The Beachbody Company

What The Beachbody Company does

The Beachbody Company (NASDAQ: BODI), founded in 1998 and headquartered in El Segundo, California, operates a digital fitness, nutrition, and mindset subscription platform under the BODi brand. The company provides structured, on-demand streaming workout content, nutritional supplements, and wellness programs to health-conscious consumers, anchored by iconic brands including P90X, Insanity, 21-Day Fix, Focus T25, and Shakeology. The platform combines two decades of proprietary fitness content with a premium nutrition product line, targeting time-strapped consumers seeking guided at-home fitness and nutritional support.

The company's revenue model is built on recurring subscriptions: digital fitness streaming (0.81 million subscriptions generating $33.6M in Q1 2026) and nutritional supplements (0.06 million subscriptions generating $20.7M in Q1 2026), supplemented by retail distribution of Shakeology and P90X supplements through Sprouts Farmers Market, The Vitamin Shoppe, and KeHE Distributors. The company went public in June 2021 via a SPAC merger with Forest Road Acquisition Corp. and subsequently executed a major business model pivot in September 2024, transitioning from a multi-level marketing (MLM) structure to a single-level affiliate model, which reduced headcount by approximately 33% and incurred $18.5M of restructuring costs in 2024.

Following the pivot, the company has shifted toward omnichannel distribution and an expanded product portfolio, including P90X Performance Supplements (March 2026), P90X Generation Next (February 2026), 10 Minute BODi Workouts targeting GLP-1 users (April 2026), and 30 Day Booty Boost (June 2026). The company has achieved ten consecutive quarters of positive Adjusted EBITDA, $17.4M of positive free cash flow in 2025, and exited the MYX connected fitness hardware business in Q1 2025 to focus capital on digital fitness and nutrition. As of Q1 2026, total revenue was $54.3M (a 25% year-over-year decline) on 0.87 million total subscriptions, with 71.8% gross margin and 95.9% month-over-month digital retention.

Name

The Beachbody Company

Legal name

Beachbody, LLC

Website

https://thebeachbodycompany.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Beachbody Company (BODi) is a digital fitness, nutrition, and mindset subscription company offering streaming workout content and supplements including P90X and Shakeology. It serves health-conscious consumers via direct-to-consumer subscriptions and expanding retail distribution across the United States.

Ownership category

akta.pro rank

Product category

Digital Fitness and Nutrition Subscriptions

NAICS

Food (Health) Supplement Retailers (456191), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Digital fitness subscriptions
• Home workout programs
• Nutrition supplements
• Streaming workout content
• Online fitness platform

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Digital Subscriptions: Subscription revenue from digital fitness and workout content streaming through Beachbody on Demand platform. Revenue was $33.6 million in Q1 2026. Digital subscriptions totaled 0.81 million in Q1 2026. The company reports 95.9% month-over-month digital retention and 33.1% DAU/MAU ratio.
2. Nutrition and Other: Revenue from nutrition supplements and related products including Shakeology and P90X performance supplements. Revenue was $20.7 million in Q1 2026. Nutritional subscriptions totaled 0.06 million in Q1 2026. The company is expanding this segment through retail partnerships with Sprouts Farmers Market, The Vitamin Shoppe, and KeHE Distributors.
3. Connected Fitness: Revenue from connected fitness hardware (Myx Connected Fitness Bike). The company ceased the sale of bike inventory in Q1 2025, resulting in $0 revenue in Q1 2026 compared to $0.8 million in Q1 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Beachbody Company (BODi) operates a digital fitness, nutrition, and mindset subscription platform that streams on-demand workout programs to consumers and sells premium nutritional supplements such as Shakeology. The company monetizes primarily through recurring digital subscription fees for streaming access to its content library (P90X, INSANITY, 21-Day Fix, Focus T25, etc.) and subscription-based nutrition product sales, with an expanding omnichannel retail presence.

Product overview

BODi (The Beachbody Company) operates as a digital fitness, nutrition, and mindset subscription company with a multi-product portfolio. The core platform provides digital subscriptions for on-demand workout streaming, supported by flagship nutritional products like Shakeology and a library of proven fitness programs including P90X, INSANITY, 21-Day Fix, and Focus T25. The company has expanded into retail distribution for its supplements through The Vitamin Shoppe, Sprouts Farmers Market, and KeHE Distributors. Recent product launches include P90X Performance Supplements (March 2026), P90X Generation Next (February 2026), 10 Minute BODi Workouts (April 2026) targeting GLP-1 users, and 30 Day Booty Boost (June 2026). The company exited connected fitness hardware (MYX Bike) in early 2025 to focus on nutrition and digital fitness.

Differentiator

Problem solved

Functional benefit

Brands

• P90X: Iconic extreme home fitness program
• Insanity
• 21-Day Fix
• Shakeology
• Focus T25

Products and services

• Shakeology Premium superfood nutrition supplement containing superfoods, antioxidants, and digestive enzymes, sold via subscription and through retail at The Vitamin Shoppe and Sprouts Farmers Market; targeted at adult consumers pursuing health, weight management, and fitness goals.
• P90X Iconic 90-day extreme home fitness program combining strength training, cardio, and flexibility, delivered via the BODi digital streaming platform to adult consumers seeking structured at-home workout programs.
• INSANITY High-intensity cardio and max-interval training program of plyometric drills, cardio bursts, and bodyweight exercises for adult consumers seeking intense at-home fitness programming.
• 21-Day Fix Step-by-step 21-day fitness and nutrition program pairing portion-control eating plans with short workouts, targeted at adult consumers wanting structured short-cycle fitness outcomes.
• Focus T25 Time-efficient 25-minute workout program delivered via BODi streaming for time-constrained adult consumers seeking high-intensity shorter-duration workouts.
• P90X Performance Supplements Performance supplement line featuring proprietary P90X-Factor ingredients, designed to support workouts, recovery, and everyday performance for adult fitness consumers.
• 30 Day Booty Boost Results-driven 30-day digital fitness program using BODi's proprietary Glute Activation Method, combining precision strength training, targeted supplementation, and nutrition guidance for adult consumers.
• 10 Minute BODi Workouts Collection of short (~10 minute) digital workout programs on BODi, specifically designed to support GLP-1 weight-loss medication users and longevity-driven fitness consumers.
• P90X Generation Next Newest iteration of the P90X brand, a digital extreme home fitness program delivered on BODi for adult consumers seeking the next generation of structured at-home extreme fitness programming.
• Digital Subscriptions (BODi streaming) Subscription access to BODi's library of on-demand workout streaming content, fitness programs, nutrition guidance, and wellness support for individual adult subscribers.
• Nutritional Subscriptions (Shakeology and other supplements) Subscription-based recurring purchase of Shakeology and related nutritional supplements, available direct-to-consumer and now also via retail at Sprouts Farmers Market and The Vitamin Shoppe.

Quantifiable outcome

• 30 million+ customers supported since inception
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered major and supporting.

• The Vitamin ShoppemajorChannel Partner/ Reseller/ Distributor · 11 May 2026The Vitamin Shoppe added Shakeology by BODi in retail locations nationwide. This nationwide retail expansion represents a major milestone in BODi's nutrition-led strategy, leveraging the trusted retailer network of The Vitamin Shoppe.
• Sprouts Farmers MarketmajorChannel Partner/ Reseller/ Distributor · 7 May 2026Sprouts Farmers Market partnered with BODi for retail distribution of Shakeology nutrition products. This represents BODi's entry into major grocery retail as part of its nutrition-led strategy and omnichannel distribution expansion.
• KeHE DistributorssupportingChannel Partner/ Reseller/ DistributorKeHE Distributors serves as a wholesale distribution partner for BODi nutrition products, enabling broader retail distribution through the wholesale channel.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peloton Interactive: Peloton is the most direct competitor to BODi, offering connected fitness hardware (bikes, treadmills) integrated with a digital subscription fitness platform. Both companies have historically competed in the at-home fitness category with subscription-based content libraries.
• WW International (Weight Watchers): WW operates a subscription weight management platform combining nutrition guidance, behavior coaching, and digital fitness content—directly overlapping with BODi's 21-Day Fix and Shakeology offerings targeting weight-conscious consumers.
• Noom: Noom is a digital subscription weight loss platform using psychology-based coaching and behavior change, with overlap in nutrition planning and lifestyle intervention. Both target similar health-conscious demographics seeking structured weight management.
• MyFitnessPal: MyFitnessPal is a leading nutrition and fitness tracking subscription platform with premium tier offerings. Direct overlap with BODi's nutrition supplement and tracking use cases, particularly around Shakeology consumers tracking macros.
• iFit (Icon Health & Fitness): iFit operates a connected fitness platform with hardware (treadmills, bikes) integrated with streaming workout content—directly comparable to BODi's previous MYX Bike plus subscription model and currently competing in the same digital fitness subscription category.
• Openfit: Openfit is a digital fitness streaming subscription platform offering on-demand workout content and live training—directly competing with BODi's Beachbody on Demand service in the same streaming fitness category.
• Herbalife: Herbalife is a global nutrition supplements company that has historically used an MLM distribution model—structurally comparable to BODi's legacy MLM business before the Pivot, and a direct competitor in meal replacement and supplement categories where Shakeology competes.
• GNC Holdings: GNC is a major nutrition supplement retailer where Shakeology now competes for shelf space. Comparable as a retail channel for premium nutrition products and directly affected by BODi's retail expansion into Sprouts and Vitamin Shoppe.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is a streaming fitness subscription service bundled within Apple's broader ecosystem. As a broad incumbent, it competes with BODi on content quality and instructor appeal, leveraging Apple's device installed base and brand power.
• Planet Fitness: Planet Fitness operates a mass-market fitness club chain. While operating a physical-facility model rather than digital, it competes for the same health-conscious consumer wallet share and represents the broader fitness category against which BODi benchmarks its home-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebeachbodyco
• LinkedInlinkedin.com/company/beachbody

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beachbody Company