Pemo
Pemo is a Dubai-based fintech that provides SMEs across the MENA region with an all-in-one corporate-card and spend management platform featuring AI-powered receipt OCR, automated accounting sync, and FTA-compliant VAT/TRN workflows, distributed through self-serve and channel partnerships.
- Company typePrivate
- Founded2022
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pemo does
Pemo Payments Service Provider L.L.C. is a Dubai-based B2B fintech founded in 2022 that operates an all-in-one spend management platform targeting small and medium-sized enterprises across the MENA region. The platform combines four tightly integrated modules — corporate cards, expense management, accounting automation, and invoice management — on top of a prepaid Mastercard/Visa card program issued through NymCard Payment Services LLC (CBUAE-licensed) and a safeguarded client wallet held at Mashreq Bank under Article 14 of the UAE RPSCS Regulation, with a parallel SAMA-licensed program in Saudi Arabia through Newleen (Niyyab).
The product is differentiated by UAE-specific localisation: AI-powered OCR extracts Tax Registration Numbers, VAT amounts, supplier names, and dates from receipt images captured via mobile, email, or WhatsApp; automatic categorisation produces FTA-compliant VAT input summaries and TRN registers that export in one click to Xero, QuickBooks, Zoho Books, Wafeq, and NetSuite. A smart corporate card layer with per-card spending limits, merchant-category and vendor-level controls, instant freeze/unfreeze, and Apple/Google/Samsung Pay tokenisation addresses petty-cash leakage and fraud on shared cards. Persona-targeted variants serve CFOs, accountants, and employees, and the company publishes the UAE AI Adoption Report from its own aggregated transaction dataset.
Pemo runs a hybrid go-to-market: a product-led self-serve funnel (free 'Kickoff' plan, web signup at pemo.io, Google Play mobile app) drives SME acquisition, while an inside-sales motion (Book a demo flow segmented by company size and country) targets mid-market and growth-stage accounts. Revenue combines subscription fees (per-cardholder tiers at AED 58/month Essential and custom-priced Business+), freemium conversion, interchange economics on AED 1.4B+ of annualised card transactions, and ancillary ATM and FX charges. Distribution is increasingly channel-driven via a Dubai Chambers MoU (Feb 2026), Mastercard's 'Built Small. Moving Strong.' MENA SME program (May 2026), and event-led demand generation across the GCC.
Pemo firmographics
Firmographics- Name
- Pemo
- Legal name
- Pemo Payments Service Provider L.L.C.
- Website
- https://pemo.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pemo is a Dubai-based fintech that provides SMEs across the MENA region with an all-in-one corporate-card and spend management platform featuring AI-powered receipt OCR, automated accounting sync, and FTA-compliant VAT/TRN workflows, distributed through self-serve and channel partnerships.
- Ownership category
- akta.pro rank
Pemo industry classification
Industry- Product category
- Corporate Spend Management Software
- NAICS
- Credit Card Issuing (52221), Credit Intermediation and Related Activities (522)
- SIC
- Finance Services (6199), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME Lending Platforms & Embedded SME Credit (FSAKAGAJ)
Keywords
Where Pemo is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Pemo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription fees (per-cardholder SaaS): Recurring SaaS subscriptions across three tiers: Kickoff (free), Essential (AED 58/month or AED 29/month per cardholder), and Business+ (custom pricing). Customers can also be billed from their Pemo Virtual Wallet on a monthly basis.
- Freemium / free-tier conversion: Free Kickoff plan (up to 2 physical cards, unlimited virtual and single-use cards, cashback 0.5% on ads) used to acquire and convert SMEs into paid Essential or Business+ tiers.
- Interchange and transaction-related economics: Earned via card-issuing program with NymCard on Mastercard/Visa rails; customers earn up to 2% cashback (with the issuer retaining a margin on each swipe), and Pemo benefits from interchange on payment volume (AED 1.4B+ annualized transactions).
- ATM withdrawal and ancillary card fees: AED 5.25 per ATM withdrawal plus potential foreign-exchange margins and other charges detailed in the Schedule of Fees / Key Fact Statement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Kickoff — free plan for entrepreneurs and small businesses (up to 2 physical cards, unlimited virtual/single-use cards, 0.5% cashback on ads). |
| Per seat | Monthly | Essential — paid plan for companies automating expense management (unlimited AI receipt matching, 0.5% cashback on ads). |
| Subscription | Multi-year contract | Business+ — custom-priced plan for established companies needing more automation, control, and flexibility. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Pemo product offering
Product offeringCore offering
Pemo provides an all-in-one B2B SaaS spend management platform for SMEs in the MENA region, combining smart corporate cards (physical, virtual, and single-use on Mastercard/Visa rails via NymCard), AI-powered receipt capture and expense categorization, multi-level approval workflows, and direct accounting-software integrations. Funds are safeguarded in a Mashreq Bank pool account, and the platform is offered in three tiers (Kickoff free, Essential, Business+) targeting UAE and GCC SMEs.
Product overview
Pemo is a single unified B2B SaaS fintech spend management platform for SMEs across MENA rather than a suite of disconnected products. The platform combines four tightly integrated core modules — Pemo Corporate Cards, Pemo Expense Management, Pemo Accounting Automation, and Pemo Invoice Management — on top of a prepaid card program issued by NymCard under a Mastercard/Visa license and safeguarded funds held with Mashreq Bank. Persona-targeted solutions (Pemo for CFOs, Pemo for Accountants, Pemo for Employees) layer tailored experiences on this same platform. Complementary capabilities include the Pemo Corporate Tax Savings module (FTA-compliant TRN, VAT, and deductibility workflows), the Pemo Card Benefits rewards program (cashback, travel, software subscription discounts), and the data-driven UAE AI Adoption Report that Pemo publishes from its own aggregated transaction base. AI-powered receipt OCR, expense categorization, and reconciliation sit underneath these modules to automate accounting and tax workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Pemo Corporate Cards Physical, virtual, single-use, and pre-funded corporate cards issued on Mastercard/Visa rails via NymCard with per-card and per-transaction spend limits, merchant category and vendor restrictions, location controls, instant freeze/unfreeze, and Apple Pay/Google Pay/Samsung Pay tokenization. Built for UAE and GCC SMEs to replace petty cash and control corporate spending.
- Pemo Expense Management
Quantifiable outcome
- 99% of users feel secure using Pemo
- +9 more outcomes
Companies that use Pemo
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Pemo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Pemo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, flagship and core.
- Female FusionminorCo-participant alongside Pemo in Mastercard's 'Built Small. Moving Strong.' MENA SME program (May 2026), bringing together banks, government entities, and ecosystem partners to deliver financial tools and digital enablement to SMBs.
- Dubai ChambersflagshipMemorandum of Understanding signed in February 2026 to provide SMEs across Dubai with corporate cards, working capital loans, alternative savings accounts, and online payment solutions. Includes co-hosted workshops, training sessions, and incentive programs to drive digital financial adoption. Anchors Pemo's Dubai SME GTM motion.
- NymCard Payment Services LLCflagshipCore card-issuing and program-management partner. Holds the CBUAE Retail Payment Services and Card Schemes license (08.01.02.001.2022.02) and issues the Pemo Card pursuant to Mastercard/Visa licensing. Pemo acts as NymCard's Agent for Payment Initiation, ID checks and Online Services. Funds are safeguarded in a segregated pool account held by NymCard with Mashreq Bank.
- MastercardflagshipPemo cards are 'Powered by Mastercard' and accepted everywhere — online, in-store, and via Apple Pay / Google Pay. In May 2026 Mastercard also included Pemo in the 'Built Small. Moving Strong.' MENA SMB program alongside FAB, RAKBANK, Female Fusion and others, to provide financial tools, digital enablement, and credit support to small businesses.
- VisacorePemo cards are also issued under Visa (alongside Mastercard) via NymCard, which is licensed by Mastercard and Visa; the Visa logo is shown prominently on the homepage and cards are accepted worldwide.
- XerocoreDirect accounting-software integration allowing one-click export of general ledger, VAT summary, TRN register, and digital receipt archive from Pemo to Xero for accountant-ready UAE corporate tax filing.
- QuickBookscoreDirect accounting integration enabling one-click sync of transactions and tax-export packages from Pemo into QuickBooks.
- Zoho BookscoreDirect accounting integration; Zoho Books logo is featured on the homepage 'Seamless accounting integrations' section.
- WafeqcoreDirect integration with Wafeq (a regional GCC accounting platform), enabling one-click export of tax-ready general ledgers, VAT summaries and TRN registers for UAE corporate-tax filings.
- WhatsAppcoreReceipt-capture channel — 'Snap it and send it: Take a photo of the receipt and send it to Pemo on WhatsApp' as part of the AI-powered receipt auto-capture flow.
- Apple Pay / Google Pay / Samsung PaycoreTokenized wallet support — Pemo cards can be added to Apple Pay, Google Pay and Samsung Pay and used online and in-store across all plans.
- Mastercard IFZAminorMastercard UAE SME support ecosystem includes an AI-driven business registration partnership with IFZA; Pemo is grouped within the same Mastercard UAE SME ecosystem context.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Pemo competitors and assessment
Company assessmentDirect peers
- Qashio: UAE-based corporate card and spend management platform for SMEs — the closest direct competitor to Pemo, named alongside it in the Dubai Chambers MoU and targeting the same MENA SME customer base with cards, expense automation and accounting integrations.
- Mamo: UAE fintech offering SME-focused cards, payments and spending controls, explicitly co-partnered with Pemo in the Dubai Chambers MoU and competing head-to-head for the same Dubai SME wallet.
- Wio Bank: UAE-based digital business bank offering SME accounts, corporate cards and spend tooling — competes with Pemo for the same SME primary relationship and bundle of card + expense automation.
- Pluto (by D60): UAE-based prepaid corporate card platform for SMEs with expense management and accounting integrations; a direct regional peer in the MENA SME card-and-spend space.
- Pleo: European SME-focused spend management platform with corporate cards, expense management and accounting integrations; comparable business model and target customer to Pemo, and a likely reference point for any future European expansion.
- Spendesk: European spend management platform combining prepaid cards, expense automation and accounting integrations for SMEs and mid-market; directly comparable product, GTM motion and customer profile to Pemo.
Broad incumbents
- Brex: US-based global spend management and corporate card incumbent with an AI-driven platform; the canonical global benchmark for the category Pemo operates in, and a likely entrant into MENA via regional issuing partnerships.
- Ramp: US-based corporate card and spend management incumbent focused on automation and AI; offers a closely comparable product to Pemo's cards-plus-accounting stack and represents the global standard for the category.
Others
- NymCard: CBUAE-licensed card issuer and program manager that actually issues the Pemo card on Mastercard/Visa rails; an infrastructure partner to Pemo that could also power competing card programs targeting the same UAE SME market.
Regional players
- Jeel (Mona Althawwai / Riyad Capital-backed): Saudi-based SME financing and spend platform; comparable in mission and target segment to Pemo, and a relevant regional reference for Pemo's KSA expansion where it operates against Saudi-licensed domestic players.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pemo social profiles
Digital presencePemo compliance and trust
Trust signalCompliance4 records
Pemo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pemo leadership team
Management profileNumber of profiles
Profiles2 records
Pemo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pemo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pemo
What does Pemo do?
Pemo provides an all-in-one B2B SaaS spend management platform for SMEs in the MENA region, combining smart corporate cards (physical, virtual, and single-use on Mastercard/Visa rails via NymCard), AI-powered receipt capture and expense categorization, multi-level approval workflows, and direct accounting-software integrations. Funds are safeguarded in a Mashreq Bank pool account, and the platform is offered in three tiers (Kickoff free, Essential, Business+) targeting UAE and GCC SMEs.
Is Pemo a public or private company?
Pemo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pemo founded?
Pemo was founded in 2022. It employs 1 to 10 people.
Where is Pemo based?
Pemo is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Pemo make money?
Four revenue lines are on record. Subscription fees (per-cardholder SaaS) is the primary driver. The others are freemium / free-tier conversion, interchange and transaction-related economics and ATM withdrawal and ancillary card fees.
Who are Pemo's main competitors?
Direct peers on record are Qashio, Mamo, Wio Bank, Pluto (by D60), Pleo and Spendesk. Broad incumbents are Brex and Ramp. NymCard is listed as an others. Jeel (Mona Althawwai / Riyad Capital-backed) is listed as a regional player.
Does Pemo have an API?
No public API is recorded for Pemo.
What industry is Pemo in?
Pemo's product category is Corporate Spend Management Software. Its primary akta.pro industry code is FSAKAGAJ, SME Lending Platforms & Embedded SME Credit. Its NAICS code is 52221 and its SIC code is 6199.