Rite Aid
Rite Aid LLC operates a direct-to-consumer preventive health platform enabling individuals to order physician-authorized blood tests online without visiting a doctor, with fulfillment through 2,000+ Quest Diagnostics and Labcorp locations across most U.S. states.
- Company typePrivate
- Founded2026
- HeadquartersPhiladelphia, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Rite Aid does
Rite Aid LLC is a privately held direct-to-consumer preventive health company formed in January 2026, when it acquired the Rite Aid brand, trademarks, and the Rite Aid Rewards loyalty program from the bankrupt Rite Aid Corporation through Chapter 11 proceedings. The original Rite Aid Corporation, a major U.S. drugstore chain founded in 1962 that grew to over 4,500 stores at its peak, had filed for bankruptcy twice (October 2023 and May 2025) before its remaining stores were liquidated and prescription files were largely acquired by CVS. The new LLC operates a fundamentally different business: an online platform (riteaid.com) where consumers self-select blood tests, receive remote authorization from independent licensed physicians via telemedicine partner Beluga Health, and complete blood draws at 2,000+ Quest Diagnostics or Labcorp patient service centers nationwide. Its product portfolio centers on an Annual Blood Panel screening for 1,200+ health conditions, complemented by specialized add-on tests including GLP-1 eligibility panels (Mounjaro, Ozempic), hormone panels (TRT/HRT, fertility, bodybuilder), and individual biomarkers (CRP, SHBG, Vitamin D), plus educational tools, health calculators, and quizzes.
The business model is per-test unit pricing ($73–$286) supplemented by subscription membership plans billed monthly that offer two annual blood draws and discounted test pricing. No insurance is required, HSA/FSA cards are accepted, and tests are reviewed and authorized by board-certified physicians and nurse practitioners licensed in the customer's state. The company is headquartered in Sheridan, Wyoming, operates in most U.S. states (excluding NY, NJ, and RI), holds LegitScript certification for online healthcare compliance, and indicates intent to bring pharmacy services back online. Revenue, headcount, ownership structure, and investor backing of the new entity are not disclosed in available sources.
Rite Aid firmographics
Firmographics- Name
- Rite Aid
- Legal name
- Rite Aid LLC
- Website
- https://riteaid.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Rite Aid LLC operates a direct-to-consumer preventive health platform enabling individuals to order physician-authorized blood tests online without visiting a doctor, with fulfillment through 2,000+ Quest Diagnostics and Labcorp locations across most U.S. states.
- Ownership category
- akta.pro rank
Where Rite Aid is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rite Aid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Direct Lab Test Sales: One-time transaction sales of individual blood tests and panels. Customers pay per test at point of purchase. Membership plans available for recurring testing with benefits including discounts and priority access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual blood tests ranging from basic to comprehensive panels |
| Subscription | Monthly | Membership plans with recurring testing benefits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rite Aid product offering
Product offeringCore offering
Rite Aid LLC operates a direct-to-consumer online platform that enables individuals to order preventive blood tests without visiting a doctor's office. Customers select tests through the website, receive remote physician authorization through the Beluga Health telehealth network, complete blood draws at 2,000+ Quest Diagnostics and Labcorp patient service centers nationwide, and access digital results typically within one business day. The product line includes an Annual Blood Panel screening 1,200+ health conditions, hormone panels, fertility tests, and medication-eligibility panels such as Mounjaro, Ozempic, and TRT/HRT.
Product overview
Rite Aid LLC operates as a preventive health technology platform offering direct-to-consumer blood testing services. The core product is an annual blood panel (Annual Blood Panel) that screens for 1,200+ health conditions, complemented by specialized add-on test modules including GLP-1 medication eligibility tests (Mounjaro, Ozempic), hormone panels (TRT/HRT, fertility, bodybuilder, men's and women's hormone tests), and individual biomarker tests (CRP, SHBG, Vitamin D). The platform is powered by a network of independent licensed physicians (via Beluga Health telehealth partner) who authorize lab orders, with test fulfillment through Quest Diagnostics and Labcorp at 2,000+ locations nationwide. Additional offerings include health quizzes and symptom checkers, health measurement tools (BMI, A1C, calorie calculators), and educational health guides. The Rite Aid Rewards loyalty program was acquired through bankruptcy in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Blood Panel Flagship comprehensive blood test that screens for 1,200+ health conditions, intended for adults seeking a full preventive baseline.
- Mounjaro Eligibility Test Blood test panel designed to confirm whether an individual meets the biomarker thresholds required for a Mounjaro (tirzepatide) prescription, intended for adults evaluating GLP-1 weight-loss therapy.
- Ozempic Eligibility Test Blood test panel designed to assess whether an individual meets the clinical biomarker requirements for an Ozempic (semaglutide) prescription, intended for adults evaluating GLP-1 weight-loss therapy.
- TRT/HRT Eligibility Panel Blood test panel that measures hormone biomarkers to determine candidacy for testosterone replacement therapy (TRT) or hormone replacement therapy (HRT), intended for adults evaluating hormone treatment.
- Fertility Test Blood test measuring hormone biomarkers relevant to fertility for both men and women, intended for individuals or couples evaluating reproductive health.
- Bodybuilder Panel Specialized blood panel for athletes and bodybuilders measuring hormones and metabolic markers relevant to training, recovery, and performance.
- C-Reactive Protein (CRP) High Sensitivity Test Single-marker blood test measuring high-sensitivity C-reactive protein to assess systemic inflammation, intended for adults monitoring cardiovascular and inflammatory health.
- Sex Hormone Binding Globulin (SHBG) Test Single-marker blood test measuring sex hormone binding globulin levels, intended for adults evaluating hormone balance and metabolic health.
- Vitamin D Test Single-marker blood test measuring 25-hydroxyvitamin D levels to assess vitamin D status, intended for adults monitoring bone, immune, and metabolic health.
- Men's Hormone Light Test Entry-level male hormone blood test measuring key androgens and related markers, intended for men seeking a basic baseline of hormone health.
- Women's Hormone Light Test Entry-level female hormone blood test measuring estrogens, progesterone, and related markers, intended for women seeking a basic baseline of hormone health.
- Men's Hormone Health Checkup Comprehensive male hormone blood test measuring a broader set of androgens, thyroid markers, and related biomarkers, intended for men evaluating overall hormonal health.
Quantifiable outcome
- 4.9/5 customer satisfaction rating from 3,531 reviews
- +1 more outcomes
Companies that use Rite Aid
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Rite Aid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Rite Aid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Beluga HealthcoreTelemedicine partner providing comprehensive telehealth solutions. Beluga Health connects Rite Aid patients with a network of board-certified physicians and nurse practitioners for clinical services including asynchronous consultations, chart reviews, and prescription decisions. Providers are licensed in the specific states where they provide care.
- Quest DiagnosticscorePrimary laboratory partner providing CLIA-certified lab testing services. Quest Diagnostics performs all blood tests ordered through the Rite Aid platform and transmits results electronically. Over 2,000 patient service center locations available nationwide.
- LabcorpcoreCLIA-certified laboratory partner performing lab tests ordered through the Rite Aid platform. Specific laboratory used may vary based on customer location and tests ordered.
- NationsBenefitsminorPartnership to enhance health and wellness product access through advanced technology integration nationwide. NationsBenefits provides supplemental benefits solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rite Aid competitors and assessment
Company assessmentDirect peers
- Function Health: Subscription-based D2C blood testing platform offering annual panels plus add-on diagnostics with physician review. Operates the closest comparable business model to the new Rite Aid LLC, including pay-per-test and membership tiers.
- InsideTracker: D2C blood testing platform focused on longevity, biomarker tracking, and personalized health insights with action plans. Highly comparable offering to Rite Aid's annual blood panel and insights-driven positioning.
- Marek Health: D2C men's health and hormone optimization platform offering at-home and lab-based blood testing for TRT/HRT, fertility, and performance. Directly overlaps with Rite Aid's TRT/HRT, fertility, and bodybuilder panels.
- Private MD Labs: D2C lab testing marketplace that actually powers Rite Aid's current blood testing service. Operates a near-identical offering of physician-authorized lab tests ordered online without a doctor visit.
- Walk-In Lab: D2C lab testing platform enabling consumers to order their own blood work without a physician visit. Same core model as Rite Aid with broad test menu and nationwide lab partnerships.
- Ulta Lab Tests: D2C lab testing service offering thousands of blood tests with optional physician orders and home sample collection. Directly competes on the same pay-out-of-pocket, no-doctor-visit positioning.
Broad incumbents
- Everlywell: Larger, more established D2C diagnostic testing company offering at-home sample collection alongside lab testing. Broader product portfolio and brand recognition make it a relevant scaled comparable.
- Hims & Hers Health: Public D2C telehealth platform with growing preventive health, hormone, and lab testing offerings alongside pharmacy fulfillment. Operates a much broader portfolio but increasingly overlaps on lab-based screening.
Emerging players
- LifeMD: D2C telehealth company offering lab testing, weight management (including GLP-1 programs), and primary care. Partial overlap on lab-based screening and GLP-1 eligibility workflow that is central to Rite Aid's offering.
- Thorne HealthTech: D2C health company offering at-home biomarker testing alongside supplements and health content. Comparable go-to-market and consumer profile, though more product-oriented than lab-platform-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rite Aid social profiles
Digital presenceRite Aid compliance and trust
Trust signalCompliance6 records
Rite Aid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rite Aid leadership team
Management profileNumber of profiles
Rite Aid funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rite Aid M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rite Aid
What does Rite Aid do?
Rite Aid LLC operates a direct-to-consumer online platform that enables individuals to order preventive blood tests without visiting a doctor's office. Customers select tests through the website, receive remote physician authorization through the Beluga Health telehealth network, complete blood draws at 2,000+ Quest Diagnostics and Labcorp patient service centers nationwide, and access digital results typically within one business day. The product line includes an Annual Blood Panel screening 1,200+ health conditions, hormone panels, fertility tests, and medication-eligibility panels such as Mounjaro, Ozempic, and TRT/HRT.
Is Rite Aid a public or private company?
Rite Aid is a private company. It is classified as unknown and is currently operating.
When was Rite Aid founded?
Rite Aid was founded in 2026. It employs 5,001 to 10,000 people.
Where is Rite Aid based?
Rite Aid is headquartered in Philadelphia, United States, in the North America region.
How does Rite Aid make money?
One revenue line is on record: direct Lab Test Sales.
Who are Rite Aid's main competitors?
Direct peers on record are Function Health, InsideTracker, Marek Health, Private MD Labs, Walk-In Lab and Ulta Lab Tests. Broad incumbents are Everlywell and Hims & Hers Health. Emerging players are LifeMD and Thorne HealthTech.
Does Rite Aid have an API?
No public API is recorded for Rite Aid.