Softchoice
Softchoice is a Toronto-based managed IT services provider and Microsoft-focused Value Added Reseller delivering cloud modernization, cybersecurity, and IT outsourcing to commercial enterprises and public sector (SLED) customers across North America, now operating as a subsidiary of World Wide Technology.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Softchoice does
Softchoice is a Toronto-headquartered, Canadian-managed IT services provider and Value Added Reseller that distributes cloud, software, hardware, and professional services technology solutions to commercial enterprises and public sector (SLED) customers across North America. The company was founded in 1989 and grew to a headcount of roughly 1,001-5,000 employees before going public on the Toronto Stock Exchange in May 2021 at $20 per share and ultimately being acquired by World Wide Technology in March 2025 for approximately US$1.3 billion.
Its core offering, branded Softchoice Managed Services, encompasses cloud modernization, cybersecurity improvements, automation, and digital strategy support — positioned as outsourced IT operations for mid-market and enterprise clients seeking digital transformation. Go-to-market is channel-partner-led, anchored on a core Microsoft partnership that culminated in Softchoice winning the 2025 Microsoft Americas Partner of the Year award. Distribution runs through direct enterprise sales engagements and the Microsoft Partner Channel, with quote-based pricing typical of B2B managed services contracts.
The business model is a hybrid of product resale (hardware, software, cloud licensing) and recurring managed services revenue, serving both commercial and SLED verticals. Revenue scaled to roughly $800M-$950M annually in 2021-2023, with EBITDA margins improving materially as net income turned decisively positive. Following the WWT acquisition, Softchoice operates as a subsidiary leveraging parent-company automation and digital strategy capabilities while continuing to market under the Softchoice brand.
Softchoice firmographics
Firmographics- Name
- Softchoice
- Legal name
- Softchoice Corporation
- Website
- https://softchoice.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Softchoice is a Toronto-based managed IT services provider and Microsoft-focused Value Added Reseller delivering cloud modernization, cybersecurity, and IT outsourcing to commercial enterprises and public sector (SLED) customers across North America, now operating as a subsidiary of World Wide Technology.
- Ownership category
- akta.pro rank
Softchoice industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Softchoice is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Softchoice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- IT Solutions and Services: Softchoice generates revenue as a Value Added Reseller (VAR) providing technology solutions including IT hardware, software, cloud solutions, and professional services to commercial and public sector clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Softchoice product offering
Product offeringCore offering
Softchoice provides managed IT services and technology solutions including cloud modernization, cybersecurity, automation, and digital strategy to mid-market and enterprise commercial organizations as well as public sector (SLED) customers. The company operates as a Value Added Reseller (VAR), distributing technology hardware, software, cloud solutions, and professional services through channel partnerships with major vendors such as Microsoft.
Product overview
Softchoice operates as a managed IT services provider (MSP) offering a unified portfolio of technology solutions and services. Following its acquisition by World Wide Technology (WWT) in March 2025, Softchoice functions as a subsidiary providing managed services that encompass cloud modernization, cybersecurity improvements, reduced downtime, and digital strategy capabilities. The company's service offering is positioned as a single coherent managed services platform that helps organizations improve their IT operations through strategic outsourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Softchoice Managed Services
Quantifiable outcome
- Acquired for C$1.8 billion by World Wide Technology in 2025
Companies that use Softchoice
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Softchoice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Softchoice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreSoftchoice operates as a Microsoft partner, recognized as the Winner of the 2025 Microsoft Americas Partner of the Year. The partnership involves distributing Microsoft technology solutions including cloud services, software, and related professional services to enterprise and public sector customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Softchoice competitors and assessment
Company assessmentBroad incumbents
- World Wide Technology: Softchoice's parent company and a large US-based technology solutions provider offering integrated IT supply chain, professional services, and managed services. Comparable as a broader incumbent with overlapping Microsoft-partner capabilities but wider geographic and capability footprint.
Direct peers
- Computacenter: UK-headquartered enterprise IT infrastructure provider and Microsoft partner operating across Europe and North America. Comparable business model delivering workplace, cloud, and managed services to enterprise and public-sector customers.
- CDW Corporation: Large publicly traded IT solutions reseller serving mid-market and enterprise customers with hardware, software, cloud, and services. Directly competes with Softchoice across commercial and SLED segments with similar VAR-led business model.
- Insight Enterprises: US-headquartered global IT solutions provider and Microsoft partner of comparable scale, offering hardware, software, cloud, and managed services to commercial and public-sector clients. Closely aligned business model and customer base make it the most directly comparable peer to Softchoice.
- SHI International: Privately held large IT solutions provider and Microsoft partner offering hardware, software, cloud, and professional services. Comparable in scale and go-to-market as a multi-billion-dollar VAR with strong enterprise and public-sector presence.
- Connection (formerly PC Connection): Mid-market IT VAR and Microsoft partner offering enterprise hardware, software, cloud, and services. Comparable customer focus and product/services mix to Softchoice, particularly in mid-market commercial accounts.
Regional players
- Bytes Technology: UK-based IT VAR and Microsoft partner offering software licensing, cloud, and security services to enterprise customers. Comparable VAR-led business model focused on Microsoft ecosystem, but operates primarily in the UK rather than North America.
- Bechtle AG: Germany-headquartered European IT solutions provider combining IT e-commerce, system houses, and managed services. Comparable as a large Microsoft-aligned VAR with similar product/services portfolio, but primarily serves DACH region customers.
Emerging players
- Slalom: US-based management and technology consulting firm with strong Microsoft partnership and cloud transformation practices. Comparable target customers and Microsoft-led motion, but competes more on advisory/consulting services than hardware/software reselling.
- Crayon: Norway-headquartered software asset management and cloud economics specialist. Comparable as a Microsoft partner focused on cloud licensing optimization and FinOps-adjacent services, intersecting with Softchoice's cloud modernization offerings but with a narrower product focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Softchoice social profiles
Digital presenceSoftchoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softchoice leadership team
Management profileNumber of profiles
Profiles6 records
Softchoice funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softchoice M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softchoice
What does Softchoice do?
Softchoice provides managed IT services and technology solutions including cloud modernization, cybersecurity, automation, and digital strategy to mid-market and enterprise commercial organizations as well as public sector (SLED) customers. The company operates as a Value Added Reseller (VAR), distributing technology hardware, software, cloud solutions, and professional services through channel partnerships with major vendors such as Microsoft.
Is Softchoice a public or private company?
Softchoice is a private company. It is classified as corporate owned and is currently acquired.
When was Softchoice founded?
Softchoice was founded in 2021. It employs 1,001 to 5,000 people.
Where is Softchoice based?
Softchoice is headquartered in Toronto, Canada, in the North America region.
How does Softchoice make money?
One revenue line is on record: IT Solutions and Services.
Who are Softchoice's main competitors?
World Wide Technology is listed as a broad incumbent. Direct peers are Computacenter, CDW Corporation, Insight Enterprises, SHI International and Connection (formerly PC Connection). Regional players are Bytes Technology and Bechtle AG. Emerging players are Slalom and Crayon.
Does Softchoice have an API?
No public API is recorded for Softchoice.
What industry is Softchoice in?
Softchoice's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 518 and its SIC code is 7370.