Dropps
Dropps is a US-based biobased home care company selling enzyme-powered laundry and dishwasher pods, additives, and accessories to health-conscious, eco-conscious, and active-lifestyle consumers via online subscription, retail stores, and affiliate channels.
- Company typePrivate
- Founded1987
- HeadquartersElk Grove Village, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dropps does
Dropps is a US-based home care company that develops and sells biobased laundry and dishwasher cleaning products in pre-measured pod format. Founded in 1987 as Cot'n Wash by Lenore and Jonathan Propper, with the Dropps pod brand launched in 2005, the company is headquartered in Elmhurst, Illinois, and operates as a Public Benefit Corporation since April 2025. Its product portfolio spans five laundry detergent variants (Free & Clear, Odor & Stain, 4-in-1 Plus Oxi, Activewear, and Sensitive Skin), two dishwasher lines (UltraWash and UltraWash Plus Biobased Power), laundry additives (Odor Eraser, Oxi Booster, Fabric Softener), and accessories (wool dryer balls, Swedish dish cloths). Customers are primarily US-based health-conscious, environmentally-conscious, and active-lifestyle households, with no enterprise or B2B accounts of material scale.
The product platform is built on enzyme-powered formulas (typically 5-6 enzymes per detergent) housed in water-soluble PVOH pod film that dissolves during the wash cycle and biodegrades in wastewater treatment (OECD 301 tested; explicitly exempted from EU synthetic microparticle restrictions). Formulations are 55-84% biobased depending on SKU and incorporate proprietary technologies including TriCore Erase™ (DNase enzyme + proprietary odor-fighting active + plant-based zinc complex), FiberShield™ (up to 35% reduction in polyester microfiber shedding), and a triple-chamber pod design used in UltraWash Plus. The company's positioning is differentiated by a dense certification stack — B Corp (90.2 B Impact score), USDA Certified Biobase
Dropps firmographics
Firmographics- Name
- Dropps
- Legal name
- Dropps, PBC
- Website
- https://dropps.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dropps is a US-based biobased home care company selling enzyme-powered laundry and dishwasher pods, additives, and accessories to health-conscious, eco-conscious, and active-lifestyle consumers via online subscription, retail stores, and affiliate channels.
- Ownership category
- akta.pro rank
Dropps industry classification
Industry- Product category
- Home Cleaning Products (Laundry & Dish Care Pods)
- akta.pro primary industry
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)
- akta.pro secondary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
Keywords
Where Dropps is headquartered
LocationHeadquarters
- HQ city
- Elk Grove Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dropps business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sales of laundry pods, dishwasher pods, laundry additives, fabric softener, and accessories through dropps.com e-commerce platform. One-time purchase and subscription models available.
- Retail Distribution: Sales through physical retail stores following 2024 retail launch expansion.
- Affiliate Referrals: Commission-based affiliate program through Impact Radius generating revenue from referred customer purchases (10% existing customer, 25% new customer commissions).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free & Clear Laundry Detergent - Unscented |
| Unit Pricing | Pay-as-you-go | 4-in-1 Plus Oxi Biobased Power Laundry Detergent |
| Unit Pricing | Pay-as-you-go | Sensitive Skin Laundry Detergent - Unscented |
| Unit Pricing | Pay-as-you-go | UltraWash Dishwasher Detergent |
| Unit Pricing | Pay-as-you-go | UltraWash Plus Biobased Power Dishwasher Detergent |
| Unit Pricing | Pay-as-you-go | Odor Eraser Biobased Laundry Additive |
| Unit Pricing | Pay-as-you-go | Oxi Booster Pods |
| Unit Pricing | Pay-as-you-go | Swedish Dish Cloths |
| Unit Pricing | Pay-as-you-go | XL Wool Dryer Balls |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dropps product offering
Product offeringCore offering
Dropps designs, manufactures (via co-manufacturing partners), and sells a portfolio of biobased, enzyme-powered laundry and dishwasher cleaning pods, laundry additives, and complementary home-care accessories (wool dryer balls, Swedish dish cloths). Products are pre-measured in water-soluble PVOH film and packaged in recyclable paperboard rather than plastic jugs, sold directly to consumers via dropps.com (Shopify), through US retail storefronts launched in 2024, and through an affiliate program.
Product overview
Dropps is an omnichannel home care company offering a portfolio of biobased laundry and dishwasher cleaning products in pod format. The core product lines consist of laundry detergent pods (including Free & Clear, Odor & Stain, 4-in-1 Plus Oxi, Activewear, and Sensitive Skin variants) and dishwasher detergent pods (UltraWash and UltraWash Plus). These are complemented by laundry additive pods (Odor Eraser, Oxi Booster, Fabric Softener), wool dryer balls, and Swedish dish cloths. The product ecosystem is unified by biobased, enzyme-powered formulas packaged in recyclable paperboard rather than plastic jugs, with shared certifications including B Corp, Leaping Bunny, and USDA Certified Biobased. All products use water-soluble PVOH pod film that biodegrades in wastewater treatment.
Differentiator
Problem solved
Functional benefit
Products and services
- Free & Clear Laundry Detergent Pods Unscented laundry detergent pods designed for sensitive skin, using dual-action enzymes and surfactants to lift daily grime and wash away odors without added fragrance; targeted at households seeking gentle everyday cleaning.
- Odor & Stain Laundry Detergent Pods Multi-scent laundry detergent pods combining advanced odor-eliminating technology with a proprietary blend of five stain-fighting enzymes for versatile routine cleaning; available in Crisp Breeze, Lavender Meadow, and Orange Blossom scents.
- 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pods All-in-one heavy-duty laundry detergent combining advanced stain-fighting enzymes, odor-defense technology, built-in Oxi power for whitening and brightening, and FiberShield technology to help reduce polyester microplastic shedding; USDA Certified Biobased (84%).
- Activewear Laundry Detergent Pods Specialized laundry detergent for workout wear and synthetic fabrics with advanced odor control, enzyme boost, and a proprietary five-enzyme blend for performance-fabric care; available in Crisp Breeze and Rose Energy scents.
- Sensitive Skin Laundry Detergent Pods Enzyme-free, fragrance-free, dye-free laundry detergent formulated with gentle surfactants for sensitive skin, eczema-prone skin, and baby clothes; awarded the National Eczema Association Seal of Acceptance.
- Odor Eraser Biobased Laundry Additive Targeted laundry additive featuring TriCore Erase™ technology with DNase enzymes, a proprietary odor-fighting active, and a plant-based zinc complex to eliminate deep-set odors in synthetic fabrics, pet items, and damp textiles; USDA Certified Biobased (73%).
- Oxi Booster Pods Stain-fighting and brightening booster pods using oxygen-powered micro-bubbling technology and a six-enzyme blend to lift stains, whiten whites, brighten colors, and reduce fabric pilling as a chlorine-free bleach alternative; USDA Certified Biobased (78%).
- Fabric Softener Pods Pre-measured fabric softening pods using bentonite mineral technology (QUAT-free) to flow through fabrics for softness without residue buildup; available in Crisp Breeze, Lavender Meadow, Orange Blossom, and Free & Clear variants.
- UltraWash Dishwasher Detergent Pods Dishwasher detergent pods with food-fighting enzymes targeting protein and starch residues, oxygen-power technology for grease breakdown, and advanced stain removers for spotless results; USDA Certified Biobased (81%), available in Lemon Citrus and Unscented variants.
- UltraWash Plus Biobased Power Dishwasher Detergent Pods Premium triple-action dishwasher detergent with a three-chamber design combining specialized surfactants and fast-acting enzymes to power through 24-hour stuck-on food, with a built-in rinse aid for spot-free glassware; USDA Certified Biobased (61%) and Wirecutter-recommended.
- XL Wool Dryer Balls Set of four reusable 100% premium New Zealand wool dryer balls that reduce drying time by 30%, minimize wrinkles, and last for over 10,000 loads as a sustainable alternative to single-use dryer sheets.
- Swedish Dish Cloths Set of three reusable dish cloths made from FSC-certified cellulose and upcycled cotton fibers that absorb 15x their weight in water and are 100% biodegradable (compostable in 6-8 weeks) as a paper towel replacement.
Quantifiable outcome
- 84% biobased ingredients (4-in-1 Plus Oxi)
- +3 more outcomes
Companies that use Dropps
Customer profileSegments4 records
Ideal customer profiles4 records
Dropps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dropps partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ClearloopcorePartnership to offset carbon footprint and expand access to clean energy. Carbon offset program for environmental impact mitigation.
- ShopifycoreE-commerce platform hosting dropps.com online store. Provides secure payment processing, PCI-DSS compliant transaction handling, and store infrastructure.
- Impact RadiusminorAffiliate partner platform powering Dropps Affiliate Program. Manages affiliate applications, tracking, and commission payments.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Dropps competitors and assessment
Company assessmentDirect peers
- Blueland: Eco-friendly cleaning brand selling dishwasher and laundry tablets/pods via DTC and subscription with sustainability-focused branding. Highly comparable in product format, sustainability positioning, GTM, and target consumer to Dropps.
- Grove Collaborative: Online-native eco-cleaning brand offering plant-based laundry, dish, and household cleaners via DTC subscription. Comparable DTC/subscription model and sustainability/value-aligned positioning targeting the same environmentally-conscious consumer segment as Dropps.
- Puracy: Plant-based, natural cleaning brand offering laundry, dish, and household cleaners via DTC and select retail. Comparable DTC-first model, biobased positioning, and broad cleaning category portfolio targeting eco-conscious consumers.
- Branch Basics: Premium eco-cleaning brand offering plant-based, all-purpose concentrates for laundry and household cleaning via DTC subscription. Comparable eco-cleaning category, premium pricing model, and subscription GTM.
Broad incumbents
- Seventh Generation: Established plant-based cleaning products brand (owned by Unilever) offering laundry detergents, dishwasher detergents, and household cleaners across all major retail. Closest broad incumbent competitor in plant-based laundry/dish with similar sustainability credentials.
- Method Products: Design-forward eco-friendly cleaning brand (owned by Ecover, part of SC Johnson portfolio) offering laundry, dish, and household cleaners with sustainability positioning and broad retail distribution. Comparable eco-cleaning product portfolio and brand-led positioning.
- Mrs. Meyer's Clean Day: Plant-based, garden-inspired cleaning brand (owned by S.C. Johnson) covering laundry, dish, and household cleaners with broad retail presence. Comparable eco-cleaning positioning and product breadth, though distributed primarily in incumbent retail channel.
- Tide (Procter & Gamble): The dominant mass-market laundry brand in North America offering pods and liquid detergents. Represents the incumbency-driven competitive threat and the largest consumer base, against whose premium positioning Dropps must differentiate.
Regional players
- Attitude: Canadian plant-based cleaning brand offering laundry, dish, and household cleaners with EWG and biobased certifications and North American retail distribution. Comparable eco-positioning and product portfolio though focused on Canadian/Western markets.
Emerging players
- Ecover: Pioneering European plant-based cleaning brand offering laundry and dish detergents with sustainability positioning across international markets. Comparable biobased product innovation, though primarily distributed in European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dropps social profiles
Digital presenceDropps compliance and trust
Trust signalCompliance7 records
Dropps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dropps leadership team
Management profileNumber of profiles
Profiles2 records
Dropps funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dropps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dropps
What does Dropps do?
Dropps designs, manufactures (via co-manufacturing partners), and sells a portfolio of biobased, enzyme-powered laundry and dishwasher cleaning pods, laundry additives, and complementary home-care accessories (wool dryer balls, Swedish dish cloths). Products are pre-measured in water-soluble PVOH film and packaged in recyclable paperboard rather than plastic jugs, sold directly to consumers via dropps.com (Shopify), through US retail storefronts launched in 2024, and through an affiliate program.
Is Dropps a public or private company?
Dropps is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dropps founded?
Dropps was founded in 1987. It employs 11 to 50 people.
Where is Dropps based?
Dropps is headquartered in Elk Grove Village, United States, in the North America region.
How does Dropps make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution and affiliate Referrals.
Who are Dropps's main competitors?
Direct peers on record are Blueland, Grove Collaborative, Puracy and Branch Basics. Broad incumbents are Seventh Generation, Method Products, Mrs. Meyer's Clean Day and Tide (Procter & Gamble). Attitude is listed as a regional player. Ecover is listed as an emerging player.
Does Dropps have an API?
No public API is recorded for Dropps.
What industry is Dropps in?
Dropps's product category is Home Cleaning Products (Laundry & Dish Care Pods). Its primary akta.pro industry code is CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets), with a secondary code of CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers).