Good Day Farm
Good Day Farm is a vertically integrated multi-state cannabis operator cultivating, extracting, manufacturing, and retailing branded cannabis products through company-owned dispensaries across Arkansas, Louisiana, Mississippi, and Missouri for medical patients and recreational consumers.
- Company typePrivate
- Founded2020
- HeadquartersLittle Rock, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Day Farm does
Good Day Farm is a vertically integrated multi-state cannabis operator headquartered in Little Rock, Arkansas, founded in 2020 by Eric Thornton with Ryan Herget as Co-Founder and CEO of Retail. The company cultivates, extracts, manufactures, and retails cannabis products through company-owned dispensary locations across Arkansas, Louisiana, Mississippi, and Missouri, serving both medical cannabis patients in all four states and adult-use recreational consumers in Missouri following the state's 2022 legalization amendment. The product platform spans six categories (flower, vapes, pre-rolls, blunts, concentrates, edibles) distributed under eight branded lines including Ice VII, SuperJs, Highway Hotel, Tank, HighBites, Alchemix, and SouthernSweets.
The technology stack centers on advanced indoor cultivation using superior genetics and energy-efficient lighting and irrigation systems, supplemented by multi-method extraction capabilities (CO2, ethanol, hydrocarbon) that produce a full spectrum of concentrate formats ranging from 20% THC hash to 99.9% distillate. The retail merchandising layer uses a proprietary terpene-based categorization framework mapping strains and products to six "Feel Good states" (Energy, Happiness, Rest, Relaxation, Unwind, Soothe). The company is structured through multiple affiliated LLCs, with Good Day Farm Mississippi, LLC as the SEC-registered entity. Reported sustainability metrics include 10 million gallons of water saved annually.
Revenue is generated through direct-to-consumer dispensary sales priced by product type, THC content, and state regulatory environment, with a complementary e-commerce storefront at gooddayfarmdispensary.com. In Missouri, the company and its affiliated entities control more than 60 of 224 dispensary licenses (approximately 27% of the state's dispensary market) and over 40% of wholesale cannabis purchases in a $1.52 billion state market, per allegations in pending antitrust litigation. The company has raised approximately $66.5 million across six Form D filings from 2020 through 2023, employs 1001-5000 people, and was named Company of the Year and Best Brand by MO Greenway for 2024.
Good Day Farm firmographics
Firmographics- Name
- Good Day Farm
- Legal name
- Good Day Farm
- Website
- https://gooddayfarm.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Good Day Farm is a vertically integrated multi-state cannabis operator cultivating, extracting, manufacturing, and retailing branded cannabis products through company-owned dispensaries across Arkansas, Louisiana, Mississippi, and Missouri for medical patients and recreational consumers.
- Ownership category
- akta.pro rank
Good Day Farm industry classification
Industry- Product category
- Cannabis Products
- NAICS
- Other Crop Farming (1119)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)
Keywords
Where Good Day Farm is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Good Day Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Retail Sales: Revenue from selling cannabis products directly to consumers through company-owned dispensary locations across Arkansas, Louisiana, Mississippi, and Missouri. Products include flower, vapes, edibles, concentrates, pre-rolls, and blunts.
- Medical Cannabis Dispensary: Medical cannabis dispensary operations serving patients with physician certifications. Louisiana operates differently with doctor recommendations sent directly to dispensaries instead of physical cards.
- Recreational Cannabis Sales: Recreational adult-use cannabis sales following Missouri's 2022 recreational legalization amendment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer cannabis products - pricing varies by product type |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Good Day Farm product offering
Product offeringCore offering
Good Day Farm is a vertically integrated multi-state cannabis company that cultivates, extracts, manufactures, and retails cannabis products directly to consumers through company-owned dispensaries in Arkansas, Louisiana, Mississippi, and Missouri. Its product portfolio spans premium flower, vapes, blunts, pre-rolls, concentrates, and edibles distributed under multiple consumer-facing brands and supported by in-house cultivation and multi-method extraction operations.
Product overview
Good Day Farm is a multi-state cannabis company operating as a vertically integrated platform across Arkansas, Louisiana, Mississippi, and Missouri. The company encompasses two primary operational divisions: (1) B2B/B2C product brands including Super J's (infused pre-rolls), Alchemix (magnetic vape pens), TANK (terpene carts), Ice VII (THCa diamonds and crystals), Highway Hotel (premium flower), HighBites (gummies), and Southern Sweets (blunts); and (2) B2B service offerings including cultivation and extraction services. The retail division operates dispensaries selling six main product categories: flower, vape, blunts, pre-rolls, concentrates, and edibles. The company cultivates cannabis in-house using sustainable practices and produces branded finished goods distributed through its own dispensary network.
Differentiator
Problem solved
Functional benefit
Brands
- SuperJs: Infused pre-rolls available in single or multi-packs, marketed as allowing users to 'fly a little higher'
- Alchemix
- Tank
- Ice VII
- Highway Hotel
- HighBites
- SouthernSweets
Products and services
- Super J's Infused cannabis pre-rolls sold in single and multi-packs, positioned as a high-elevation experience for adult-use consumers and medical patients in dispensary locations.
- Alchemix Vape pens featuring magnetic technology for customizable session experiences, sold to cannabis consumers through Good Day Farm dispensaries.
- TANK Hard-hitting, terpene-fueled cannabis vape cartridges positioned at affordable price points without compromising quality, distributed through Good Day Farm dispensaries.
- Ice VII Premium cannabis product line featuring flower blanketed in THCa crystals and high-potency melted THCa diamond vapes for consumers seeking top-shelf, high-THC products.
- Highway Hotel Quality-tested cannabis flower brand featuring consistently excellent tried-and-true strains for medical patients and recreational consumers.
- HighBites Multi-dose cannabis-infused sour gummies with tangy flavors and plant-based coloring, designed to allow consumers to stack their buzz with precise per-piece dosing.
- Southern Sweets Cannabis blunts rolled in herbal wraps with glass tips, featuring top-tier strains for smooth burn and rich flavor.
- Vape Products Vape cartridge and pen products across multiple sub-brands including Alchemix (magnetic technology), TANK (terpene-fueled carts), and Ice VII (THCa diamond vapes).
- Flower Premium cannabis flower cultivated in-house using advanced practices, rich in cannabinoid and terpene profiles, sold through Good Day Farm dispensaries.
- Pre-Rolls Pre-rolled cannabis products including infused options under the Super J's brand, sold through Good Day Farm dispensaries.
- Blunts Cannabis blunts sold across Good Day Farm dispensaries, including the Southern Sweets brand rolled in herbal wraps with glass tips.
- Concentrates Cannabis extracts and concentrates including live resin, rosin, shatter, wax, and diamond sauce produced via CO2, ethanol, and hydrocarbon extraction methods.
- Edibles Cannabis-infused edible products including gummies (HighBites, Big AF Gummies) with plant-based ingredients and precise per-dose control.
Quantifiable outcome
- Sustainable cultivation saves 10 million gallons of water annually through energy-efficient lighting and irrigation systems
- +1 more outcomes
Companies that use Good Day Farm
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Good Day Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Good Day Farm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Realm of CaringminorGood Day Farm supports Realm of Caring through annual breast cancer awareness campaign donations. The partnership supports the foundation's mission to empower patients through cannabis. The company spotlights featured strains during October Breast Cancer Awareness month, with proceeds benefiting the organization.
- Last Prisoner ProjectcoreGood Day Farm is a proud advocate-level partner of the Last Prisoner Project, fighting for cannabis criminal justice reform. The company advocates for freeing and rebuilding lives of those still imprisoned for nonviolent cannabis offenses.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Good Day Farm competitors and assessment
Company assessmentDirect peers
- Trulieve: Vertically integrated cannabis company with strong retail dispensary presence across multiple states, including a Florida-heavy footprint comparable in vertical integration to Good Day Farm.
- Cresco Labs: Multi-state cannabis operator with branded wholesale and retail across the Midwest and other regions; comparable to Good Day Farm in vertical integration and branded product strategy.
- Curaleaf: Largest US multi-state cannabis operator with cultivation, processing, and retail dispensaries in dozens of states; directly comparable in business model and scale to Good Day Farm.
- Acreage Holdings: Multi-state cannabis operator with cultivation, processing, and retail presence; comparable vertically integrated structure and multi-state expansion strategy.
- iAnthus Capital Holdings: Multi-state cannabis operator with cultivation, processing, and dispensary footprint in the Eastern US; comparable integrated model serving multiple state markets.
- Verano Holdings: Vertically integrated multi-state cannabis operator with cultivation, processing, and retail dispensaries; comparable scale and footprint strategy to Good Day Farm.
- AYR Wellness: Multi-state vertically integrated cannabis company operating cultivation, processing, and retail across the US; comparable business model with overlapping multi-state footprint ambition.
- Jushi Holdings: Multi-state cannabis operator with cultivation, processing, and dispensary retail across several states; comparable vertical integration model to Good Day Farm.
- Green Thumb Industries: Multi-state vertically integrated cannabis operator (cultivation, processing, retail) with national footprint; directly comparable to Good Day Farm's cultivation-to-dispensary model across multiple states.
Regional players
- Proper Brands: Missouri-focused cannabis operator with cultivation, manufacturing, and dispensary presence; direct regional overlap with Good Day Farm's core Missouri market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Good Day Farm social profiles
Digital presenceGood Day Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Day Farm leadership team
Management profileNumber of profiles
Profiles2 records
Good Day Farm funding detail
Funding detailFunding overview
Funding rounds7 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Day Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Day Farm
What does Good Day Farm do?
Good Day Farm is a vertically integrated multi-state cannabis company that cultivates, extracts, manufactures, and retails cannabis products directly to consumers through company-owned dispensaries in Arkansas, Louisiana, Mississippi, and Missouri. Its product portfolio spans premium flower, vapes, blunts, pre-rolls, concentrates, and edibles distributed under multiple consumer-facing brands and supported by in-house cultivation and multi-method extraction operations.
Is Good Day Farm a public or private company?
Good Day Farm is a private company. It is classified as venture growth investor backed and is currently operating.
When was Good Day Farm founded?
Good Day Farm was founded in 2020. It employs 1,001 to 5,000 people.
Where is Good Day Farm based?
Good Day Farm is headquartered in Little Rock, United States, in the North America region.
How does Good Day Farm make money?
Three revenue lines are on record. Cannabis Retail Sales are the primary driver. The others are medical Cannabis Dispensary and recreational Cannabis Sales.
Who are Good Day Farm's main competitors?
Direct peers on record are Trulieve, Cresco Labs, Curaleaf, Acreage Holdings, iAnthus Capital Holdings, Verano Holdings, AYR Wellness, Jushi Holdings and Green Thumb Industries. Proper Brands is listed as a regional player.
Does Good Day Farm have an API?
No public API is recorded for Good Day Farm.
What industry is Good Day Farm in?
Good Day Farm's product category is Cannabis Products. Its primary akta.pro industry code is AFAGAKAE, Organic Herb, Spice & Medicinal/Aromatic Plant Farming. Its NAICS code is 1119 and its SIC code is 100.