Jensten Group

What Jensten Group does

Jensten Group is a UK-based insurance distribution platform operating as a connected broker of scale, providing commercial, corporate, and personal lines insurance through five integrated divisions: Jensten Insurance Brokers (regional retail broking across eight UK regions plus Ireland), Jensten Underwriting (MGA writing property, casualty, fleet, and motor classes via the integrated Policyfast/City Underwriters/Gresham platform), Jensten London Markets (Lloyd's and London Market access), Jensten Network (broker network with franchise, appointed representative, and independent brokerage routes), and Jensten Brokers Europe (German-registered entity for European London Market placement). The company serves SMEs, mid-market corporates, and personal lines clients with deep specialisms in niche verticals including motor trade, removals/storage, hair and beauty, lift and escalator, life sciences, charity, agriculture, hospitality, and equestrian sectors. Headquartered in Huntingdon, Jensten employs over 1,000 people across 50+ locations and manages approximately £600m in GWP.

The business model combines commission income from retail broking, premium income from MGA underwriting, and recurring franchise/network fees from the Coversure franchise (85+ holders) and Jensten Network. Distribution is multi-channel: direct field sales for regional broking, channel/reseller for MGA and network products, franchise/licensed operators for Coversure, and global direct sales for Lloyd's and European placements. Pricing is quote-based on individual risk assessment rather than published tiers. Since 2017, Jensten has executed a sustained buy-and-build strategy under Livingbridge (37 acquisitions), now continued under Bain Capital (acquired December 2025) with significant debt capacity (£170m facility from LGT Private Debt and Bridgepoint Credit) and a multi-year cornerstone capacity partnership with Zurich UK for the MGA division.

Revenue for the year to March 2024 was approximately £72.2m. Growth is driven by acquisition pipeline, organic expansion of the MGA platform, and broader network reach through Jensten Network. The company holds Top 10 Independent UK Broker ranking and is led by Group CEO Rob Organ (appointed November 2024), with two newly created division CEO roles filled in 2026.

Name

Jensten Group

Legal name

Jensten Group Ltd

Website

https://www.jensten.co.uk/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jensten Group is a UK insurance distribution platform operating retail broking, MGA underwriting, Lloyd's, franchise, and broker network divisions. It serves SMEs, mid-market corporates, and personal lines clients across 50+ UK locations and manages approximately £600m in GWP under Bain Capital ownership.

Ownership category

akta.pro rank

Product category

Insurance Brokerage & Underwriting

NAICS

Insurance Agencies and Brokerages (52421), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)

SIC

Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Insurance underwriting services
• Managing general agent
• Broker network franchise
• London market insurance

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Broking Commissions: Commission income from placing insurance policies for commercial and personal clients across retail broking operations
2. Underwriting/MGA Premium: Premium income from Jensten Underwriting MGA operations writing property, casualty, fleet and motor classes
3. Network/Franchise Fees: Revenue from Coversure franchise network and Jensten Network including support services and market access fees

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Jensten Group is a UK insurance distribution platform that places commercial, corporate and personal lines insurance through retail broking, an in-house Managing General Agent (Jensten Underwriting), a Lloyd's and London Market operation (Jensten London Markets), and a broker network/franchise system (Jensten Network and Coversure). It manages over £600m of Gross Written Premium across more than 50 UK locations and earns revenue primarily through commissions from placed policies and underwriting premium.

Product overview

Jensten Group is a diversified UK insurance distribution platform operating through a connected broker strategy with six divisions: Network Broking (Jensten Network and Coversure franchise), Regional Broking (Jensten Insurance Brokers with regional centres), Schemes Broking (Darwin Clayton, Henry Seymour & Co, Robert Gerrard), Specialist Lines, London Market Broking (Jensten London Markets), and Underwriting (Jensten Underwriting). The platform offers both general and highly specialised insurance solutions across retail, wholesale, and MGA channels, serving SMEs, mid-market corporates, and personal lines clients. Key products include Jensten Insurance Brokers (retail broking), Jensten Underwriting (MGA with property, casualty, motor classes), Jensten London Markets (Lloyd's broker), and Jensten Network (broker network with three entry routes). The company has acquired 37+ businesses including specialist brokers like Basil Fry (removals/storage), Bellegrove (motor trade), One Broker (East Anglia regional), Berns Brett (mid-market corporate), and Darwin Clayton (schemes broker), among others.

Differentiator

Problem solved

Functional benefit

Brands

• Jensten Insurance Brokers: Primary retail broking business providing market-leading service to SME, mid-market, corporate clients and not-for-profit organisations.
• Basil Fry & Company
• Jensten Motor Trade
• Mathews Comfort
• Travel Risk Professionals
• Advance Insurance
• Robert Gerrard
• Chris Knott
• Jensten Brokers Europe
• Coversure Franchise

Products and services

• Jensten Insurance Brokers Primary retail broking business providing market-leading solutions for SME, mid-market and corporate clients through regional and specialist centres of excellence across the UK.
• Jensten Underwriting Managing General Agent (MGA) writing property, casualty and motor insurance classes, offering automated solutions and access to experienced underwriters for bespoke risks. Provides over £300m of cross-class capacity via Zurich UK partnership.
• Jensten London Markets Lloyd's and London Market broker providing retail brokers access to London Market across property, liability, construction, security and engineering classes.
• Jensten Network Broker network providing independent brokers flexible pathways to grow, including Appointed Representative status, directly authorised brokerage, and established independent broker routes.
• Coversure Franchise Proven franchise model allowing insurance professionals to launch and grow their own brokerage under the Coversure brand, with back-office, insurer access, compliance and client money handling services.
• Basil Fry & Company Market-leading broker in insurance solutions for the UK removals, storage and self-storage sectors, offering cross-class schemes and in-house claims handling through Removal Claims Service.
• Origin UW Limited Boutique MGA providing commercial insurance solutions for SME businesses with turnover up to £50m, with one of the widest definitions of SME in the market.
• Jensten Brokers Europe European London Market insurance placement operation registered in Germany, placing European risks into the London Market.

Quantifiable outcome

• Top 10 Independent Broker status in UK insurance market
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Zurich UKflagshipStrategic or Co-development Partner · 10 June 2026Zurich UK became Jensten Underwriting's primary capacity provider under multi-year agreement. The cornerstone placement provides over £300 million of cross-class property, casualty and motor capacity over five years. This is a major endorsement of Jensten Underwriting's quality and long-term ambitions, providing enhanced scale and financial strength.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PIB Group: PIB Group is one of the largest UK independent insurance broker roll-ups, operating a multi-brand, multi-channel distribution platform serving SMEs and specialty niches. Closely comparable to Jensten in strategy, scale tier (1,000+ employees), and PE-backed buy-and-build model (TPG backing).
• Howden Group: Howden is a global independent insurance broker with major UK retail and specialty operations, built through aggressive M&A. Comparable to Jensten in independent-broker positioning, specialty sector focus, and capital-backed consolidation strategy (sponsors included 3i, General Atlantic, CDPQ).
• Ardonagh Group: Ardonagh is a major UK-focused insurance distribution platform combining retail broking, MGA (Geo Underwriting — Jaime Swindle's prior firm), and specialty networks. Highly comparable to Jensten in multi-channel structure and PE-backed scale-up model (Madison Dearborn, HPS Investment Partners).
• Aston Lark / Everywhen: Aston Lark (rebranded Everywhen) is a UK insurance broker roll-up serving SME and mid-market clients with regional and specialty brands. Direct comparable to Jensten in independent broker roll-up strategy, regional centre model, and PE backing (BC Partners then Bain Capital at parent level).

Broad incumbents

• Gallagher UK: Arthur J. Gallagher's UK retail division serves SMEs, mid-market and personal lines including through acquired UK specialist brokers (e.g., formerly Bluefin, Oval). Larger global incumbent that competes with Jensten for SME commercial accounts and has been a destination for Jensten executive talent (Gareth Birch).
• Marsh McLennan (Marsh UK): Marsh is one of the world's largest insurance brokers with a substantial UK corporate and London Market practice. Indirectly comparable to Jensten in London Markets broking via Jensten London Markets, though operates at far larger scale and global enterprise segment.
• Willis Towers Watson (WTW): WTW is a global advisory and brokerage firm with significant UK presence across commercial, specialty and London Market lines. Comparable to Jensten at the London Markets and large corporate end, but operates at vastly larger scale across multiple service lines.
• Aon UK: Aon is a global professional services firm with significant UK insurance brokerage and risk advisory operations. Comparable to Jensten in commercial and London Markets positioning, though broader in scope (reinsurance, health, wealth) and far larger scale.
• Lockton UK: Lockton is the world's largest independent insurance broker with substantial UK commercial and specialty operations. Comparable to Jensten in independent-broker status and specialty sector focus, but at materially larger global scale.

Emerging players

• Bluefin Insurance Group: Bluefin is a UK-based specialist insurance broker and M&A consolidator focused on commercial, charity and corporate lines. Comparable to Jensten in specialist broker roll-up strategy; Rob Organ (now Jensten CEO) previously led Bluefin, and the two have overlapping market positions in UK commercial broking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jenstengroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries29 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jensten Group