Stratifyd
Stratifyd is a Charlotte-based AI-powered experience analytics platform that unifies structured and unstructured data to deliver customer, employee, and patient insights for enterprise clients across financial services, healthcare, pharma, retail, and telecom.
- Company typePrivate
- Founded2015
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Stratifyd does
Stratifyd, Inc. is a privately held, Charlotte, North Carolina-based software company founded in 2015 by Derek Wang that sells an AI-powered experience analytics platform to mid-market and enterprise customers. The company's core product is the Stratifyd Connected Intelligence Platform, a SaaS offering that ingests structured and unstructured data from more than 100 pre-built connectors covering CRM, call center, survey, social, chat, ERP, POS, and online review sources, then applies a proprietary Smart AI engine for natural language processing, anomaly detection, and predictive analytics. On top of this core, Stratifyd packages seven solution modules (Customer Experience and VoC, Contact Center Experience, Product Experience, Employee Experience, Brand Management, Digital Experience, and Medical Insights) and a separate sub-brand, Stratifyd Signals, an SMB-tier offering priced from $20,000 to $75,000 annually with enterprise pricing on application.
The company monetizes through tiered annual subscriptions: Signals is sold as a self-serve product with Basic ($20,000/year), Core ($40,000/year), Professional ($75,000/year), and custom Enterprise tiers, while the main Connected Intelligence Platform is sold on multi-year enterprise contracts with custom pricing. Go-to-market is hybrid: a direct enterprise field sales motion targeting large organizations in financial services, healthcare, pharma, retail, CPG, software, telecom, and utilities, supplemented by self-guided product tours, inside-sales contact forms, and the Signals self-serve funnel. A 2023 strategic partnership with management consultancy ZS adds an indirect channel into life sciences medical affairs.
Stratifyd has disclosed approximately $61 million of funding across six rounds from 2015 to 2022, with Georgian as repeat lead investor from 2019 onward. The Sep 2022 Series B3 ($10M, Georgian-led) coincided with the appointments of Eric Healy as CEO (previously at Rosetta/Publicis and Aura) and Jake Darley as CFO (previously COO of Qualtrics EmployeeXM and finance leader at Adobe Workfront), and the company has subsequently built out a CX-heavy advisory bench (Canton & Company, Jane.com, Charles Schwab, T-Mobile alumni). The company operates with 51-100 employees, is registered in Delaware with its headquarters at 2101 Thrift Rd., Charlotte, NC, and serves an anonymized enterprise roster that includes Top 25 Financial Service Firms, Fortune 50 Software Companies, Top 20 Global Pharma Brands, multi-billion-dollar healthcare organizations, and leading telecoms and utilities.
Stratifyd firmographics
Firmographics- Name
- Stratifyd
- Legal name
- Stratifyd, Inc.
- Website
- https://stratifyd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stratifyd is a Charlotte-based AI-powered experience analytics platform that unifies structured and unstructured data to deliver customer, employee, and patient insights for enterprise clients across financial services, healthcare, pharma, retail, and telecom.
- Ownership category
- akta.pro rank
Stratifyd industry classification
Industry- Product category
- Customer Experience Analytics Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (51321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Quality, Monitoring & Observability (uptime, latency, reconciliation) (FSAGACAL)
Keywords
Where Stratifyd is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stratifyd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Platform Subscription: SaaS subscription model for the Connected Intelligence Platform with tiered pricing based on features, users, and data volume. Enterprise tier includes full AI suite, custom integrations, and unlimited dashboards.
- Stratifyd Signals Subscription: Tiered subscription pricing for Stratifyd Signals product with Basic ($20,000/year), Core ($40,000/year), Professional ($75,000/year), and Enterprise (contact for pricing) tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - Entry-level VoC analytics with limited users and data volume |
| Subscription | Annual | Core - Mid-tier VoC analytics for growing businesses |
| Subscription | Annual | Professional - Advanced VoC analytics with pre-built taxonomy models |
| Subscription | Multi-year contract | Enterprise - Full platform with unlimited customization and real-time capabilities |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Stratifyd product offering
Product offeringCore offering
Stratifyd provides an AI-powered Connected Intelligence Platform that unifies structured and unstructured customer, employee, and patient experience data from over 100 sources into a single source of truth. Its proprietary Smart AI engine surfaces themes, signals, and prescriptive insights in near real time, and is delivered to enterprise customers through modular solutions spanning customer experience, contact center, product, employee, brand, digital, and medical insights.
Product overview
Stratifyd offers a connected intelligence platform with a modular architecture. The core Stratifyd Connected Intelligence Platform unifies structured and unstructured data sources to provide enterprise-wide customer insights. Built on this platform are specialized solution modules: Stratifyd for Customer Experience and VoC, Stratifyd for Contact Center Experience, Stratifyd for Product Experience, Stratifyd for Employee Experience, Stratifyd for Brand Management, Stratifyd for Medical Insights, and Stratifyd for Digital Experience. The company also offers Stratifyd Signals as an affordable entry-level VoC solution for small- and mid-sized businesses. All offerings leverage proprietary Smart AI technology for natural language processing, anomaly detection, and predictive analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratifyd Connected Intelligence Platform Enterprise-wide experience analytics platform that unifies structured and unstructured data from over 100 sources to deliver a single source of truth and prescriptive AI insights for customer, product, and brand analytics.
- Stratifyd for Customer Experience and VoC Solution for listening to customers with 24/7 insights to reduce churn and build loyalty, consolidating feedback and surfacing at-risk customer signals and competitive experience insights.
- Stratifyd for Contact Center Experience Solution delivering insights from call and chat transcripts to improve contact center performance, flag urgent issues, uncover compliance risks, and enable operational adjustments including call dispositioning, handle time reduction, and rep coaching.
- Stratifyd for Product Experience Solution leveraging omnichannel customer insights to drive product and service innovation and optimize go-to-market strategies across buyer personas.
- Stratifyd for Employee Experience Solution enabling organizations to measure and track employee satisfaction and experience, identify operational inefficiencies, reduce unwanted turnover, and optimize employee journeys.
- Stratifyd for Brand Management Solution for aligning brand promise with consumer needs through social media tracking and sentiment analysis, providing insights into brand perception, competitive analysis, and brand equity feedback across distribution channels.
- Stratifyd for Medical Insights Solution empowering pharmaceutical and healthcare organizations to reduce manual data analysis by analyzing omni-channel medical affairs data including call center conversations, MSL field engagements, advisory board notes, social media, drug reviews, and online publications.
- Stratifyd for Digital Experience Solution for identifying and acting on issues across digital experiences, monitoring brand reputation across digital touchpoints, and consolidating feedback for digital CX intelligence.
- Stratifyd Signals Affordable, easy-to-use voice-of-customer solution powered by the same proprietary AI as the enterprise platform, tailored for small and mid-sized businesses, with theme detection, emerging trends visualization, and dashboard tools across Basic, Core, Professional, and Enterprise tiers.
Quantifiable outcome
- Reduction in time-to-insight
- +6 more outcomes
Companies that use Stratifyd
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Stratifyd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Stratifyd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZScorePartnership with ZS, a management consulting and technology firm, to provide world-leading medical affairs organizations with best-in-class services and technology to optimize data analysis and improve stakeholder experiences. ZS brings business experience and consulting expertise to complement Stratifyd's AI technology, enabling life science organizations to streamline data sources and make better decisions for patients, doctors, and healthcare providers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Stratifyd competitors and assessment
Company assessmentDirect peers
- Qualtrics: Enterprise experience management platform covering customer experience, employee experience (EmployeeXM), product, and brand analytics using AI/NLP on unstructured data. Most direct overlap with Stratifyd's CX, EX, and Contact Center modules; targeted at the same Fortune 500 buyer with substantially larger scale.
- Medallia: Enterprise customer experience and VoC analytics platform with text analytics, speech analytics, and contact-center capabilities. Directly comparable to Stratifyd's contact center and customer experience modules across financial services, retail, and telco verticals.
- Sprinklr: Unified customer experience management platform spanning social, marketing, advertising, care, and product analytics. Overlaps with Stratifyd's omnichannel digital, social, brand, and contact center analytics capabilities for large enterprise customers.
- InMoment: Customer experience intelligence platform combining VoC, text analytics, and operational data to surface insights for CX improvement. Directly comparable to Stratifyd's CX/VoC and product experience modules, with similar enterprise buyer focus.
- Verint: Customer engagement and contact center analytics vendor with strong speech and text analytics capabilities. Directly comparable to Stratifyd's Contact Center Experience module and adjacent to its broader CX analytics positioning.
- NICE: Enterprise contact center and customer experience analytics vendor with real-time speech analytics, compliance monitoring, and interaction analytics. Closely comparable to Stratifyd's Contact Center Experience module and broader VoC capability.
- CallMiner: Conversation analytics platform focused on contact center and customer interaction intelligence. Directly comparable to Stratifyd's contact center, speech analytics, and omnichannel analysis capabilities for enterprise customers.
- Khoros: Customer experience platform spanning community, social media management, digital care, and CX analytics. Overlaps with Stratifyd's brand management, digital experience, and contact center modules, particularly in telco and retail verticals.
Emerging players
- Thematic: AI-powered customer feedback analytics platform specializing in text analytics for VoC, reviews, and surveys. Comparable to Stratifyd's theme detection, sentiment, and emerging-trends capabilities but with narrower scope and a smaller sales motion.
Broad incumbents
- IBM Watson Customer Experience Analytics: Broad incumbent with Watson-based customer experience analytics offerings, typically sold as part of larger IBM consulting and data-platform engagements. Overlaps with Stratifyd's CX, contact center, and AI-driven unstructured data capabilities but bundled into broader enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stratifyd social profiles
Digital presenceStratifyd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stratifyd leadership team
Management profileNumber of profiles
Profiles8 records
Stratifyd funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stratifyd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stratifyd
What does Stratifyd do?
Stratifyd provides an AI-powered Connected Intelligence Platform that unifies structured and unstructured customer, employee, and patient experience data from over 100 sources into a single source of truth. Its proprietary Smart AI engine surfaces themes, signals, and prescriptive insights in near real time, and is delivered to enterprise customers through modular solutions spanning customer experience, contact center, product, employee, brand, digital, and medical insights.
Is Stratifyd a public or private company?
Stratifyd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stratifyd founded?
Stratifyd was founded in 2015. It employs 51 to 100 people.
Where is Stratifyd based?
Stratifyd is headquartered in Charlotte, United States, in the North America region.
How does Stratifyd make money?
Two revenue lines are on record. Enterprise Platform Subscription is the primary driver. The others are stratifyd Signals Subscription.
Who are Stratifyd's main competitors?
Direct peers on record are Qualtrics, Medallia, Sprinklr, InMoment, Verint, NICE, CallMiner and Khoros. Thematic is listed as an emerging player. IBM Watson Customer Experience Analytics is listed as a broad incumbent.
Does Stratifyd have an API?
No public API is recorded for Stratifyd.
What industry is Stratifyd in?
Stratifyd's product category is Customer Experience Analytics Software. Its primary akta.pro industry code is FSAGACAL, Data Quality, Monitoring & Observability (uptime, latency, reconciliation). Its NAICS code is 541511 and its SIC code is 7370.