Waverly Advisors

What Waverly Advisors does

Waverly Advisors, LLC is a fee-only Registered Investment Adviser founded in 1999 in Birmingham, Alabama, that delivers comprehensive wealth management to high-net-worth individuals and families, family offices, institutional clients, corporate retirement plan sponsors, women (through its Waverly Women service line), and small business owners. As of May 29, 2026 the firm manages $35.5 billion in AUM across 51 offices in 20 states, with 450+ team members holding 17+ professional credentials (CPA, CFP, CFA, CIMA, AWMA and others). Its platform is organized around seven service lines — Private Client Services, Family Office, Trust Services, Institutional Consulting, Corporate Retirement Plans (delivered through the proprietary 401(k) Complete product), Waverly Business Services, and Waverly Women — and is supported by an in-house Investment Committee, a customized client wealth-management dashboard and dedicated client portal.

The firm operates under a fiduciary, fee-only model with no proprietary product sales or commissions, charging asset-based advisory fees on client portfolios plus separately negotiated fees for financial planning, tax, retirement plan administration, trust, and alternatives services. Following a December 2021 private equity investment from Wealth Partners Capital Group and HGGC's Aspire Holdings platform, Waverly has executed 34 acquisitions (2021–2026), expanding into the Pacific Northwest, Mid-Atlantic, Gulf Coast, and Mountain regions, and broadening its capabilities into private fund strategies (via Promus business lines in December 2025) and trust/fiduciary services (via Smithfield Trust Company in June 2026). Go-to-market is direct-advisor-led through local offices, supplemented by phone-based inside sales and digital lead capture, with brand recognition supported by Forbes, Barron's, USA Today (#2 nationwide in 2026), Financial Times 300, and FA Magazine rankings.

Name

Waverly Advisors

Legal name

Waverly Advisors, LLC

Website

https://waverly-advisors.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Waverly Advisors is a fee-only, fiduciary Registered Investment Adviser managing $35.5 billion in AUM across 51 US offices, serving high-net-worth individuals, families, institutions and corporate plan sponsors with integrated investment, tax, estate, retirement and trust services.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Investment management services
• Financial planning services
• Wealth management advisory
• Retirement plan services
• Trust and fiduciary services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices50 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fee-only AUM advisory fees: Recurring asset-based advisory fees on $35.5 billion in AUM (as of 5.29.2026) under a fee-only fiduciary model with no quotas, fund restrictions, or proprietary product sales.
2. Comprehensive financial planning and tax services: Engagement-based fees for blended financial planning, tax planning, estate planning, retirement planning, education planning and risk management services delivered through Private Client Services and Waverly Business Services.
3. Corporate retirement plan services (401(k) Complete): Recurring and project-based fees from corporate retirement plan sponsors for bundled investment management, administration, recordkeeping, compliance testing, employee education and daily valuation.
4. Trust and fiduciary services: Fees from trust administration and fiduciary wealth management services, materially expanded by the June 2026 Smithfield Trust Company acquisition which manages approximately $3 billion in assets.
5. Private fund / alternative investment management: Management and performance fees from private equity, real estate, and private credit funds acquired through Promus business lines in December 2025 ($3.1B AUM added).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Waverly Advisors is a fee-only Registered Investment Adviser providing investment management, financial planning, tax, estate, retirement, education, and risk management services to individuals, families, businesses and institutions. Core deliverables include Private Client Services, Waverly Business Services, Family Office, Trust Services, Institutional Consulting, Corporate Retirement Plans delivered through its proprietary 401(k) Complete product, and the Waverly Women specialty offering, all coordinated under a fiduciary standard with no proprietary product sales.

Product overview

Waverly Advisors is a single unified Registered Investment Advisory (RIA) platform organized around seven core service lines delivered through a fee-only, fiduciary model. The core offerings include Private Client Services (the primary individual/family wealth management module), Family Office, Trust Services, Institutional Consulting, Corporate Retirement Plans (delivered through the proprietary 401(k) Complete product), Waverly Business Services for business owners, and Waverly Women as a specialty women's wealth offering. The firm has expanded its platform primarily through acquisitions — including McShane Partners (operating as a DBA in North Carolina) and Promus Capital Management (which expanded its private fund/alternatives capabilities) — rather than through internally built modules. All services are coordinated under a comprehensive financial planning approach blending investment management, tax, estate and retirement planning for clients across 51 offices in 20 states.

Differentiator

Problem solved

Functional benefit

Brands

• Waverly Women: Specialized service line offering comprehensive financial planning and investment management services specifically tailored to women and their families.
• Women's Wealth Connection
• 401(k) Complete
• McShane Partners

Products and services

• Private Client Services Comprehensive wealth management for individuals and families blending investment management, tax, estate, retirement, education, risk management and financial planning services under a single fiduciary relationship.
• Waverly Business Services Blended accounting, tax, individual planning, asset management and business optimization services for business owners and entrepreneurs.
• Waverly Women Comprehensive financial planning and investment management services tailored specifically for women, addressing unique financial needs across life stages such as divorce, widowhood and significant life changes.
• Family Office Comprehensive wealth management for high-performing families, including investment portfolio management, estate planning, real estate, staff management and day-to-day accounting and administration.
• Trust Services Trust solutions with dedicated relationship managers providing customized trust services, including unified trust, tax and investment management.
• Institutional Consulting Investment advisory services for academic institutions, religious foundations and community grant makers, including manager searches, asset allocation, performance reporting and investment policy review.
• 401(k) Complete Comprehensive corporate retirement plan solution bundling investment management, plan administration, compliance testing, government reporting, employee education, annual plan reviews, daily recordkeeping and risk-based portfolio rebalancing for business clients.

Quantifiable outcome

• $35.5 billion AUM as of 5.29.2026, up from ~$7.4B in 2023
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mercer Advisors: PE-backed (Oak HC/FT, Genstar) national RIA providing fiduciary wealth management, tax, estate, and trust services to HNW families, with a comparable rollup strategy and service-line breadth.
• Carson Group: PE-backed (Bain Capital, Bain Capital Ventures, Goldman Sachs) wealth management platform serving advisors and their clients, with comparable acquisition-driven growth and HNW focus.
• Mariner Wealth Advisors: PE-backed (Leonard Green/Genstar) national RIA rollup with comparable HNW/family office focus, fee-only fiduciary model, and similar acquisition-driven national expansion strategy to Waverly.
• Creative Planning: Fee-only RIA serving HNW individuals, families, and institutions with comprehensive financial planning, tax, and investment services, operating under a similar fiduciary model with comparable scale and nationwide footprint.
• Focus Financial Partners: Public rollup (later taken private by Clayton, Dubilier & Rice) of independent wealth management firms; the original RIA rollup playbook that Waverly's PE-backed strategy closely mirrors.
• Captrust: Privately held RIA providing investment advisory, tax, and trust services to HNW individuals, families, and institutions; comparable fiduciary, fee-only model with institutional consulting capability.
• Wealth Enhancement Group: PE-backed (Onex/Estancia) national RIA rollup focused on HNW clients with comparable acquisition cadence, financial planning integration, and tax-adjacent services.
• Cerity Partners: PE-backed (Wealth Partners Capital Group and Genstar) HNW wealth management and family office platform with comprehensive tax, estate, and investment services under a fiduciary model directly comparable to Waverly's offering.
• Moneta Group: Fee-only RIA serving HNW families with comprehensive financial planning, investment, tax, and family office services; similar fiduciary model and 401(k)/retirement plan capabilities to Waverly.

Broad incumbents

• Edelman Financial Engines: Largest U.S. independent RIA serving both mass-affluent and HNW clients through employer-sponsored planning plus advisor-led wealth management; broader market reach than Waverly's HNW focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?text=...
• Facebookfacebook.com/sharer.php?u=...
• LinkedInlinkedin.com/company/waverlyadvisors-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries19 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A26 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waverly Advisors