Onlinecars
Onlinecars is an Austrian privately held retailer of refurbished cars, founded in 2004 in Lieboch, Austria, serving consumers in the Austrian used-vehicle market through its onlinecars.at channel with a 51–100 person team.
- Company typePrivate
- Founded2004
- HeadquartersLieboch, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
Onlinecars firmographics
Firmographics- Name
- Onlinecars
- Website
- https://onlinecars.at
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Onlinecars is an Austrian privately held retailer of refurbished cars, founded in 2004 in Lieboch, Austria, serving consumers in the Austrian used-vehicle market through its onlinecars.at channel with a 51–100 person team.
- Ownership category
- akta.pro rank
Where Onlinecars is headquartered
LocationHeadquarters
- HQ city
- Lieboch
- HQ country
- Austria
- HQ region
- Europe
Markets served
Onlinecars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Onlinecars product offering
Product offeringCore offering
Onlinecars sells a range of refurbished cars to customers, operating as an automotive retailer based in Lieboch, Austria. The company presents its offerings through its website at onlinecars.at, targeting buyers seeking pre-owned vehicles that have been reconditioned.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Cars
Companies that use Onlinecars
Customer profileIdeal customer profiles1 record
Onlinecars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Onlinecars competitors and assessment
Company assessmentDirect peers
- Mobile.de: Germany's leading online used-car marketplace and a key reference point for DACH online car shopping. Highly comparable because it competes for the same cross-border used-car buyer and shares Onlinecars' language/geography adjacency.
- AUTO1 Group: Berlin-based online platform for buying and selling used cars across Europe. Directly comparable as a digital-first, inventory-bearing used-car operator with pan-European reach that Onlinecars would benchmark against for unit economics and sourcing scale.
- AutoScout24: Europe's largest online used-car classifieds platform, operating directly in Austria. Most directly comparable to Onlinecars because it serves the same Austrian online car-buyer audience, though it operates a listings model rather than holding inventory.
Broad incumbents
- CarMax: Largest US used-car retailer, known for standardized reconditioning and a no-haggle retail experience. Comparable to Onlinecars in offering a quality-assured, reconditioned used-car retail proposition, but at much larger scale and offline-heavy.
- CarGurus: Large global online automotive marketplace with strong presence in Europe. Comparable as a data- and trust-driven online car-shopping destination, though operating at much larger scale and as a listings business rather than inventory retailer.
- Carvana: US-based online used-car retailer that pioneered reconditioned-inventory direct-to-consumer car sales. Conceptually comparable to Onlinecars' refurbished, online-led retail model, though operating at vastly greater scale and in a different geography.
Regional players
- Spinny: India-based online used-car retailer with a fully inspected, refurbished inventory model. Comparable in offering a curated, quality-assured online used-car buying experience, though operating exclusively in India.
- Carsome: Southeast Asia's largest online used-car platform, operating a curated, reconditioned inventory model. Conceptually similar to Onlinecars' refurbished inventory approach but focused on Malaysia, Indonesia, Thailand, and Singapore.
Emerging players
- Vroom: US online used-car retailer that pursued an online-only, reconditioned-inventory model before scaling back. Comparable in retail concept to Onlinecars' refurbished, online-led approach, though in a different geography and with a difficult recent operating history.
- Kavak: Emerging-market online used-car retailer (Mexico, Argentina, Brazil, Turkey) with a refurbished / certified inventory model. Comparable business concept — reconditioning and reselling used cars online — but operating in different geographies.
Market position
Customer concentration
Onlinecars social profiles
Digital presenceOnlinecars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onlinecars leadership team
Management profileNumber of profiles
Onlinecars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onlinecars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onlinecars
What does Onlinecars do?
Onlinecars sells a range of refurbished cars to customers, operating as an automotive retailer based in Lieboch, Austria. The company presents its offerings through its website at onlinecars.at, targeting buyers seeking pre-owned vehicles that have been reconditioned.
When was Onlinecars founded?
Onlinecars was founded in 2004. It employs 51 to 100 people.
Where is Onlinecars based?
Onlinecars is headquartered in Lieboch, Austria, in the Europe region.
Who are Onlinecars's main competitors?
Direct peers on record are Mobile.de, AUTO1 Group and AutoScout24. Broad incumbents are CarMax, CarGurus and Carvana. Regional players are Spinny and Carsome. Emerging players are Vroom and Kavak.
Does Onlinecars have an API?
No public API is recorded for Onlinecars.