Openfit
Openfit is a digital fitness streaming platform offering on-demand workouts, live group classes, and nutrition programs. Founded in 2018, it now operates as a brand within BODi (formerly Beachbody), serving consumers in the US, UK, and Canada.
- Company typePrivate
- Founded2018
- HeadquartersEl Segundo, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Openfit does
Openfit is a digital fitness streaming platform that provides on-demand workout programs, live classes, and nutrition guidance to consumers. The platform offers 1,300+ workouts, 95+ fitness programs, 27 trainers, and 18 dedicated on-demand programs spanning strength, cardio, yoga, and mobility categories. Content is delivered via subscription streaming and is distributed to consumers in the United States, United Kingdom, and Canada.
Openfit was founded in 2018 and operated as an independent company before being acquired by Beachbody, LLC. It has since been fully integrated into BODi (Beachbody on Demand Interactive), Beachbody's rebranded streaming and wellness subscription platform, and now functions as a content brand within the BODi ecosystem rather than as a standalone product. The company is headquartered in El Segundo, California, with a workforce of 51–100 employees, including Kevin Railsback as VP Technical Operations.
The business model is consumer subscription-based, monetized through recurring monthly or annual fees billed under BODi's subscription platform. Go-to-market is product-led, relying on BODi's existing direct-to-consumer marketing, billing, and distribution channels rather than independent sales motions. Two inorganic capability additions — Gixo (acquired November 2019) for live group fitness and Ladder (acquired December 2020) for strength training — broadened the content and format surface, and international launch into the UK and Canada extended the addressable footprint. As a fully integrated brand within BODi, Openfit's revenue is not separately disclosed.
Openfit firmographics
Firmographics- Name
- Openfit
- Legal name
- Openfit (brand of Beachbody, LLC)
- Website
- https://openfit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Openfit is a digital fitness streaming platform offering on-demand workouts, live group classes, and nutrition programs. Founded in 2018, it now operates as a brand within BODi (formerly Beachbody), serving consumers in the US, UK, and Canada.
- Ownership category
- akta.pro rank
Openfit industry classification
Industry- Product category
- Digital Fitness Streaming
- NAICS
- Sports and Recreation Instruction (61162), Educational Support Services (61171), Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), HIIT & Circuit Bootcamps (HSADABAA), Weight Loss & Body Transformation Training (HSADAAAC), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Openfit is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Markets served
Openfit business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- BODi Subscription: Openfit workouts are available through BODi subscription service, which provides access to over 100 workout programs and healthy eating plans. Subscribers gain access to both streaming and on-demand fitness content.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Openfit product offering
Product offeringCore offering
Openfit operates a digital fitness streaming platform delivering on-demand and live workout content including Pilates, barre, yoga, cardio, HIIT, strength training, boot camp, cycling, and meditation. Following full integration with the BODi (Beachbody on Demand) platform, Openfit's library of 18 on-demand fitness programs, 27 trainers, and 330+ workouts is now accessible through the BODi subscription service, alongside nutrition plans and wellness offerings.
Product overview
Openfit is a digital fitness platform that was acquired by BODi (Beachbody on Demand). The platform offers a diverse portfolio of on-demand and live workout programs including Xtend Barre, XB Pilates, Start Losing, Fast Results, Get Strong, JBYB (Just Bring Your Body), Sound Meditation, Yoga52, and various other fitness programs. BODi now serves as the unified platform hosting Openfit content alongside its own fitness, nutrition, and wellness offerings. The combined platform provides access to over 95 fitness programs, thousands of workouts, 27+ trainers, and supplementary products like Shakeology nutrition supplements and Power Loops resistance equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Xtend Barre: A fusion program of cardio, Pilates, and ballet fundamentals with 30-minute workouts designed to build a strong, lean, and flexible body
- XB Pilates
- Start Losing
- Fast Results
- Get Strong
- JBYB (Just Bring Your Body)
- Sound Meditation
Products and services
- BODi (Beachbody on Demand)
Quantifiable outcome
- Access to 1,300+ workouts
- +1 more outcomes
Companies that use Openfit
Customer profileSegments1 record
Ideal customer profiles1 record
Openfit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Openfit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BODi (Beachbody on Demand)coreOpenfit has fully integrated with BODi platform, bringing its workout content including 18 on-demand programs, 27 trainers, and 330+ workouts into the BODi member library. Openfit content appears in the Openfit Programs rail and Exclusive Collections section. The integration expands BODi's offering to over 95 fitness programs and thousands of workouts.
Scale indicators7 records
Recent moves4 records
Expansion highlights4 records
Openfit competitors and assessment
Company assessmentDirect peers
- Apple Fitness+: Apple Fitness+ is a subscription-based streaming fitness service offering on-demand and live workout classes. It directly competes with Openfit in providing a digital fitness library with multiple modalities (HIIT, yoga, cycling, strength).
- Peloton App (Peloton Interactive): Peloton's standalone streaming app offers on-demand and live classes across running, strength, yoga, cycling, and more without requiring Peloton hardware. It competes head-to-head with Openfit for at-home digital fitness subscribers.
- Les Mills On Demand: Les Mills On Demand delivers a streaming workout library spanning HIIT, strength, cycling, and yoga led by professional trainers. It is comparable to Openfit in modality breadth, content-led positioning, and B2C streaming subscription model.
- Obé Fitness: Obé is a digital streaming fitness platform offering live and on-demand classes across strength, cardio, Pilates, yoga, and barre. It targets the same at-home consumer segment with a similar subscription + multi-modality positioning.
- Beachbody (BODi): BODi is the parent platform that has absorbed Openfit. It offers a substantially overlapping content library, nutrition plans, and physical products under the same subscription umbrella as Openfit, making it both an ecosystem partner and a direct comparable.
- Nike Training Club: Nike Training Club is a fitness content app offering guided workouts across strength, mobility, yoga, and HIIT. It competes for the same at-home digital fitness consumer that Openfit targets.
- iFIT Health & Fitness: iFIT provides a streaming subscription platform for fitness, including treadmill, bike, strength, and yoga workouts. It is a direct competitor in the connected, on-demand fitness streaming space.
Broad incumbents
- Tonal: Tonal combines connected home strength equipment with a streaming workout content library. It is a broader incumbent in connected fitness, where Openfit's equipment-optional strength programming provides a competing digital alternative.
- ClassPass: ClassPass is a subscription aggregator for boutique fitness studios (in-person and streamed), offering a wide range of workout modalities. It competes with Openfit for fitness subscribers seeking variety and convenience.
Emerging players
- Alo Moves (Alo Yoga): Alo Moves is a streaming yoga, fitness, and mindfulness content subscription platform backed by the Alo Yoga brand. It overlaps with Openfit's yoga, meditation, and barre content segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Openfit social profiles
Digital presenceOpenfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Openfit leadership team
Management profileNumber of profiles
Profiles1 record
Openfit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Openfit M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Openfit
What does Openfit do?
Openfit operates a digital fitness streaming platform delivering on-demand and live workout content including Pilates, barre, yoga, cardio, HIIT, strength training, boot camp, cycling, and meditation. Following full integration with the BODi (Beachbody on Demand) platform, Openfit's library of 18 on-demand fitness programs, 27 trainers, and 330+ workouts is now accessible through the BODi subscription service, alongside nutrition plans and wellness offerings.
Is Openfit a public or private company?
Openfit is a private company. It is classified as corporate owned and is currently operating.
When was Openfit founded?
Openfit was founded in 2018. It employs 51 to 100 people.
Where is Openfit based?
Openfit is headquartered in El Segundo, United States, in the North America region.
How does Openfit make money?
One revenue line is on record: BODi Subscription.
Who are Openfit's main competitors?
Direct peers on record are Apple Fitness+, Peloton App (Peloton Interactive), Les Mills On Demand, Obé Fitness, Beachbody (BODi), Nike Training Club and iFIT Health & Fitness. Broad incumbents are Tonal and ClassPass. Alo Moves (Alo Yoga) is listed as an emerging player.
Does Openfit have an API?
No public API is recorded for Openfit.
What industry is Openfit in?
Openfit's product category is Digital Fitness Streaming. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 61162.