Divine

What Divine does

Divine Design Inc. (operating as Divine) is a privately held US-incorporated luxury smart-garment company founded in 2024 by co-founders Gelareh Alam (fashion designer, Bali) and Austin Kahn (technologist, San Francisco). The company designs and handcrafts made-to-order couture-grade vests, coats, capes, shawls, and scarves in Bali, and embeds a proprietary hardware-and-software stack called Memory into every garment. Memory combines a ~55g module with dual omni-directional microphones, a custom touch-input sensor, an IMU for position/orientation/motion context, Bluetooth connectivity, and a USB-C-rechargeable battery that lasts more than 30 days per charge; the paired Divine App (iPhone-only) drafts messages via SMS and Slack, stores notes, sets reminders, schedules calendar events, and initiates background research, and supports more than 30 languages. Garments are priced from $850 (Scarf) to $4,850 (Zeptepi Coat), are produced on a 2–3 month timeline, and are sold through an application/allocation flow on divine.design (powered by Shopify), with Series 01 capped at 100 pieces globally and shipping to US addresses only beginning May 2026; a small number of fully bespoke commissions are also accepted directly through the Bali atelier.

Divine serves three primary customer personas: affluent luxury fashion consumers who want couture garments with invisible embedded technology, busy knowledge workers and executives who need a hands-free memory aid for capturing meetings, ideas, and reflections, and ultra-high-net-worth couture clients commissioning fully bespoke pieces. The company makes money almost entirely through one-time hardware sales of made-to-order garments plus quote-based bespoke commissions; there is no recurring subscription at present. Distribution is direct-to-consumer only via the company's own Shopify storefront, with no third-party retail, wholesale, or marketplace presence. Marketing is concentrated on the company's website, an Instagram presence (@weardvn), a newsletter signup, and pre-launch fashion and tech press coverage. The business is privately held with no disclosed institutional investors beyond a $500K seed from Starship Ventures in December 2024.

Name

Divine

Legal name

Divine Design Inc.

Website

https://divine.design

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Divine is a private luxury smart-garment company that handcrafts made-to-order couture in Bali and embeds a proprietary voice-driven Memory AI module into every piece, selling direct-to-consumer via an application/allocation e-commerce site to affluent consumers and busy knowledge workers.

Ownership category

akta.pro rank

Product category

Luxury Smart Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

Keywords

• Luxury smart garments
• Made-to-order apparel
• Wearable voice assistant
• Embedded fabric technology
• Bespoke couture fashion

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Made-to-order luxury garment sales: Direct sales of made-to-order vests, coats, capes, and accessories priced from $850 to $4,850. Each piece is custom-fitted and produced on a 2–3 month production timeline. All sales are final.
2. Bespoke commissions: Custom, fully bespoke garment commissions for individual clients, leveraging the Bali atelier's master artisans. Quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Divine designs, handcrafts, and sells made-to-order luxury garments (vests, coats, capes, shawls, and scarves) that integrate an embedded proprietary "Memory" voice-driven AI technology module invisibly within the fabric. Each piece is handcrafted by master artisans in Bali and ships with a companion iPhone app via Bluetooth, priced from $850 to $4,850 with a 2–3 month production timeline.

Product overview

Divine is a luxury smart-garment platform-plus-product architecture: the core embedded technology (Memory — a voice assistant embedded in the fabric) is integrated into every garment across two main collections (Men's and Women's), with the Divine App acting as the required companion software. The platform consists of the embedded Memory technology hardware (microphones, processor, sensors, battery, USB-C charging) plus the iPhone-paired Divine App, which together enable capturing ideas, sending messages via SMS or Slack, setting reminders, drafting texts/emails, and scheduling calendar events. The product portfolio spans vests (Rainer, Kairon, Solen, Nasrani, Catalys, Aurel, Nasrani Long Vest, Nasrani Cropped), coats (Fissure, Zeptepi, Obsidian, Nasrani, Magmatic, Manasic, Alder, Gael, Lapilli, Bon Femme), capes (Icar, Icar Double Cape), shawls (Zeneel), and the Scarf — all available in multiple material variants (Linen, Leather, Waxed Cotton, Wool with Leather, Jet Black). Supporting services include a Bespoke service, Concierge setup/care/support, and semi-annual dry cleaning. Past themed collections (Arcturian Core, Incarnate Code, Lemurian, Eruption, Maze, Lava, Liquid Forms, Mechanique, Metamorphosis) represent prior releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainer Vest Men's vest priced at $1,750 with embedded Memory technology. Architectural silhouette with high stand collar and double-slider zip, available in Leather, Waxed Cotton, and Linen.
• Kairon Vest Men's vest priced at $1,100 with embedded Memory technology. Structured, close-fitting vest with high stand collar, full-length zip, and integrated chest/hand pockets. Available in Linen, Linen with Leather, Waxed Cotton with Leather, and Leather.
• Solen Vest Vest with embedded Memory technology. Men's priced at $1,350; Women's priced at $1,200. Streamlined, open-front vest with relaxed drape and elongated lines, available in Jet Black, Leather, Linen, and Waxed Cotton.
• Nasrani Vest

Quantifiable outcome

• 30+ day battery life per charge
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify is referenced as the e-commerce platform powering the divine.design storefront and payment processing for orders. The Privacy Policy identifies Shopify as the platform collecting order and payment information.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Limitless: Limitless builds a wearable AI pendant and cloud platform that captures conversations throughout the day and surfaces a personal memory/recall layer. It is the closest functional analogue to Divine's Memory technology — same 'always-on voice capture plus AI memory' value proposition — delivered as a wearable accessory rather than embedded in couture.
• Humane: Humane developed the AI Pin, a wearable, voice-first AI assistant designed to be worn on the body and reduce phone dependency. It overlaps with Divine on the core thesis that intelligence should live on the wearer, though Humane's form factor is a separate pin rather than embedded apparel.
• Rabbit: Rabbit's r1 is a pocketable AI device with a voice interface that handles tasks and information retrieval hands-free. While not garment-embedded, it competes for the same 'voice-first AI assistant that reduces phone use' mindshare that Divine targets with Memory.
• Ministry of Supply: Ministry of Supply is a premium apparel brand that integrates technology (performance fabrics, heating elements, AI-driven fit) into garments. It is comparable to Divine as a tech-forward apparel brand targeting affluent, professional consumers, though its technology is more textile-focused than AI-software-focused.
• Levi's with Google's Jacquard: Levi's partnered with Google's Jacquard project to embed interactive, connected technology into commuter jackets. It is the most established precedent for sensor-embedded apparel at scale, though targeting mass-market consumers rather than the luxury couture segment.

Emerging players

• Plaud: Plaud makes AI-powered voice recorders (notably the Plaud Note and NotePin) that capture, transcribe, and summarize meetings and conversations. It overlaps with Divine's Memory on the capture-and-recall workflow but at a fraction of the price and without the couture framing.
• Whoop: Whoop is a wearable health-and-performance tracker with a subscription model and embedded sensors that capture continuous physiological data. It overlaps with Divine on the embedded-sensor-in-clothing thesis and the subscription monetization pattern, though focused on health metrics rather than voice/memory.

Broad incumbents

• Apple: Apple offers AirPods, Apple Watch, and on-device AI features that capture and process voice and contextual data. It overlaps with Divine on iPhone dependency, iCloud integration, and competing for the 'intelligent personal device' mindshare — but at mass-market scale across multiple form factors.
• Loro Piana: Loro Piana is an ultra-luxury Italian fashion house known for premium materials, made-to-measure garments, and quiet craftsmanship. It overlaps with Divine on the ultra-luxury price band, made-to-order model, and material-driven brand equity, though without any embedded technology.
• Hermès: Hermès is a global ultra-luxury fashion house with made-to-order craftsmanship, scarcity-driven demand, and extremely high willingness-to-pay. It serves as a comparable on luxury brand economics, allocation models, and Bali/global atelier structure, though at vastly larger scale and without technology integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/weardvn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine