PIB Group
PIB Group is a UK-headquartered, PE-backed specialist insurance intermediary that operates a federation of 140+ acquired brokerages and MGAs across 11 European markets, serving commercial, SME, and personal insurance clients with reported revenue exceeding £500m.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What PIB Group does
PIB Group Limited is a London-headquartered, private equity-backed specialist insurance intermediary that has grown through an aggressive roll-up strategy since 2015, completing over 140 acquisitions across 11 markets. The company functions as a holding company for a federation of acquired insurance brokerages, MGAs, and specialty insurance firms operating in the UK, Ireland, Spain, Italy, Romania, Poland, Germany, and Portugal, serving commercial and personal clients, SMEs, professional associations, and unions.
PIB's portfolio spans regional insurance brokers (e.g., Campion Insurance, Sullivan Insurances in Ireland; Fabroker and Confide in Spain; STEIN Bestasig in Romania; Nord Partner in Poland; Contego in Germany), an MGA platform specializing in litigation and arbitration insurance (Litica, acquired 2025), and technology-enabled employee benefits capability through the Vitaance platform, which integrates behavioral science with personal protection, flexible compensation, and corporate wellbeing offerings. The acquired brands retain operational autonomy under PIB's holding-company structure, enabling entrepreneurial decision-making at the local level while accessing group-level resources.
PIB generates revenue through commissions and advisory fees on insurance products placed with commercial and personal clients, supplemented by MGA capacity income (Litica) and SaaS-style employee benefits platform revenue (Vitaance). Distribution is sales-led and direct, executed through regional broker offices across Europe. The company is controlled by private equity firms Apax and The Carlyle Group, and operates with over 4,000 employees and reported revenue exceeding £500m on its corporate website.
PIB Group firmographics
Firmographics- Name
- PIB Group
- Legal name
- PIB Group Limited
- Website
- https://pibgroup.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PIB Group is a UK-headquartered, PE-backed specialist insurance intermediary that operates a federation of 140+ acquired brokerages and MGAs across 11 European markets, serving commercial, SME, and personal insurance clients with reported revenue exceeding £500m.
- Ownership category
- akta.pro rank
PIB Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where PIB Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PIB Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance brokerage commissions and fees: PIB Group operates as an insurance intermediary generating revenue through commissions and fees from insurance products sold to commercial and personal customers. The company has over EUR 200M in annual revenue.
- Specialist insurance advisory services: PIB Group provides specialist advice, service and products across various insurance niches and sectors, generating revenue through advisory fees and insurance product commissions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PIB Group product offering
Product offeringCore offering
PIB Group is a specialist insurance intermediary that acquires and operates insurance brokerages, MGAs, and employee benefits platforms across Europe. The Group delivers specialist insurance advice, risk management, and product placement to commercial businesses, SMEs, professional associations, and individual clients through its network of 140+ acquired specialist brands operating in 11 markets.
Product overview
PIB Group operates as a specialist insurance intermediary organized as a platform-plus-acquired-brands architecture. The company functions as 'the home for insurance entrepreneurs,' acquiring and integrating specialist insurance brokerages and MGAs across Europe. Its portfolio includes employee benefits technology platforms (Vitaance), litigation insurance specialists (Litica), and numerous regional insurance brokers across Spain, Ireland, Italy, Poland, Romania, and Germany. The company has completed over 140 acquisitions since 2015, employs more than 4,000 people, generates over £500m in revenue, and serves clients across eleven markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialist Insurance Brokerage Services
- Vitaance Employee Benefits Platform
- Litigation and Arbitration Insurance (Litica MGA)
- Risk Management and Insurance Solutions (Nord Group)
- Insurance Brokerage for Professional Associations and SMEs (Fabroker)
Quantifiable outcome
- Over 140 acquisitions completed since 2015
- +1 more outcomes
Companies that use PIB Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PIB Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PIB Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- STEIN BestasigcoreRomanian insurance broker that marks PIB Group's first venture into Romania. The partnership enables STEIN Bestasig to access broader products and services, supporting its growth and M&A activities. PIB Group aims to attract additional local brokers and become a significant player in Romania and Southern Europe.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
PIB Group competitors and assessment
Company assessmentBroad incumbents
- Willis Towers Watson (WTW): WTW is one of the 'Big 3' global insurance and reinsurance brokers, with significant UK and European presence in commercial brokerage. A broad incumbent competing for enterprise clients and large specialist acquisitions.
- Aon plc: Aon is one of the world's largest insurance brokers and a direct competitor to PIB across UK and European commercial insurance markets. A broad incumbent that competes for both clients and specialist broker acquisition targets.
- Marsh & McLennan (Marsh): Marsh is the world's largest insurance broker, offering commercial risk, reinsurance, and specialty coverage globally. While much larger and offering broader services, Marsh competes for the same enterprise clients and acquisition targets as PIB across Europe.
- Arthur J. Gallagher & Co. Gallagher is a major global insurance brokerage and risk management firm that has expanded significantly in the UK and Europe through acquisitions. Competes with PIB for both clients and broker targets in the mid-market and specialist segments.
Direct peers
- Acrisure: Acrisure is a US-headquartered, PE-backed insurance broker that pursued an even more aggressive global roll-up strategy than PIB, completing hundreds of acquisitions. Direct comparable in business model, though larger and more US-focused.
- Aston Lark: Aston Lark is a UK-based insurance broker that grew through a similar roll-up of specialist commercial and personal lines brokers, backed by BC Partners. Direct competitor for UK acquisition targets and comparable in business model and PE sponsorship.
- Howden: Howden is a London-headquartered insurance brokerage that pursued an aggressive European roll-up strategy, acquiring numerous specialist brokers across the continent. Backed by General Atlantic and Hg Capital, it shares PIB's PE-backed roll-up DNA and European consolidation playbook.
- Broadstone Group: Broadstone is a smaller UK-focused insurance broker group that has grown through acquisitions in commercial and specialist lines. Comparable in target market and roll-up approach, though materially smaller than PIB.
- Jensten Group: Jensten is a UK insurance broker group built through acquisitions of specialist commercial brokers, backed by funds advised by Apax Partners (the same PE firm backing PIB). Highly comparable in product mix, customer segments, and roll-up strategy.
Others
- Sedgwick: Sedgwick is a global claims management and risk services firm active across European insurance markets. Adjacent rather than direct competition, but operates in the same insurance ecosystem and may intersect with PIB on enterprise risk programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PIB Group social profiles
Digital presencePIB Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIB Group leadership team
Management profileNumber of profiles
Profiles10 records
PIB Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
PIB Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIB Group M&A and investment
M&A and investmentM&A34 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIB Group
What does PIB Group do?
PIB Group is a specialist insurance intermediary that acquires and operates insurance brokerages, MGAs, and employee benefits platforms across Europe. The Group delivers specialist insurance advice, risk management, and product placement to commercial businesses, SMEs, professional associations, and individual clients through its network of 140+ acquired specialist brands operating in 11 markets.
Is PIB Group a public or private company?
PIB Group is a private company. It is classified as private equity controlled and is currently operating.
When was PIB Group founded?
PIB Group was founded in 2015. It employs 1,001 to 5,000 people.
Where is PIB Group based?
PIB Group is headquartered in London, United Kingdom, in the Europe region.
How does PIB Group make money?
Two revenue lines are on record. Insurance brokerage commissions and fees are the primary driver. The others are specialist insurance advisory services.
Who are PIB Group's main competitors?
Broad incumbents on record are Willis Towers Watson (WTW), Aon plc, Marsh & McLennan (Marsh) and Arthur J. Gallagher & Co.. Direct peers are Acrisure, Aston Lark, Howden, Broadstone Group and Jensten Group. Sedgwick is listed as an others.
Does PIB Group have an API?
No public API is recorded for PIB Group.
What industry is PIB Group in?
PIB Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.