What Cvent does

Cvent is a cloud-based event management software company that provides a unified platform for managing in-person, virtual, hybrid, and webinar events across the full lifecycle — from venue sourcing and registration through execution, attendee engagement, and post-event analytics. Founded in 1999 by Reggie Aggarwal and headquartered in Tysons Corner, Virginia, Cvent serves approximately 30,000 customers globally, including 70% of Fortune 500 companies, across verticals such as Financial Services, Technology, Healthcare, Higher Education, Life Sciences, Associations, and Agencies. The platform's core technology is the Cvent Event Management Platform, augmented by specialized modules — Cvent Supplier Network (340,000+ venues globally), Attendee Hub, Mobile Event Apps, OnArrival check-in, Passkey room block management, Cvent Essentials for repeatable events, and the CventIQ AI layer for sentiment analysis, content creation, and recommendations. The product portfolio has been materially expanded through acquisitions completed since January 2024, including Jifflenow and iCapture (trade show scheduling and lead capture), Reposite (AI vendor sourcing), Splash, Prismm, Goldcast (AI video content), and ON24 (enterprise webinars).

The business model is enterprise SaaS subscription with quote-based pricing and no public price list; revenue mechanics are anchored in annual contracts sized to organization scale, event volume, and feature requirements. Go-to-market combines direct enterprise field sales (serving Fortune 500 accounts), inside sales for mid-market, a self-service tier (Cvent Essentials) for SMB and repeatable events, and channel partnerships with global event series operators such as TECHSPO and DigiMarCon. The company is privately held following Blackstone's 2023 take-private acquisition (with Abu Dhabi Investment Authority) at approximately $4.6 billion; Blackstone consolidated full ownership by buying out Vista Equity Partners' remaining stake for $1.3 billion in July 2025. Operations span more than 5,500 employees globally, with regional presence in North America, EMEA (including Cvent Deutschland GmbH), Asia Pacific (Australia, Singapore), and the Middle East (Dubai), and the company is positioning for an anticipated re-IPO in 2027 or 2028.

Name

Cvent

Legal name

Cvent, Inc.

Website

https://cvent.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cvent is a cloud-based event management SaaS platform serving 30,000+ customers including 70% of the Fortune 500, providing registration, venue sourcing, attendee engagement, webinars, and AI-powered analytics across in-person, virtual, and hybrid event formats.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Event management software
• Event marketing platform
• Venue sourcing solutions
• Virtual event platform
• Attendee engagement software

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Event Management Platform Subscription: SaaS subscription model providing access to the full event management platform including registration, venue sourcing, attendee management, and analytics. Pricing is enterprise quote-based with no public price list, indicating a custom pricing model for each customer based on usage, features, and organizational size.
2. Virtual Events & Webinars: Revenue from webinar and virtual event capabilities, including the ON24 and Goldcast platforms acquired in 2025-2026. These platforms enable B2B webinars and digital engagement with AI-powered content repurposing.
3. Venue & Supplier Network: Revenue from the supplier network connecting event planners with venues and vendors. The platform processes over $20 billion in sourcing and RFP activity annually.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cvent provides a cloud-based event management and marketing platform that enables organizations to plan, market, execute, and analyze in-person, virtual, hybrid, and webinar events. Its offerings span venue sourcing through a network of nearly 340,000 venues, event registration and branded event websites, attendee engagement via mobile and web apps, onsite check-in and badging, trade show lead capture, virtual and webinar hosting, and post-event analytics. The company monetizes primarily through SaaS subscriptions sold on a custom, quote-based enterprise pricing model with annual contracts.

Product overview

Cvent offers a comprehensive event management platform with modular products covering the complete event lifecycle. The core Event Management Platform integrates with specialized modules including registration, venue sourcing (Cvent Supplier Network), attendee engagement (Attendee Hub), onsite solutions (OnArrival, Mobile Event Apps), and webinar hosting. The portfolio has been significantly expanded through acquisitions including ON24 (webinar/digital engagement, April 2026), Goldcast (AI-powered video content, December 2025), Reposite (vendor sourcing, June 2024), Jifflenow (appointment scheduling), and iCapture (lead capture). AI capabilities are delivered through CventIQ, an integrated AI layer providing sentiment analysis, content creation, recommendations, and intelligent automation. The platform supports in-person, virtual, hybrid, and webinar formats with over 300,000 venues in its supplier network.

Differentiator

Problem solved

Functional benefit

Brands

• CventIQ: AI-powered platform integrated into Cvent's event marketing and management tools, offering instant audience sentiment analysis, AI-driven content creation, and personalized attendee recommendations.
• Cvent Essentials
• Cvent Attendee Hub
• Cvent Supplier Network
• Goldcast (by Cvent)
• ON24 (by Cvent)

Products and services

• Cvent Event Management Platform Comprehensive cloud-based event management platform covering the entire event lifecycle from planning and marketing to execution and post-event analysis. Supports in-person, virtual, hybrid, and webinar event formats for enterprise organizations.
• Event Registration Software Registration platform that creates personalized registration experiences, captures attendee details, securely processes payments, and enables branded event websites via drag-and-drop site designer.
• Cvent Supplier Network Venue sourcing platform providing access to over 300,000 venues globally, enabling simplified venue search, RFP distribution, bid comparison, and AI-powered venue and vendor matching for event planners.
• Cvent Essentials Simplified event management solution for field marketing and repeatable in-person events, enabling teams to launch on-brand events quickly with streamlined workflows. Designed as a self-service offering for SMB and mid-market organizations.
• Passkey Room block and hotel travel management solution that streamlines room block management processes and manages preferred hotel programs for group bookings.
• Cvent Mobile Event Apps Mobile event application providing attendees networking capabilities, real-time event updates and content access, sponsor connections, and engagement features for in-person and virtual events.
• OnArrival Onsite check-in and badging solution enabling seamless contactless or concierge check-in experiences, quick attendee verification, on-demand badge printing, and attendance tracking.
• Attendee Hub Comprehensive attendee management and engagement platform providing event experiences for both in-person and virtual attendees with networking, content delivery, and sponsor interaction capabilities.
• iCapture Trade show lead capture solution providing universal lead capture capabilities enabling organizations to qualify leads at trade shows and corporate events for handoff to sales and marketing.
• Jifflenow Trade show appointment scheduling solution enabling automated appointment booking and management for trade shows and conferences, improving trade show ROI through high-value meeting facilitation.
• Virtual Event Platform Virtual and hybrid event hosting platform enabling engaging virtual experiences with live and on-demand content consumption, attendee networking, sponsor and exhibitor meetings, and interactive features.
• Cvent Webinar Platform Webinar hosting solution with intuitive production tools for creating interactive webinars, enhanced through the ON24 acquisition for enterprise-scale engagement and digital engagement data capture.
• ON24 Digital engagement platform for B2B enterprise marketing providing webinar technology and AI-driven intelligent engagement tools with first-party engagement data and workflows, now operating as a wholly-owned Cvent subsidiary.
• Goldcast AI-powered B2B video content platform for webinars and events providing automated content creation from live events, enabling instant transformation of event footage into clips, summaries, and social content.
• Reposite AI-powered vendor and supplier sourcing platform expanding Cvent's global vendor marketplace with over 35,000 offerings across multiple categories, featuring AI matching technology for streamlined event planning.
• CventIQ AI-powered intelligence layer integrated across Cvent's platform offering instant audience sentiment analysis, AI-driven content creation, personalized attendee recommendations, AI-generated RFP proposals, accelerated prospecting tools, and intelligent event management features.
• Strategic Meetings Management Meetings management software automating processes, providing visibility across all events, managing risk, and controlling costs with self-service stakeholder management, budget tracking, and strategic venue sourcing for corporate meeting programs.
• Cvent Event Design Software Collaborative venue diagramming tool enabling teams to create to-scale event diagrams, interactive floorplans, and photo-realistic 3D rendering for event visualization.
• Spend Workflow Meeting approval and budgeting tool with customizable meeting request forms, streamlined approval workflows, and budget management capabilities for tracking all meetings and events.
• Content Management Speaker management solution enabling easy call for speakers process management and collaboration on event logistics with speakers.
• AI Content Repurposing AI-powered feature enabling automatic transformation of live event content into repurposed materials for web, email, social, and sales channels.

Quantifiable outcome

• Trusted by 70% of Fortune 500 companies
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Financial Marketing Insights (FMI)coreGTM or Marketing Partner · 8 June 2026Cvent selected as exclusive event technology provider for FMI's 2026 global summit series spanning London, Singapore, New York, and Dubai. The partnership provides FMI's community of senior financial services marketers with access to Cvent's event management platform and participation in Cvent's regional events including Cvent Accelerate.
• ZoomInfocoreTechnology or Integration · 20 May 2026Native integration between iCapture by Cvent and ZoomInfo that enriches every captured lead at trade shows and corporate events with ZoomInfo's verified firmographics, contact data, and buying signals in real time. The integration is powered by GTM.AI, ZoomInfo's headless GTM context layer exposing data on 100 million companies and 500 million contacts through API and Model Context Protocol.
• TECHSPOflagshipGTM or Marketing Partner · 1 March 2026Multi-year strategic partnership renewal extending Cvent's role as exclusive event technology provider across TECHSPO's worldwide expo portfolio. Cvent's Event Marketing & Management platform powers online registration, exhibitor and sponsor management, speaker coordination, and mobile event applications for all TECHSPO events.
• DigiMarConflagshipGTM or Marketing Partner · 28 February 2026Renewed global strategic partnership with DigiMarCon extending Cvent's role as exclusive event technology provider across DigiMarCon's worldwide conference portfolio for a multi-year term. Cvent's platform supports online registration, exhibitor and speaker management, and mobile event applications.
• enviricardminorOthers · 20 October 2025Global partnership with enviricard to promote sustainable, plastic-free event badges. Collaboration follows a successful US launch and aims to reduce plastic waste in events worldwide by offering eco-friendly badge alternatives.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Aventri: Aventri provides event management software for in-person, virtual, and hybrid events targeting associations and enterprises. Overlaps significantly with Cvent's registration, venue sourcing, and event marketing offerings.
• Splash: Splash was an event marketing platform acquired by Cvent in 2024 but originated as a direct competitor. It is included for completeness as a historical peer in branded event experiences and field marketing workflows.
• Hopin (now RingCentral Events): Hopin, acquired by RingCentral, was a direct competitor in virtual and hybrid event platforms. The combined RingCentral Events offering competes with Cvent's virtual event and webinar capabilities including ON24 and Goldcast.
• Eventbrite: Eventbrite is a leading event ticketing and management platform serving event creators and attendees. While more SMB-skewed, it directly competes with Cvent in event registration and ticketing workflows.
• Bizzabo: Bizzabo is a direct competitor in the enterprise event experience platform market, offering end-to-end event management software for in-person, hybrid, and virtual events. Closely comparable product scope and target enterprise customer base.
• Goldcast: Goldcast was an AI-powered B2B video content platform for webinars and events before being acquired by Cvent in December 2025. Listed as a peer because it operated as a direct competitor in event-led video content and webinars.
• ON24: ON24 was a leading webinar and digital engagement platform for B2B enterprise marketing before being acquired by Cvent in April 2026. Included as a peer because it was a direct competitor in enterprise webinar platforms prior to acquisition.

Broad incumbents

• Zoom Events: Zoom's events product competes with Cvent's virtual and hybrid event capabilities as part of its broader communications platform. It is a broad incumbent that benefits from Zoom's massive enterprise installed base.
• Webex Events (formerly Socio): Cisco's Webex Events platform offers hybrid event capabilities as part of its broader collaboration suite. It is a broad incumbent competing with Cvent's virtual event platform but does not focus exclusively on event marketing.

Emerging players

• Hubilo: Hubilo is an emerging event experience platform focused on virtual, hybrid, and in-person events for B2B marketers. It competes with Cvent on event-led growth and engagement features for mid-market and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cvent
• YouTubeyoutube.com/user/CventVideo
• Facebookfacebook.com/cvent
• LinkedInlinkedin.com/company/18125
• Instagraminstagram.com/cvent_inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A21 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cvent