Tiqets

What Tiqets does

Tiqets is a global online ticketing marketplace founded in Amsterdam in 2014 that sells instant, mobile-delivered tickets to museums, attractions, observation decks, theme parks, aquariums, and cultural experiences worldwide. The platform serves leisure travelers through its consumer-facing website tiqets.com (available in 17+ languages and multiple currencies) and native iOS and Android applications with more than 5 million downloads, alongside a B2B Partner Program that exposes the same inventory of 3,000+ venues to OTAs, travel agencies, banks, loyalty programs, and superapps via API, white-label/sitebrands, and affiliate integrations. The company states it has served more than 50 million travelers globally across operations in 12+ countries spanning the US, UK, France, Germany, Italy, Spain, the Netherlands, Austria, Greece, Iceland, Portugal, the UAE, and Australia.

Revenue mechanics combine direct-to-consumer transactional ticket sales (per-unit pricing across Entry, Express, VIP, Combo and City Pass tiers, with publicly disclosed discounts of up to 25%) with marketplace commissions on supplier-side bookings and affiliate/referral revenue from partner channels. Underlying technology includes instant mobile ticketing with skip-the-line entry, flexible cancellation across all venues, AI/NLP-augmented 24/7 customer support, secure payment processing via Adyen, fraud prevention via Riskified, and bot management via Cloudflare. Following Expedia Group's acquisition announced on December 10, 2025 and completed in February 2026 (a primary driver of $279M in Q1 2026 acquisition spend), Tiqets has become a wholly-owned subsidiary within the Expedia Group corporate family, with its activities API being integrated into Expedia Group's B2B Rapid API. It was also announced as a launch partner for TikTok Go (May 12, 2026) alongside Booking.com, Expedia, Viator, GetYourGuide, and Trip.com.

Name

Tiqets

Legal name

Tiqets International B.V.

Website

https://tiqets.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

101–250 employees

Short description

Tiqets is a global online ticketing marketplace for museums, attractions, and cultural experiences, serving 50M+ travelers across 12+ countries with instant mobile tickets. It distributes its 3,000+ venue inventory via API and white-label to OTAs, banks, loyalty programs, and Expedia Group's B2B platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer ticket sales (transaction-based): Core revenue stream: Tiqets sells museum, attraction, and experience tickets directly to end consumers at tiqets.com and via iOS/Android apps. Pricing is per-ticket unit-based and varies by ticket type (Entry, Express, VIP, City Pass, Combo) and by attraction, generating revenue per transaction (e.g., Edge NYC from $15.24, MoMA from $30, SUMMIT One Vanderbilt from $54.44, Top of the Rock from $29.40). Upsell/land-and-expand dynamics include upgrade to Express/VIP, beverage add-ons (e.g., +Ascent, +Champagne, +Drink), and bundle/Combo tickets with multiple attractions.
2. B2B distribution and white-label/API partnerships: Revenue from B2B partners (OTAs, travel agencies, banks, loyalty programs) that resell or embed Tiqets' activities inventory under their own brand via the Partner Program / activities API / white-label sitebrands. Distribution partners include OTAs such as Expedia, Booking.com, Viator, GetYourGuide, Trip.com (via TikTok Go launch).
3. Supplier-side commissions on booked experiences: Tiqets takes a cut on transactions completed through its platform for experiences supplied by 3,000+ venues/museums worldwide. Personal data shared with selected ticket suppliers to complete/confirm/personalize bookings, indicating a marketplace commission model.
4. Affiliate/Referral revenue from creator and partner bookings: Distribution through creator-driven and OTA channels (e.g., TikTok Go, OTAs) where Tiqets earns revenue when bookings are completed via referral links, including commissions tied to completed reservations rather than views.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Tiqets operates a global online ticketing marketplace that lets visitors find, buy, and use instant mobile tickets for museums, attractions, observation decks, theme parks, aquariums, city passes and guided tours worldwide, served via tiqets.com and iOS/Android apps. Beyond direct-to-consumer sales, Tiqets runs a B2B Partner Program with an activities API and white-label "sitebrands" technology that lets OTAs, travel agencies, banks, loyalty programs, and social platforms resell or embed Tiqets' 3,000+ partner inventory under their own branding.

Product overview

Tiqets operates a unified online marketplace platform (Tiqets.com) plus native iOS and Android mobile apps under a single brand, with a separate B2B distribution layer (the Tiqets Partner Program) that exposes its inventory of museum, attraction, and experience tickets to resellers and distributors. Supporting modules include the supplier onboarding portal (Tiqets Suppliers Help Center), the Tiqets Help Center for customer support, the Tiqets Newsroom for press releases, and the Tiqets Blog for editorial content. Together these pieces form a platform-plus-modules architecture: the consumer marketplace is the core product, while the partner program and support/editorial modules extend distribution and customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiqets.com online ticket marketplace Consumer-facing online marketplace that sells instant, mobile-delivered tickets to museums, attractions, observation decks, theme parks, aquariums, city passes and guided tours from more than 3,000 partners worldwide, with skip-the-line entry, flexible cancellation, and pricing in 17+ languages and multiple currencies.
• Tiqets mobile app (iOS and Android) Native iOS and Android applications that let travelers browse, book, store and use tickets offline on their phone, with access to the same 3,000+ partner inventory as Tiqets.com.
• Tiqets Partner Program (B2B API and white-label distribution) B2B distribution platform (Become a Distributor) that exposes Tiqets' global activities inventory to resellers via an activities API and white-label/affiliate sitebrands technology, enabling partners to embed ticketing under their own branding.
• Become a Supplier (Tiqets Venues onboarding) Supplier onboarding portal and program for museums, attractions, theme parks, observation decks, aquariums and cultural venues to list tickets on Tiqets and access 50M+ travelers plus global B2B resellers.
• RockMoMA bundle (MoMA + Top of the Rock) Combined attraction bundle packaging MoMA museum admission with Top of the Rock observation deck entry as a single discounted ticket offering in New York.

Quantifiable outcome

• 50M+ happy travelers booked with Tiqets
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• TikTok (ByteDance)coreGTM or Marketing Partner · 12 May 2026Tiqets is a launch partner for TikTok Go (launched May 12, 2026) alongside Booking.com, Expedia, Viator, GetYourGuide, and Trip.com, providing travel experiences inventory to be discoverable and bookable in-app on TikTok, with creators earning commissions on completed reservations. U.S.-only at launch, 18+.
• Booking.comcoreChannel Partner/ Reseller/ Distributor · 12 May 2026Booking.com is a launch partner for TikTok Go alongside Tiqets and others. Booking.com is also part of the broader OTA ecosystem that distributes travel experiences inventory.
• Viator (Tripadvisor)coreChannel Partner/ Reseller/ Distributor · 12 May 2026Viator is a launch partner for TikTok Go (May 12, 2026) alongside Tiqets, Booking.com, Expedia, GetYourGuide and Trip.com.
• GetYourGuidecoreChannel Partner/ Reseller/ Distributor · 12 May 2026GetYourGuide is a launch partner for TikTok Go (May 12, 2026) alongside Tiqets, Booking.com, Expedia, Viator and Trip.com.
• Trip.comcoreChannel Partner/ Reseller/ Distributor · 12 May 2026Trip.com is a launch partner for TikTok Go (May 12, 2026) alongside Tiqets, Booking.com, Expedia, Viator and GetYourGuide.
• Expedia GroupflagshipStrategic or Co-development Partner · 10 December 2025Expedia Group announced an agreement to acquire Tiqets International B.V. on December 10, 2025, expected to close in Q1 2026 subject to Works Council advice. Following completion (confirmed February 2026), Tiqets is part of Expedia Group, with Tiqets' activities API integrated into Expedia Group B2B's portfolio — extending Rapid API to activities, attractions, museums and cultural experiences.
• AdyencoreTechnology or IntegrationAdyen is Tiqets' PCI-compliant payment service partner for all payment transactions. Tiqets does not have access to full payment details; Adyen stores and processes credit card information securely.
• RiskifiedcoreTechnology or IntegrationRiskified is used for the prevention of online payment fraud, with multiple cookies (riskified_session, lastRskxRun, rskxRunCookie, rCookie) used on tiqets.com.
• CloudflarecoreTechnology or IntegrationCloudflare is used to support bot management (__cf_bm cookie) and to help identify and prevent fraudulent transactions or other illegal activity on Tiqets' platform.
• Sovendus GmbHminorGTM or Marketing PartnerSovendus is used to deliver voucher offers; Tiqets transmits the IP address (encrypted, anonymized after 7 days) and order data to Sovendus, which uses the data for billing.
• 3,000+ venue and attraction partners worldwide (e.g., Louvre Museum, MoMA, Van Gogh Museum, Edge NYC, SUMMIT One Vanderbilt, One World Observatory, Sagrada Familia, Vatican Museums, Colosseum, Casa Batlló, Tower of London, Universal Orlando Resort, Ngong Ping Cable Car, Singapore Zoo, Heineken Experience, SEA LIFE Sydney Aquarium, Old Melbourne Gaol)flagshipOEM/ Whitelabel/ Licensing PartnerSupplier-side partnerships under which Tiqets lists and sells tickets to 3,000+ museums, attractions, theme parks, observation decks, aquariums and cultural venues across 12+ countries. Tiqets shares customer personal data with selected ticket suppliers to complete, confirm or personalize bookings.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Viator: Viator is a Tripadvisor-owned online marketplace for tours, activities, and attraction tickets. It is the closest direct competitor to Tiqets, operating the same three-sided model (travelers, suppliers, resellers) with overlapping global inventory and a similar B2B/API distribution program.
• GetYourGuide: GetYourGuide is a Berlin-based online marketplace for tours, activities, and attraction tickets with global coverage and a B2B distribution platform. It competes head-to-head with Tiqets for the same traveler base, the same 3,000+ venue relationships, and the same OTA/whitelabel resellers, and is a co-launch partner on TikTok Go.
• Headout: Headout is a New York-based consumer marketplace focused on last-minute attraction tickets and curated local experiences. It directly competes with Tiqets in US and European leisure-travel destinations and is consistently cited alongside Tiqets, Viator, and GetYourGuide as a top activities marketplace.
• Klook: Klook is a Hong Kong-based online activities and experiences marketplace with strong APAC presence and growing global coverage. It competes with Tiqets for the same attractions and traveler demand, particularly in Asia, and offers a similar mobile-first booking experience.

Broad incumbents

• Booking.com Experiences: Booking.com operates a global activities and experiences product alongside its core hotel offering, serving the same traveler base as Tiqets. It is both a distribution partner and an increasingly direct competitor, leveraging massive first-party traffic from its hotel brand.
• Expedia Activities (post-acquisition sister brand): Expedia Group operates a broad activities offering within its flagship OTA and the new Intelligent Experience Platform. Following the Q1 2026 acquisition, Expedia and Tiqets are now corporate siblings, but Expedia's activities product historically competed with Tiqets as part of its broader travel portfolio.
• Trip.com Activities: Trip.com Group operates an activities and experiences product alongside its Asia-leading OTA brands (Ctrip, Trip.com, Skyscanner). It is a launch partner on TikTok Go alongside Tiqets and represents both a distribution partner and a broader incumbent competitor in the global activities space.

Emerging players

• Musement: Musement (now part of TUI Group) is a tours, activities, and attractions marketplace with strong European roots. It overlaps with Tiqets in destination coverage and B2B supply but is more narrowly focused on tour content and is now embedded within a larger travel group.
• Bokun (Tripadvisor): Bokun is a B2B software platform for tour and activity operators, now owned by Tripadvisor. It overlaps with Tiqets' B2B distribution and supplier-side tooling rather than its consumer marketplace, and serves as the underlying platform for many of the same venues Tiqets supplies.
• Rezdy: Rezdy is a B2B booking and distribution platform for tours, activities, and attractions operators. It competes with Tiqets' Partner Program and supplier-side offering by enabling venues to manage inventory and resell through third-party channels, including OTAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tiqets
• Facebookfacebook.com/tiqets
• LinkedInlinkedin.com/company/tiqets
• Instagraminstagram.com/tiqets
• TikToktiktok.com/@tiqets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiqets