STAGE
STAGE is an Indian subscription-based OTT platform offering films, series, and microdramas in six regional dialects — Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, and Bengali — targeting mobile-first audiences in underserved rural and semi-urban India, with roughly 4.4–5 million paying subscribers and FY25 revenue of Rs 111–135 crore.
- Company typePrivate
- Founded2019
- HeadquartersIndore, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What STAGE does
STAGE (legal name: STAGE Technologies Private Limited, formerly Catchup Technologies Private Limited) is an Indian subscription-based over-the-top (OTT) streaming platform founded in 2019 and headquartered in Delhi. The company operates India's first and only dialect-based streaming service, delivering microdramas, films, web series, and shows across six underserved regional dialects — Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, and Bengali — targeting mobile-first audiences in rural and semi-urban India that mainstream Hindi- and English-language OTTs underserve.
The platform is built as a multi-surface distribution system: a direct web portal (stage.in), native Android and iOS apps, Smart TV apps for Android TV/Samsung/LG, set-top box apps on JioFiber, Tata Play Binge+, Airtel Xstream Box, and screen casting. Content is delivered via subscription tiers — INR 1 for a 7-day trial, INR 199/month, INR 399/quarter — with offline viewing, multi-language subtitles, and behavioral personalization. The technology stack includes a third-party AI customer-support layer (SquadStack.ai's Humanoid AI Agent Stack, trained on 600M+ conversations, operating in Haryanvi, Rajasthani, and Bhojpuri), and a forward-looking generative-AI roadmap covering AI-produced biographical films.
The business model is subscription-driven (99% of operating revenue) with an advertising cost layer (Rs 115 crore in FY25) used to drive subscriber acquisition. The company has scaled to roughly 20 million total users and 4.4–5 million paying subscribers, with FY25 revenue of Rs 111–135 crore (depending on source) representing 6.2X year-over-year growth, though net loss widened 27% to Rs 28 crore. STAGE has raised approximately USD 24 million cumulatively across rounds led by Goodwater Capital, Blume Ventures, Better Capital, Inflection Point Ventures, Venture Catalysts, and Peak XV Partners. Content supply is anchored by strategic co-production partnerships with Sri Adhikari Brothers (across five dialects) and Jar Films (8-part binge-series plus joint theatrical releases), with celebrity curation (Randeep Hooda, Neeraj Chopra) supporting top-of-funnel marketing.
STAGE firmographics
Firmographics- Name
- STAGE
- Legal name
- STAGE Technologies Private Limited
- Website
- https://www.stage.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- STAGE is an Indian subscription-based OTT platform offering films, series, and microdramas in six regional dialects — Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, and Bengali — targeting mobile-first audiences in underserved rural and semi-urban India, with roughly 4.4–5 million paying subscribers and FY25 revenue of Rs 111–135 crore.
- Ownership category
- akta.pro rank
STAGE industry classification
Industry- Product category
- Regional Language Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where STAGE is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
STAGE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Subscription Revenue: Subscription income accounts for 99% of operating revenue. Paid subscribers generate recurring revenue through monthly (INR 199) and quarterly (INR 399) plans, plus a 7-day trial at INR 1.
- Advertising Revenue: Elevated advertising expenditure of Rs 115 crore representing 82% of total costs, indicating significant ad-supported monetization alongside subscriptions. Though costs are high, advertising contributes to overall revenue mix.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 7-day trial subscription |
| Subscription | Monthly | Monthly subscription |
| Subscription | Pay-as-you-go | Quarterly subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
STAGE product offering
Product offeringCore offering
STAGE is a subscription-based dialect-focused OTT streaming platform offering microdramas, movies, web series, and shows in six underserved Indian regional dialects (Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, Bengali). Content is co-produced with partners such as Jar Films and Sri Adhikari Brothers and delivered via web, mobile apps, Smart TVs, and set-top boxes. The service is priced at INR 1 for a 7-day trial, INR 199/month, or INR 399/quarter.
Product overview
STAGE is India's first and only dialect-based OTT streaming platform, offering a unified streaming service that provides access to microdramas, movies, shows, and web series across six regional Indian dialects: Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, and Bengali. The platform operates through multiple delivery channels including web browsers, native mobile applications (Android and iOS), native Smart TV applications (Android TV, Samsung TV, LG TV), set-top box apps (JioFiber, Tata Play Binge+, Airtel Xstream Box, DishSMRT Hub), and screen casting to external devices. Key features include offline downloading, multi-language subtitle support (Hindi and English), personalized content recommendations, and AI-powered customer support in local dialects. The platform uses a subscription-based model with trial, monthly, and quarterly plan options.
Differentiator
Problem solved
Functional benefit
Products and services
- STAGE OTT Streaming Service
Quantifiable outcome
- Revenue grew 6.2X to Rs 111 crore in FY25, crossing the Rs 100 crore mark
- +3 more outcomes
Companies that use STAGE
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
STAGE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
STAGE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Jar FilmsflagshipSTAGE and Jar Films announced a landmark exclusive partnership to co-produce an 8-part binge-series exclusive to STAGE, along with joint theatrical releases targeting mobile-first and nationwide silver-screen audiences. The collaboration combines STAGE's dialect-speaking audience dominance with Jar Films' acclaimed production pedigree to deliver premium hyper-local content. Both companies view this as the beginning of broader ambitions to redefine regional entertainment.
- Raghuvir ShekhawatcoreSTAGE OTT reunited with storytelling maestro Raghuvir Shekhawat for a grand expansion of the Bhairavi franchise — a regional political drama. New seasons began filming in June 2026, with narrative focus shifting to justice-driven, female-led themes aiming to set new production standards for regional content in India.
- Sri Adhikari Brothers (SAB)flagshipSTAGE and Sri Adhikari Brothers (SAB), a legacy media institution with four decades of television excellence, announced a landmark partnership to co-produce premium original series across five distinct regional dialects. Building on the success of their previous hit series MahaPunarjanam, SAB significantly expanded its production footprint on STAGE's platform. The partnership targets high-quality hyper-local content for Bharat's mobile-first audiences in underserved dialects.
- SquadStack.aicoreSTAGE partnered with SquadStack.ai to deploy its Humanoid AI Agent Stack for customer support operations. Within six weeks, STAGE achieved 55% call deflection, 86% customer satisfaction, and 70% reduction in support costs, with AI agents providing instant responses in local dialects including Haryanvi, Rajasthani, and Bhojpuri.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
STAGE competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
STAGE social profiles
Digital presenceSTAGE financial estimates
Financial estimateRevenue estimate
Valuation estimate
STAGE leadership team
Management profileNumber of profiles
Profiles4 records
STAGE funding detail
Funding detailFunding overview
Funding rounds9 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STAGE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STAGE
What does STAGE do?
STAGE is a subscription-based dialect-focused OTT streaming platform offering microdramas, movies, web series, and shows in six underserved Indian regional dialects (Haryanvi, Rajasthani, Bhojpuri, Gujarati, Marathi, Bengali). Content is co-produced with partners such as Jar Films and Sri Adhikari Brothers and delivered via web, mobile apps, Smart TVs, and set-top boxes. The service is priced at INR 1 for a 7-day trial, INR 199/month, or INR 399/quarter.
Is STAGE a public or private company?
STAGE is a private company. It is classified as venture growth investor backed and is currently operating.
When was STAGE founded?
STAGE was founded in 2019. It employs 51 to 100 people.
Where is STAGE based?
STAGE is headquartered in Indore, India, in the Asia region.
How does STAGE make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue.
Does STAGE have an API?
No public API is recorded for STAGE.
What industry is STAGE in?
STAGE's product category is Regional Language Video Streaming. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 51621 and its SIC code is 7822.