Edgard & Cooper
- Company typePrivate
- Founded2016
- HeadquartersKortrijk, Belgium
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Edgard & Cooper firmographics
Firmographics- Name
- Edgard & Cooper
- Legal name
- Edgard & Cooper
- Website
- https://nl.edgardcooper.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Edgard & Cooper industry classification
Industry- Product category
- Premium Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Fresh & Refrigerated Pet Food (CRADAFAC)
- akta.pro secondary industries
- Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Functional & Veterinary Diet Pet Food (CRADAFAF)
Keywords
Where Edgard & Cooper is headquartered
LocationHeadquarters
- HQ city
- Kortrijk
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Edgard & Cooper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through company website with subscription option offering 50% off first order and recurring discounts
- Retail Distribution: Sales through retail partners including PetSmart stores across the U.S. via exclusive partnership with General Mills
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Direct-to-consumer pricing with subscription discounts |
| Unit Pricing | Pay-as-you-go | One-time purchase pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Edgard & Cooper product offering
Product offeringCore offering
Edgard & Cooper manufactures and sells premium natural dog food products, including dry food, wet food, and treats formulated with fresh meat, fish, and free-run poultry. The company offers life-stage specific recipes for puppies, adults, and senior dogs, with grain-free, hypoallergenic, and prebiotic-enhanced formulations sold direct-to-consumer via its own e-commerce platform with subscription options and through retail partnerships.
Product overview
Edgard & Cooper is a Belgian pet food producer (established 2016) offering a portfolio of natural and nutritious dog food products across three main categories: Dry Food, Wet Food, and Treats. The product line spans life stages including Puppy, Adult, and Senior formulations. Core products feature fresh meat recipes with real, recognizable ingredients, grain-free options, and specialized formulas (hypoallergenic, salmon-based) designed to support optimal digestion, healthy skin and coat, and immune system function. The company positions itself on environmental sustainability with a goal of CO2 neutrality by 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Dry Food Dry kibble dog food made with fresh meat and natural ingredients, available in recipes including Atlantic Salmon, Free-Run Duck with Venison, and Free-Run Chicken; formulated for optimal digestion with prebiotics from yeast and chicory, intended for health-conscious dog owners.
- Dog Wet Food Wet food for dogs made with fresh, recognizable ingredients and real meat, sold to pet parents seeking premium moist-food nutrition for their dogs.
- Dog Treats Natural dog treats made with quality ingredients, marketed for happy bellies and wagging tails and aimed at dog owners looking for healthy snack options.
- Puppy Food Nutritious food specially formulated for puppies' developmental needs, sold to owners of young dogs seeking life-stage appropriate nutrition.
- Adult Dog Food Complete nutrition formulated for adult dogs, supporting healthy skin, coat, and immune system with balanced Omega 3 and 6 fatty acids, targeted at owners of adult dogs.
- Senior Dog Food Specialized nutrition for senior dogs' changing dietary requirements, aimed at owners of older dogs needing age-appropriate formulations.
- Atlantic Salmon Adult Dog Dry Food Grain-free dry food made with fresh fish as the primary ingredient, designed for adult dogs and starting at $9.99, targeted at pet parents seeking fish-based, grain-free nutrition.
- Free-Run Duck with Venison Adult Dog Dry Food Hypoallergenic dry food made with fresh free-run poultry (duck and venison), priced at $26.99 for adult dogs, aimed at owners of dogs with sensitivities needing limited-ingredient, poultry-based nutrition.
- Free-Run Chicken Adult Dog Dry Food Dry food made with free-run chicken as the primary protein, formulated for adult dogs and starting at $9.99, marketed to owners seeking grain-free, poultry-based everyday nutrition.
Quantifiable outcome
- 9 out of 10 customers see the difference in pet health
- +3 more outcomes
Companies that use Edgard & Cooper
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Edgard & Cooper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Edgard & Cooper partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- PetSmartflagshipExclusive retail partnership to launch Edgard & Cooper products in PetSmart stores across the U.S. The partnership expands PetSmart's premium pet nutrition offerings with fresh meat recipes made with real, recognizable ingredients.
- General MillsflagshipManages U.S. distribution and retail partnerships for Edgard & Cooper, including the exclusive PetSmart partnership. General Mills is accelerating growth through Blue Buffalo expansion into fresh pet foods and Edgard & Cooper's U.S. launch.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Edgard & Cooper competitors and assessment
Company assessmentBroad incumbents
- Hill's Pet Nutrition: Colgate-Palmolive-owned science-led pet nutrition brand; broader incumbent with functional/specialized diets overlapping Edgard & Cooper's prebiotic, hypoallergenic, and life-stage positioning.
- Wellness Pet Food: WellPet's broader premium natural pet food portfolio; comparable on natural and grain-free positioning across a multi-product, multi-channel (grocery, pet specialty) footprint.
Direct peers
- Ollie: Fresh, human-grade dog food DTC subscription brand; direct competitor on fresh-pet-food positioning, subscription economics, and premium health-conscious pet parent targeting.
- Stella & Chewy's: Premium raw and freeze-dried pet food brand; comparable on natural, minimally processed, premium ingredient positioning targeting health-conscious pet parents.
- JustFoodForDogs: Fresh, human-grade dog food brand sold via DTC, retail, and veterinary channels; comparable on fresh-meat positioning and veterinary-recommended premium health positioning.
- Blue Buffalo: General Mills-owned premium natural pet food brand; directly comparable as a premium natural pet food offering within the same parent company's portfolio and overlapping U.S. retail distribution via PetSmart and grocery channels.
- The Farmer's Dog: U.S. fresh, human-grade dog food DTC subscription brand; directly comparable on fresh-meat positioning, subscription model, and health-conscious premium segment targeting.
- Orijen: Champion Petfoods' premium biologically-appropriate dog food brand; comparable on premium natural positioning, fresh regional ingredient sourcing, and high-protein functional formulations.
- Acana: Champion Petfoods' premium natural pet food brand; comparable on premium ingredient quality, fresh meat emphasis, and European-influenced natural positioning.
Emerging players
- Open Farm: Premium ethically-sourced pet food brand with strong sustainability and traceability narrative; comparable on sustainability positioning (CO2, sourcing transparency) and premium natural pet parent targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Edgard & Cooper social profiles
Digital presenceEdgard & Cooper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edgard & Cooper leadership team
Management profileNumber of profiles
Profiles3 records
Edgard & Cooper subsidiaries and ownership
Company hierarchySubsidiaries1 record
Edgard & Cooper funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edgard & Cooper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edgard & Cooper
What does Edgard & Cooper do?
Edgard & Cooper manufactures and sells premium natural dog food products, including dry food, wet food, and treats formulated with fresh meat, fish, and free-run poultry. The company offers life-stage specific recipes for puppies, adults, and senior dogs, with grain-free, hypoallergenic, and prebiotic-enhanced formulations sold direct-to-consumer via its own e-commerce platform with subscription options and through retail partnerships.
Is Edgard & Cooper a public or private company?
Edgard & Cooper is a private company. It is classified as corporate owned and is currently operating.
When was Edgard & Cooper founded?
Edgard & Cooper was founded in 2016. It employs 101 to 250 people.
Where is Edgard & Cooper based?
Edgard & Cooper is headquartered in Kortrijk, Belgium, in the Europe region.
How does Edgard & Cooper make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Edgard & Cooper's main competitors?
Broad incumbents on record are Hill's Pet Nutrition and Wellness Pet Food. Direct peers are Ollie, Stella & Chewy's, JustFoodForDogs, Blue Buffalo, The Farmer's Dog, Orijen and Acana. Open Farm is listed as an emerging player.
Does Edgard & Cooper have an API?
No public API is recorded for Edgard & Cooper.
What industry is Edgard & Cooper in?
Edgard & Cooper's product category is Premium Pet Food. Its primary akta.pro industry code is CRADAFAC, Fresh & Refrigerated Pet Food, with a secondary code of CRADAFAB, Wet/Canned & Pouch Food (Dog & Cat). Its NAICS code is 311111 and its SIC code is 2000.