Sprouts Farmers Markets

What Sprouts Farmers Markets does

Sprouts Farmers Market is a publicly traded (NASDAQ: SFM) specialty grocery retailer founded in 2002 and headquartered in Phoenix, Arizona. The company operates approximately 495 stores across 25 U.S. states, with a smaller 23,000-square-foot store format that delivers $40 in profit per square foot versus $18 for Kroger. Sprouts generated $8.8 billion in FY2025 net sales (14% year-over-year growth) and reported Q1 2026 net sales of $2.33 billion. Approximately 34% of sales come from organic products, and the company offers over 700 USDA Certified Organic items across produce, deli, bakery, dairy, meat and seafood, grocery aisles, frozen, vitamins and body care, and beer and wine departments.

The core retail platform is built around a fresh-and-organic assortment, a private-label Sprouts Brand representing at least 30% of sales, and a Sprouts Rewards loyalty program that awards 5 points per $1 spent. Omnichannel capabilities include a mobile app with barcode scanning, online ordering, curbside pickup, and delivery fulfilled through Instacart, including algorithmic/surveillance pricing enabled by the Instacart integration. The company has invested heavily in exclusive product launches (Proda protein soda, Partners Coffee, Elmhurst 1925 Clean Protein, Joolies Date Sours, Shakeology) and is expanding into adjacent verticals including pet food, functional fragrance, and in-store cafes through a Buddy Brew Coffee partnership.

Sprouts serves health-conscious and dietary-specific consumers (organic, plant-based, keto, paleo, gluten-free, non-GMO), affluent suburban markets across the Western and Sun Belt states, and is now expanding into the Northeast with a stated goal of reaching 1,000 stores nationwide. The company is pursuing a 30-40 store New England buildout by 2028 and opened its first New York state store in Q1 2026. Revenue mechanics are predominantly transactional grocery sales, supplemented by delivery/pickup fees, gift card sales (including bulk B2B discounts of 2-4%), catering services, and an Instacart+ subscription relationship. Comparable store sales declined 1.7% in Q1 2026 while foot traffic rose 11.7%, indicating that growth is currently driven by unit expansion rather than existing-store performance.

Name

Sprouts Farmers Markets

Legal name

Sprouts Farmers Market, Inc.

Website

https://sprouts.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sprouts Farmers Market is a publicly traded specialty grocer operating approximately 495 stores across 25 U.S. states, offering fresh, natural, and organic food with over 700 USDA Certified Organic items. The company serves health-conscious, dietary-specific, and affluent suburban consumers, generating $8.8 billion in FY2025 revenue with a stated goal of reaching 1,000 stores nationwide.

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Natural/Organic Food Co-ops & Community Natural Grocers (CRAHAEAJ)

akta.pro secondary industries

Produce Markets & Greengrocers (CRAHAHAA), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Natural grocery retail
• Organic food products
• Specialty grocery store
• Fresh produce retail
• Private label groceries

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery Retail Sales: Core revenue from selling fresh, natural, and organic food products through physical retail stores and online channels. Revenue generated from produce, deli, bakery, dairy, meat & seafood, grocery aisles, frozen foods, vitamins & body care, and beer & wine departments. Q1 2026 net sales of $2.33 billion, up 4% year-over-year. FY2025 net sales of $8.8 billion, up 14% year-over-year.
2. Instacart Delivery and Pickup Fees: Revenue from delivery and curbside pickup services. First pickup/delivery order over $35 is free; subsequent orders have fees based on order size. Instacart+ annual membership at $99 provides free delivery on orders over $35.
3. Gift Card Sales: Sale of gift cards with bulk discounts for businesses and nonprofits (2-4% discount on orders $10,000+). Gift cards never expire but may have service fees after 12 months of inactivity.
4. Catering Services: Catering orders placed through website or app for in-store pickup, providing party trays and specialty food items for events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sprouts Farmers Market operates a chain of approximately 495 specialty grocery stores across 25 U.S. states, selling fresh produce, natural and organic packaged foods, deli and prepared foods, bakery, bulk, dairy, meat and seafood, frozen, vitamins and body care, and beer and wine. The company complements its in-store experience with omnichannel services including curbside pickup, Instacart-powered delivery, catering, and the Sprouts Rewards loyalty program, while emphasizing private-label and organic assortments.

Differentiator

Problem solved

Functional benefit

Brands

• Sprouts Brand: Private label brand offering unique and better-for-you products exclusive to Sprouts.
• Forager Finds
• Sprouts Healthy Communities Foundation

Products and services

• Sprouts Brand Private Label Products

Quantifiable outcome

• 4% year-over-year net sales increase to $2.33 billion in Q1 2026
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Forager ProjectminorChannel Partner/ Reseller/ Distributor · 23 June 2026Forager Project expanded dairy-free creamer lineup with three new flavors - Golden Salted Caramel, Banana Bread, and Mexican Chocolate - now available at Sprouts Farmers Market. Each 20-oz bottle priced at $6.99 with organic ingredients.
• Chunk FoodsminorChannel Partner/ Reseller/ Distributor · 12 June 2026Israeli startup Chunk Foods secured new retail contracts with Whole Foods Market, Sprouts, and H.E.B. Company makes whole-cut plant-based meat using solid state fermentation. Products in 3,000+ U.S. locations through distributors including Sysco, US Foods, and Chefs' Warehouse.
• Buddy Brew CoffeecoreGTM or Marketing Partner · 10 June 2026Sprouts Farmers Market announced partnership with Tampa-based Buddy Brew Coffee to open 10 in-store cafes inside select Sprouts stores across Tampa Bay and Southwest Florida region. First cafe launching June 17 at Tampa-Westchase location. Partnership will more than double Buddy Brew Coffee's total cafe footprint and marks the brand's first entry into Pinellas and Pasco counties. Buddy Brew Coffee currently operates eight cafes across Florida.
• Bitchin' SauceminorChannel Partner/ Reseller/ Distributor · 1 June 2026California-based food brand launched Bitchin' Bean Dip in Smoky Chipotle and Totally Nuts! almond-first sauce trio at select Sprouts locations nationwide. Bitchin' Bean Dip marks brand's entry as first refrigerated product in category traditionally dominated by shelf-stable offerings.
• Elmhurst 1925coreStrategic or Co-development Partner · 18 May 2026Sprouts became the national launch partner for Elmhurst 1925's Clean Protein plant-based beverages, introducing the line across its stores. Four-variant line includes the 2026 NEXTY Award-winning Pistachio Crème and delivers 27g of plant protein, 190 calories, and as few as 3g of sugar per bottle without artificial additives, priced at $4.99 SRP.
• BODi (Beachbody)minorGTM or Marketing Partner · 7 May 2026BODi's Shakeology protein and superfood shake launched at more than 80 Sprouts Farmers Market locations nationwide on May 18. Product originally introduced in 2009, marking company's first major entry into retail stores. Priced at $34.99 for a seven-serving bag in four flavors.
• JooliesminorChannel Partner/ Reseller/ Distributor · 5 May 2026California-based date brand launched Date Sours, organic sour candy alternative made from dates, exclusively at Sprouts Farmers Market nationwide. Four flavors with no added sugar, sugar alcohols, or artificial ingredients.
• Kite HillminorChannel Partner/ Reseller/ Distributor · 27 April 2026Kite Hill dairy-free food company launching Protein Cream Cheese Alternative with 4g protein per serving (double traditional dairy cream cheese). Available at Whole Foods with expanded distribution to Kroger, Sprouts, and Publix rolling out.
• Pendulum TherapeuticsminorGTM or Marketing Partner · 22 April 2026Pendulum launched its microbiome probiotic products nationwide at Sprouts Farmers Market, coinciding with Sprouts Wellness Week (April 22-28). Brand offers next-generation probiotics featuring Akkermansia muciniphila, a keystone strain for gut and metabolic health. Company claims to be the first to bring live Akkermansia muciniphila to market in the U.S.
• Pura Beverage CompanyminorChannel Partner/ Reseller/ Distributor · 20 April 2026Cape Town-based company launched PuraSoda clean-label, low-calorie sodas in U.S. market through Sprouts partnership. Features four ingredients, 65 calories or less per 10 oz can, free from artificial colors, sweeteners, and stevia.
• Beyond MeatminorChannel Partner/ Reseller/ Distributor · 13 April 2026Beyond Meat nationwide rollout of Beyond Breakfast Sausage lineup (Links and Patties in Original and Spicy varieties) at major retailers including Kroger and Sprouts Farmers Market. Products made with heart-healthy avocado oil, 7-9g plant protein per serving, first plant-based breakfast sausages to earn Clean Label Project Certification.
• Biology FragrancesminorChannel Partner/ Reseller/ Distributor · 13 April 2026Functional fragrance brand founded in 2023 launching at approximately 485 Sprouts stores nationwide. Brand's largest retail partnership to date, expanding beyond 50 boutiques and prior Urban Outfitters distribution. Products include $32 fragrance oil rollerballs marketed for emotional and wellness benefits.
• NOOTminorChannel Partner/ Reseller/ Distributor · 1 April 2026NOOT non-alcoholic cocktail brand launched nationwide in the United States at Sprouts Farmers Market starting April 1, 2026. Part of growing non-alcoholic beverage category projected to grow over 18% annually through 2028.
• ProdaminorChannel Partner/ Reseller/ Distributor · 1 April 2026Proda protein-infused soda co-founded by Matthew Postlethwaite and Jeff Church launched exclusively at Sprouts Farmers Market. Each 12-oz can contains 10g whey protein isolate, 3g fiber, zero sugar, approximately 45 calories, priced at $3.49. Available in seven flavors.
• Partners CoffeeminorChannel Partner/ Reseller/ Distributor · 30 March 2026Partners Coffee launched new organic coffee line exclusively at Sprouts Farmers Market with 90-day exclusivity window. First availability of organic SKUs to consumers. Company emphasized transparency, safety with lab test results showing no contaminants and USDA certification.
• Get JoyminorChannel Partner/ Reseller/ Distributor · 23 March 2026Gut-healthy dog nutrition company launching products nationwide at Sprouts Farmers Market beginning April 6. Expansion to over 360 stores marks significant milestone reflecting growing consumer focus on pet health and nutrition.
• Schneider ElectriccoreStrategic or Co-development Partner · 10 March 2026Schneider Electric and Sprouts Farmers Market announced a Tax Credit Transfer agreement in collaboration with U.S. Bank and Longroad Energy for the Sun Pond Solar + Battery Energy Storage System project in Maricopa County, Arizona. The 111 MWdc solar and 85 MWac/340 MWh storage facility is expected to power approximately 19,000 homes annually and avoid 145,000 metric tons of CO2 emissions each year.
• Longroad EnergycoreStrategic or Co-development Partner · 10 March 2026Partnership for Sun Pond Solar + Battery Energy Storage System project. Longroad Energy developing the 111 MWdc solar and 85 MWac/340 MWh storage facility in Maricopa County, Arizona. Project will contribute more than $30 million in revenue for Arizona schools and communities through long-term leases and tax remittances.
• Angel City Football Club (ACFC)coreGTM or Marketing Partner · 1 January 2021Sprouts partnership with ACFC since 2021 as founding back-of-jersey sponsor. 10% of sponsorship value re-allocated to Los Angeles community supporting fresh food access and children's nutrition education. Eight school gardens refreshed and 1 million+ pounds of fresh produce donated. Over 160 female athletes supported through PowHERed by Sprouts initiative.
• Southeastern Conference (SEC)minorGTM or Marketing Partner · 1 January 2021Sprouts sponsors SEC as part of PowHERed by Sprouts initiative supporting women's sports. Partnership part of broader strategy to champion female athletes and organizations in women's sports.
• Big 12 ConferenceminorGTM or Marketing Partner · 1 January 2021Sprouts sponsors Big 12 Conference as part of PowHERed by Sprouts initiative. Partnership supports women's collegiate athletics and nutrition education.
• Arizona State UniversityminorGTM or Marketing Partner · 1 January 2021Sprouts partnership with Arizona State University as part of PowHERed by Sprouts initiative supporting female athletes and sports programs.
• InstacartcoreTechnology or IntegrationInstacart provides delivery services for Sprouts through its algorithmic pricing platform. Sprouts participates in Instacart's surveillance pricing tools that personalize checkout prices based on browsing history, purchase patterns, demographics, and device microlocation. Instacart+ membership provides free delivery benefits for Sprouts customers.

Scale indicators16 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Whole Foods Market: Amazon-owned specialty natural and organic grocery chain. Sprouts' primary head-to-head competitor, especially as Sprouts enters New England/NYC to directly contest Whole Foods' home turf. Overlap on assortment (organic, private label), customer base (affluent health-conscious shoppers), and store format (smaller-footprint urban/suburban).
• Natural Grocers by Vitamin Cottage: Specialty natural and organic grocery chain operating ~170 stores. Closest pure-play comparable used by sell-side to benchmark Sprouts' profit-per-square-foot ($40 vs $17) and operating discipline. Same niche positioning, smaller scale.
• Trader Joe's: Specialty grocer owned by Aldi with heavy emphasis on private label, unique/exclusive SKUs, and natural-leaning assortment. Competes for the same value-oriented health-conscious shopper and mirrors Sprouts' strategy of exclusive product launches and high private-label mix.
• The Fresh Market: Specialty grocer focused on fresh, natural, and premium grocery in smaller-footprint stores. Directly comparable on customer segment (affluent suburban shoppers seeking fresh/premium assortment) and operating model (smaller format, fresh-led perimeter).

Broad incumbents

• Wegmans Food Markets: Premium full-service grocery chain on the East Coast with strong fresh, organic, and prepared-foods offering. Competes for the same health-conscious, premium-oriented shopper Sprouts courts in New England/Northeast expansion.
• Kroger: Largest pure-play U.S. supermarket operator with growing natural/organic exposure through Simple Truth and Harris Teeter. ~66% of Sprouts stores sit within 5 miles of a Kroger, making Kroger the dominant competitive overlap and price-benchmark threat.
• Albertsons Companies: Major U.S. supermarket operator (Safeway, Vons, Pavilions, Acme). Competes with Sprouts in the West and Sun Belt on price, organic assortment (O Organics, Signature Select), and store footprint density.
• Publix Super Markets: Employee-owned Southeastern grocery chain with strong fresh/premium positioning and growing natural/organic assortment. Direct competitor for Sprouts' Florida expansion (multiple 2026 store openings) and Southeast push into Savannah in 2027.
• Target: Mass merchant with significant grocery and Good & Gather / Favorite Day private-label expansion. Competes for the same household-grocery trip, particularly among value-conscious health-oriented shoppers via Target Circle and curbside pickup.

Regional players

• H-E-B: Texas-based regional grocery powerhouse with strong private-label and fresh positioning. Overlaps with Sprouts in Texas market (existing 65 Sprouts stores) and competes on assortment and price-perception in the natural/organic segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SproutsFarmersMarket
• Facebookfacebook.com/sproutsfarmersmarket
• Instagraminstagram.com/sprouts
• TikToktiktok.com/@sproutsfarmersmarket
• Pinterestpinterest.com/sproutsfm
• Xx.com/sproutsfm
• LinkedInlinkedin.com/company/108340

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprouts Farmers Markets