Travelier
Travelier is a travel-tech company operating the largest global ground and sea transportation platform, connecting travelers with buses, ferries, trains, and transfers through five consumer brands, two TMS products, and a B2B API spanning 120+ countries.
- Company typePrivate
- Founded2016
- HeadquartersRamat Gan, Israel
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Travelier does
Travelier, formerly known as Bookaway Group, is a travel-technology company headquartered in Ramat Gan, Israel, that operates the largest global platform for ground and sea transportation booking and management. Founded in 2016-2017 by Noam Toister, Omer Chehmer, and David Yitzhaki, the company aggregates fragmented local bus, ferry, train, and transfer operators through five consumer-facing brands — Bookaway, 12Go, Plataforma10, DeOnibus, and Traveling.com — serving travelers across more than 120 countries in 13-20 languages. The platform processes approximately 8.7 million tickets per year on the 12Go network alone and attracts 14 million monthly visitors across its brand portfolio. Supporting the consumer layer are two Transportation Management System (TMS) brands — Sisorg in Latin America with 20+ years of operating history managing 50 million seats, and SeatOS for APAC operators — that digitize operator inventory and ticket sales.
The company's underlying technology stack centers on Travelier Connect, a single API hub exposing over 500,000 routes from 12,000+ operators in 122 countries to B2B partners, alongside a white-label B2B infrastructure that can be deployed in 1-2 days and has been integrated by more than 2,000 partner platforms. In April 2025, 12Go launched a native ChatGPT App with OpenAI enabling conversational AI booking across 730,000+ routes and 20,000+ operators in 140+ markets. The technology architecture allows cross-brand inventory sharing that contributed to 150% revenue growth between H1 2022 and H1 2023.
Travelier operates a hybrid revenue model. Consumer-side revenue is generated through marketplace commissions on tickets booked across the five consumer brands. B2B revenue comes from API integration fees and white-label platform licensing to OTAs, airlines (including AirAsia), and travel intermediaries. A third stream consists of recurring SaaS subscriptions from approximately 150 transport operators using Sisorg or SeatOS TMS software. The company's $198 billion identified total addressable market in ground and sea transportation — of which more than 80% is still transacted offline versus 80% online for flights — anchors its digital transformation thesis.
Travelier firmographics
Firmographics- Name
- Travelier
- Legal name
- Travelier
- Website
- https://travelier.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Travelier is a travel-tech company operating the largest global ground and sea transportation platform, connecting travelers with buses, ferries, trains, and transfers through five consumer brands, two TMS products, and a B2B API spanning 120+ countries.
- Ownership category
- akta.pro rank
Travelier industry classification
Industry- Product category
- Ground and Sea Transportation Marketplace
- NAICS
- Travel Agencies (561510), Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Ground Transport Booking Platforms (Rail/Bus/Shuttle) (THALAFAD)
- akta.pro secondary industries
- Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation) (THAKAJAI), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Ground Transportation & Transfers Coordination (HSACAKAD), Ground Services Wholesalers (Transfers, Car/Coach & Local Transport) (THAKAJAD)
Keywords
Where Travelier is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Offices8 records
Markets served
Travelier business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Consumer Booking Commissions: Travelier generates revenue by taking commissions on tickets booked through its consumer-facing brands (Bookaway, 12Go, Plataforma10, DeOnibus, Traveling.com). Travelers pay for bus, ferry, train, and transfer tickets, and Travelier retains a portion as marketplace commission.
- B2B API and Integration Fees: Travelier Connect provides API access to travel partners (OTAs, airlines, travel companies) who pay for integration and access to the transport network. Revenue derived from API usage fees, integration setup, and potentially subscription or usage-based pricing for B2B partners.
- White-Label Platform Licensing: 12Go licenses its white-label technology to partners who want to offer transport bookings under their own branding. Partners integrate the system quickly (1-2 days) and pay for access to the platform infrastructure.
- TMS Software Subscriptions: Transportation Management System brands (SeatOS, Sisorg) provide software-as-a-service solutions to transport operators for managing their operations, ticketing, and online sales. Operators pay subscription fees for access to the TMS platform.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Travelier product offering
Product offeringCore offering
Travelier operates a multi-brand marketplace platform for ground and sea transportation, enabling travelers to book buses, ferries, trains, and transfers through five consumer brands serving over 120 countries. The company supplies transport operators with Transportation Management System software (Sisorg, SeatOS) and exposes the aggregated inventory through Travelier Connect, a B2B API and white-label infrastructure used by OTAs, airlines, and travel platforms.
Product overview
Travelier operates a multi-brand platform portfolio for ground and sea transportation booking and management. The company offers consumer-facing booking brands (Bookaway, 12Go, Plataforma10, DeOnibus, Traveling.com) that allow travelers to book buses, ferries, trains, and transfers across global markets. Supporting these consumer brands are TMS (Transportation Management System) brands (Sisorg for LATAM, SeatOS for APAC) that help operators manage their businesses and digitize ticket sales. Travelier Connect serves as the unified B2B API infrastructure layer that integrates all operator networks—over 12,000 operators across 122 countries—into a single API for partners, OTAs, and affiliates. The portfolio also includes white-label B2B infrastructure enabling partners to offer ground transport bookings under their own branding.
Differentiator
Problem solved
Functional benefit
Brands
- Bookaway: Global ground transportation marketplace for buses, ferries, trains offering 22,000+ transfers in nearly 2,000 cities across 100+ countries.
- 12Go
- Plataforma 10
- DeOnibus
- Traveling.com
- Sisorg
- SeatOS
- Travelier Connect
Products and services
- Bookaway Global online marketplace where travelers can book ground transportation — buses, ferries, trains, and transfers — in more than 22,000 transfer options across nearly 2,000 cities in over 100 countries, available in 13 languages.
- 12Go Asia-focused consumer transportation platform connecting travelers with buses, ferries, trains, and flights across 136 cities in 20 languages, serving 20,000+ operators across 140+ markets.
- Plataforma10 Digital platform connecting more than 15,000 destinations across Argentina, Brazil, Bolivia, Chile, Paraguay, Peru, and Uruguay for bus, train, and transfer ticket booking, with 22 years of industry experience.
- DeOnibus One of Brazil's main bus travel marketplaces with 300+ registered bus operators, thousands of routes, 30 million annual visitors, and 7 million+ travelers served, operating as a technological partner for bus companies, stations, and travel agencies.
- Traveling.com Online platform for booking bus, ferry, train, and transfer tickets worldwide, offering 25,000+ destinations across 45 countries in 18 languages, serving as Travelier's flagship European consumer brand.
- Sisorg Transportation Management System (TMS) software for Latin American operators with 20+ years of experience, serving major bus companies in Argentina, Chile, Colombia, Costa Rica, Mexico, and Paraguay and managing 50 million seats.
- SeatOS SaaS Transportation Management System customized for APAC transportation operators' specific needs, compliance requirements, and financial specifications to help them transition online and grow ticket sales.
- Travelier Connect B2B API and white-label infrastructure giving OTAs, airlines, and travel platforms access to over 12,000 operators across 122 countries and 500,000 routes with real-time data, images, amenities, and descriptions.
- 12Go ChatGPT App Conversational AI booking app that exposes 12Go's transport inventory inside ChatGPT, allowing travelers to search, compare, and book buses, ferries, trains, and multimodal routes across 140+ markets using natural-language prompts.
Quantifiable outcome
- 14 million monthly visitors across all platforms
- +4 more outcomes
Companies that use Travelier
Customer profileSegments3 records
Ideal customer profiles3 records
Travelier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Travelier partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- OpenAIcore12Go launched ChatGPT App integrating its network of 730,000+ routes and 20,000+ operators directly into the ChatGPT interface, enabling AI-native travelers to search, compare, and book transport using natural language prompts.
- SkiftmajorTravelier partnered with Skift to publish the first official market sizing report for ground and sea transportation, identifying the market as $198 billion and highlighting digital transformation opportunities.
- Direct FerriesmajorPartnership to increase transportation options for customers, particularly across Europe, by connecting them with more ferry destinations to explore. David Yitzhaki, CMO and co-founder, called it 'a huge step' for providing more travel options.
- NOMAGOminorPartnership between GetByBus and NOMAGO lines introduced new bus routes from Zagreb to Vienna and Budapest. Modern buses equipped with toilets, WIFI, and meeting highest environmental standards.
- AirAsia SuperAppmajorAirAsia added train, bus, ferry, and private transfer options to its superapp through partnership with 12Go. 12Go offers instant seat confirmation with 4,000 operators covering 50,000 routes across 26 countries in Asia.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Travelier competitors and assessment
Company assessmentDirect peers
- Omio: Omio (formerly GoEuro) is a leading European multimodal ground transport booking platform covering trains, buses, and flights across Europe and beyond. It is the most directly comparable consumer brand to Bookaway/12Go in cross-border ground transport booking.
- Rome2Rio: Rome2Rio is a global multimodal transport search and comparison engine covering trains, buses, ferries, flights, and driving routes across 160+ countries. It overlaps directly with Travelier's discovery-and-booking value proposition and serves a similar traveler profile.
- Busbud: Busbud is a Montreal-based intercity bus booking marketplace operating in 80+ countries with thousands of operators. It competes head-to-head with Bookaway, Traveling.com, and Plataforma 10 in the online bus aggregation niche.
- Wanderu: Wanderu is a North American ground travel booking platform for intercity bus and train tickets, partnering with hundreds of carriers. It overlaps with Travelier's network aggregation and white-label B2B model in the US and Canada.
Broad incumbents
- FlixBus: FlixBus is Europe's largest intercity bus operator with an owned booking platform and global network spanning 40+ countries. It is both a major Travelier Connect supplier and a competitive incumbent with its own consumer brand and B2B partnerships.
- Trainline: Trainline is Europe's largest independent rail and coach ticketing platform, publicly listed, with expansion into bus and multimodal ground transport. It competes with Traveling.com and Bookaway for European travelers and white-label partners.
- Kiwi.com: Kiwi.com is a global online travel agency with virtual interlining and growing ground transport coverage (buses, trains, transfers). It competes with Travelier for multimodal traveler mindshare and could partner with or disintermediate Travelier Connect.
Regional players
- RedBus: RedBus is India's largest online bus ticketing platform (owned by MakeMyTrip) operating across South Asia and parts of SEA. It is a regional comparable to Travelier in consumer bus aggregation and operator digitization at scale.
- ClickBus: ClickBus is one of Brazil's leading online bus ticket marketplaces, operating across more than 4,000 Brazilian destinations. It is a direct regional competitor to DeOnibus in LATAM consumer bus aggregation.
Emerging players
- CheckMyBus: CheckMyBus is a European bus comparison and booking search engine connecting travelers with intercity bus operators across 30+ countries. It is comparable to Travelier's consumer discovery surface but with a narrower bus-only focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Travelier social profiles
Digital presenceTravelier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travelier leadership team
Management profileNumber of profiles
Profiles9 records
Travelier subsidiaries and ownership
Company hierarchySubsidiaries7 records
Travelier funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travelier M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travelier
What does Travelier do?
Travelier operates a multi-brand marketplace platform for ground and sea transportation, enabling travelers to book buses, ferries, trains, and transfers through five consumer brands serving over 120 countries. The company supplies transport operators with Transportation Management System software (Sisorg, SeatOS) and exposes the aggregated inventory through Travelier Connect, a B2B API and white-label infrastructure used by OTAs, airlines, and travel platforms.
Is Travelier a public or private company?
Travelier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Travelier founded?
Travelier was founded in 2016. It employs 101 to 250 people.
Where is Travelier based?
Travelier is headquartered in Ramat Gan, Israel, in the Middle East region.
How does Travelier make money?
Four revenue lines are on record. Consumer Booking Commissions are the primary driver. The others are B2B API and Integration Fees, white-Label Platform Licensing and TMS Software Subscriptions.
Who are Travelier's main competitors?
Direct peers on record are Omio, Rome2Rio, Busbud and Wanderu. Broad incumbents are FlixBus, Trainline and Kiwi.com. Regional players are RedBus and ClickBus. CheckMyBus is listed as an emerging player.
Does Travelier have an API?
Yes. Travelier Connect is a single API that provides access to the largest global network of intercity bus, ferry, train, and shuttle operators. The API offers real-time data with accurate content including images, amenities, descriptions and more. It enables partners to integrate millions of travel options, with access to over 12,000 operators across 122 countries offering 500,000 routes.
What industry is Travelier in?
Travelier's product category is Ground and Sea Transportation Marketplace. Its primary akta.pro industry code is THALAFAD, Ground Transport Booking Platforms (Rail/Bus/Shuttle), with a secondary code of THAKAJAI, Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation). Its NAICS code is 561510 and its SIC code is 4700.