Aramis Group

Name

Aramis Group

Legal name

Aramis Group S.A.

Website

https://aramis.group

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arcueil

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2C Used Car Sales: Primary revenue stream from selling refurbished used vehicles directly to individual consumers (B2C) across six European markets. Revenue of €2,380 million in FY2025 with 119,000 cars sold to individuals.
2. Ancillary Services (Financing, Insurance, Maintenance): Comprehensive services including vehicle financing, insurance, and maintenance offered as part of the customer value proposition, generating additional revenue streams alongside vehicle sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Aramis Group sells refurbished multi-brand used cars online and through customer centers to individual consumers in six European countries (France, Spain, Belgium, the United Kingdom, Austria, Italy), operating its own refurbishment centers, trade-in, financing, insurance, maintenance, and warranty services around the vehicle transaction. The vertically integrated platform combines proprietary digital tools with physical delivery, refurbishment, and after-sales services to enable end-to-end used-car ownership.

Product overview

Aramis Group operates a multi-brand platform for B2C online used car sales across six European countries. The portfolio consists of six regional brands (Aramisauto in France, Clicars in Spain, Cardoen in Belgium, CarSupermarket.com in the UK, Onlinecars in Austria, and brumbrum in Italy) unified under a common operational system. The platform offers a vertically integrated model covering vehicle sourcing, refurbishment, and sales with comprehensive services including financing, insurance, maintenance, trade-in, and warranty programs. Each brand operates locally while sharing technology, operational expertise, and the Aramis Operating System.

Differentiator

Problem solved

Functional benefit

Brands

• Aramisauto: Primary brand for used car sales in France
• Clicars
• Cardoen
• CarSupermarket.com
• Onlinecars
• Brumbrum

Products and services

• Aramisauto (France) Flagship online platform for buying and selling used cars in France, offering thousands of vehicles online with full transparency, online booking, best price guarantee, 1-year no-maintenance fees warranty, and next-day home delivery.
• Clicars (Spain) Pioneer online used-car sales platform in Spain, acquired by Aramis Group in 2017, operating with advanced technological tools for the Spanish used-car market.
• Cardoen (Belgium) Historical player and Belgian market leader in used-car sales, acquired by Aramis Group in 2018 and operating as the group's Belgian subsidiary.
• CarSupermarket.com (United Kingdom) British online used-car platform acquired by Aramis Group in 2021 through a majority stake, operating primarily under the Motor Depot brand in the UK market.
• Onlinecars (Austria) Austrian market leader in B2C refurbished vehicle sales, acquired by Aramis Group in 2022 and operating as the group's Austrian subsidiary.
• brumbrum (Italy) Italian online car retailer and car subscription player, acquired by Aramis Group in 2022 and offering both car sales and subscription services in Italy.
• Vehicle Trade-in Service Online car appraisal service with a best trade-in price guarantee, offering 3-minute online appraisal, fixed offer in 2 hours via mobile app, and home or customer-center car pick-up.
• Financing Services Comprehensive financing options offered to customers purchasing vehicles through the group's platforms across European markets.
• Insurance Services Comprehensive insurance products offered to customers purchasing vehicles through the group's platforms across European markets.
• Maintenance Services Comprehensive maintenance services available for vehicles purchased through the group's platforms across European markets.
• 1-Year No-Maintenance-Fees Warranty Warranty providing 1 year of coverage without maintenance fees for vehicles purchased through the group's platforms.
• 100% Refund / 15-Day Trial Guarantee Up to 15-day satisfaction guarantee (also referenced as up to 30 days in places) allowing customers to return a purchased vehicle for a full refund, far exceeding the traditional dealership trial period.
• Aramisauto ChatGPT Application Consumer-facing AI application launched on ChatGPT by AramisAuto to support the used-car buying journey, claimed as the first such deployment by a French automotive player.
• Aramisauto Online Car Appraisal Mobile App Mobile application providing customers with a fixed trade-in offer for their existing vehicle in 2 hours without leaving home.

Quantifiable outcome

• 15-day trial period (vs. 15 minutes at traditional dealerships)
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Cazoo (Italy operations)minorStrategic or Co-development Partner · 31 October 2022Aramis Group acquired Cazoo's Italian operations in October 2022, further expanding its footprint in Italy following the brumbrum acquisition.
• OnlinecarscoreStrategic or Co-development Partner · 27 June 2022Acquired in June 2022, Onlinecars is the Austrian market leader in B2C refurbished vehicle sales, strengthening Aramis Group's market consolidation and European operations expansion.
• brumbrum (Italy)coreStrategic or Co-development Partner · 1 January 2022Acquired in 2022, brumbrum is the Italian leader in online car sales and car subscription services, expanding Aramis Group to Italy.
• CarSupermarket.com (UK)coreStrategic or Co-development Partner · 1 January 2021Acquired in 2021 (majority stake), CarSupermarket.com is a UK pioneer used car platform strengthening Aramis Group's presence in the UK's leading European used car market.
• Cardoen (Belgium)coreStrategic or Co-development Partner · 1 January 2018Acquired in 2018, Cardoen is a historical player and market leader in Belgium, establishing Aramis Group's presence in the Belgian market.
• Clicars (Spain)coreStrategic or Co-development Partner · 1 January 2017Acquired in 2017, Clicars is a pioneer in online used car sales in Spain and a key player in the Spanish market expansion.
• Stellantis (formerly PSA Peugeot-Citroën Group)coreStrategic or Co-development Partner · 1 January 2016Long-term capital and strategic alliance created in 2016 (originally with PSA Peugeot-Citroën, now Stellantis) to accelerate the development of online sales of used vehicles and associated services. Stellantis remains a key strategic partner and major shareholder.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vroom: US-based online used car retailer pursuing a vertical reconditioning and home delivery model directly comparable to Aramis. Despite its recent restructuring, the original Vroom model closely mirrors Aramis Group's optichannel + reconditioning approach and serves as a strategic cautionary comparable.
• Cazoo: Founded as a UK online used car retailer with a vertically integrated reconditioning and home delivery model very similar to Aramis. Now restructured after a high-profile collapse, but the residual Cazoo UK business and Cazoo Italy (which Aramis itself acquired in 2022) make it a direct comparable.
• Carvana: US-listed pure-play online used car retailer with vertical reconditioning centres, home delivery and a 7-day money-back guarantee. Operates in a different geography but offers the closest analogue to Aramis's vertically integrated, reconditioning-led, direct-to-consumer used car model.
• Auto1 Group: Berlin-headquartered, publicly listed European platform for online used car purchasing and selling with consumer and dealer brands (Autohero, Auto1.com). Closest direct competitor to Aramis Group by product, customer (B2C used car buyers), and pan-European operating model.

Others

• Cox Automotive (Manheim): Global automotive services group operating Manheim auctions and a suite of dealer software and remarketing tools. Comparable as the wholesale/infrastructure layer that feeds Aramis's sourcing funnel, not as a consumer-facing competitor.
• Spoticar: Stellantis's own certified pre-owned used car brand operating across Europe. Not a direct competitor in the sense of a peer investor — Aramis Group is a Stellantis partner — but it competes head-to-head for certified used vehicle supply and demand, and is the most strategically adjacent peer.

Broad incumbents

• Mobile.de: Germany-headquartered, Adevinta-owned online used car listings marketplace and the dominant German classifieds platform. A broad incumbent in the same consumer used-car purchase journey, particularly relevant for Aramis's Belgium and Austria cross-border dynamics.
• AutoScout24: Largest pan-European online used and new car listings marketplace, owned by Scout24. Provides the demand aggregation layer that Aramis competes with for buyer attention, but does not recondition or take inventory risk itself.

Regional players

• Kavak: LATAM-headquartered used car marketplace with vertical reconditioning that has expanded into Europe and the Middle East. Comparable vertical integration and tech-led refurbishment approach, but operates in a different geography to Aramis's European footprint.

Emerging players

• Heycar: European online used car marketplace backed by Volkswagen Group, offering certified used vehicles from OEMs and dealers. Comparable to Aramis's online consumer-facing offering but operates as a marketplace rather than a vertically integrated retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aramis-group
• Xx.com/aramis_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aramis Group