What Rite Aid does

Rite Aid LLC is a privately held direct-to-consumer preventive health company formed in January 2026, when it acquired the Rite Aid brand, trademarks, and the Rite Aid Rewards loyalty program from the bankrupt Rite Aid Corporation through Chapter 11 proceedings. The original Rite Aid Corporation, a major U.S. drugstore chain founded in 1962 that grew to over 4,500 stores at its peak, had filed for bankruptcy twice (October 2023 and May 2025) before its remaining stores were liquidated and prescription files were largely acquired by CVS. The new LLC operates a fundamentally different business: an online platform (riteaid.com) where consumers self-select blood tests, receive remote authorization from independent licensed physicians via telemedicine partner Beluga Health, and complete blood draws at 2,000+ Quest Diagnostics or Labcorp patient service centers nationwide. Its product portfolio centers on an Annual Blood Panel screening for 1,200+ health conditions, complemented by specialized add-on tests including GLP-1 eligibility panels (Mounjaro, Ozempic), hormone panels (TRT/HRT, fertility, bodybuilder), and individual biomarkers (CRP, SHBG, Vitamin D), plus educational tools, health calculators, and quizzes.

The business model is per-test unit pricing ($73–$286) supplemented by subscription membership plans billed monthly that offer two annual blood draws and discounted test pricing. No insurance is required, HSA/FSA cards are accepted, and tests are reviewed and authorized by board-certified physicians and nurse practitioners licensed in the customer's state. The company is headquartered in Sheridan, Wyoming, operates in most U.S. states (excluding NY, NJ, and RI), holds LegitScript certification for online healthcare compliance, and indicates intent to bring pharmacy services back online. Revenue, headcount, ownership structure, and investor backing of the new entity are not disclosed in available sources.

Name

Rite Aid

Legal name

Rite Aid LLC

Website

https://riteaid.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rite Aid LLC operates a direct-to-consumer preventive health platform enabling individuals to order physician-authorized blood tests online without visiting a doctor, with fulfillment through 2,000+ Quest Diagnostics and Labcorp locations across most U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Direct Lab Test Sales: One-time transaction sales of individual blood tests and panels. Customers pay per test at point of purchase. Membership plans available for recurring testing with benefits including discounts and priority access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rite Aid LLC operates a direct-to-consumer online platform that enables individuals to order preventive blood tests without visiting a doctor's office. Customers select tests through the website, receive remote physician authorization through the Beluga Health telehealth network, complete blood draws at 2,000+ Quest Diagnostics and Labcorp patient service centers nationwide, and access digital results typically within one business day. The product line includes an Annual Blood Panel screening 1,200+ health conditions, hormone panels, fertility tests, and medication-eligibility panels such as Mounjaro, Ozempic, and TRT/HRT.

Product overview

Rite Aid LLC operates as a preventive health technology platform offering direct-to-consumer blood testing services. The core product is an annual blood panel (Annual Blood Panel) that screens for 1,200+ health conditions, complemented by specialized add-on test modules including GLP-1 medication eligibility tests (Mounjaro, Ozempic), hormone panels (TRT/HRT, fertility, bodybuilder, men's and women's hormone tests), and individual biomarker tests (CRP, SHBG, Vitamin D). The platform is powered by a network of independent licensed physicians (via Beluga Health telehealth partner) who authorize lab orders, with test fulfillment through Quest Diagnostics and Labcorp at 2,000+ locations nationwide. Additional offerings include health quizzes and symptom checkers, health measurement tools (BMI, A1C, calorie calculators), and educational health guides. The Rite Aid Rewards loyalty program was acquired through bankruptcy in January 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Blood Panel Flagship comprehensive blood test that screens for 1,200+ health conditions, intended for adults seeking a full preventive baseline.
• Mounjaro Eligibility Test Blood test panel designed to confirm whether an individual meets the biomarker thresholds required for a Mounjaro (tirzepatide) prescription, intended for adults evaluating GLP-1 weight-loss therapy.
• Ozempic Eligibility Test Blood test panel designed to assess whether an individual meets the clinical biomarker requirements for an Ozempic (semaglutide) prescription, intended for adults evaluating GLP-1 weight-loss therapy.
• TRT/HRT Eligibility Panel Blood test panel that measures hormone biomarkers to determine candidacy for testosterone replacement therapy (TRT) or hormone replacement therapy (HRT), intended for adults evaluating hormone treatment.
• Fertility Test Blood test measuring hormone biomarkers relevant to fertility for both men and women, intended for individuals or couples evaluating reproductive health.
• Bodybuilder Panel Specialized blood panel for athletes and bodybuilders measuring hormones and metabolic markers relevant to training, recovery, and performance.
• C-Reactive Protein (CRP) High Sensitivity Test Single-marker blood test measuring high-sensitivity C-reactive protein to assess systemic inflammation, intended for adults monitoring cardiovascular and inflammatory health.
• Sex Hormone Binding Globulin (SHBG) Test Single-marker blood test measuring sex hormone binding globulin levels, intended for adults evaluating hormone balance and metabolic health.
• Vitamin D Test Single-marker blood test measuring 25-hydroxyvitamin D levels to assess vitamin D status, intended for adults monitoring bone, immune, and metabolic health.
• Men's Hormone Light Test Entry-level male hormone blood test measuring key androgens and related markers, intended for men seeking a basic baseline of hormone health.
• Women's Hormone Light Test Entry-level female hormone blood test measuring estrogens, progesterone, and related markers, intended for women seeking a basic baseline of hormone health.
• Men's Hormone Health Checkup Comprehensive male hormone blood test measuring a broader set of androgens, thyroid markers, and related biomarkers, intended for men evaluating overall hormonal health.

Quantifiable outcome

• 4.9/5 customer satisfaction rating from 3,531 reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Beluga HealthcoreTechnology or IntegrationTelemedicine partner providing comprehensive telehealth solutions. Beluga Health connects Rite Aid patients with a network of board-certified physicians and nurse practitioners for clinical services including asynchronous consultations, chart reviews, and prescription decisions. Providers are licensed in the specific states where they provide care.
• Quest DiagnosticscoreTechnology or IntegrationPrimary laboratory partner providing CLIA-certified lab testing services. Quest Diagnostics performs all blood tests ordered through the Rite Aid platform and transmits results electronically. Over 2,000 patient service center locations available nationwide.
• LabcorpcoreTechnology or IntegrationCLIA-certified laboratory partner performing lab tests ordered through the Rite Aid platform. Specific laboratory used may vary based on customer location and tests ordered.
• NationsBenefitsminorChannel Partner/ Reseller/ DistributorPartnership to enhance health and wellness product access through advanced technology integration nationwide. NationsBenefits provides supplemental benefits solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Function Health: Subscription-based D2C blood testing platform offering annual panels plus add-on diagnostics with physician review. Operates the closest comparable business model to the new Rite Aid LLC, including pay-per-test and membership tiers.
• InsideTracker: D2C blood testing platform focused on longevity, biomarker tracking, and personalized health insights with action plans. Highly comparable offering to Rite Aid's annual blood panel and insights-driven positioning.
• Marek Health: D2C men's health and hormone optimization platform offering at-home and lab-based blood testing for TRT/HRT, fertility, and performance. Directly overlaps with Rite Aid's TRT/HRT, fertility, and bodybuilder panels.
• Private MD Labs: D2C lab testing marketplace that actually powers Rite Aid's current blood testing service. Operates a near-identical offering of physician-authorized lab tests ordered online without a doctor visit.
• Walk-In Lab: D2C lab testing platform enabling consumers to order their own blood work without a physician visit. Same core model as Rite Aid with broad test menu and nationwide lab partnerships.
• Ulta Lab Tests: D2C lab testing service offering thousands of blood tests with optional physician orders and home sample collection. Directly competes on the same pay-out-of-pocket, no-doctor-visit positioning.

Broad incumbents

• Everlywell: Larger, more established D2C diagnostic testing company offering at-home sample collection alongside lab testing. Broader product portfolio and brand recognition make it a relevant scaled comparable.
• Hims & Hers Health: Public D2C telehealth platform with growing preventive health, hormone, and lab testing offerings alongside pharmacy fulfillment. Operates a much broader portfolio but increasingly overlaps on lab-based screening.

Emerging players

• LifeMD: D2C telehealth company offering lab testing, weight management (including GLP-1 programs), and primary care. Partial overlap on lab-based screening and GLP-1 eligibility workflow that is central to Rite Aid's offering.
• Thorne HealthTech: D2C health company offering at-home biomarker testing alongside supplements and health content. Comparable go-to-market and consumer profile, though more product-oriented than lab-platform-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RiteAid
• Facebookfacebook.com/riteaid
• LinkedInlinkedin.com/company/riteaid

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rite Aid