Augury
Augury provides AI-driven prescriptive diagnostics and role-based AI agents for industrial machine health, serving 170+ manufacturers across food & beverage, chemicals, pharma, energy, and CPG sectors with proprietary IoT sensors and a global platform.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Augury does
Augury is a privately held industrial AI company founded in 2011 and headquartered in New York City, with principal engineering and operating sites in Haifa and Tel Aviv, Israel. The company provides prescriptive AI diagnostics and a suite of role-based AI agents (the "Industrial AI Workforce") for monitoring the health and process efficiency of industrial machinery. Its platform combines purpose-built proprietary IoT sensors — the Halo R4000 vibration/temperature/magnetic sensor, the Halo U2000 ultrasonic sensor (sampling up to 100 kHz), and the Baker Hughes co-developed Ranger Pro wireless sensor with the Cordant Edge Gateway — with cloud-based AI diagnostics, certified integrations with CMMS/EAM systems (SAP PM, IBM Maximo, Infor EAM), historians, and OT platforms (AVEVA CONNECT), and emerging use of Google Gemini models for generative and agentic capabilities. Augury serves 170+ manufacturers across 40+ countries, monitoring more than 300,000 machines and covering 200+ asset types in verticals such as food & beverage, consumer packaged goods, chemicals, pharmaceuticals, energy, oil & gas, pulp & paper, metals & mining, and building materials.
Augury's revenue model is anchored on quote-based enterprise Machine Health SaaS subscriptions with industrial-grade IoT sensors bundled in ("included in every subscription"), structured across four asset criticality tiers (Critical, Hazardous, Ultra-Low RPM, Supporting Equipment). Revenue streams include recurring SaaS subscriptions, proprietary and co-developed hardware sales, expert professional services delivered by in-house Cat III/IV Vibration Analysts and Reliability Success Managers, and a separate Process Health subscription (formerly Seebo). Go-to-market is sales-led and enterprise-focused, with dedicated Client Partners supporting land-and-expand across plants and geographies, complemented by strategic channel partnerships (Baker Hughes for energy and industrial), technology/integration partnerships (MaintainX, Cassia Networks, Google Cloud, AVEVA), and an active event/webinar/conference cadence. Cumulative disclosed venture funding totals approximately $361M across rounds including a $180M Series E led by Baker Hughes in October 2021 and a $75M Series F led by Lightrock in February 2025, with valuation held above $1B.
Augury firmographics
Firmographics- Name
- Augury
- Legal name
- Augury Ltd.
- Website
- https://augury.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Augury provides AI-driven prescriptive diagnostics and role-based AI agents for industrial machine health, serving 170+ manufacturers across food & beverage, chemicals, pharma, energy, and CPG sectors with proprietary IoT sensors and a global platform.
- Ownership category
- akta.pro rank
Augury industry classification
Industry- Product category
- Industrial AI / Predictive Maintenance Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)
- akta.pro secondary industries
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Edge AI Benchmarking, Profiling & Monitoring (device telemetry, drift) (HDAAAJAJ), Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)
Keywords
Where Augury is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Augury business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Machine Health SaaS Subscriptions: Recurring subscription pricing with industrial-grade IoT sensors "Included in every subscription." Sold across four criticality tiers (Critical, Hazardous, Ultra-Low RPM, Supporting Equipment) with land-and-expand across plants and asset populations.
- Proprietary Hardware Sales (Halo R4000, Halo U2000, Ranger Pro, Cordant Gateway): Sale of proprietary and co-developed industrial IoT sensors and edge gateways as part of subscription deployments, with replaceable long-life batteries and certified hazardous-area hardware.
- Expert Reliability Services: Professional services delivered by Augury's in-house team including Cat III/IV Vibration Analysts, Reliability Success Managers, and Client Partners. Includes deployment/installation services and ongoing on-demand training and support (150+ Knowledge Center articles and 20+ hours of technical training).
- Process Health Subscriptions (formerly Seebo): Separate recurring SaaS subscription product line for prescriptive AI process optimization targeting production efficiency, yield, and sustainability outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise subscriptions; pricing varies by asset count, criticality tier (Critical / Hazardous / Ultra-Low RPM / Supporting Equipment), and number of plants. |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels11 records
Augury product offering
Product offeringCore offering
Augury provides an AI-driven Machine Health platform that combines proprietary IoT sensors (Halo R4000 vibration/temperature/magnetic, Halo U2000 ultrasonic, Ranger Pro hazardous-area) and cloud-based prescriptive AI diagnostics to predict and prevent failures across 200+ industrial asset types for enterprise manufacturers. On top of this, Augury sells an Industrial AI Workforce of role-based AI agents (Reliability, Maintenance, Operations, Industrial Data Agent) that act autonomously within customer-defined thresholds, and a Process Health (formerly Seebo) product line for AI-driven production efficiency, yield, and sustainability optimization. Industrial-grade IoT hardware is included in every subscription and the platform integrates directly with CMMS/EAM systems, AVEVA CONNECT, and Google Gemini.
Product overview
Augury offers a platform-plus-modules Industrial AI architecture centered on the Industrial AI Workforce — a suite of role-based AI agents (Reliability, Maintenance, Operations, Industrial Data) — layered on top of the Machine Health predictive maintenance platform. Machine Health is the core product, with tiered sub-products (Machine Health Critical, Machine Health Hazardous, Machine Health Ultra Low RPM, Machine Health Supporting Equipment, and Auguscope) that extend coverage across asset criticalities, RPM ranges, and hazardous environments. The portfolio is underpinned by Augury's proprietary hardware (Halo R4000, Halo U2000 ultrasound sensor, Halo Hub 1.0) and the Cordant Edge Gateway from Baker Hughes, while Process Health (formerly Seebo) extends the platform into AI-driven process optimization. Together these products and modules integrate with CMMS/EAM systems, AVEVA CONNECT, Google Gemini, and partners such as MaintainX and Cassia Networks to deliver prescriptive diagnostics, autonomous action, and continuous operational improvement for global manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Machine Health: Augury's prescriptive AI machine diagnostics product line to predict and prevent industrial machine failure and improve machine performance. Includes Critical, Hazardous, Ultra Low RPM, Supporting Equipment (Pulse), and Auguscope solutions.
- Process Health
- Industrial AI Workforce
Products and services
- Machine Health AI-driven predictive maintenance platform that combines proprietary IoT sensors (Halo R4000, Halo U2000, Baker Hughes Ranger Pro) with cloud-based prescriptive diagnostics to predict and prevent failures across 200+ industrial asset types, delivering root cause, urgency, and recommended corrective actions with 75% fewer false alarms than threshold-based monitoring.
- Machine Health Ultra Low RPM Machine Health solution for ultra-low RPM and slow-rotating critical machinery (down to 1 RPM), pairing the Halo U2000 ultrasonic sensor and Halo Hub 1.0 with AI-driven prescriptive diagnostics for large gearboxes, rotary kilns, mills, and similar assets where standard vibration monitoring is insufficient.
- Industrial AI Workforce Suite of role-based AI agents (Reliability, Maintenance, Operations, Industrial Data) purpose-built for specific manufacturing personas, trained on 1.1B+ hours of real machine behavior. Agents execute multi-step workflows autonomously within customer-defined thresholds and approval logic across sensors, CMMS/EAM systems, and operational data platforms.
- Process Health (formerly Seebo) Prescriptive AI process optimization platform that augurs new levels of production efficiency, yield, and sustainability for manufacturing operations; acquired as Seebo and rebranded under the Process Health name within the Augury product portfolio.
Quantifiable outcome
- 75% fewer false alarms than threshold-based monitoring systems
- +8 more outcomes
Companies that use Augury
Customer profileNamed customers27 records
Segments11 records
Ideal customer profiles1 record
Augury technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature8 records
Augury partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- Google CloudflagshipAugury's Industrial AI Workforce integrates Google Gemini models with Augury's Machine Health data and AVEVA CONNECT operational context to deliver role-based AI agents for manufacturing. ICL Group is already validating the agents.
- AVEVAflagshipAugury's Industrial AI Workforce combines its Machine Health data with AVEVA CONNECT operational context. Augury previewed the joint solution at AVEVA World in Milan.
- ICL GroupflagshipICL Group is validating Augury's Industrial AI Workforce agents. ICL has been a long-standing flagship customer (e.g., ICL Suria hitting 95% availability via Augury Machine Health).
- MaintainXcoreProduct integration that turns Augury's predictive machine health insights into real-time work orders in MaintainX, creating a closed-loop system for proactive maintenance execution on the frontline.
- Fortune Brands InnovationscorePartnership announced to "Forge a New Standard for Trusted AI in Manufacturing," combining Augury's industrial AI with Fortune Brands' manufacturing footprint to advance trusted AI practices.
- Cassia NetworkscorePartnership to transform Industrial IoT deployments by integrating Cassia Networks' Bluetooth gateway capabilities with Augury's Machine Health platform, simplifying large-scale wireless sensor rollouts.
- Baker HughesflagshipBaker Hughes and Augury announced a multiyear alliance to deliver enhanced asset performance management to the energy and industrial sectors. Co-developed the Ranger Pro sensor and Cordant Edge Gateway for hazardous-area Machine Health monitoring (Class I/II, Division 1/2; ATEX/IECEx Zone 0/1).
- SAP PMcorePre-built integration that automatically triggers SAP PM work orders with Augury diagnostics and repair guidance so Machine Health insights flow into existing maintenance workflows.
- IBM MaximocorePre-built integration with IBM Maximo EAM to automatically generate work orders from Augury diagnostics with full context and recommended corrective actions.
- Infor EAMcorePre-built integration with Infor EAM to feed Augury's prescriptive Machine Health diagnostics into existing maintenance planning workflows.
Scale indicators16 records
Recent moves6 records
Expansion highlights7 records
Augury competitors and assessment
Company assessmentEmerging players
- Samsara: IoT sensor and software platform with growing industrial asset-monitoring offerings (Samsara for Industrial Monitoring); competes for connected-ops budget but is more weighted toward fleet and worker safety than deep machine diagnostics.
Broad incumbents
- PTC (ThingWorx): Industrial IoT platform with ThingWorx and Kepware connectivity serving manufacturers and asset operators; overlaps with Augury on condition monitoring and CMMS integrations but covers a much broader industrial software suite.
- C3.ai: Enterprise AI application platform with industrial AI use cases including predictive maintenance; competes with Augury's Industrial AI Workforce in the broader enterprise AI layer of large manufacturers.
- GE Digital APM (Bentley iTwin): Enterprise asset performance management software from Bentley (formerly GE Digital APM); competes in power, oil & gas, and heavy industrial predictive maintenance where Augury's hazardous-area certifications also play.
- IBM Maximo Application Suite: Enterprise asset management and APM platform with AI-driven monitoring capabilities; Augury integrates into Maximo but also competes with it for predictive maintenance budget.
- Honeywell Forge: Industrial performance and asset management suite from a major process-industry incumbent; overlaps with Augury in chemicals, oil & gas, and pulp & paper.
Direct peers
- Uptake: Industrial AI software for asset performance and predictive maintenance across manufacturing, rail, and energy; offers a directly comparable AI-for-rotating-equity value proposition.
- SparkCognition: AI-driven asset reliability, predictive maintenance, and industrial cybersecurity; closely comparable to Augury's machine health and prescriptive diagnostics offering.
- Senseye (Siemens): Cloud-based predictive maintenance software (now part of Siemens), directly competing with Augury on automated condition monitoring for industrial assets.
- Fiix (Rockwell Automation): CMMS and asset maintenance management platform, now part of Rockwell Automation; competes for the maintenance and reliability budget that funds Augury subscriptions and offers an adjacent path to predictive maintenance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Augury social profiles
Digital presenceAugury compliance and trust
Trust signalCompliance8 records
Augury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augury leadership team
Management profileNumber of profiles
Profiles13 records
Augury subsidiaries and ownership
Company hierarchySubsidiaries1 record
Augury funding detail
Funding detailFunding overview
Funding rounds9 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augury M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augury
What does Augury do?
Augury provides an AI-driven Machine Health platform that combines proprietary IoT sensors (Halo R4000 vibration/temperature/magnetic, Halo U2000 ultrasonic, Ranger Pro hazardous-area) and cloud-based prescriptive AI diagnostics to predict and prevent failures across 200+ industrial asset types for enterprise manufacturers. On top of this, Augury sells an Industrial AI Workforce of role-based AI agents (Reliability, Maintenance, Operations, Industrial Data Agent) that act autonomously within customer-defined thresholds, and a Process Health (formerly Seebo) product line for AI-driven production efficiency, yield, and sustainability optimization. Industrial-grade IoT hardware is included in every subscription and the platform integrates directly with CMMS/EAM systems, AVEVA CONNECT, and Google Gemini.
Is Augury a public or private company?
Augury is a private company. It is classified as venture growth investor backed and is currently operating.
When was Augury founded?
Augury was founded in 2011. It employs 251 to 500 people.
Where is Augury based?
Augury is headquartered in New York, United States, in the North America region.
How does Augury make money?
Four revenue lines are on record. Machine Health SaaS Subscriptions are the primary driver. The others are proprietary Hardware Sales (Halo R4000, Halo U2000, Ranger Pro, Cordant Gateway), expert Reliability Services and process Health Subscriptions (formerly Seebo).
Who are Augury's main competitors?
Samsara is listed as an emerging player. Broad incumbents are PTC (ThingWorx), C3.ai, GE Digital APM (Bentley iTwin), IBM Maximo Application Suite and Honeywell Forge. Direct peers are Uptake, SparkCognition, Senseye (Siemens) and Fiix (Rockwell Automation).
Does Augury have an API?
Yes. Augury offers public APIs to enable custom integrations with manufacturing systems such as CMMS, EAM, ERP, MES, historians, and SCADA via industry-standard protocols. The platform is described as open and partner-friendly, supporting custom integrations either through public APIs or via certified system integrator partners.
What industry is Augury in?
Augury's product category is Industrial AI / Predictive Maintenance Software. Its primary akta.pro industry code is HDAAAJAI, Edge AI Deployment, Orchestration & OTA Model Updates, with a secondary code of IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers). Its NAICS code is 54151 and its SIC code is 3829.