Laudable
Laudable is a B2B customer marketing platform that uses AI to extract customer testimonials, advocates, and case studies from call recordings (Gong, Chorus, Clari), delivers deal-specific proof via Slack, and offers professional video editing services for B2B sales, marketing, and customer success teams.
- Company typePrivate
- Founded2020
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Laudable does
Laudable, Inc. (formerly Crocodile) is a B2B customer marketing and social proof platform founded in 2019-2020 and headquartered in Washington, DC, operating as a fully remote organization. The company operates two product surfaces: (1) AutoStories, an AI-powered software platform that connects via OAuth or API to call recording tools (Gong, Chorus, Clari, Fathom, Avoma, Grain, native Zoom) and uses AI — built on third-party models from OpenAI and Anthropic with Zilliz as a vector store — to extract customer advocates, quotable soundbites, and testimonial-ready moments from existing sales and customer success calls; and (2) the Proof Assistant (Customer Proof Slackbot), a Slack-native tool that delivers deal-specific customer references and quotes into seller workflows by combining call recording data with Salesforce and NPS signals. A bundled professional video editing service (Essentials, Growth, and Plus tiers) transforms raw customer footage into branded testimonials, 'Holy Shit Moment' sizzle videos, viral shorts, and product launch videos.
The business model combines recurring annual software subscriptions (AutoStories starting at $12,995/year, priced on call volume) with professional services revenue from video production bundles (Essentials at $22,500, Growth at $35,400, and Plus at $48,000 annually). The go-to-market is dual-motion: a self-serve/PLG path for AutoStories through quick API integrations, alongside an enterprise consultative sales motion for higher-touch video service bundles. Laudable targets B2B sales, marketing, and customer success teams horizontally across industries, with a stated customer base of 500+ companies that includes Zoom, DocuSign, Gong, Gainsight, Sendoso, Oyster, and Figure. The company raised a $2.95M seed round in October 2021 led by Greycroft, Craft Ventures, and Y Combinator, and was acquired by Base (base.ai) in 2024.
Laudable firmographics
Firmographics- Name
- Laudable
- Legal name
- Laudable, Inc.
- Website
- https://laudable.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laudable is a B2B customer marketing platform that uses AI to extract customer testimonials, advocates, and case studies from call recordings (Gong, Chorus, Clari), delivers deal-specific proof via Slack, and offers professional video editing services for B2B sales, marketing, and customer success teams.
- Ownership category
- akta.pro rank
Laudable industry classification
Industry- Product category
- Customer Marketing Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)
- akta.pro secondary industry
- Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)
Keywords
Where Laudable is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Laudable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Annual Software Subscription: Annual fee for platform access including Auto Stories software and basic Laudable platform access. Includes per user license fees for additional users beyond those included in the annual fee. Revenue is recurring on an annual subscription basis.
- Video Services (Professional Services): Professional video editing and production services including Pro Run interviews and Pro Edited videos. Additional charges for extra video edits, interviews, b-roll, or other add-ons. Content credits expire after 12 months.
- AutoStories Platform: AI-powered customer proof platform starting at $12,995 per year, priced based on call volume. Provides daily drip of customer proof from connected call recording tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AutoStories - AI-powered call recording analysis |
| Subscription | Annual | Essentials - Video services foundation |
| Subscription | Annual | Growth - Mid-tier video production |
| Subscription | Annual | Plus - Comprehensive video suite |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Laudable product offering
Product offeringCore offering
Laudable provides an AI-powered software platform, branded Auto Stories, that connects to call recording tools (Gong, Chorus, Clari, Fathom, Avoma, Grain, native Zoom) to automatically extract customer testimonials, case studies, G2 reviews, and identified advocates from existing sales and customer success call data. A complementary Proof Assistant Slackbot delivers deal-specific customer proof and reference matches directly inside Slack for sales reps. Layered on top is a professional video editing service that converts raw customer footage into branded testimonial videos, Holy Shit Moment Videos, Viral Shorts, and product launch videos for B2B sales and marketing teams.
Product overview
Laudable is a B2B customer marketing and social proof platform that helps companies leverage customer testimonials and advocacy content. The product portfolio centers on two core software products: Auto Stories Software, which uses AI to find and generate customer testimonials, case studies, and advocates from call recordings (Gong, Chorus, Clari), and the Proof Assistant (Customer Proof Slackbot), which delivers targeted customer stories and reference matches directly to sales reps in Slack. These core platform capabilities are complemented by professional Video Editing Services, which produce branded video testimonials, Holy Shit Moment Videos, Viral Shorts, and Product Launch Videos from raw customer footage. Pricing is structured in tiers (AutoStories starting at $12,995/year for software-only, Essentials/Growth/Plus from $22,500-$48,000/year for bundled software plus interview and video editing services). The platform integrates with call recording tools, Slack, Salesforce, and HighSpot to source content and distribute customer proof across sales and marketing workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Stories Software AI-powered platform that connects to Gong, Chorus, Clari, and other call recording tools to automatically find and generate customer testimonials, case studies, G2 reviews, and identified advocates from existing sales and customer success call data. Designed for B2B marketing, sales, and customer success teams.
- Proof Assistant (Customer Proof Slackbot) Slackbot-based tool that enables B2B sales reps to request and receive targeted customer stories, quotes, and reference matches for any deal in their pipeline instantly, directly in Slack, using AI to surface the most relevant proof from call recordings, Salesforce, and NPS data.
- Video Editing Services Professional video editing service that transforms raw customer footage from interviews, webinars, Zoom calls, and call recordings into branded video testimonials, Holy Shit Moment Videos, Viral Shorts, and product launch videos for B2B sales and marketing teams.
Quantifiable outcome
- Saves 6+ hours per week in customer outreach for marketing teams
- +4 more outcomes
Companies that use Laudable
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Laudable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature3 records
Laudable partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- GongcoreNative integration partnership. Laudable connects to Gong to analyze call recordings and identify customer advocates, happy moments, and testimonial opportunities. OAuth connection available for quick setup.
- ChoruscoreNative integration partnership. Laudable connects to Chorus (by ZoomInfo) to extract customer stories and advocates from sales and customer success call recordings.
- SlackcoreSlackbot integration for real-time customer proof delivery. Sales reps can request customer quotes and references directly in Slack for any deal in their pipeline.
- BasemajorAcquisition partner. Base has acquired Laudable to power the future of customer-led growth with AI, combining Base's capabilities with Laudable's customer proof and testimonial platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Laudable competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Laudable social profiles
Digital presenceLaudable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laudable leadership team
Management profileNumber of profiles
Profiles1 record
Laudable funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laudable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laudable
What does Laudable do?
Laudable provides an AI-powered software platform, branded Auto Stories, that connects to call recording tools (Gong, Chorus, Clari, Fathom, Avoma, Grain, native Zoom) to automatically extract customer testimonials, case studies, G2 reviews, and identified advocates from existing sales and customer success call data. A complementary Proof Assistant Slackbot delivers deal-specific customer proof and reference matches directly inside Slack for sales reps. Layered on top is a professional video editing service that converts raw customer footage into branded testimonial videos, Holy Shit Moment Videos, Viral Shorts, and product launch videos for B2B sales and marketing teams.
Is Laudable a public or private company?
Laudable is a private company. It is classified as corporate owned and is currently operating.
When was Laudable founded?
Laudable was founded in 2020. It employs 1 to 10 people.
Where is Laudable based?
Laudable is headquartered in Washington, United States, in the North America region.
How does Laudable make money?
Three revenue lines are on record. Annual Software Subscription is the primary driver. The others are video Services (Professional Services) and autoStories Platform.
Does Laudable have an API?
No public API is recorded for Laudable.
What industry is Laudable in?
Laudable's product category is Customer Marketing Software. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps, with a secondary code of MPAHAAAH, Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards). Its NAICS code is 51219 and its SIC code is 7372.