Samotics
Samotics is an AI-driven predictive maintenance company that uses Electrical Signature Analysis from motor control cabinets to detect faults in AC motors and rotating industrial equipment, serving water utilities, metals and mining, chemicals, airports, and oil and gas operators.
- Company typePrivate
- Founded2015
- HeadquartersLeiden, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Samotics does
Samotics, founded in 2015 and headquartered in Leiden, Netherlands, develops AI-driven predictive maintenance technology for AC motors and rotating industrial equipment. Its core offering is the SAM4 platform, which applies Electrical Signature Analysis (ESA) to high-resolution current and voltage waveforms captured at the motor control cabinet, enabling fault detection, energy and operational intelligence, and reliability-engineer-reviewed maintenance actions for assets that are submerged, enclosed, hazardous, remote, or otherwise inaccessible to traditional mounted sensors.
The company serves industrial operators across water and wastewater utilities (Yorkshire Water, Southern Water, Anglian Water, Aguas Andinas), metals and mining (Nyrstar, ArcelorMittal), chemicals (DuPont, DSM), airports (Schiphol), pulp and paper (SAPPI), and oil and gas, with a strategic OEM technology partnership with ABB that embeds Samotics' ESA into ABB's upgraded ACS880 variable frequency drives. Reported technical performance includes 95.5% confirmed fault-event recall and a 2.1% post-review false-alert rate across the monitored fleet.
Samotics operates a hybrid revenue model combining SAM4 SaaS subscriptions with proprietary cabinet-installed hardware (NOVAQ/DAQ units and split-core current transformers). Pricing is not publicly disclosed, but disclosed contract economics (Southern Water £7M over six years for 1,458 assets across ~600 sites) and customer-reported outcomes (Yorkshire Water £10M+ benefit, Nyrstar 800% ROI in 11 months, Schiphol 9 of 9 failures detected) indicate multi-year enterprise contracts with hardware-plus-software bundling. The company is venture-backed (€14.5M Series A led by 83North in December 2021, €20M EIB financing in January 2025), employs more than 100 people across 25 nationalities, and operates legal entities in the Netherlands, United Kingdom, and United States.
Samotics firmographics
Firmographics- Name
- Samotics
- Legal name
- Samotics B.V.
- Website
- https://samotics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Samotics is an AI-driven predictive maintenance company that uses Electrical Signature Analysis from motor control cabinets to detect faults in AC motors and rotating industrial equipment, serving water utilities, metals and mining, chemicals, airports, and oil and gas operators.
- Ownership category
- akta.pro rank
Samotics industry classification
Industry- Product category
- Industrial Asset Condition Monitoring
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Predictive Maintenance & Condition Monitoring (IMAIAMAD)
- akta.pro secondary industry
- Condition Monitoring & Reliability Services (Vibration/Oil Analysis/RCM) (IMAIACAL)
Keywords
Where Samotics is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Samotics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SAM4 SaaS Subscription: Ongoing condition monitoring subscription using the SAM4 platform. The system combines measurement hardware (cabinet-installed or drive-embedded), cloud analytics, reliability engineering review, and workflow integrations as part of a continuous monitoring service.
- Hardware (DAQ and NOVAQ): Measurement hardware including split-core current transformers, voltage taps, modem kit, and data acquisition units (DAQ or NOVAQ) installed at the motor control cabinet to capture current and voltage waveforms for the SAM4 system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Enterprise SaaS monitoring with hardware |
| Subscription | Annual | Annual subscription based on asset count and deployment scope |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Samotics product offering
Product offeringCore offering
Samotics sells the SAM4 AI-driven condition monitoring platform that uses Electrical Signature Analysis (ESA) to read current and voltage waveforms from motor control cabinets of industrial AC motors and rotating equipment. The offering combines cabinet-installed measurement hardware (NOVAQ/DAQ) with cloud-based AI analytics and reliability engineering review to detect mechanical, electrical, and load-side faults (rotor, misalignment, imbalance, bearing degradation, cavitation, blockage, airlock) 2 weeks to 5 months before failure. Customers in water, metals, chemicals, airports, and oil & gas subscribe to the service via multi-year contracts.
Product overview
Samotics offers SAM4 as its primary AI-driven condition monitoring platform, which uses Electrical Signature Analysis (ESA) technology to monitor industrial assets from motor control cabinets. The system combines NOVAQ/DAQ hardware installed at motor control cabinets, cloud-based AI analytics, and reliability engineering review to detect developing faults. SAM4 integrates via REST API or MQTT with CMMS platforms like SAP PM, IBM Maximo, and Infor EAM. The platform is complemented by the SAM4 Dashboard for visualization and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- SAM4: AI-driven electrical signature analysis (ESA) platform for cabinet-based condition monitoring of industrial motors and rotating assets, delivering fault detection, energy insights, and operational intelligence.
Products and services
- SAM4 Platform AI-driven cabinet-based condition monitoring platform for industrial AC motors and rotating equipment. Captures high-resolution current and voltage at the motor control cabinet, applies physics-first, AI-optimized ESA against asset baselines and a library of failure fingerprints, and delivers engineer-reviewed fault alerts with recommended actions. Targets submerged pumps, enclosed drives, ATEX-zone motors, rooftop fans, and other hard-to-reach assets in water, metals, chemicals, airports, oil & gas, and pulp & paper industries.
- NOVAQ DIN-rail-mounted measurement hardware component installed alongside power supply at the motor control cabinet. Captures electrical signals used by the SAM4 platform to perform condition monitoring.
- DAQ Data acquisition hardware component used with split-core current transformers and voltage taps to capture three-phase current and voltage from the motor control cabinet for the SAM4 system.
Quantifiable outcome
- 95.5% confirmed fault-event recall rate (from 2,087 reviewed events on the monitored fleet in the last 12 months)
- +10 more outcomes
Companies that use Samotics
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Samotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature6 records
Samotics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ABBcoreABB embedded Samotics' ESA technology into its upgraded ACS880 variable frequency drives. This validates the cabinet — not just the machine — as a credible monitoring point. For customers already running ABB's upgraded ACS880 drives, the signal for SAM4 monitoring is already available through the drive's existing measurement hardware, enabling seamless integration.
- Southern WatercoreSouthern Water entered a £7 million, six-year partnership with Samotics in December 2025 to deploy the SAM4 electrical signature analysis system for condition monitoring across critical water infrastructure assets in southern England. Following a successful one-year trial detecting 63 equipment failures and avoiding £5M in potential damage, the system now monitors 1,458 critical assets across approximately 600 sites, with expansion planned for 2026.
- Aguas AndinasminorSamotics partnered with Chile's largest water utility Aguas Andinas for asset monitoring deployment.
- Anglian WatercoreSamotics and Anglian Water jointly won the 'Asset Management initiative of the year' award at the Water Industry Awards 2022 for SAM4's monitoring strategy at Anglian Water.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Samotics competitors and assessment
Company assessmentDirect peers
- Augury: Augury is an AI-driven predictive maintenance platform for rotating industrial equipment, combining vibration and temperature sensors with machine learning. It is the closest direct competitor to Samotics in terms of AI-based condition monitoring sold to industrial enterprise customers.
Broad incumbents
- SKF: SKF is the global leader in vibration-based condition monitoring and rotating equipment services, with deep installed bases across manufacturing and process industries. It represents the incumbent approach that Samotics explicitly positions itself as complementary to (and differentiated from).
- Baker Hughes (Bently Nevada): Bently Nevada, part of Baker Hughes, is a long-established provider of condition monitoring and protection systems for rotating machinery in oil & gas, power, and process industries. Comparable as a broad incumbent offering overlapping PdM capabilities to similar industrial customers.
- Emerson (AMS / Movilizer): Emerson's Asset Management Solutions (including the Movilizer/AMS platform) provide enterprise-scale condition monitoring and reliability software for industrial plants. Comparable as a broad industrial incumbent with overlapping reliability and asset performance monitoring offerings.
- ABB Ability: ABB Ability is ABB's broader industrial IoT and condition monitoring portfolio that competes with — and is strategically intertwined with — Samotics via the ACS880 ESA embedment. Highly comparable as both a competitor and partner in industrial asset monitoring.
- Honeywell Connected Plant: Honeywell Connected Plant offers asset performance monitoring and predictive analytics for process industry customers (oil & gas, chemicals, pulp & paper). Comparable as a broad incumbent serving overlapping verticals with similar PdM use cases.
- Siemens Industrial AI (Insights Hub / MindSphere): Siemens' industrial AI and IoT offerings (formerly MindSphere, now Insights Hub) provide asset monitoring and analytics for discrete and process manufacturing. Comparable as a broad industrial incumbent with portfolio-level PdM capabilities overlapping Samotics' target customers.
- Fluke Reliability (Fortive): Fluke Reliability (part of Fortive) provides condition monitoring hardware, software, and services for industrial maintenance teams. Comparable as a broad incumbent in reliability and PdM tooling serving overlapping maintenance buyer personas in industrial settings.
Emerging players
- Uptake: Uptake is an industrial AI software company applying machine learning to asset performance and reliability across manufacturing and heavy industry. Comparable as an emerging AI-driven PdM player targeting similar industrial enterprise buyers, though with a broader software-platform orientation.
- SparkCognition: SparkCognition applies AI to industrial asset monitoring, predictive maintenance, and operational intelligence across energy, manufacturing, and defense. Comparable as an emerging player with overlapping AI-for-industrial-assets use cases and a similar enterprise sales motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Samotics social profiles
Digital presenceSamotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samotics leadership team
Management profileNumber of profiles
Profiles4 records
Samotics subsidiaries and ownership
Company hierarchySubsidiaries2 records
Samotics funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samotics
What does Samotics do?
Samotics sells the SAM4 AI-driven condition monitoring platform that uses Electrical Signature Analysis (ESA) to read current and voltage waveforms from motor control cabinets of industrial AC motors and rotating equipment. The offering combines cabinet-installed measurement hardware (NOVAQ/DAQ) with cloud-based AI analytics and reliability engineering review to detect mechanical, electrical, and load-side faults (rotor, misalignment, imbalance, bearing degradation, cavitation, blockage, airlock) 2 weeks to 5 months before failure. Customers in water, metals, chemicals, airports, and oil & gas subscribe to the service via multi-year contracts.
Is Samotics a public or private company?
Samotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Samotics founded?
Samotics was founded in 2015. It employs 101 to 250 people.
Where is Samotics based?
Samotics is headquartered in Leiden, Netherlands, in the Europe region.
How does Samotics make money?
Two revenue lines are on record. SAM4 SaaS Subscription is the primary driver. The others are hardware (DAQ and NOVAQ).
Who are Samotics's main competitors?
Augury is listed as a direct peer. Broad incumbents are SKF, Baker Hughes (Bently Nevada), Emerson (AMS / Movilizer), ABB Ability, Honeywell Connected Plant, Siemens Industrial AI (Insights Hub / MindSphere) and Fluke Reliability (Fortive). Emerging players are Uptake and SparkCognition.
Does Samotics have an API?
Yes. SAM4 integrates through REST API or MQTT. REST API allows integration with customer systems. Diagnostic reports can be pushed into existing work order flows through API integrations. Developer documentation is at help.samotics.com/en.
What industry is Samotics in?
Samotics's product category is Industrial Asset Condition Monitoring. Its primary akta.pro industry code is IMAIAMAD, Predictive Maintenance & Condition Monitoring, with a secondary code of IMAIACAL, Condition Monitoring & Reliability Services (Vibration/Oil Analysis/RCM). Its NAICS code is 334515 and its SIC code is 3825.