Virgin Hotels Las Vegas

What Virgin Hotels Las Vegas does

Virgin Hotels Las Vegas is an integrated lifestyle resort located at 4455 Paradise Road in Las Vegas, Nevada, operating as a property within Hilton's Curio Collection and managed under JC Hospitality LLC. The resort spans three towers (Ruby, Opal, and Canyon) with over 1,500 chambers and suites, a full-service casino floor offering slots, table games, video poker, and a William Hill-managed sportsbook, and more than a dozen food-and-beverage venues including Nobu, ONE Steakhouse, Kassi Beach House, Lucia Mexican Grill, and multiple bars and lounges. Entertainment infrastructure includes a 4,600-seat The Theater, an intimate 24 Oxford venue, a 13,000 sq ft Event Lawn, and The Shag Room, supporting a continuously programmed calendar of live music, comedy, and special events. Additional amenities include The Spa (offering facials, massages, hydrotherapy, CBD treatments, and VEMI sessions), a fitness center, and multiple pool areas including the 21+ Kassi Beach Club.

The property's technology stack centers on the Virgin Hotels Las Vegas mobile app (iOS and Android), which enables check-in, room booking, dining reservations, Cherry Rewards balance management, and mobile key functionality. Cherry Rewards is the property's five-tier loyalty program (Hello, Insider, Exclusive, VIP, All-Access) with points earned across slots, video poker, table games, and resort spend, supported by Bluetooth-enabled Cardless Connect slot linkage and a separate Cherry Rewards Locals tier for Nevada residents. In-room casting/streaming, high-speed internet, and 3D virtual tours for high-end suites are bundled within a $50 daily resort fee.

Commercially, Virgin Hotels Las Vegas generates revenue across seven primary streams: casino operations, hotel accommodations (rates from $75/night, sold direct, via Hilton central reservations, and OTAs), food and beverage, entertainment ticketing (distributed through AXS and Etix), spa and wellness, pool and cabana rentals (distributed direct and via ResortPass and SevenRooms), and loyalty-program-driven repeat spend. The resort serves two co-primary customer segments — Las Vegas Strip tourists and Las Vegas-area locals (the latter targeted through a new 'locals-first' strategy) — alongside secondary segments in gaming, MICE, celebrations, and pet-friendly travel. In May 2026, Chad Konrad assumed full operational control of casino operations (C&C 4455 LLC), and Q1 2026 marked the property's strongest casino performance since its 2021 reopening, with slot revenue up nearly 30%, table games revenue up 88% YoY, and coin-in up 10% YoY.

Name

Virgin Hotels Las Vegas

Legal name

JC Hospitality LLC

Website

https://virginhotelslv.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Virgin Hotels Las Vegas is a Curio Collection by Hilton integrated resort in Las Vegas featuring 1,500+ hotel rooms, a full-service casino with sportsbook, twelve-plus dining venues, and a 4,600-seat theater, serving both Strip tourists and Las Vegas locals through direct, loyalty, and third-party channels.

Ownership category

akta.pro rank

Product category

Luxury Resort Hotel and Casino

NAICS

Casino Hotels (721120), Casino Hotels (72112), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

Keywords

• Hotel accommodations
• Casino gaming
• Live entertainment venues
• Luxury resort dining
• Spa wellness services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Casino Operations: The casino is the primary revenue driver, generating revenue through slot machines, table games, video poker, and sportsbook. In Q1 2026, the property reported its strongest casino performance since its 2021 reopening, with slot revenue up nearly 30%, coin-in up 10%, and table games revenue surging 88% year-over-year. Sportsbook operations are managed in partnership with William Hill.
2. Hotel Accommodations: Revenue from room bookings across multiple room types including Ruby, Opal, and Canyon Tower rooms and suites. Room rates starting from $75 per night with promotions such as Sunlit Stays offering up to 35% off. Daily resort fee of $50 applies. Revenue is generated through direct booking, phone reservations, Hilton Honors channel, and OTAs.
3. Food and Beverage: Over a dozen on-property dining and drinking venues including Nobu, ONE Steakhouse, Kassi Beach House, Lucia Mexican Grill, The Kitchen, Pizza Forte, Funny Library Coffee Shop, Juice Bar, and multiple bars and lounges. Revenue from dine-in, takeaway, in-room dining, and private events. F&B credit of $100 offered as part of Sunlit Stays promotion.
4. Entertainment and Ticketing: Revenue from ticketed live events at The Theater (4,600-person capacity), 24 Oxford, Event Lawn, and The Shag Room. Hosts a diverse lineup including R&B, rock, comedy, Latin music, drag shows, and dance events. Ticket sales through AXS and Etix platforms.
5. Spa and Wellness: The Spa at Virgin Hotels Las Vegas offers facials, massages, hydrotherapy, CBD treatments, VEMI sessions, paddleboard yoga, and puppy yoga. Treatments priced from $85 to $275. Revenue from individual treatments, packages, and spa retail products. Daily wellness classes included with resort fee.
6. Pool and Cabana Rentals: Revenue from cabana and daybed rentals at The Pool and Kassi Beach Club. Cabanas range from approximately $99 (weekday) to $350 (holiday weekends). Daybeds from $99. Non-hotel guests can purchase day passes starting around $20 or reserve cabanas/daybeds. Kassi Beach Club is a 21+ venue open to the public Friday through Sunday.
7. Cherry Rewards Loyalty Program: The loyalty program drives revenue across all on-property touchpoints by incentivizing repeat spend. Members earn points on slots ($1 wagered = 1 point), video poker ($3 wagered = 1 point), table games (based on play), and resort spend ($1 = 3 points). Points are redeemable for free slot play at 320 points per $1.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Virgin Hotels Las Vegas is a Curio Collection by Hilton lifestyle resort offering hotel rooms and suites across three towers (Ruby, Opal, Canyon), a full-service casino with slots, table games, video poker and William Hill-operated sportsbook, more than a dozen on-property dining and bar venues, multiple entertainment venues, a spa, fitness center, and pool areas. The property also operates tiered casino and resort loyalty programs (Cherry Rewards and Cherry Rewards Locals) and supports corporate meetings, weddings, and private events.

Product overview

Virgin Hotels Las Vegas is a Curio Collection by Hilton property offering a comprehensive resort experience with three hotel towers (Ruby, Opal, Canyon), over 1,500 chambers and suites, a full-service casino with sportsbook, and extensive amenities. The property features Cherry Rewards as its tiered loyalty program and the Cherry Rewards Locals program for Nevada residents. Entertainment venues include The Theater (4,600-person capacity), 24 Oxford, Event Lawn, and The Shag Room. Dining options span over a dozen venues including Nobu, ONE Steakhouse, Kassi Beach House, Kassi Beach Club, Lucia Mexican Grill, The Kitchen, Pizza Forte, and multiple bars. Wellness offerings include The Spa with CBD treatments and VEMI technology, Fitness Center, and multiple pools. The property also offers meetings & events spaces, shopping, and a dedicated mobile app. Premium suite offerings include the Ruby Richard's Flat (4,276 sq ft), Richard's Grand Suite (2,103 sq ft), and Richard's Deluxe Grand Suite (2,087 sq ft).

Differentiator

Problem solved

Functional benefit

Products and services

• Virgin Hotels Las Vegas Resort Luxury lifestyle resort and Curio Collection by Hilton property featuring three towers (Ruby, Opal, Canyon), more than 1,500 chambers and suites, a full casino, multiple dining and bar venues, entertainment venues, spa, pools, and fitness facilities.
• Casino
• Sportsbook
• Chambers & Suites
• Richard's Flat (Ruby Richard's Flat)
• Richard's Grand Suite
• Richard's Deluxe Grand Suite
• The Theater
• 24 Oxford
• Event Lawn
• The Shag Room
• Kassi Beach Club
• The Pool
• The Spa at Virgin Hotels Las Vegas
• Fitness Center
• Meetings & Events
• Nobu
• ONE Steakhouse
• Kassi Beach House
• Lucia Mexican Grill
• The Kitchen
• Pizza Forte
• Funny Library Coffee Shop
• Juice Bar
• The Bar at Commons Club
• Desert Star
• Heat
• Shopping

Quantifiable outcome

• Slot revenue up nearly 30% year-over-year in Q1 2026; table games revenue up 88% year-over-year; coin-in up 10% year-over-year — strongest casino performance since the property's 2021 reopening
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• William Hill (Evoke)coreTechnology or Integration · 14 October 2025William Hill, owned by Evoke, operates the sportsbook at Virgin Hotels Las Vegas, overseeing sports betting operations. This partnership allows the property to offer a comprehensive sports wagering experience without building proprietary sports betting capabilities. While William Hill is contracting its UK operations (up to 200 shop closures due to £1.8 billion debt), it is simultaneously expanding in the US through this Virgin Hotels Las Vegas partnership.
• Wagging Tails RescueminorOthers · 15 June 2025Wagging Tails Rescue partnered with The Spa at Virgin Hotels Las Vegas for Pride Puppy Yoga events. Proceeds from the event support the rescue organization's mission to find forever homes for adoptable puppies. The partnership combines wellness programming with charitable community engagement.
• Piranha NightclubminorGTM or Marketing Partner · 1 May 2025Piranha Nightclub partnered with Virgin Hotels Las Vegas for Pride Month 2025 events, including the Kassi Pride House Party and the PRIZM pool party. Piranha is an iconic LGBTQ+ nightlife venue in Las Vegas, contributing entertainment talent (resident drag performers) to Virgin's Pride programming.
• Gipsy NightclubminorGTM or Marketing Partner · 1 May 2025Gipsy Nightclub, described as a staple of queer nightlife in the Las Vegas Fruit Loop District, partnered with Virgin Hotels Las Vegas for Pride Month 2025 events. Gipsy contributed entertainment talent and brand association to Virgin's Pride celebrations, including Kassi Pride House Party and PRIZM pool party.
• Hilton — Curio CollectioncoreStrategic or Co-development PartnerVirgin Hotels Las Vegas operates as a Curio Collection by Hilton property, benefiting from the Hilton brand's global distribution network, Hilton Honors loyalty program integration, and Hilton's marketing infrastructure. The property is listed on Hilton.com, the Hilton Honors app, and participates in Hilton Honors member discounts and promotions.
• ADP (Automatic Data Processing)minorOthersVirgin Hotels Las Vegas uses ADP for HR and workforce management technology. The property was named a finalist for ADP's 2026 HCM Distinction Awards, recognizing excellence among large employers in HR and workplace innovation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mandalay Bay Resort and Casino: Large south-Strip resort with hotel, casino, convention space, and entertainment venues. Comparable as a full-service integrated resort competing for the same Vegas tourist.
• Caesars Palace: Historic flagship Strip resort with hotel, casino, dining, and entertainment. Comparable as a full-service integrated resort with a deep loyalty program (Caesars Rewards).
• Wynn Las Vegas: Luxury integrated casino resort on the Strip targeting premium leisure and high-end gaming customers. Comparable in brand positioning toward upscale and luxury guests.
• MGM Grand: Mega-resort on the Strip with thousands of rooms, large casino, multiple F&B venues, and major entertainment venues. Competes for both tourist and group/convention segments.
• Aria Resort & Casino: Modern luxury Strip resort with hotel, casino, dining, and entertainment. Comparable in upscale positioning, modern tech-forward guest experience, and integrated resort model.
• Bellagio (MGM Resorts): Iconic luxury Strip resort with hotel, casino, F&B, and live entertainment. Competes directly for premium leisure travelers and convention business in the same Las Vegas market.

Direct peers

• The Cosmopolitan of Las Vegas: Lifestyle-oriented Strip resort with boutique positioning, diverse dining, casino, and entertainment. Closely comparable to Virgin Hotels LV's lifestyle/luxury-boutique market positioning.
• Resorts World Las Vegas: A newer integrated casino resort on the Las Vegas Strip with hotel, casino, F&B, and entertainment offerings. Highly comparable as a modern, multi-tower property targeting a similar lifestyle and entertainment-driven guest.
• The Venetian Resort Las Vegas: Large all-suite Las Vegas Strip resort with casino, F&B, and entertainment venues. Comparable as a full-service integrated resort competing for the same tourist and convention guest base.

Others

• Hard Rock Hotel & Casino (other U.S. locations): Other Hard Rock-branded integrated resorts (e.g., Atlantic City, Hollywood FL). Relevant because Virgin Hotels Las Vegas was converted from the former Hard Rock Hotel Las Vegas, sharing the same physical asset heritage and similar entertainment/lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/virginhotelsLV
• YouTubeyoutube.com/channel/UCD-zYg6POjLtxek5NydV6qg
• Facebookfacebook.com/virginhotelsLV
• Instagraminstagram.com/virginhotelsLV
• LinkedInlinkedin.com/company/virgin-hotels-las-vegas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virgin Hotels Las Vegas