Bipi
Bipi is a Madrid-based car subscription startup offering monthly all-inclusive vehicle subscriptions across six European countries (Spain, Germany, UK, France, Netherlands, Italy). It serves individual consumers, businesses needing fleets, and self-employed professionals via a 100% digital subscription platform with flexible one-to-48-month terms.
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bipi does
Bipi is a Madrid-headquartered car subscription startup founded in 2017 that offers consumers, businesses, and self-employed professionals a monthly, all-inclusive alternative to car ownership across six European markets: Spain, Germany, the United Kingdom, France, the Netherlands, and Italy. The company's core product is a flexible monthly vehicle subscription ranging from 1 to 36 months for individuals (up to 48 months for corporate fleets), with a single monthly fee covering insurance (full-risk with franchise), maintenance, road tax, ITV vehicle inspections, and 24/7 roadside assistance, priced roughly between €250 and €1,300 per month depending on vehicle, term, and mileage. Onboarding is delivered through a 100% digital platform (bipicar.com) with localized landing pages per country and city, real-time application tracking, document upload, and optional home delivery, alongside a fleet spanning 40+ models from brands including Mercedes-Benz, Audi, BMW, Volkswagen, Renault, Kia, and Hyundai, with electric vehicles such as the Kia EV3 included.
The company operates three core subscription tiers — Bipi Suscripción Particular (individuals), Bipi para Empresas (B2B fleet, five-plus-vehicle corporate accounts, volume pricing, additional drivers, potential VAT deductions), and Bipi para Autónomos (Spanish freelancers positioning tax-deductibility). Secondary offerings include a certified pre-owned subscription program (Coches de Segunda Mano), a vehicle purchase service (Compra de Coches), a Brand Ambassador referral program paying €100 per confirmed subscription, and seasonal promotional campaigns. Distribution is digital-direct for consumers, supplemented by paid performance marketing across Meta, TikTok, Snapchat, Microsoft, Criteo, and Google Ads; B2B sales run through a dedicated enterprise portal. The company has raised approximately $37M across five funding rounds between 2017 and 2021, led by Kibo Ventures, Maniv Mobility, Adevinta Ventures, and P101, with strategic investors including Toyota Ventures underscoring an OEM-aligned mobility thesis.
Bipi firmographics
Firmographics- Name
- Bipi
- Legal name
- Bipi
- Website
- https://bipicar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bipi is a Madrid-based car subscription startup offering monthly all-inclusive vehicle subscriptions across six European countries (Spain, Germany, UK, France, Netherlands, Italy). It serves individual consumers, businesses needing fleets, and self-employed professionals via a 100% digital subscription platform with flexible one-to-48-month terms.
- Ownership category
- akta.pro rank
Bipi industry classification
Industry- Product category
- Vehicle Subscription Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)
- akta.pro secondary industries
- Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)
Keywords
Where Bipi is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Bipi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Subscription Fees: Bipi generates revenue through monthly subscription fees for vehicle access. Customers pay a single all-inclusive monthly quota that covers insurance (full risk with franchise), maintenance, road tax, ITV (vehicle inspection), and 24/7 roadside assistance. Subscriptions range from 1 to 36 months for individuals and up to 48 months for businesses, with prices varying by vehicle type, duration, and mileage configuration. No entry fees or final payments are required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription from €399/month for Renault Clio |
| Subscription | Monthly | Short-term subscriptions from €315-339/month in Madrid |
| Subscription | Monthly | Flexible subscription with no commitment from €399/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bipi product offering
Product offeringCore offering
Bipi operates a digital car subscription platform offering flexible monthly vehicle subscriptions to consumers, businesses, and self-employed professionals across six European countries. Each subscription is delivered as a single all-inclusive monthly payment that bundles the vehicle with insurance (full-risk with franchise), maintenance, road tax, ITV vehicle inspection, and 24/7 roadside assistance. Subscription terms range from 1 to 48 months with no entry fees or final payments, and customers can change vehicles and accumulate unused kilometers month-to-month. The fleet covers 40+ models from 20+ brands including premium (Mercedes-Benz, Audi, BMW), mainstream (Renault, Kia, Hyundai), and electric vehicles (Kia EV3).
Product overview
Bipi is a multi-channel vehicle subscription platform offering three core service tiers: individual subscriptions (Bipi Suscripción Particular), business fleet subscriptions (Bipi para Empresas), and self-employed subscriptions (Bipi para Autónomos). The platform provides all-inclusive monthly subscriptions ranging from 1 to 48 months with coverage for insurance, maintenance, vehicle tax, ITV inspection, and 24/7 roadside assistance. Supporting offerings include a vehicle purchase service (Compra de Coches), certified pre-owned vehicle subscriptions (Coches de Segunda Mano), a brand ambassador referral program (Brand Ambassador), and promotional offers (Ofertas). The fleet includes vehicles from over 20 brands including Mercedes-Benz, Audi, BMW, Volkswagen, Renault, Kia, Hyundai, and Peugeot, spanning sedans, SUVs, and electric vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Bipi Suscripción Particular Monthly car subscription service for individual consumers offering flexible terms from 1 to 36 months, with all-inclusive monthly payments covering insurance (full-risk with franchise), maintenance, vehicle tax, ITV inspection, and 24/7 roadside assistance. Prices range from approximately €315 to €1,300 per month depending on vehicle type, subscription duration, and mileage configuration, with longer commitments reducing the monthly payment.
- Bipi para Empresas Fleet subscription service for businesses providing company vehicles with flexible terms from 1 to 48 months, customizable mileage, up to 2 free additional drivers per vehicle, and volume-based pricing for companies requiring 5+ cars. Vehicles may qualify for up to 100% VAT deduction depending on professional use, and subscriptions can be coordinated through a dedicated B2B sales portal.
- Bipi para Autónomos Vehicle subscription service tailored for self-employed professionals (autónomos) in Spain, offering a 100% digital registration process and flexible terms for business vehicle needs. Subscription costs may be partially or fully tax-deductible based on the proportion of professional use.
- Compra de Coches New and certified pre-owned vehicle purchase service offering home delivery and financing options, with all vehicles verified and guaranteed by Bipi. Available to customers who prefer ownership over a subscription model.
- Coches de Segunda Mano Certified pre-owned vehicle subscription program featuring 100% certified vehicles, all-inclusive coverage (insurance, maintenance, ITV, road tax, roadside assistance), and flexible subscription terms starting from 1 month, with every vehicle undergoing strict inspection before delivery.
Quantifiable outcome
- Flexible subscription terms from 1 to 48 months
- +2 more outcomes
Companies that use Bipi
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Bipi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bipi partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bipi competitors and assessment
Company assessmentDirect peers
- FINN.auto: Germany-based all-inclusive car subscription platform offering monthly subscriptions with insurance and maintenance bundled, directly competing with Bipi across DACH and broader EU markets on flexible-term, fixed-monthly pricing.
- Wagonex: UK-based car subscription platform with flexible monthly terms and an all-inclusive bundle, directly competing with Bipi's UK operations for both individual and business subscribers.
- Elmo Rent: Estonian-founded electric car subscription platform expanding across Europe; directly comparable to Bipi's EV offerings (e.g., Kia EV3) on monthly subscription with all-inclusive coverage.
Broad incumbents
- Sixt SE: European mobility incumbent operating rental, leasing, and subscription products (Sixt+); overlaps with Bipi in the subscription category but competes from a much larger fleet base and broader geographic footprint.
- ALD Automotive: One of Europe's largest fleet leasing and mobility players, now part of Ayvens, with an expanding subscription offering to corporate customers; competes with Bipi's B2B fleet proposition at greater scale.
- LeasePlan: Global fleet management and car-as-a-service company (also part of Ayvens) with established corporate leasing infrastructure and emerging subscription products overlapping with Bipi's Empresas offering.
- Toyota Kinto: Toyota's pan-European mobility brand offering subscription, leasing, and sharing services; particularly comparable given Toyota Ventures' investment in Bipi and the OEM's potential partnership pathway.
- Care by Volvo: OEM-direct subscription service from Volvo offering fixed monthly payments with insurance and maintenance included; competes with Bipi for premium-segment subscribers but is restricted to Volvo vehicles.
- Hertz: Global rental giant now offering subscription products in select European markets, leveraging its massive fleet, service network, and airport locations to compete with Bipi's subscription model.
- Mercedes-Benz Mobility: OEM-backed subscription and financing arm of Mercedes-Benz offering premium subscription products in select EU markets; competes with Bipi's higher-end tier (e.g., Mercedes GLC at €999/month) and has structural supply advantages.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bipi social profiles
Digital presenceBipi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bipi leadership team
Management profileNumber of profiles
Profiles2 records
Bipi funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bipi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bipi
What does Bipi do?
Bipi operates a digital car subscription platform offering flexible monthly vehicle subscriptions to consumers, businesses, and self-employed professionals across six European countries. Each subscription is delivered as a single all-inclusive monthly payment that bundles the vehicle with insurance (full-risk with franchise), maintenance, road tax, ITV vehicle inspection, and 24/7 roadside assistance. Subscription terms range from 1 to 48 months with no entry fees or final payments, and customers can change vehicles and accumulate unused kilometers month-to-month. The fleet covers 40+ models from 20+ brands including premium (Mercedes-Benz, Audi, BMW), mainstream (Renault, Kia, Hyundai), and electric vehicles (Kia EV3).
Is Bipi a public or private company?
Bipi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bipi founded?
Bipi was founded in 2020. It employs 51 to 100 people.
Where is Bipi based?
Bipi is headquartered in Madrid, Spain, in the Europe region.
How does Bipi make money?
One revenue line is on record: vehicle Subscription Fees.
Who are Bipi's main competitors?
Direct peers on record are FINN.auto, Wagonex and Elmo Rent. Broad incumbents are Sixt SE, ALD Automotive, LeasePlan, Toyota Kinto, Care by Volvo, Hertz and Mercedes-Benz Mobility.
Does Bipi have an API?
No public API is recorded for Bipi.
What industry is Bipi in?
Bipi's product category is Vehicle Subscription Services. Its primary akta.pro industry code is THADACAE, All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration), with a secondary code of TLABAAAE, Vehicle Subscription Services (All-Inclusive, Flexible Term). Its NAICS code is 532111 and its SIC code is 7510.