XP Health

What XP Health does

XP Health is a digital vision benefits platform that delivers employer-sponsored vision care through an AI- and AR-enabled member experience. The company replaces or supplements traditional vision insurance with a direct-to-member digital platform offering AR virtual try-on across a 5,163-style eyewear assortment (including premium brands such as YSL, Ray-Ban, Versace, Maui Jim, Tom Ford, Kate Spade, and Dita), FDA-approved online prescription renewal via a 5-minute visual acuity test reviewed by licensed professionals, and access to a 99,000-provider nationwide network for in-person exams covering 90% of U.S. geoaccess. Underlying technology includes proprietary face-scanning built on the Apple TrueDepth API to capture facial width and pupillary distance for personalized frame recommendations, an AR overlay for real-time multi-angle frame visualization, a member-facing e-commerce workflow, and own-lens manufacturing with standard features (polycarbonate, UV protection, anti-glare, blue-violet filtering) bundled at no additional cost.

The company sells primarily through enterprise field sales to employers ranging from YC startups to Fortune 100 companies (6,300+ organizations reported), supported by broker channels and white-label embedding within insurance carrier ecosystems — Guardian Life serves as the anchor carrier partner, with the option live in 26 states. Revenue is generated through employer-paid subscriptions for the vision benefit, transactional eyewear and contact lens sales through the platform, and licensing/royalty arrangements for carrier-embedded deployments. Named customers span financial services (Bell Bank), security (ADT), HR technology (Rippling), retail (Petco), and healthcare (UPMC), with the platform achieving a Net Promoter Score of +60, 69% average savings on eyewear claims, 58% higher enrollment, and 4.5x higher utilization versus traditional vision programs per an independent 2023 Validation Institute analysis.

XP Health has raised approximately $55.3 million across disclosed funding rounds — a $17.1M Series A in September 2022 led by HC9 Ventures, Valor Capital Group, and ManchesterStory, and a $33.2M round in September 2024 led by QED Investors with participation from American Family Ventures, Canvas Prime, HC9 Ventures, ManchesterStory Group, SemperVirens Venture Capital, and Valor Capital Group. The company is incorporated in California, headquartered in San Carlos, operates with 51-100 employees, and holds SOC 2 Type 2, HIPAA, HITRUST, and B Corp (December 2025) certifications. Leadership includes CEO and co-founder Antonio Ermírio de Moraes Neto, CTO and co-founder James Wong, and Chief Marketing Officer Cynthia Spitalny.

Name

XP Health

Legal name

XP Health, Inc.

Website

https://xphealth.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

XP Health is a digital vision benefits platform offering AI-powered virtual try-on, FDA-approved online prescription renewal, and a 5,163-style eyewear marketplace for employer-sponsored vision plans, serving 6,300+ organizations from YC startups to Fortune 100 across the United States.

Ownership category

akta.pro rank

Product category

Vision Benefits Platform

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132), Insurance Agencies and Brokerages (524210)

SIC

Ophthalmic Goods (3851), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industry

Vision Insurance (FSAIAHAB)

Keywords

• Vision benefits platform
• Employee vision insurance
• Augmented reality try-on
• Online prescription renewal
• Digital eyewear marketplace

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Employer Vision Benefit Subscription: XP Health provides vision care as an employer-sponsored benefit. Employers pay to offer XP Health as a vision benefit to their employees, who then access exams, frames, and lenses through the platform. The company saves families $1,200 per year and reduces employer vision program costs.
2. Eyewear and Contact Lens Sales: Members purchase glasses and contact lenses through the XP Health platform using their vision benefit allowance. The platform offers 5,163 styles from premium brands at discounted prices, with lenses including standard polycarbonate and optional upgrades.
3. White-Label / Embedded Vision Option for Carriers: XP Health is embedded as a digital-first vision care option within carrier ecosystems (e.g., Guardian Life), providing vision benefits technology and fulfillment as a white-label or API-embedded option to insurance carriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

XP Health operates an AI- and AR-powered digital vision benefits platform sold to employers as a full-replacement or dual-option vision program. The platform combines proprietary face-scanning and virtual try-on technology, an FDA-approved online prescription renewal flow, an eyewear collection of 5,163 styles from premium brands (Ray-Ban, Oakley, Tom Ford, YSL, Maui Jim, Kate Spade, etc.), and access to a nationwide network of 99,000 eye care providers. Members purchase eyewear and contacts directly through the digital portal, while employers reduce vision program costs by an independently validated 69%.

Product overview

XP Health offers a digital vision benefits platform that combines a core vision insurance program with integrated consumer-facing eyewear and prescription services. The main XP Health Vision Benefits Platform serves as the employer-facing vision benefit product, while the consumer-facing services include Virtual Try-On (augmented reality face scanning for frame fitting), Online Prescription Renewal (async vision test reviewed by licensed professionals), and a curated Eyewear Collection (5,163 styles including glasses and contacts). All lenses are provided through XP Health's own manufacturing with standard features including UV protection, anti-glare, and blue-light filtering. Additional tools include a Workforce Calculator for employer savings projections and XP Resources for consumer education. The platform is 95% turnkey for employer implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• XP Health Vision Benefits Platform An AI- and AR-powered digital vision benefits platform offered to employers as a full-replacement or dual-option vision program, including virtual try-on, online prescription renewal, transparent pricing, thousands of brand-name frames at discounted prices, and access to comprehensive eye exams through a nationwide 99,000-provider network. Designed for HR and benefits leaders seeking to modernize legacy vision programs.
• XP Health Eyewear Collection A 5,163-style eyewear catalog sold through the XP Health platform, including prescription glasses, sunglasses, and contact lenses from premium brands such as YSL, Ray-Ban, Versace, Oakley, Tory Burch, Maui Jim, Kate Spade, Tom Ford, Dita, Wiley X, Dr. Seuss, and Solos, plus contacts from Acuvue, Dailies, Air Optix, and Biofinity. Available to members at discounted prices using their vision benefit allowance.
• XP Health Eyewear Lenses Prescription lenses made from standard polycarbonate or ultrathin 1.67/1.74 index materials for high prescriptions, bundled with UV protection, advanced anti-glare (including backside), blue-violet light filtering, and dust, smudge, water, and scratch resistance. Optional add-ons include light-responsive photochromic lenses, custom color tints, and polarization. Sold to members through the XP Health platform.

Quantifiable outcome

• Average eyewear claims fell 69% from $212.86 to $65.37 with XP Health (independent Validation Institute analysis, Riddell & DiCecca, 2023)
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Guardian Life Insurance Company of AmericacoreChannel Partner/ Reseller/ Distributor · 16 June 2026Guardian Life Insurance Company of America partnered with XP Health to add a digital-first vision care option to its employee benefits ecosystem. Guardian's employer clients gain access to XP Health's platform featuring virtual try-on, transparent pricing, thousands of brand-name frames at discounted prices, and comprehensive eye exams through a nationwide provider network. The vision care option is currently available in 26 states, with expanded availability planned.
• River HealthcoreChannel Partner/ Reseller/ Distributor · 25 April 2025XP Health announced a partnership with River Health to embed vision benefits into a subscription-based primary care model targeting hourly workforce sectors including food and beverage and hospitality. This partnership expands XP Health's reach into industries with traditionally underserved vision care access.
• Sea2see EyewearminorStrategic or Co-development Partner · 25 April 2025XP Health partners with Sea2see Eyewear to offer ocean-plastic frames as part of its ESG and sustainability narrative, positioning XP Health's culture-first operating model and environmental commitment as differentiators against legacy carriers.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Humana Vision: Humana offers employer-sponsored vision benefits within its broader health and supplemental benefits portfolio. It is a broader incumbent with overlapping vision benefits capabilities but does not specialize in digital-first vision care.
• Spectera (UnitedHealthcare Vision): Spectera is UnitedHealthcare's vision benefits business, embedded within a broader health insurance portfolio. It competes with XP Health for employer vision benefits but as part of a wider medical/benefits bundle rather than a stand-alone vision specialist.
• Anthem Blue Cross Blue Shield Vision: Anthem offers vision benefits as part of its integrated health insurance portfolio. It competes with XP Health for employer vision benefits but bundles vision with medical, dental, and pharmacy, creating procurement advantages against single-benefit specialists.

Others

• QED Investors: QED Investors is a financial investor (not a commercial competitor) that led XP Health's $33.2M Series A2 in 2024. Included here because QED's broader fintech/insurtech portfolio (e.g., Lemonade, Oscar) is relevant context for benchmarking XP Health's stage and capital efficiency.

Emerging players

• Warby Parker: Warby Parker is a DTC eyewear retailer that has begun offering vision insurance and prescription benefits. It overlaps with XP Health on eyewear retail and virtual try-on but does not yet offer a fully digital-first employer vision benefits platform at XP Health's scale.
• Liingo Eyewear: Liingo Eyewear is a DTC online eyewear retailer with home try-on and AR try-on features. It overlaps with XP Health's eyewear marketplace and try-on capabilities but lacks an employer-sponsored vision benefits product.

Direct peers

• VSP Vision: VSP is the largest US vision benefits provider, offering employer-sponsored vision insurance with a network of eye care providers and member eyewear access. It is the dominant incumbent that XP Health is explicitly positioning against as a digital-first alternative.
• Versant Health: Versant Health is a managed vision care company formed from Superior Vision and Davis Vision (MetLife), serving employer-sponsored vision benefits. It is a directly comparable vision benefits platform with similar B2B2C employer distribution.
• Avesis: Avesis is a vision, dental, and hearing benefits administrator serving employer groups, health plans, and government programs. It is a direct competitor in the employer-sponsored vision benefits category with comparable distribution and product breadth.
• EyeMed Vision Care: EyeMed is the second-largest US vision benefits provider, owned by Luxottica. It offers employer-sponsored vision plans with extensive retail and provider networks and is one of the legacy carriers XP Health targets for displacement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xphealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XP Health