VIVID

What VIVID does

VIVID Housing Limited is a UK housing association and registered society under the Co-operative and Community Benefit Societies Act 2014, operating as a non-profit registered provider of social housing in the South of England. Formed in 2017 through the merger of two predecessor housing associations and headquartered in Portsmouth, VIVID manages a portfolio of more than 27,000 homes across Hampshire, Surrey, Berkshire, and West Sussex, making it the 6th largest housing association developer in England by output. Its core offering spans social and affordable rent, intermediate market rent, market rent, and shared ownership (part-buy/part-rent with staircasing to full ownership), serving affordable housing seekers, first-time buyers priced out of the market, vulnerable tenants requiring tenancy sustainment, and local authorities seeking delivery partners.

VIVID operates a capital-intensive, partnership-led model. Revenue derives from recurring rental income across social, affordable, intermediate, and market rent streams, supplemented by one-off shared ownership initial sales and staircasing receipts, plus grant funding from Homes England and other government bodies. Distribution is executed through direct field sales, the yourvividhomes.co.uk shared ownership portal, the main vividhomes.co.uk website, and joint development arrangements with councils (Portsmouth, Fareham, Southampton) and developers (Hampshire Homes, Imperial Homes, Chartway, MTP). The organisation maintains investment-grade credit ratings of A (Stable) from both S&P Global Ratings and Fitch, and holds the Regulator of Social Housing's highest G1/V1 ratings (reaffirmed December 2025), supporting access to institutional debt including a £100m NatWest social loan and £50m Lloyds green retrofit facility secured in 2025.

The product surface extends beyond core tenancies through VIVID Plus, a wholly-owned charitable arm launched in 2021 with a £21m five-year community investment pledge, which funds the Housing Perks discount app (>6,500 enrolled customers), tenancy sustainment services, the £100,000 Community Investment Fund, and the 3-year Housing Progression Pathway apprenticeship programme. Operational technology is modest: a 24/7 online customer account portal, a chatbot routing to live advisors, SignVideo accessibility service, and standard property management systems. Leadership comprises CEO Mark Perry, CFO David Ball (ex-British Gas/National Grid, 12+ years at VIVID), CIO Mike Shepherd (ex-Man Group), and COOs Jonathan Cowie and Margaret Dodwell.

Name

VIVID

Legal name

VIVID Housing Limited

Website

https://vividhomes.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

VIVID Housing Limited is a non-profit UK housing association managing over 27,000 affordable homes across Hampshire, Surrey, Berkshire, and West Sussex. It offers social rent, shared ownership, and intermediate market rent to affordable housing seekers, first-time buyers, and vulnerable tenants, partnering with local councils and developers for delivery.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Lessors of Residential Buildings and Dwellings (53111), Residential Building Construction (2361), New Housing For-Sale Builders (236117)

SIC

Real Estate Operators (No Developers) & Lessors (6510), Real Estate (6500), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Affordable housing services
• Social housing rentals
• Shared ownership homes
• Housing association management
• Intermediate market rent

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Social and Affordable Rent: Recurring rental income from social and affordable housing units managed across Hampshire, Surrey, Berkshire, and West Sussex
2. Shared Ownership Sales: Partial ownership sales of homes to customers who cannot afford full homeownership, with revenue from staircasing sales and initial allocations
3. Intermediate Market Rent: Affordable rental options above social rent but below market rates for households not qualifying for social housing
4. Government Funding and Grants: Funding support from Homes England and other government bodies for development projects

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

VIVID is a non-profit housing association providing affordable homes across southern England through social rent, intermediate market rent, market rent, and shared ownership schemes. As a registered society with exempt charitable status, it manages 27,000+ homes in Hampshire, Surrey, Berkshire, and West Sussex and delivers new homes via partnerships with local authorities and developers.

Product overview

VIVID is a housing association offering a unified affordable housing platform providing social rent, shared ownership, and market rent options across southern England. The core offering is supplemented by VIVID Plus (charitable community support arm), the Housing Perks discount app, an online customer account portal, chatbot services, and SignVideo accessibility support. The portfolio includes various development communities across Hampshire, Surrey, Berkshire, and West Sussex.

Differentiator

Problem solved

Functional benefit

Products and services

• Social and Affordable Rent Rental housing at social and affordable rent rates, set significantly below market levels under local authority and government rent policy. Available to eligible households across Hampshire, Surrey, Berkshire, and West Sussex.
• Intermediate Market Rent Rental housing priced between social rent and full market rent for households earning too much to qualify for social housing but unable to afford market rent. Available across VIVID's operating regions.
• Market Rent Private rental housing at near-market levels for households seeking rented accommodation through VIVID.
• Shared Ownership Homes Home ownership scheme allowing customers to purchase 25-75% of a property and pay rent on the remaining share, with the option to staircase to full ownership over time. Targeted at first-time buyers and those priced out of full market purchase.
• VIVID Plus Charitable arm of VIVID investing in community support, tenancy sustainment services, health interventions, digital inclusion, and the Community Investment Fund. Invested £2 million in its first year with £21 million pledged over five years from 2021.
• Housing Perks

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Portsmouth City CouncilcoreStrategic or Co-development PartnerStrategic partnership on Victory Quay development and broader housing delivery collaboration. Working together to deliver affordable housing in Portsmouth.
• Fareham Borough CouncilcoreStrategic or Co-development PartnerPartnership on Southampton Road development for affordable housing delivery in the Fareham area.
• Southampton City CouncilcoreStrategic or Co-development PartnerLocal authority partnership for housing development and collaboration in delivering affordable housing in Southampton.
• Hampshire HomesmajorStrategic or Co-development PartnerDevelopment partner for affordable housing projects across the region, working jointly on new housing developments.
• Imperial HomesmajorStrategic or Co-development PartnerDevelopment partner for housing delivery, collaborating on affordable housing schemes.
• Chartway Partnerships GroupminorStrategic or Co-development PartnerMentioned in news coverage as a development partner for housing projects.
• MTP Developments LtdminorStrategic or Co-development PartnerMentioned in news coverage as a development partner.
• Mosaic (Masterplanning Specialist)minorImplementation/ SI/ Consulting PartnerMasterplanning specialist providing planning and design expertise for housing developments.
• tor&co (Planning Consultancy)minorImplementation/ SI/ Consulting PartnerPlanning consultancy providing planning application and regulatory expertise for housing projects.
• BargatecoreOthersParent company relationship within the VIVID group structure.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=APiIcl5-eMY
• Xx.com/WeAreVIVIDhomes
• Facebookfacebook.com/WeAreVIVIDhomes
• LinkedInlinkedin.com/company/vivid-homes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVID