversee and manage client portfolios across stocks, ETFs, commodities, and account types such as CTO, CTO Business, PEA, and PER, with support for Investment Plans, ELTIF orders, SEPA Direct Debit, and managed account solutions.
- Shares Solutions
Quantifiable outcome
- Access to 1,700+ assets including stocks, ETFs, and cryptocurrencies
- +2 more outcomes
Companies that use Shares
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Shares technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shares partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ModulrcorePartnership for E-money services and safeguarding of client funds. Modulr provides payment infrastructure for the platform.
- AlpacacorePartner for US securities trading and custody services, enabling access to US financial markets.
- Inter InvestcoreStrategic partnership for distribution of PER Bancaire acquisition products. Inter Invest distributes investment products through its network.
- AXA FrancecorePartnership with AXA France to provide employee savings experience solutions. B2B2C distribution partnership.
- TreezorminorPotential acquisition target from Société Générale. Treezor is a banking-as-a-service platform that could enhance Shares' banking infrastructure capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Shares competitors and assessment
Company assessmentBroad incumbents
- Revolut: UK-headquartered super-app offering retail trading (stocks, ETFs, crypto) as part of a much broader banking, payments, and savings suite. Comparable to Shares on retail investing functionality, but with substantially larger scale and a fundamentally broader product portfolio.
- Saxo Bank: Denmark-headquartered global broker offering multi-asset trading plus a white-label / outsourced trading service (SaxoPlatform/OEMS) for banks, brokers, and fintechs. Comparable to Shares Pro and Shares Solutions on the institutional white-label and B2B infrastructure dimension, with a much larger established client base.
Direct peers
- eToro: Multi-asset broker with a signature social trading and copy-trading community, plus a B2B platform (eToro for Partners). Highly comparable to Shares across both the social-feed retail investing layer (Shares App / Social Feed) and the white-label / partnership layer (Shares Solutions).
- Trade Republic: German-headquartered European neobroker offering commission-free stock, ETF, and crypto trading via mobile app with a growing interest-bearing cash product. Closely comparable to Shares App in target customer (retail European investors), product breadth (multi-asset mobile trading), and pricing model.
- Alpaca: US-based API-first brokerage infrastructure platform powering embedded investing and crypto for fintechs and broker-dealers. Directly comparable to Shares Solutions' B2B / white-label / API infrastructure offering, with Shares actually leveraging Alpaca as a partner for US market access.
- DEGIRO: European low-cost broker (owned by flatexDEGIRO) offering stocks, ETFs, derivatives, and bonds across EEA markets. Comparable to Shares App in cross-EEA multi-country execution and low-fee retail brokerage, though without social features or crypto.
- Scalable Capital: Munich-based European broker offering stocks, ETFs, funds, and crypto via a mobile app, plus a B2B white-label platform (Scalable Broker Solutions). Directly comparable to Shares across both the retail layer (Shares App) and the B2B infrastructure layer (Shares Solutions), with a similar fee structure and German/EEA focus.
- Freetrade: UK-based commission-free stock and ETF investing app with an ISA/SIPP wrapper. Comparable to Shares App in mobile-first retail brokerage, commission-based revenue, and UK/European target customer, though narrower in asset coverage (no crypto) and without B2B infrastructure layer.
Emerging players
- Bux: European neobroker (Netherlands-based) offering commission-free stock, ETF, and crypto trading via a mobile app. Comparable to Shares App in mobile-first European retail investing and social/community positioning (Bux Zero, Bux X), but with a smaller scale and product breadth.
- Lightyear: Estonian-founded multi-currency investing app offering stocks, ETFs, and funds across EEA and UK markets. Comparable to Shares App in European mobile-first multi-asset brokerage, with similar EEA passport-driven distribution but a narrower product stack (no crypto or social features).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Shares social profiles
Digital presenceShares compliance and trust
Trust signalCompliance7 records
Shares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shares leadership team
Management profileNumber of profiles
Profiles5 records
Shares subsidiaries and ownership
Company hierarchySubsidiaries4 records
Shares funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shares
What does Shares do?
Shares is an investing technology company that provides end-to-end infrastructure for the financial industry. It operates a mobile-first social investment platform (Shares App) for retail investors offering access to over 1,700 assets including stocks, ETFs, and cryptocurrencies, alongside a dedicated platform (Shares Pro) for French wealth managers and a front-to-back white-label/API infrastructure (Shares Solutions) for financial institutions.
Is Shares a public or private company?
Shares is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shares founded?
Shares was founded in 2021. It employs 101 to 250 people.
Where is Shares based?
Shares is headquartered in London, United Kingdom, in the Europe region.
How does Shares make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are custody Fees and investment Plan Management.
Who are Shares's main competitors?
Broad incumbents on record are Revolut and Saxo Bank. Direct peers are eToro, Trade Republic, Alpaca, DEGIRO, Scalable Capital and Freetrade. Emerging players are Bux and Lightyear.
Does Shares have an API?
No public API is recorded for Shares.
What industry is Shares in?
Shares's product category is Investment Technology Platform. Its primary akta.pro industry code is FSAAABAN, Private Client Custody & Brokerage (Execution, Reporting, Safekeeping), with a secondary code of FSABALAG, Securities & Custody Operations (Safekeeping, Corporate Actions, Settlement Support). Its NAICS code is 523150 and its SIC code is 6211.