Demyst
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Demyst firmographics
Firmographics- Name
- Demyst
- Legal name
- Demyst Data Limited
- Website
- https://demyst.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Demyst industry classification
Industry- Product category
- External Data Management Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Demyst is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Demyst business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Demyst operates as a Software as a Service (SaaS) solution providing organizations access to the Demyst Data platform and data libraries. Revenue is generated through platform licensing and subscription fees for access to the platform, data libraries, and API services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Demyst product offering
Product offeringCore offering
Demyst is an External Data Management Platform that enables organizations to leverage, integrate, analyze, and act upon large data sets acquired from disparate external sources through a single connection. The cloud-based SaaS platform provides data teams with the toolkit to manage all external data, orchestrate data pipelines at scale, and deliver trusted external data to business users. The platform includes the Zonic data workflow orchestration platform for external data orchestration and integration, supporting both web interface and API-based access.
Product overview
Demyst is an External Data Management Platform that provides data teams with the toolkit required to manage all their external data. The core product is the Demyst Platform (a SaaS solution) that enables organizations to leverage, integrate, analyze, and act upon large data sets acquired from disparate sources through a single connection. The company also owns the Zonic data workflow orchestration platform (acquired by Feedzai in April 2025), which provides external data orchestration capabilities and data-integration functionality. Together, these products empower data teams to orchestrate at scale, providing tailored pipelines that deliver trusted external data to business users, improving data ROI and driving outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Zonic: Data workflow orchestration platform acquired by Feedzai as part of the Demyst acquisition, designed to enable data integration and orchestration capabilities.
Products and services
- Demyst Platform
- Zonic Data Workflow Orchestration Platform
- Demyst Platform API
Quantifiable outcome
- Faster risk decision-making for financial institutions through real-time data integration
- +1 more outcomes
Companies that use Demyst
Customer profileSegments2 records
Ideal customer profiles2 records
Demyst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Demyst partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- FeedzaiflagshipFeedzai, a global leader in fraud and financial crime prevention, acquired Demyst to integrate external data orchestration capabilities. Demyst's Zonic data workflow orchestration platform and data-integration capabilities are being unified with Feedzai's risk management platform. Demyst CEO Mark Hookey and key team members joined Feedzai.
- Amazon Web Services (AWS)coreAWS serves as Demyst's cloud service provider, hosting the Demyst platform and data infrastructure. AWSALB and related cookies indicate Elastic Load Balancing functionality for service delivery.
- Google (Google, LLC)coreGoogle serves as a cloud service provider for Demyst's infrastructure. Google Analytics cookies (_gid, _ga, _gat) are used for website and platform analytics.
- ZoomInfominorZoomInfo is used for marketing analytics purposes, helping Demyst with lead generation and marketing intelligence.
- SnowflakecoreSnowflake provides cloud data platform infrastructure for hosting Demyst's services. Demyst's data platform systems are located in Snowflake infrastructure.
Scale indicators2 records
Recent moves2 records
Expansion highlights4 records
Demyst competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Demyst social profiles
Digital presenceDemyst compliance and trust
Trust signalCompliance1 record
Demyst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demyst leadership team
Management profileNumber of profiles
Profiles4 records
Demyst subsidiaries and ownership
Company hierarchySubsidiaries2 records
Demyst funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demyst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demyst
What does Demyst do?
Demyst is an External Data Management Platform that enables organizations to leverage, integrate, analyze, and act upon large data sets acquired from disparate external sources through a single connection. The cloud-based SaaS platform provides data teams with the toolkit to manage all external data, orchestrate data pipelines at scale, and deliver trusted external data to business users. The platform includes the Zonic data workflow orchestration platform for external data orchestration and integration, supporting both web interface and API-based access.
Is Demyst a public or private company?
Demyst is a private company. It is classified as corporate owned and is currently acquired.
When was Demyst founded?
Demyst was founded in 2010. It employs 51 to 100 people.
Where is Demyst based?
Demyst is headquartered in New York, United States, in the North America region.
How does Demyst make money?
One revenue line is on record: saaS Platform Subscription.
Does Demyst have an API?
Yes. The Demyst Platform offers an API that provides information in a machine-readable format for integration with other applications. Users can access the platform via the API as an alternative to the web interface.
What industry is Demyst in?
Demyst's product category is External Data Management Platform. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 51821 and its SIC code is 7372.