Good Day Farm

What Good Day Farm does

Good Day Farm is a vertically integrated multi-state cannabis operator headquartered in Little Rock, Arkansas, founded in 2020 by Eric Thornton with Ryan Herget as Co-Founder and CEO of Retail. The company cultivates, extracts, manufactures, and retails cannabis products through company-owned dispensary locations across Arkansas, Louisiana, Mississippi, and Missouri, serving both medical cannabis patients in all four states and adult-use recreational consumers in Missouri following the state's 2022 legalization amendment. The product platform spans six categories (flower, vapes, pre-rolls, blunts, concentrates, edibles) distributed under eight branded lines including Ice VII, SuperJs, Highway Hotel, Tank, HighBites, Alchemix, and SouthernSweets.

The technology stack centers on advanced indoor cultivation using superior genetics and energy-efficient lighting and irrigation systems, supplemented by multi-method extraction capabilities (CO2, ethanol, hydrocarbon) that produce a full spectrum of concentrate formats ranging from 20% THC hash to 99.9% distillate. The retail merchandising layer uses a proprietary terpene-based categorization framework mapping strains and products to six "Feel Good states" (Energy, Happiness, Rest, Relaxation, Unwind, Soothe). The company is structured through multiple affiliated LLCs, with Good Day Farm Mississippi, LLC as the SEC-registered entity. Reported sustainability metrics include 10 million gallons of water saved annually.

Revenue is generated through direct-to-consumer dispensary sales priced by product type, THC content, and state regulatory environment, with a complementary e-commerce storefront at gooddayfarmdispensary.com. In Missouri, the company and its affiliated entities control more than 60 of 224 dispensary licenses (approximately 27% of the state's dispensary market) and over 40% of wholesale cannabis purchases in a $1.52 billion state market, per allegations in pending antitrust litigation. The company has raised approximately $66.5 million across six Form D filings from 2020 through 2023, employs 1001-5000 people, and was named Company of the Year and Best Brand by MO Greenway for 2024.

Name

Good Day Farm

Legal name

Good Day Farm

Website

https://gooddayfarm.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Good Day Farm is a vertically integrated multi-state cannabis operator cultivating, extracting, manufacturing, and retailing branded cannabis products through company-owned dispensaries across Arkansas, Louisiana, Mississippi, and Missouri for medical patients and recreational consumers.

Ownership category

akta.pro rank

Product category

Cannabis Products

NAICS

Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)

Keywords

• Cannabis cultivation
• Cannabis retail
• Medical cannabis
• Cannabis extraction
• Cannabis concentrates

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Retail Sales: Revenue from selling cannabis products directly to consumers through company-owned dispensary locations across Arkansas, Louisiana, Mississippi, and Missouri. Products include flower, vapes, edibles, concentrates, pre-rolls, and blunts.
2. Medical Cannabis Dispensary: Medical cannabis dispensary operations serving patients with physician certifications. Louisiana operates differently with doctor recommendations sent directly to dispensaries instead of physical cards.
3. Recreational Cannabis Sales: Recreational adult-use cannabis sales following Missouri's 2022 recreational legalization amendment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Good Day Farm is a vertically integrated multi-state cannabis company that cultivates, extracts, manufactures, and retails cannabis products directly to consumers through company-owned dispensaries in Arkansas, Louisiana, Mississippi, and Missouri. Its product portfolio spans premium flower, vapes, blunts, pre-rolls, concentrates, and edibles distributed under multiple consumer-facing brands and supported by in-house cultivation and multi-method extraction operations.

Product overview

Good Day Farm is a multi-state cannabis company operating as a vertically integrated platform across Arkansas, Louisiana, Mississippi, and Missouri. The company encompasses two primary operational divisions: (1) B2B/B2C product brands including Super J's (infused pre-rolls), Alchemix (magnetic vape pens), TANK (terpene carts), Ice VII (THCa diamonds and crystals), Highway Hotel (premium flower), HighBites (gummies), and Southern Sweets (blunts); and (2) B2B service offerings including cultivation and extraction services. The retail division operates dispensaries selling six main product categories: flower, vape, blunts, pre-rolls, concentrates, and edibles. The company cultivates cannabis in-house using sustainable practices and produces branded finished goods distributed through its own dispensary network.

Differentiator

Problem solved

Functional benefit

Brands

• SuperJs: Infused pre-rolls available in single or multi-packs, marketed as allowing users to 'fly a little higher'
• Alchemix
• Tank
• Ice VII
• Highway Hotel
• HighBites
• SouthernSweets

Products and services

• Super J's Infused cannabis pre-rolls sold in single and multi-packs, positioned as a high-elevation experience for adult-use consumers and medical patients in dispensary locations.
• Alchemix Vape pens featuring magnetic technology for customizable session experiences, sold to cannabis consumers through Good Day Farm dispensaries.
• TANK Hard-hitting, terpene-fueled cannabis vape cartridges positioned at affordable price points without compromising quality, distributed through Good Day Farm dispensaries.
• Ice VII Premium cannabis product line featuring flower blanketed in THCa crystals and high-potency melted THCa diamond vapes for consumers seeking top-shelf, high-THC products.
• Highway Hotel Quality-tested cannabis flower brand featuring consistently excellent tried-and-true strains for medical patients and recreational consumers.
• HighBites Multi-dose cannabis-infused sour gummies with tangy flavors and plant-based coloring, designed to allow consumers to stack their buzz with precise per-piece dosing.
• Southern Sweets Cannabis blunts rolled in herbal wraps with glass tips, featuring top-tier strains for smooth burn and rich flavor.
• Vape Products Vape cartridge and pen products across multiple sub-brands including Alchemix (magnetic technology), TANK (terpene-fueled carts), and Ice VII (THCa diamond vapes).
• Flower Premium cannabis flower cultivated in-house using advanced practices, rich in cannabinoid and terpene profiles, sold through Good Day Farm dispensaries.
• Pre-Rolls Pre-rolled cannabis products including infused options under the Super J's brand, sold through Good Day Farm dispensaries.
• Blunts Cannabis blunts sold across Good Day Farm dispensaries, including the Southern Sweets brand rolled in herbal wraps with glass tips.
• Concentrates Cannabis extracts and concentrates including live resin, rosin, shatter, wax, and diamond sauce produced via CO2, ethanol, and hydrocarbon extraction methods.
• Edibles Cannabis-infused edible products including gummies (HighBites, Big AF Gummies) with plant-based ingredients and precise per-dose control.

Quantifiable outcome

• Sustainable cultivation saves 10 million gallons of water annually through energy-efficient lighting and irrigation systems
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Realm of CaringminorOthersGood Day Farm supports Realm of Caring through annual breast cancer awareness campaign donations. The partnership supports the foundation's mission to empower patients through cannabis. The company spotlights featured strains during October Breast Cancer Awareness month, with proceeds benefiting the organization.
• Last Prisoner ProjectcoreOthersGood Day Farm is a proud advocate-level partner of the Last Prisoner Project, fighting for cannabis criminal justice reform. The company advocates for freeing and rebuilding lives of those still imprisoned for nonviolent cannabis offenses.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trulieve: Vertically integrated cannabis company with strong retail dispensary presence across multiple states, including a Florida-heavy footprint comparable in vertical integration to Good Day Farm.
• Cresco Labs: Multi-state cannabis operator with branded wholesale and retail across the Midwest and other regions; comparable to Good Day Farm in vertical integration and branded product strategy.
• Curaleaf: Largest US multi-state cannabis operator with cultivation, processing, and retail dispensaries in dozens of states; directly comparable in business model and scale to Good Day Farm.
• Acreage Holdings: Multi-state cannabis operator with cultivation, processing, and retail presence; comparable vertically integrated structure and multi-state expansion strategy.
• iAnthus Capital Holdings: Multi-state cannabis operator with cultivation, processing, and dispensary footprint in the Eastern US; comparable integrated model serving multiple state markets.
• Verano Holdings: Vertically integrated multi-state cannabis operator with cultivation, processing, and retail dispensaries; comparable scale and footprint strategy to Good Day Farm.
• AYR Wellness: Multi-state vertically integrated cannabis company operating cultivation, processing, and retail across the US; comparable business model with overlapping multi-state footprint ambition.
• Jushi Holdings: Multi-state cannabis operator with cultivation, processing, and dispensary retail across several states; comparable vertical integration model to Good Day Farm.
• Green Thumb Industries: Multi-state vertically integrated cannabis operator (cultivation, processing, retail) with national footprint; directly comparable to Good Day Farm's cultivation-to-dispensary model across multiple states.

Regional players

• Proper Brands: Missouri-focused cannabis operator with cultivation, manufacturing, and dispensary presence; direct regional overlap with Good Day Farm's core Missouri market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gooddayfarmtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Day Farm