LiveRamp
LiveRamp is a global data collaboration platform that provides privacy-safe identity resolution (RampID), clean rooms, and audience activation across 25,000+ publisher domains and 500+ partners, serving 846 enterprise customers in brands, agencies, publishers, and ad-tech.
- Company typePublic
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What LiveRamp does
LiveRamp is a global data collaboration platform that enables enterprises to unify, resolve, and activate customer data across the digital advertising ecosystem while preserving privacy. The company's core technology centers on RampID, a proprietary persistent identifier that connects fragmented first-party data across platforms independent of cookies or device IDs, supplemented by privacy-safe clean room environments, a data marketplace, and the Conversions API Hub for server-to-server measurement. The platform architecture spans native applications on Snowflake, AWS, and Google Cloud, integrates with NVIDIA GPU infrastructure for AI workloads, and exposes agentic AI orchestration capabilities through the LiveRamp Agent Builders partner program launched in 2026.
The company serves four primary customer segments: brands and marketers (CPG, retail, automotive, financial services, healthcare), agencies, publishers and media platforms, and technology/ad-tech platforms, with notable named clients including Costco, Whirlpool/KitchenAid, Comcast, Albertsons, Keurig Dr. Pepper, DIRECTV Advertising, DoorDash, Pinterest, Unity, and Disney/Hulu/Snap/Spotify on the activation side. Distribution is enterprise-direct plus channel through 500+ technology and data partners, 25,000+ publisher domains, and cloud marketplace listings, with an enterprise-only custom pricing model and no self-serve tier.
LiveRamp generates revenue primarily through subscription access to its data collaboration platform (ARR of $545M, 67% of FY26 revenue), complemented by marketplace commissions on data activation and revenue share from publisher data monetization. FY26 revenue reached $813 million, up 9% year-over-year, with a record $168 million in operating cash flow. In May 2026, Publicis Groupe agreed to acquire the company for $2.167 billion enterprise value at a 29.8% premium, with the transaction expected to close before year-end 2026; CEO Scott Howe will continue leading the business within Publicis' Technology segment.
LiveRamp firmographics
Firmographics- Name
- LiveRamp
- Legal name
- LiveRamp, Inc.
- Website
- https://liveramp.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- LiveRamp is a global data collaboration platform that provides privacy-safe identity resolution (RampID), clean rooms, and audience activation across 25,000+ publisher domains and 500+ partners, serving 846 enterprise customers in brands, agencies, publishers, and ad-tech.
- Ownership category
- akta.pro rank
LiveRamp industry classification
Industry- Product category
- Data Collaboration Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Media Buying Agencies (541830), Direct Mail Advertising (541860)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
- akta.pro secondary industries
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)
Keywords
Where LiveRamp is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveRamp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Data Collaboration Platform Subscriptions: LiveRamp generates the majority of revenue through subscription-based access to its data collaboration platform. This includes identity resolution, clean room collaboration, and data activation services delivered on a recurring contract basis. The company reports a 'highly recurring revenue base' with a trailing five-year CAGR of 13%.
- Data Marketplace & Activation: Revenue from enabling brands to access, purchase, and activate third-party data audiences through LiveRamp's marketplace. The company connects over 600 advertiser and brand destinations for data monetization.
- Data Monetization for Publishers & Data Sellers: LiveRamp enables publishers and data providers to monetize their first-party data assets through its global ecosystem, generating revenue sharing or transaction-based fees.
- Enterprise Identity Services: Specialized identity resolution and translation services for enterprise clients requiring custom identity matching and cross-platform connectivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription pricing - custom negotiated contracts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
LiveRamp product offering
Product offeringCore offering
LiveRamp provides a cloud-based data collaboration platform that enables brands, agencies, publishers, and technology platforms to unify, resolve, and activate customer data across the digital advertising ecosystem. The platform is built on the proprietary RampID identity resolution identifier and includes privacy-safe clean rooms, a data marketplace, segmentation and activation capabilities, server-to-server conversion APIs, and agentic AI orchestration. LiveRamp connects more than 25,000 publisher domains and 500+ technology and data partners across 14 markets, reaching over 600 advertiser and brand destinations for audience activation.
Product overview
LiveRamp is a global data collaboration platform offering a unified platform-plus-modules architecture. The core LiveRamp Platform connects over 25,000 publisher domains and 500+ technology and data partners across 14 markets, powered by the proprietary RampID identity resolution system. The platform's main modules include Identity Resolution + Translation and First-Party Identity Engine (identity layer), Segmentation + Activation and Addressability + Connectivity (connectivity layer), Data Marketplace, Enrichment, and Data Monetization (access layer), and Clean Rooms and Conversion Program (insights layer). Agentic AI Orchestration coordinates AI agents for automated workflows, while the LiveRamp for Snowflake native app enables zero-ETL collaboration. The Conversions API Hub provides server-to-server measurement, and the LiveRamp Agent Builders program opens the platform to partner-built AI agents. The platform holds SOC 2 Type 2, GDPR, CCPA, and ISO 27001 certifications.
Differentiator
Problem solved
Functional benefit
Brands
- RampID: LiveRamp's durable, privacy-centric identifier for connecting the advertising ecosystem
- LiveRamp Agent Builders (LAB)
- LiveRamp Data Marketplace
- LiveRamp Clean Rooms
Products and services
- LiveRamp Platform (Core) The central cloud-based data collaboration platform that unifies, manages, and activates data across the digital ecosystem. Connects over 25,000 publisher domains and 500+ technology and data partners across 14 markets, providing enterprise customers with identity resolution, segmentation, activation, monetization, and clean room capabilities.
- RampID LiveRamp's proprietary persistent identity resolution identifier that links and translates fragmented customer data across platforms while maintaining privacy compliance. Provides deterministic cross-platform matching and durable identity independent of device IDs or third-party cookies.
- LiveRamp Clean Rooms Privacy-safe data collaboration environment enabling brands, retailers, and partners to analyze and activate data together without exposing underlying customer records. Upgraded with NVIDIA GPU infrastructure supporting AI model training up to 15x faster than CPU-based environments.
- LiveRamp for Snowflake Native application available on Snowflake Marketplace that runs directly within Snowflake instances with a zero-ETL approach, enabling secure data collaboration through Snowflake Data Sharing and identity resolution directly from the Snowflake environment.
- LiveRamp Agent Builders (LAB) Partner program that opens LiveRamp's data collaboration platform to outside developers building AI agents for marketing workflows including planning, measurement, activation, and data transformation. Founding partners include SemantIQ, Newton Research, Akkio, and Datalinx.
- Conversions API (CAPI) Hub Server-to-server conversion measurement solution enabling privacy-conscious attribution across platforms including ChatGPT ads, DIRECTV Advertising, and major digital channels. Reduces signal loss from browser-based tracking through server-side integration.
Quantifiable outcome
- 9% year-over-year revenue growth to $813 million in FY26
- +4 more outcomes
Companies that use LiveRamp
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
LiveRamp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature7 records
LiveRamp partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and founding partner.
- AdobecoreLiveRamp announced integration with Adobe GenStudio for Commerce Media Networks, making commerce purchase data available through LiveRamp's platform for use in Adobe's agentic content supply chain. The partnership enables brands to build targeted customer cohorts from real purchase behavior and scale personalized content across the media ecosystem.
- OpenAIcoreLiveRamp CEO discussed a measurement partnership with OpenAI. LiveRamp's Conversions API Hub is connected to OpenAI's ChatGPT advertising platform, enabling server-to-server conversion measurement for marketers running ChatGPT ad campaigns.
- SemantIQfounding partnerFounding partner in LiveRamp Agent Builders (LAB) program, building AI agents for marketing workflows including planning, measurement, activation, and data transformation.
- Newton Researchfounding partnerFounding partner in LiveRamp Agent Builders (LAB) program. Albertsons Media Collective is already piloting Newton Research's agent for cross-media analytics.
- Akkiofounding partnerFounding partner in LiveRamp Agent Builders (LAB) program. Akkio integrates its AI chat engine into LiveRamp's data collaboration platform enabling natural-language querying of campaign measurement data.
- Datalinxfounding partnerFounding partner in LiveRamp Agent Builders (LAB) program, building AI agents for marketing workflows.
- DoorDashcoreDoorDash announced measurement capabilities with LiveRamp as part of its expanded commerce media platform 'Spotlight.' LiveRamp clean room integration provides measurement data showing over 80% of consumers reached were new to advertisers' existing customer base.
- NVIDIAcoreLiveRamp integrated NVIDIA AI infrastructure into its clean rooms, enabling GPU-optimized compute for AI model training and inference. The integration provides up to 15x faster performance than CPU-based environments while maintaining data security and protecting proprietary model weights.
- Albertsons Media CollectivecoreAlbertsons Media Collective partnered with YouTube and Google, powered by LiveRamp for closed-loop SKU-level measurement. Keurig Dr. Pepper serving as launch partner.
- DIRECTV AdvertisingcoreDIRECTV Advertising integrated LiveRamp's Conversions API (CAPI) Hub, becoming the first MVPD to offer this solution. Provides improved attribution and measurement capabilities for advertisers across premium digital inventory.
- AkkiocoreStrategic partnership integrating Akkio's AI chat engine into LiveRamp's data collaboration platform. Enables natural-language querying of campaign measurement data without requiring SQL or data science expertise.
- UnitycoreLiveRamp expanded partnership with Unity to make RampID available across Unity Exchange, enabling identity-based buying strategies within Unity's mobile gaming ecosystem. Covers Unity's reach of 2.9 billion monthly active devices globally and 256 million in the U.S.
- SnowflakecoreLiveRamp operates as an award-winning Snowflake partner and native application. LiveRamp's solutions run directly within Snowflake instances enabling secure data collaboration without data movement. Recognized as Leader in Snowflake's 2026 Modern Marketing Stack Report.
- AWScoreAWS Global Industry Partner of the Year (2023). LiveRamp offers cloud-ready solutions integrated with AWS infrastructure.
- Google CloudcoreGoogle Cloud Industry Solutions Partner of the Year (2024) and DORA Award winner (2025). Deep integration enabling LiveRamp capabilities within Google Cloud environments.
- BrazecoreLiveRamp integration with Braze Customer Engagement Platform enables marketers to close the loop with insights into customer interactions in SMS, email, and messaging events for holistic customer journey view.
- The Trade DeskcoreLiveRamp connects to The Trade Desk for programmatic activation, enabling addressable audience targeting across The Trade Desk's DSP platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
LiveRamp competitors and assessment
Company assessmentBroad incumbents
- Oracle: Oracle Advertising, Moat, and Oracle Data Cloud provide audience targeting, measurement, and data collaboration services that compete with LiveRamp's identity, activation, and clean room offerings across enterprise accounts.
- Salesforce: Salesforce Data Cloud and Customer 360 deliver enterprise CDP, identity resolution, and activation capabilities that overlap with LiveRamp's core offerings, particularly for large CRM-anchored enterprises.
- Google Cloud: Google Cloud's BigQuery clean rooms, Ads Data Hub, and DV360 Commerce Tab compete with LiveRamp on measurement, activation, and commerce media use cases, and Google is also a key LiveRamp partner.
- Amazon Web Services: AWS Clean Rooms and AWS Data Exchange offer privacy-safe data collaboration and data marketplace capabilities that directly compete with LiveRamp Clean Rooms and Data Marketplace, particularly for AWS-native enterprise customers.
- Snowflake: Snowflake is both LiveRamp's largest cloud partner and a potential competitor, as its native data sharing, AI Data Cloud, and marketplace features increasingly overlap with LiveRamp's identity and clean room functionality running inside Snowflake.
- Adobe: Adobe offers Real-Time CDP and GenStudio for Commerce Media Networks, directly competing with LiveRamp on enterprise identity, activation, and measurement while also serving as a strategic partner for content and personalization workflows.
Others
- The Trade Desk: The Trade Desk is a key LiveRamp activation partner and the leading independent DSP; while not a direct identity competitor, its expanding identity and data capabilities (UID2, Solimar) increasingly overlap with LiveRamp's addressability and connectivity layer.
Direct peers
- Decentriq: Decentriq provides confidential clean rooms for secure data collaboration across advertising, finance, and healthcare, competing directly with LiveRamp's clean room offering in enterprise and regulated verticals.
- InfoSum: InfoSum is a federated clean room and identity collaboration platform that competes head-to-head with LiveRamp Clean Rooms and RampID, particularly for privacy-first media and publisher use cases.
- Acxiom: Acxiom is a long-standing data collaboration and audience targeting provider competing with LiveRamp on third-party data onboarding, identity, and large-brand marketing data services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LiveRamp social profiles
Digital presenceLiveRamp compliance and trust
Trust signalCompliance8 records
LiveRamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveRamp leadership team
Management profileNumber of profiles
Profiles9 records
LiveRamp subsidiaries and ownership
Company hierarchySubsidiaries1 record
LiveRamp funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveRamp M&A and investment
M&A and investmentM&A9 records
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveRamp
What does LiveRamp do?
LiveRamp provides a cloud-based data collaboration platform that enables brands, agencies, publishers, and technology platforms to unify, resolve, and activate customer data across the digital advertising ecosystem. The platform is built on the proprietary RampID identity resolution identifier and includes privacy-safe clean rooms, a data marketplace, segmentation and activation capabilities, server-to-server conversion APIs, and agentic AI orchestration. LiveRamp connects more than 25,000 publisher domains and 500+ technology and data partners across 14 markets, reaching over 600 advertiser and brand destinations for audience activation.
Is LiveRamp a public or private company?
LiveRamp is a public company. It is classified as public and is currently operating.
When was LiveRamp founded?
LiveRamp was founded in 2012. It employs 1,001 to 5,000 people.
Where is LiveRamp based?
LiveRamp is headquartered in San Francisco, United States, in the North America region.
How does LiveRamp make money?
Four revenue lines are on record. Data Collaboration Platform Subscriptions are the primary driver. The others are data Marketplace & Activation, data Monetization for Publishers & Data Sellers and enterprise Identity Services.
Who are LiveRamp's main competitors?
Broad incumbents on record are Oracle, Salesforce, Google Cloud, Amazon Web Services, Snowflake and Adobe. The Trade Desk is listed as an others. Direct peers are Decentriq, InfoSum and Acxiom.
Does LiveRamp have an API?
Yes. LiveRamp offers flexible APIs as an enterprise-level feature, enabling developers to build custom integrations and automate data workflows. The platform supports server-to-server Conversions API (CAPI) Hub connections for privacy-conscious measurement (e.g., ChatGPT ads, DIRECTV Advertising). APIs enable identity resolution, data activation, and integration with 500+ technology and data partners. Developer documentation is at liveramp.com/our-platform/apis.
What industry is LiveRamp in?
LiveRamp's product category is Data Collaboration Platform. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 51821 and its SIC code is 7331.