Shares

Name

Shares

Legal name

Shares Financial Assets, Shares Digital Assets, Shares Solutions (SAS)

Website

https://shares.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Investment Technology Platform

NAICS

Investment Banking and Securities Intermediation (523150), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN)

akta.pro secondary industry

Securities & Custody Operations (Safekeeping, Corporate Actions, Settlement Support) (FSABALAG)

Keywords

• Retail investment platform
• Social investing app
• Wealth management technology
• Investment infrastructure
• White-label fintech solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees: Commission-based revenue from stock, ETF, and cryptocurrency trades. Transaction fees charged per trade with tiered pricing structure based on transaction size.
2. Custody Fees: Annual fees charged on assets under custody, particularly for Shares Pro platform managing client portfolios
3. Investment Plan Management: Service fees for managing automated investment plans and managed portfolios for retail customers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Shares is an investing technology company that provides end-to-end infrastructure for the financial industry. It operates a mobile-first social investment platform (Shares App) for retail investors offering access to over 1,700 assets including stocks, ETFs, and cryptocurrencies, alongside a dedicated platform (Shares Pro) for French wealth managers and a front-to-back white-label/API infrastructure (Shares Solutions) for financial institutions.

Product overview

Shares is a French fintech that has evolved from a consumer neobroker into an end-to-end investing technology company serving retail investors, wealth management professionals, and financial institutions. Its core product portfolio consists of three interconnected layers: (1) the Shares App — a mobile platform for retail investors offering 1,700+ assets (stocks, ETFs, cryptocurrencies) with social trading features including a Social Feed, Auto-Invest recurring orders, Investment Plans, and Triggered Orders; (2) Shares Pro — a web-based platform for French wealth managers (CGP) to manage client portfolios across CTO, PEA, PER, and other account types, with support for Investment Plans, ELTIF orders, and SEPA Direct Debit; and (3) Shares Solutions — a front-to-back infrastructure platform (Front, Middle, and Back Office) offered to financial institutions as custom, white-label, or API-based solutions. Shares Savings complements the offering with corporate retirement and employee savings solutions for businesses. The company holds dual French regulatory authorization (ACPR and AMF) and operates across France, Poland, and other EEA countries.

Differentiator

Problem solved

Functional benefit

Brands

• Shares App: Mobile app for retail investors featuring over 1,700 assets like stocks, ETFs, and cryptocurrencies with social trading features.
• Shares Pro
• Shares Solutions
• Murano

Products and services

• Shares App Mobile application for retail investors offering access to over 1,700 assets including stocks, ETFs, and cryptocurrencies, with social trading features enabling users to follow other investors' activities, share trade ideas, and exchange messages within the app.
• Shares Pro Online platform for wealth managers (CGP/Conseillers en Investissements Financiers) registered with ORIAS in France to oversee and manage client portfolios across stocks, ETFs, commodities, and account types such as CTO, CTO Business, PEA, and PER, with support for Investment Plans, ELTIF orders, SEPA Direct Debit, and managed account solutions.
• Shares Solutions

Quantifiable outcome

• Access to 1,700+ assets including stocks, ETFs, and cryptocurrencies
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ModulrcoreTechnology or IntegrationPartnership for E-money services and safeguarding of client funds. Modulr provides payment infrastructure for the platform.
• AlpacacoreTechnology or IntegrationPartner for US securities trading and custody services, enabling access to US financial markets.
• Inter InvestcoreChannel Partner/ Reseller/ DistributorStrategic partnership for distribution of PER Bancaire acquisition products. Inter Invest distributes investment products through its network.
• AXA FrancecoreStrategic or Co-development PartnerPartnership with AXA France to provide employee savings experience solutions. B2B2C distribution partnership.
• TreezorminorOthersPotential acquisition target from Société Générale. Treezor is a banking-as-a-service platform that could enhance Shares' banking infrastructure capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Revolut: UK-headquartered super-app offering retail trading (stocks, ETFs, crypto) as part of a much broader banking, payments, and savings suite. Comparable to Shares on retail investing functionality, but with substantially larger scale and a fundamentally broader product portfolio.
• Saxo Bank: Denmark-headquartered global broker offering multi-asset trading plus a white-label / outsourced trading service (SaxoPlatform/OEMS) for banks, brokers, and fintechs. Comparable to Shares Pro and Shares Solutions on the institutional white-label and B2B infrastructure dimension, with a much larger established client base.

Direct peers

• eToro: Multi-asset broker with a signature social trading and copy-trading community, plus a B2B platform (eToro for Partners). Highly comparable to Shares across both the social-feed retail investing layer (Shares App / Social Feed) and the white-label / partnership layer (Shares Solutions).
• Trade Republic: German-headquartered European neobroker offering commission-free stock, ETF, and crypto trading via mobile app with a growing interest-bearing cash product. Closely comparable to Shares App in target customer (retail European investors), product breadth (multi-asset mobile trading), and pricing model.
• Alpaca: US-based API-first brokerage infrastructure platform powering embedded investing and crypto for fintechs and broker-dealers. Directly comparable to Shares Solutions' B2B / white-label / API infrastructure offering, with Shares actually leveraging Alpaca as a partner for US market access.
• DEGIRO: European low-cost broker (owned by flatexDEGIRO) offering stocks, ETFs, derivatives, and bonds across EEA markets. Comparable to Shares App in cross-EEA multi-country execution and low-fee retail brokerage, though without social features or crypto.
• Scalable Capital: Munich-based European broker offering stocks, ETFs, funds, and crypto via a mobile app, plus a B2B white-label platform (Scalable Broker Solutions). Directly comparable to Shares across both the retail layer (Shares App) and the B2B infrastructure layer (Shares Solutions), with a similar fee structure and German/EEA focus.
• Freetrade: UK-based commission-free stock and ETF investing app with an ISA/SIPP wrapper. Comparable to Shares App in mobile-first retail brokerage, commission-based revenue, and UK/European target customer, though narrower in asset coverage (no crypto) and without B2B infrastructure layer.

Emerging players

• Bux: European neobroker (Netherlands-based) offering commission-free stock, ETF, and crypto trading via a mobile app. Comparable to Shares App in mobile-first European retail investing and social/community positioning (Bux Zero, Bux X), but with a smaller scale and product breadth.
• Lightyear: Estonian-founded multi-currency investing app offering stocks, ETFs, and funds across EEA and UK markets. Comparable to Shares App in European mobile-first multi-asset brokerage, with similar EEA passport-driven distribution but a narrower product stack (no crypto or social features).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shares_io
• YouTubeyoutube.com/@Shares_io
• LinkedInlinkedin.com/company/joinshares
• Instagraminstagram.com/shares
• Facebookfacebook.com/Sharesapp

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shares