Stirista

What Stirista does

Stirista is a data-driven marketing technology company headquartered in San Antonio, TX, that operates an enterprise audience identification, acquisition, and activation platform. The company's core product, StiristaOne, unifies first-party customer data, site behavior signals, and third-party consumer data into a single environment supported by the proprietary OMNA cookieless identity graph. Stirista serves enterprise marketers and agencies across six primary verticals — retail and ecommerce, financial services, B2B growth, automotive, agencies and consultancies, and telecom/media/entertainment — with documented deployments spanning hospitality brands, automotive dealership groups, large multi-unit retailers, financial services firms, and nonprofit organizations.

Stirista's technical foundation is its OMNA identity graph, which combines deterministic identity resolution (such as logged-in email-to-device matches) with probabilistic algorithms and behavioral patterns to connect fragmented cross-device and cross-channel signals in cookie-deprecated environments. The company packages 50,000+ syndicated B2C audience segments across 17+ verticals and 35M+ B2B contacts linked to consumer attributes through a proprietary B2B2C linkage capability. Activation is delivered through owned channels including the AdStir demand-side platform for digital and CTV advertising and an in-house email service platform, with embedded integrations planned for Google Display & Video 360, Meta, and The Trade Desk. Supporting taxonomy includes the proprietary 123Push audience library, and reverse-append capabilities enrich fragmented customer records with email, phone, and address data.

The company's revenue derives from five streams: data licensing and syndicated audience subscriptions (recurring), StiristaOne platform subscriptions (recurring), managed email deployment services (professional services), programmatic digital advertising (advertising), and creative and data hygiene services (professional services). Pricing is quote-based and negotiated. Stirista employs a hybrid go-to-market combining enterprise field sales with product-led growth through self-service audience building. The firm is privately held and founder-led under Ajay Gupta (Founder & CEO), with growth supplemented by completed acquisitions of ZDI, a New York-based branding firm, in July 2022 and Customer Portfolios, a strategic lifecycle marketing provider, in April 2023. The company is registered as a Texas data broker, maintains compliance with CCPA, GDPR/EU-U.S. Data Privacy Framework, and the Maryland Online Data Privacy Act, and has been recognized on the Deloitte Technology Fast 500 for four consecutive years (2020-2023) and the San Antonio Business Journal Fast Track Awards for five consecutive years through 2025.

Name

Stirista

Legal name

Stirista, LLC

Website

https://stirista.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Stirista is a data-driven marketing technology company offering an AI-powered audience platform (StiristaOne) built on a proprietary cookieless identity graph (OMNA), serving enterprise marketers and agencies across retail, automotive, B2B, financial services, agency, and telecom/media verticals with data, activation, and managed services.

Ownership category

akta.pro rank

Product category

Marketing Data & Identity Platform

NAICS

Media Buying Agencies (541830), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Identity-driven marketing platform
• Audience data solutions
• Marketing technology platform
• Cookieless identity resolution
• Data-driven customer acquisition

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Data Licensing and Audience Solutions: Stirista licenses its proprietary consumer and business data including identity graph data, B2B contacts (35M+), and B2C syndicated audiences (50,000+ segments) to enterprise clients and agencies for marketing activation.
2. Platform Services (StiristaOne): SaaS platform subscription providing unified data management, audience building, AI-driven modeling, and activation capabilities for enterprise marketers and agencies.
3. Email Deployment Services (ESP): Managed email campaign deployment services including creative development, list management, and campaign optimization for customer acquisition and retention.
4. Digital Advertising (DSP): Programmatic digital advertising activation across display, mobile, CTV, and social channels using proprietary audience segments and identity resolution.
5. Creative and Data Services: Additional professional services including creative services, customer journey mapping, audience analytics, and data hygiene/validation services.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels8 records

Core offering

Stirista provides an end-to-end identity-driven marketing platform (StiristaOne) that combines its proprietary OMNA cookieless identity graph with 50,000+ syndicated B2C audiences and 35M+ B2B contacts for unified audience building. The platform integrates first-party data, site behavior, and third-party consumer data into a single environment with AI-driven lookalike modeling, and activates audiences through in-house DSP (AdStir) and ESP capabilities plus embedded integrations with LiveRamp, TheTradeDesk, Lotame, Experian, and Eyeota. Supporting professional services include audience analytics, creative services, customer journey mapping, and email deployment for enterprise marketers and agencies.

Product overview

Stirista is a data-driven marketing technology company offering an end-to-end identity-driven marketing platform. The core offering centers on StiristaOne, an enterprise platform that unifies first-party data, site behavior, and third-party consumer data through CDP-grade identity resolution. The platform includes activation modules spanning Digital (DSP), Email (ESP), Omnichannel, and Identity Matching, complemented by audience solutions including Consumer Audiences (50,000+ syndicated segments), B2B Audiences (35M+ contacts), and Prebuilt Segments. Supporting services include Audience Analytics, Creative Services, and Customer Journey optimization. Key proprietary assets include the AdStir digital advertising platform, the 123Push™ taxonomy, and the OMNA cookieless identity graph. The platform integrates with major activation channels including LiveRamp, Lotame, Experian, TheTradeDesk, and Meta for omnichannel reach.

Differentiator

Problem solved

Functional benefit

Brands

• AdStir: Digital advertising platform for delivering targeted advertisements across display, mobile, and other media channels.
• StiristaOne
• 123Push™

Products and services

• StiristaOne Enterprise-grade audience data platform that unifies first-party data, site behavior, and third-party consumer data into a single environment with drag-and-drop audience builder, AI-driven lookalike modeling, and embedded activation channel integrations; designed for enterprise marketers and agencies needing to consolidate fragmented data sources without adding new complex systems.
• Consumer Audiences B2C audience data product offering access to 50,000+ syndicated audiences across 17+ verticals for precision targeting and conversion optimization in retail, ecommerce, automotive, financial services, and other consumer-facing campaigns.
• B2B Audiences B2B audience solution providing 35M+ business contacts linked to consumer data for a complete B2B2C audience view, enabling B2B companies and agencies to scale customer acquisition and retention with linked professional and consumer identity data.
• Prebuilt Segments Syndicated prebuilt audience segments enabling deeper understanding of existing customers and prospect targeting for marketers and agencies needing ready-to-use audience definitions.
• Digital (DSP) / AdStir Proprietary demand-side platform (AdStir) for activating targeted digital campaigns with precision audience targeting across display, mobile, CTV, and social channels, eliminating third-party dependencies for programmatic activation.
• Email (ESP) Email service platform for delivering personalized email campaigns supporting customer acquisition and retention capabilities, with managed deployment services including creative development, list management, and campaign optimization.
• Identity Matching Identity resolution service that connects fragmented data to create unified customer profiles across channels using deterministic and probabilistic matching, enabling cross-device and cross-channel identity without cookie dependencies.
• 123Push™ Proprietary premium audience taxonomy offered within Stirista's audience library, enabling granular segmentation across 50,000+ verified segments across 17+ verticals for targeted marketing campaigns.
• OMNA Identity Graph Proprietary cookieless identity graph enabling accurate, scalable household reach without relying on deprecated cookie technology, powering match-back attribution for CTV and retail campaigns and cross-device targeting.

Quantifiable outcome

• 7x increase in vacation package sales for hospitality client
• +9 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• NIQ (NielsenIQ)coreStrategic or Co-development Partner · 21 April 2026Strategic collaboration to develop privacy-safe audience solutions and media planning capabilities for advertisers and brands. NIQ leverages Stirista's consumer insights on mobile device usage, professional status, and digital media consumption to enhance audience design and segmentation capabilities. Stirista gains access to NIQ's aggregated omni-channel shopper insights to improve activation workflows across CTV, email, and digital channels, enabling marketers to plan and activate campaigns while maintaining privacy compliance.
• LiveRampcoreTechnology or IntegrationStirista's premium audience data is directly available on the LiveRamp platform, enabling seamless activation for LiveRamp customers accessing Stirista's 50,000+ syndicated audiences and identity resolution capabilities.
• TheTradeDeskcoreTechnology or IntegrationIntegration enables activation of Stirista audiences through TheTradeDesk DSP for programmatic digital advertising with precision targeting and cookieless identity resolution.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• LiveRamp: LiveRamp is the leading identity resolution and data collaboration platform, offering RampID-based cookieless identity, audience onboarding, and activation across the same DSP/SSP ecosystem Stirista serves. Directly comparable as an audience data and identity infrastructure provider.
• Lotame: Lotame is a data management platform (DMP) offering audience data, identity, and activation services. Stirista's audiences are distributed through Lotame's data marketplace, and the two compete for similar B2C audience-data buyers.
• Eyeota: Eyeota (a Dun & Bradstreet company) provides global audience data and identity for programmatic activation. It is directly comparable to Stirista's 50,000+ syndicated B2C audience offering and shares the same DSP integration distribution model.
• Acxiom: Acxiom (now part of IPG) is a large data and identity services provider offering audience targeting, identity resolution, and marketing data, closely overlapping with Stirista's B2C/B2B data and identity matching capabilities.
• Zeta Global: Zeta Global is a data-driven marketing technology company combining a CDP, identity graph, DSP, and email/CRM activation. Directly comparable to Stirista's end-to-end data + activation platform approach for enterprise marketers.

Broad incumbents

• Experian (Marketing Services): Experian's Marketing Services division provides consumer credit-based audience data, identity, and targeting at much larger scale than Stirista. A partner via integration but also a larger incumbent competing for the same enterprise audience-data spend.
• Epsilon: Epsilon (Publicis) operates a large identity graph (CoreID) plus email, programmatic, and direct mail marketing services. Broadly comparable as a large incumbent offering overlapping audience-data and omnichannel activation capabilities.
• Merkle: Merkle (Dentsu) is a large data-driven marketing services firm offering identity resolution, customer data platforms, and omnichannel activation. Comparable to Stirista's enterprise audience-data and lifecycle marketing offering, but at significantly larger scale.
• Oracle Advertising (Oracle Data Cloud / Moat): Oracle Advertising provides a large third-party data marketplace (formerly Grapeshot/AddThis) plus identity and measurement solutions. A broad incumbent with overlapping audience-data and cookieless targeting offerings versus Stirista's OMNA graph.
• The Trade Desk: The Trade Desk operates a leading independent DSP and is building its own cookieless identity framework (UID2). It is both a channel partner for Stirista audiences and a broader incumbent competing for programmatic activation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/STIRISTA
• Facebookfacebook.com/stirista
• LinkedInlinkedin.com/company/stirista-global
• Instagraminstagram.com/stirista

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stirista