Waverly Advisors
Waverly Advisors is a fee-only, fiduciary Registered Investment Adviser managing $35.5 billion in AUM across 51 US offices, serving high-net-worth individuals, families, institutions and corporate plan sponsors with integrated investment, tax, estate, retirement and trust services.
- Company typePrivate
- Founded1999
- HeadquartersBirmingham, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Waverly Advisors does
Waverly Advisors, LLC is a fee-only Registered Investment Adviser founded in 1999 in Birmingham, Alabama, that delivers comprehensive wealth management to high-net-worth individuals and families, family offices, institutional clients, corporate retirement plan sponsors, women (through its Waverly Women service line), and small business owners. As of May 29, 2026 the firm manages $35.5 billion in AUM across 51 offices in 20 states, with 450+ team members holding 17+ professional credentials (CPA, CFP, CFA, CIMA, AWMA and others). Its platform is organized around seven service lines — Private Client Services, Family Office, Trust Services, Institutional Consulting, Corporate Retirement Plans (delivered through the proprietary 401(k) Complete product), Waverly Business Services, and Waverly Women — and is supported by an in-house Investment Committee, a customized client wealth-management dashboard and dedicated client portal.
The firm operates under a fiduciary, fee-only model with no proprietary product sales or commissions, charging asset-based advisory fees on client portfolios plus separately negotiated fees for financial planning, tax, retirement plan administration, trust, and alternatives services. Following a December 2021 private equity investment from Wealth Partners Capital Group and HGGC's Aspire Holdings platform, Waverly has executed 34 acquisitions (2021–2026), expanding into the Pacific Northwest, Mid-Atlantic, Gulf Coast, and Mountain regions, and broadening its capabilities into private fund strategies (via Promus business lines in December 2025) and trust/fiduciary services (via Smithfield Trust Company in June 2026). Go-to-market is direct-advisor-led through local offices, supplemented by phone-based inside sales and digital lead capture, with brand recognition supported by Forbes, Barron's, USA Today (#2 nationwide in 2026), Financial Times 300, and FA Magazine rankings.
Waverly Advisors firmographics
Firmographics- Name
- Waverly Advisors
- Legal name
- Waverly Advisors, LLC
- Website
- https://waverly-advisors.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Waverly Advisors is a fee-only, fiduciary Registered Investment Adviser managing $35.5 billion in AUM across 51 US offices, serving high-net-worth individuals, families, institutions and corporate plan sponsors with integrated investment, tax, estate, retirement and trust services.
- Ownership category
- akta.pro rank
Waverly Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fee-Only Advisory (FSAEAAAL)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where Waverly Advisors is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices50 records
Markets served
Waverly Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Fee-only AUM advisory fees: Recurring asset-based advisory fees on $35.5 billion in AUM (as of 5.29.2026) under a fee-only fiduciary model with no quotas, fund restrictions, or proprietary product sales.
- Comprehensive financial planning and tax services: Engagement-based fees for blended financial planning, tax planning, estate planning, retirement planning, education planning and risk management services delivered through Private Client Services and Waverly Business Services.
- Corporate retirement plan services (401(k) Complete): Recurring and project-based fees from corporate retirement plan sponsors for bundled investment management, administration, recordkeeping, compliance testing, employee education and daily valuation.
- Trust and fiduciary services: Fees from trust administration and fiduciary wealth management services, materially expanded by the June 2026 Smithfield Trust Company acquisition which manages approximately $3 billion in assets.
- Private fund / alternative investment management: Management and performance fees from private equity, real estate, and private credit funds acquired through Promus business lines in December 2025 ($3.1B AUM added).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Fee-only AUM-based advisory pricing (custom quoted per engagement) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Waverly Advisors product offering
Product offeringCore offering
Waverly Advisors is a fee-only Registered Investment Adviser providing investment management, financial planning, tax, estate, retirement, education, and risk management services to individuals, families, businesses and institutions. Core deliverables include Private Client Services, Waverly Business Services, Family Office, Trust Services, Institutional Consulting, Corporate Retirement Plans delivered through its proprietary 401(k) Complete product, and the Waverly Women specialty offering, all coordinated under a fiduciary standard with no proprietary product sales.
Product overview
Waverly Advisors is a single unified Registered Investment Advisory (RIA) platform organized around seven core service lines delivered through a fee-only, fiduciary model. The core offerings include Private Client Services (the primary individual/family wealth management module), Family Office, Trust Services, Institutional Consulting, Corporate Retirement Plans (delivered through the proprietary 401(k) Complete product), Waverly Business Services for business owners, and Waverly Women as a specialty women's wealth offering. The firm has expanded its platform primarily through acquisitions — including McShane Partners (operating as a DBA in North Carolina) and Promus Capital Management (which expanded its private fund/alternatives capabilities) — rather than through internally built modules. All services are coordinated under a comprehensive financial planning approach blending investment management, tax, estate and retirement planning for clients across 51 offices in 20 states.
Differentiator
Problem solved
Functional benefit
Brands
- Waverly Women: Specialized service line offering comprehensive financial planning and investment management services specifically tailored to women and their families.
- Women's Wealth Connection
- 401(k) Complete
- McShane Partners
Products and services
- Private Client Services Comprehensive wealth management for individuals and families blending investment management, tax, estate, retirement, education, risk management and financial planning services under a single fiduciary relationship.
- Waverly Business Services Blended accounting, tax, individual planning, asset management and business optimization services for business owners and entrepreneurs.
- Waverly Women Comprehensive financial planning and investment management services tailored specifically for women, addressing unique financial needs across life stages such as divorce, widowhood and significant life changes.
- Family Office Comprehensive wealth management for high-performing families, including investment portfolio management, estate planning, real estate, staff management and day-to-day accounting and administration.
- Trust Services Trust solutions with dedicated relationship managers providing customized trust services, including unified trust, tax and investment management.
- Institutional Consulting Investment advisory services for academic institutions, religious foundations and community grant makers, including manager searches, asset allocation, performance reporting and investment policy review.
- 401(k) Complete Comprehensive corporate retirement plan solution bundling investment management, plan administration, compliance testing, government reporting, employee education, annual plan reviews, daily recordkeeping and risk-based portfolio rebalancing for business clients.
Quantifiable outcome
- $35.5 billion AUM as of 5.29.2026, up from ~$7.4B in 2023
- +2 more outcomes
Companies that use Waverly Advisors
Customer profileSegments6 records
Ideal customer profiles6 records
Waverly Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature5 records
Waverly Advisors partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights7 records
Waverly Advisors competitors and assessment
Company assessmentDirect peers
- Mercer Advisors: PE-backed (Oak HC/FT, Genstar) national RIA providing fiduciary wealth management, tax, estate, and trust services to HNW families, with a comparable rollup strategy and service-line breadth.
- Carson Group: PE-backed (Bain Capital, Bain Capital Ventures, Goldman Sachs) wealth management platform serving advisors and their clients, with comparable acquisition-driven growth and HNW focus.
- Mariner Wealth Advisors: PE-backed (Leonard Green/Genstar) national RIA rollup with comparable HNW/family office focus, fee-only fiduciary model, and similar acquisition-driven national expansion strategy to Waverly.
- Creative Planning: Fee-only RIA serving HNW individuals, families, and institutions with comprehensive financial planning, tax, and investment services, operating under a similar fiduciary model with comparable scale and nationwide footprint.
- Focus Financial Partners: Public rollup (later taken private by Clayton, Dubilier & Rice) of independent wealth management firms; the original RIA rollup playbook that Waverly's PE-backed strategy closely mirrors.
- Captrust: Privately held RIA providing investment advisory, tax, and trust services to HNW individuals, families, and institutions; comparable fiduciary, fee-only model with institutional consulting capability.
- Wealth Enhancement Group: PE-backed (Onex/Estancia) national RIA rollup focused on HNW clients with comparable acquisition cadence, financial planning integration, and tax-adjacent services.
- Cerity Partners: PE-backed (Wealth Partners Capital Group and Genstar) HNW wealth management and family office platform with comprehensive tax, estate, and investment services under a fiduciary model directly comparable to Waverly's offering.
- Moneta Group: Fee-only RIA serving HNW families with comprehensive financial planning, investment, tax, and family office services; similar fiduciary model and 401(k)/retirement plan capabilities to Waverly.
Broad incumbents
- Edelman Financial Engines: Largest U.S. independent RIA serving both mass-affluent and HNW clients through employer-sponsored planning plus advisor-led wealth management; broader market reach than Waverly's HNW focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Waverly Advisors social profiles
Digital presenceWaverly Advisors compliance and trust
Trust signalCompliance1 record
Waverly Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waverly Advisors leadership team
Management profileNumber of profiles
Profiles12 records
Waverly Advisors subsidiaries and ownership
Company hierarchySubsidiaries19 records
Waverly Advisors funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waverly Advisors M&A and investment
M&A and investmentM&A26 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waverly Advisors
What does Waverly Advisors do?
Waverly Advisors is a fee-only Registered Investment Adviser providing investment management, financial planning, tax, estate, retirement, education, and risk management services to individuals, families, businesses and institutions. Core deliverables include Private Client Services, Waverly Business Services, Family Office, Trust Services, Institutional Consulting, Corporate Retirement Plans delivered through its proprietary 401(k) Complete product, and the Waverly Women specialty offering, all coordinated under a fiduciary standard with no proprietary product sales.
Is Waverly Advisors a public or private company?
Waverly Advisors is a private company. It is classified as private equity controlled and is currently operating.
When was Waverly Advisors founded?
Waverly Advisors was founded in 1999. It employs 251 to 500 people.
Where is Waverly Advisors based?
Waverly Advisors is headquartered in Birmingham, United States, in the North America region.
How does Waverly Advisors make money?
Five revenue lines are on record. Fee-only AUM advisory fees are the primary driver. The others are comprehensive financial planning and tax services, corporate retirement plan services (401(k) Complete), trust and fiduciary services and private fund / alternative investment management.
Who are Waverly Advisors's main competitors?
Direct peers on record are Mercer Advisors, Carson Group, Mariner Wealth Advisors, Creative Planning, Focus Financial Partners, Captrust, Wealth Enhancement Group, Cerity Partners and Moneta Group. Edelman Financial Engines is listed as a broad incumbent.
Does Waverly Advisors have an API?
No public API is recorded for Waverly Advisors.
What industry is Waverly Advisors in?
Waverly Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAL, Fee-Only Advisory, with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.