Sprinklr
Sprinklr is a New York-based public enterprise software company (NYSE: CXM) that sells an AI-native Unified Customer Experience Management platform to roughly 1,900 global enterprise customers, unifying marketing, service, insights, and CX workflows across 30+ digital channels with proprietary AI models trained on 180 billion annual customer conversations.
- Company typePublic
- Founded2009
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Sprinklr does
Sprinklr, Inc. is a New York-based publicly traded enterprise software company (NYSE: CXM) founded in 2009 that sells a single AI-native Unified Customer Experience Management (Unified-CXM) platform to large global enterprises. The platform unifies four product suites — Sprinklr Service (AI contact center, omnichannel routing, Agent Copilot, VoiceConnect), Sprinklr Social (publishing, engagement, employee advocacy), Sprinklr Insights (social listening, surveys, competitive intelligence, LLM Insights), and Sprinklr Marketing (content/campaign planning, social advertising, Marketing Copilot) — on a shared AI capability layer comprising Sprinklr AI Agents, Sprinklr Copilot, and AI+ Studio. The underlying technology processes approximately 180 billion customer conversations annually across 30+ digital and social channels, with proprietary Sprinklr AI+ models trained on five years of annotated CX data and recently extended via the ViralMoment acquisition (May 2026) for multimodal video intelligence.
The company operates a direct enterprise field-sales motion targeting global iconic brands, supported by industry-specific verticals (CPG, Financial Services, Retail, Telecom, Technology, Travel & Hospitality, Government), agency partnerships (SAMY, CreatorIQ), and localized presence in six languages across the US, DACH, France, Spain, Japan, and the Middle East. Revenue is predominantly subscription-based (Q1 FY2027 subscription revenue of $194.8M, the dominant stream), with a smaller and declining professional services component; AI-native product ARR grew 47% YoY in Q1 FY27 and generative-AI-native Service ARR grew 50% in FY26. Pricing is quote-based and not publicly disclosed, with multi-year enterprise contracts driven by 'Demo' and 'Talk to an expert' CTAs.
Sprinklr serves approximately 1,900 enterprise customers across roughly 700 large accounts that generate approximately 90% of revenue, with named logos including Microsoft, P&G, Samsung, IKEA, Uber, 3M, Deutsche Telekom, Vodafone Germany, Standard Chartered, BBVA, and L'Oréal. FY2026 revenue reached $857.2M (up 8% YoY) with non-GAAP operating margin expanding to 17% and a $500M+ cash position, alongside a $200M share repurchase program authorized March 2026. The company is in an active turnaround under CEO Rory Read (appointed November 2024), with FY2027 framed by management as a 'transition year' ahead of an FY2028 acceleration phase, supported by a refreshed executive team, the ViralMoment acquisition, the LLM Insights launch, and the CreatorIQ strategic partnership.
Sprinklr firmographics
Firmographics- Name
- Sprinklr
- Legal name
- Sprinklr Inc.
- Website
- https://sprinklr.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sprinklr is a New York-based public enterprise software company (NYSE: CXM) that sells an AI-native Unified Customer Experience Management platform to roughly 1,900 global enterprise customers, unifying marketing, service, insights, and CX workflows across 30+ digital channels with proprietary AI models trained on 180 billion annual customer conversations.
- Ownership category
- akta.pro rank
Sprinklr industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (5132), Telemarketing Bureaus and Other Contact Centers (561422), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Churn, CLV & Retention Intelligence (HDAAAHAC), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Social Customer Service & Conversational Sales Platforms (CRAFANAL)
Keywords
Where Sprinklr is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Sprinklr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Recurring subscription revenue from the Unified-CXM platform; Q1 FY2027 subscription revenue of $194.8 million (up 6% YoY); AI-native product ARR growing 47% YoY; this is the dominant revenue stream.
- Professional Services: Professional services revenue is declining per DA Davidson analyst note citing lower professional services revenue as a headwind to FY2027 outlook.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise quote-based pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels12 records
Sprinklr product offering
Product offeringCore offering
Sprinklr sells an AI-native Unified Customer Experience Management (Unified-CXM) platform that consolidates four product suites — Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing — onto a shared Sprinklr AI capability layer (AI Agents, Copilot, AI+ Studio). The platform unifies marketing, customer service, and CX workflows across 30+ digital and social channels, processing 180 billion customer conversations annually for approximately 1,900 enterprise customers.
Product overview
Sprinklr is a single unified AI-native platform — the Unified-CXM (Customer Experience Management) platform — that consolidates four product suites (Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing) atop a shared Sprinklr AI capability layer featuring Sprinklr AI Agents, Sprinklr Copilot, and AI+ Studio. The platform processes 180 billion customer conversations annually across 30+ digital and social channels, supporting 1,600+ enterprise customers. Native modules include Agent Copilot, Omnichannel Routing, VoiceConnect, Workforce Management, and Knowledge Base within Sprinklr Service; Employee Advocacy within Sprinklr Social; Social Listening, Sprinklr Surveys, and the newly launched LLM Insights within Sprinklr Insights; and Marketing Copilot within Sprinklr Marketing. The platform also integrates with CreatorIQ for creator intelligence, acquired ViralMoment (May 2026) for multimodal video analytics, and offers Sprinklr Digital Twin for scaling agentic AI. Underlying APIs and a Sandbox are exposed via the Sprinklr Developer Portal.
Differentiator
Problem solved
Functional benefit
Brands
- Sprinklr Service: AI contact center and customer service product suite, including inbound/outbound contact center, social customer service, live chat, VoiceConnect, omnichannel routing, unified agent desktop, AI Agent Platform, Agent Copilot, quality management, conversational analytics, knowledge base, guided workflows, omnichannel surveys, reporting/analytics, and service command center.
- Sprinklr Social
- Sprinklr Insights
- Sprinklr Marketing
- Unified-CXM Platform
- Sprinklr AI
- Sprinklr Advocacy
Products and services
- Sprinklr Service AI-native omnichannel contact center and customer service suite for enterprise service teams, including social customer service, live chat, voice, agent copilot, quality management, conversational analytics, knowledge base, and AI agents.
- Sprinklr Social Enterprise social media management suite covering publishing, engagement, distributed marketing workflows, and employee advocacy across 30+ digital and social channels.
- Sprinklr Insights Consumer and market intelligence suite delivering real-time social listening, competitive benchmarking, product/location/visual insights, surveys, and LLM-driven answer monitoring for enterprise insights and CX teams.
- Sprinklr Marketing Enterprise marketing suite for orchestrating on-brand global marketing campaigns across social and digital channels, covering content/campaign planning, social advertising, unified analytics, and ad comment moderation.
- Unified-CXM Platform Foundational AI-native Unified Customer Experience Management platform that integrates Sprinklr Service, Social, Insights, and Marketing, providing integrations, sandbox, security, APIs, and active data retention.
- Sprinklr AI
Quantifiable outcome
- Umniah reduced average handling time by 91% via Sprinklr AI-powered chatbots
- +8 more outcomes
Companies that use Sprinklr
Customer profileNamed customers29 records
Segments10 records
Ideal customer profiles2 records
Sprinklr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability16 records
Feature8 records
Sprinklr partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights6 records
Sprinklr competitors and assessment
Company assessmentEmerging players
- HubSpot: HubSpot provides a CRM, marketing, service, and content management platform, increasingly competing in mid-market and enterprise with AI-powered Breeze agents. While historically more SMB-focused, it overlaps with Sprinklr at the lower end of the enterprise market and on marketing automation.
Direct peers
- Hootsuite: Hootsuite is a direct competitor in social media management and social listening for brands and agencies. It competes with Sprinklr Social and Sprinklr Insights on social publishing, engagement, and listening, primarily at the mid-market and lower enterprise tiers.
- Qualtrics: Qualtrics is an experience management platform offering customer experience, employee experience, and market research solutions. It overlaps with Sprinklr Insights and CX/VoC programs, particularly for enterprise brands seeking unified customer feedback analytics.
- Zendesk: Zendesk is a direct competitor in customer service and contact center software, offering omnichannel support, AI agents, and workforce engagement. It targets a similar mid-market and enterprise customer base for support operations, overlapping directly with Sprinklr Service.
- NICE Ltd. NICE is a leading CCaaS, workforce engagement, and customer analytics platform, directly competing with Sprinklr Service. It is recognized alongside Sprinklr in Forrester Wave for CCaaS Platforms (Q2 2025) and serves similar large enterprise contact center buyers.
- Khoros: Khoros is an enterprise social media management and customer engagement platform that directly competes with Sprinklr Social and Sprinklr Service for large brand and community use cases. It is named in adjacent Forrester evaluations for digital customer interaction and social suites.
- Medallia: Medallia is a leading Voice of the Customer (VoC) and customer experience intelligence platform — a core Sprinklr Insights category. It was named alongside Sprinklr in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms and competes for enterprise CX analytics budgets.
- Genesys: Genesys is a major CCaaS and customer experience platform providing omnichannel routing, AI agents, and workforce engagement. It is a direct competitor to Sprinklr Service for enterprise contact center deployments, particularly in regulated industries and global enterprises.
Broad incumbents
- Salesforce: Salesforce is the dominant enterprise CRM and customer experience cloud platform (Service Cloud, Marketing Cloud, Experience Cloud). It is the broadest incumbent competing with Sprinklr's Unified-CXM platform across marketing, service, and CX functions, and serves many of the same Fortune 500 brands.
- Adobe Experience Cloud: Adobe Experience Cloud (including Adobe Experience Platform, Real-Time CDP, and Marketo) is a leading enterprise marketing and customer experience suite. It competes with Sprinklr on enterprise marketing workflows, social content management, and customer journey orchestration for large global brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sprinklr social profiles
Digital presenceSprinklr compliance and trust
Trust signalCompliance1 record
Sprinklr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprinklr leadership team
Management profileNumber of profiles
Profiles14 records
Sprinklr subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sprinklr funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprinklr M&A and investment
M&A and investmentM&A13 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprinklr
What does Sprinklr do?
Sprinklr sells an AI-native Unified Customer Experience Management (Unified-CXM) platform that consolidates four product suites — Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing — onto a shared Sprinklr AI capability layer (AI Agents, Copilot, AI+ Studio). The platform unifies marketing, customer service, and CX workflows across 30+ digital and social channels, processing 180 billion customer conversations annually for approximately 1,900 enterprise customers.
Is Sprinklr a public or private company?
Sprinklr is a public company. It is classified as public and is currently operating.
When was Sprinklr founded?
Sprinklr was founded in 2009. It employs 1,001 to 5,000 people.
Where is Sprinklr based?
Sprinklr is headquartered in New York, United States, in the North America region.
How does Sprinklr make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are professional Services.
Who are Sprinklr's main competitors?
HubSpot is listed as an emerging player. Direct peers are Hootsuite, Qualtrics, Zendesk, NICE Ltd., Khoros, Medallia and Genesys. Broad incumbents are Salesforce and Adobe Experience Cloud.
Does Sprinklr have an API?
Yes. Sprinklr offers public/partner-facing APIs under its Unified-CXM platform, with a dedicated Developer Portal at https://developer.sprinklr.com/ and documentation at https://dev.sprinklr.com/. The platform also offers a Sandbox environment to test integrations, an Integrations page (/products/platform/integrations/), and Active Data Retention features. APIs enable developers to build custom integrations and extend Sprinklr's customer experience management capabilities across 30+ digital and social channels. Developer documentation is at dev.sprinklr.com.
What industry is Sprinklr in?
Sprinklr's product category is Customer Experience Management Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5132 and its SIC code is 7372.