Sympla

What Sympla does

Sympla is a Brazilian self-service online ticketing and event management platform founded in 2012 and headquartered in Belo Horizonte. The platform enables event producers — including organizers, venues, promoters, brand activation agencies, and artists — to create, publish, and sell tickets for live events across 15+ categories (concerts, theater, sports, gastronomy, corporate events, children's activities, and more), while allowing consumers to discover events by location and purchase tickets with installment payment options up to 12x on credit cards. The product portfolio includes a core web platform, native iOS and Android applications, the Sympla Organizador Dashboard for producer-side event management and analytics, Sympla Play for online/virtual events, and a public developer API (developers.sympla.com.br) for third-party integrations.

The business model is transaction-based: Sympla charges a per-ticket service fee (approximately 15%, applied as a surcharge on ticket price) and does not charge producers any subscription or monthly fee. Free event publishing and a self-serve PLG go-to-market approach target both B2B producers (SMBs, venues, individual organizers) and B2C attendees, with marketing driven primarily by SEO-optimized category/city URL structures, content marketing via a producer-facing blog, and social login integrations with Google and Facebook. PCI-DSS compliance is maintained for payment processing.

Sympla is privately held and owned by Prosus, a global consumer internet group listed on Euronext Amsterdam, through its iFood subsidiary (a leading Brazilian food delivery platform). The acquisition by iFood created potential distribution and cross-promotion synergies with the Prosus consumer ecosystem. Sympla operates exclusively in Brazil and competes in a highly fragmented online ticketing sector of 300+ firms alongside Ticketmaster/Live Nation, Ingresse (also Prosus-owned), and Ingresso.com (UOL). The company has pursued inorganic growth through acquisitions of Eventick (2016) and Gandaya (2025), and has raised $8.8M across funding rounds led by Movile in 2016-2017.

Name

Sympla

Legal name

Sympla Internet Soluções S.A.

Website

https://sympla.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Sympla is a Brazilian self-service online ticketing and event management platform serving event producers and consumers across 15+ event categories. It monetizes through per-ticket service fees on a free-to-publish model and is owned by Prosus via iFood.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599), Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)

akta.pro secondary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Online ticketing platform
• Event management software
• Live event marketplace
• Ticket sales service
• Event discovery platform

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Ticket Service Fees: Sympla charges a service fee (taxa de serviço) on each ticket sold, added as an additional amount on top of the ticket price. For example, a R$800 ticket includes R$120 in service fees. The platform offers free event publishing with no subscription or monthly fee for producers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sympla is a self-service online ticketing and event management platform that enables event producers to create, publish, and sell tickets for live events at no upfront subscription cost, while allowing consumers to discover, purchase, and access tickets across 15+ event categories. The company monetizes primarily through a per-ticket service fee (approximately 15%, e.g., R$120 on an R$800 ticket) and supports installment payments up to 12x. Offerings include the consumer-facing Core Platform, a producer Organizador Dashboard, Sympla Play for online/virtual events, native mobile apps for iOS/Android, and a public developer API.

Product overview

Sympla operates as a comprehensive online ticketing platform that serves both event producers and consumers. The core platform handles ticket sales across diverse categories including concerts, theater, sports, gastronomy, corporate events, and children's activities. The product portfolio includes Sympla Play for virtual/online events, a dedicated Organizador Dashboard for producers to manage events and sales, a mobile application for iOS and Android, and a public API for developer integrations. The platform is owned by Prosus/iFood and competes in Brazil's highly fragmented ticketing market alongside Ticketmaster, Ingresse, and Ingresso.com.

Differentiator

Problem solved

Functional benefit

Brands

• Sympla Play: Online events platform offering virtual event experiences
• Ingressinho

Products and services

• Sympla Core Platform Primary online ticketing and event management platform enabling event producers to create, publish, and sell tickets for live events while allowing consumers to discover, purchase, and manage tickets across categories including concerts, theater, sports, gastronomy, corporate events, workshops, and children's activities.
• Sympla Play Online events streaming module integrated within the Sympla platform that enables producers to sell tickets and stream virtual events, live classes, and online experiences for consumers who prefer digital attendance.
• Sympla Organizador Dashboard Event producer portal providing tools for event creation, ticket management, sales analytics, attendee tracking, and promotional features, with free event publishing and no subscription or monthly fees.
• Sympla Mobile App iOS and Android mobile application allowing Brazilian consumers to discover local events, purchase tickets, pay in installments, and access digital tickets on the go.
• Sympla API Public-facing developer API enabling third-party applications, venues, and event management systems to programmatically integrate Sympla's event listings, ticket purchasing, and event management functionality.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hopin (RingCentral Events): Virtual and hybrid event platform with registration, ticketing, and streaming. Comparable in the Sympla Play product line and in online event monetization.
• Bizzabo: Event experience platform offering registration, ticketing, and onsite solutions for mid-market and enterprise events. Comparable in registration/ticketing infrastructure, with overlap on virtual event capabilities.

Direct peers

• Eventbrite: Global self-service event ticketing and management platform with a freemium producer model. Closely comparable to Sympla in PLG go-to-market, SMB organizer focus, and per-ticket fee monetization.
• Ingresse: Brazilian online event ticketing platform and direct domestic competitor; also part of the Prosus/iFood ecosystem. Comparable because it targets the same producers and event-goers in Brazil.
• Ingresso.com: Brazilian online ticketing portal owned by UOL (Grupo Folha), covering cinema, theater, and live events. Direct competitor in the Brazilian market with similar end-consumer buying experience.
• Fever: Global live experiences marketplace curating and ticketing events (immersive experiences, tours, concerts). Comparable in consumer-facing event discovery, ticketing mechanics, and operator partnerships.
• Meetup: Community-driven event discovery and ticketing platform focused on local gatherings. Comparable in PLG event creation and consumer-side event discovery, though smaller take-rate focus.

Broad incumbents

• Ticketmaster (Live Nation): Global primary and secondary ticketing leader operating in Brazil via ticketmaster.com.br. Comparable as the dominant incumbent Sympla competes against for major venues, tours, and sports rights.
• Cvent: Enterprise event management software for corporate meetings and conferences. Comparable as an event registration and ticketing platform, though targeted at corporate planners rather than SMB producers.
• Eventim: European-headquartered live entertainment ticketing and live events operator with growing Latin America footprint. Comparable as a scaled incumbent in event ticketing with primary-deal capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sympla
• Facebookfacebook.com/sympla
• LinkedInlinkedin.com/company/sympla

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sympla