Private MD Labs
- Company typePrivate
- Founded2005
- HeadquartersDickson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Private MD Labs firmographics
Firmographics- Name
- Private MD Labs
- Legal name
- Private MD Labs
- Website
- https://privatemdlabs.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Private MD Labs industry classification
Industry- Product category
- Direct-to-consumer laboratory testing
- NAICS
- Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)
- akta.pro secondary industry
- Reference & Esoteric Testing Laboratories (HLAFAMAJ)
Keywords
Where Private MD Labs is headquartered
LocationHeadquarters
- HQ city
- Dickson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Private MD Labs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Blood Test Sales: One-time payment for individual lab tests. Customers pay $1 upfront as a first-time offer, with remaining balance charged after results are delivered. Prices range from $73 to $286 for individual tests, with comprehensive panels up to $499.
- Subscription/Recurring Test Discounts: Customers can set up recurring tests to monitor health over time, with volume discounts available. The website promotes subscription models for regular health monitoring at discounted rates.
- Comprehensive Panel Package: Prime Check package offers 100 in-depth blood tests covering 1623 conditions for $499 (retail value $15,000). First-time customers pay $1 today with remaining $498 auto-paid when results are ready.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | First-time customer special - $1 today, pay balance after results |
| Unit Pricing | Pay-as-you-go | Individual test pricing |
| One time/ perpetual license | Pay-as-you-go | Prime Check - Comprehensive 100-test panel |
| Subscription | Annual | Volume and recurring test discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Private MD Labs product offering
Product offeringCore offering
Private MD Labs operates a direct-to-consumer online blood testing platform that lets individuals order laboratory tests without a doctor's visit or prescription. Customers select tests online, visit one of 4,000 Quest Diagnostics or LabCorp partner lab locations nationwide for sample collection, and receive results via email and SMS within the next business day, accompanied by human-readable health insights and personalized recommendations. The catalog spans individual biomarkers (Vitamin D, CRP, SHBG), men's and women's hormone panels, STD testing, general wellness panels, and a premium Prime Check comprehensive 100-test panel.
Product overview
Private MD Labs is a direct-to-consumer blood testing platform that enables consumers to order laboratory blood tests without a doctor's visit or prescription. The core product is an online ordering platform that routes samples to Quest Diagnostics or LabCorp for processing, with results delivered digitally via email and SMS. The offering includes a tiered portfolio: the foundational Direct-to-Consumer Blood Testing service allows ordering individual tests or building custom panels; the premium Prime Check Comprehensive Panel ($499) bundles 100 in-depth tests covering 1623 potential health conditions with health insights; specialized hormone testing modules for men and women (Men's Hormone Health Checkup, Women's Hormone Light Test, Men's Hormone Light Test); and additional add-on tests including Vitamin D, CRP cardiac risk, SHBG, STD panels, wellness testing, and bodybuilder testing programs. The platform also offers a Custom Panel Builder for personalized test bundles and integrates with HSA/FSA payment accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct-to-Consumer Blood Testing Online platform that lets individual consumers order blood lab tests directly without a doctor visit or prescription, select Quest or LabCorp for sample collection at 4,000+ locations, and receive digital results with health insights.
- Prime Check Comprehensive Panel Premium comprehensive blood panel bundling 100 in-depth tests analyzing up to 509 potential health conditions, priced at $499 ($1 today with remaining balance auto-paid after results), delivered with personalized health insights and recommendations.
- Men's Hormone Health Checkup Hormone testing panel for men measuring testosterone and related hormones to assess energy levels, weight management, and testosterone status, priced at $286.
- Women's Hormone Light Test Hormone testing panel for women assessing hormone imbalances affecting mood, menstrual cycles, and weight, priced at $128.
- Men's Hormone Light Test Entry-level hormone panel for men evaluating low energy, mood factors, and testosterone levels, priced at $121.
- Vitamin D Test Single biomarker test measuring 25-Hydroxy Vitamin D levels to assess fatigue, muscle pain, mood, and energy, priced at $100.
- C-Reactive Protein (CRP), High Sensitivity (Cardiac Risk Assessment) Inflammation marker test assessing cardiovascular health risk and heart disease risk, priced at $73.
- Sex Hormone Binding Globulin (SHBG) Test Biomarker test measuring SHBG levels to evaluate hormonal imbalances and energy levels, priced at $85.
- STD Testing Panel Comprehensive sexually transmitted disease testing panels including the Ultimate STD Panel and Deluxe STD Panel for detection and monitoring, ordered discreetly online without a doctor visit.
- Wellness Testing General wellness test panels including Anemia Blood Testing, Chemistry Panel (SMAC 25), Comprehensive Wellness Testing, and Vitamin Testing for routine health monitoring.
- Bodybuilder Testing Specialized blood testing program for athletes and bodybuilders to monitor lipids, CBC, and hormone levels on a recurring basis.
Quantifiable outcome
- 90-day money-back guarantee if all results are normal
- +2 more outcomes
Companies that use Private MD Labs
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Private MD Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Private MD Labs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Quest DiagnosticscorePrimary laboratory partner processing blood tests ordered through Private MD Labs. Provides access to over 4,000 lab locations for sample collection. Tests are analyzed at Quest Diagnostics facilities including med fusion (2501 South State Highway 121, Suite 1100, Lewisville, TX 75067). Results delivered through patient portal.
- LabCorpcoreAlternative laboratory partner providing additional lab location coverage across the United States. Customers can choose between Quest Diagnostics or LabCorp when ordering tests and can switch between providers for future visits.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Private MD Labs competitors and assessment
Company assessmentDirect peers
- Function Health: Subscription-based DTC comprehensive blood testing platform offering 100+ biomarkers with physician review. Directly comparable to Private MD Labs' Prime Check panel and recurring testing model, targeting health-conscious consumers.
- Everlywell: One of the most established DTC testing platforms offering lab tests (including hormones, STDs, wellness panels) ordered online without a physician visit. Closest direct competitor to Private MD Labs across catalog, ordering flow, and target customer.
- InsideTracker: DTC blood testing service focused on wellness and longevity, offering personalized biomarker analysis and recommendations. Comparable to Private MD Labs on hormone and wellness testing, with stronger data/insights layer.
- DiscountedLabs: Discount DTC lab ordering service letting customers buy individual blood tests online and visit partner labs. Direct functional competitor to Private MD Labs on the low-cost, no-doctor-visit model.
- Ulta Lab Tests: DTC lab testing marketplace offering thousands of individual tests and panels with online ordering and partner-lab draw sites. Overlaps directly with Private MD Labs on custom panel builder and self-pay model.
- Walk-In Lab: Direct-to-consumer lab ordering platform providing access to a wide menu of blood tests without a physician visit. Closely mirrors Private MD Labs' ordering flow, partner-lab draw model, and pricing approach.
Emerging players
- Marek Health: Specializes in hormone and performance-focused blood testing for men, including testosterone optimization panels. Comparable to Private MD Labs on hormone/athlete customer segments with a more targeted offering.
- Thorne: Wellness and supplement brand that has expanded into at-home health testing and biomarker analysis. Comparable on the wellness/optimization customer segment with a broader product portfolio.
Broad incumbents
- Quest Diagnostics (Direct-to-Consumer): Quest's own consumer-facing testing portal offering self-ordered lab tests at its patient service centers. As Private MD Labs' primary lab partner, Quest's DTC arm represents the most significant vertical-integration threat.
- Labcorp (Direct-to-Consumer): Labcorp's consumer testing offerings provide similar self-pay testing through its patient service centers. As a core partner and the second-largest U.S. lab network, Labcorp's DTC push could materially shift economics for Private MD Labs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Private MD Labs social profiles
Digital presencePrivate MD Labs compliance and trust
Trust signalCompliance2 records
Private MD Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private MD Labs leadership team
Management profileNumber of profiles
Private MD Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private MD Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private MD Labs
What does Private MD Labs do?
Private MD Labs operates a direct-to-consumer online blood testing platform that lets individuals order laboratory tests without a doctor's visit or prescription. Customers select tests online, visit one of 4,000 Quest Diagnostics or LabCorp partner lab locations nationwide for sample collection, and receive results via email and SMS within the next business day, accompanied by human-readable health insights and personalized recommendations. The catalog spans individual biomarkers (Vitamin D, CRP, SHBG), men's and women's hormone panels, STD testing, general wellness panels, and a premium Prime Check comprehensive 100-test panel.
Is Private MD Labs a public or private company?
Private MD Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Private MD Labs founded?
Private MD Labs was founded in 2005. It employs 11 to 50 people.
Where is Private MD Labs based?
Private MD Labs is headquartered in Dickson, United States, in the North America region.
How does Private MD Labs make money?
Three revenue lines are on record. Direct Blood Test Sales are the primary driver. The others are subscription/Recurring Test Discounts and comprehensive Panel Package.
Who are Private MD Labs's main competitors?
Direct peers on record are Function Health, Everlywell, InsideTracker, DiscountedLabs, Ulta Lab Tests and Walk-In Lab. Emerging players are Marek Health and Thorne. Broad incumbents are Quest Diagnostics (Direct-to-Consumer) and Labcorp (Direct-to-Consumer).
Does Private MD Labs have an API?
No public API is recorded for Private MD Labs.
What industry is Private MD Labs in?
Private MD Labs's product category is Direct-to-consumer laboratory testing. Its primary akta.pro industry code is HLALAAAE, At-Home Lab Testing & Diagnostics-Integrated Virtual Care, with a secondary code of HLAFAMAJ, Reference & Esoteric Testing Laboratories. Its NAICS code is 62151 and its SIC code is 8071.