Houzz
- Company typePrivate
- Founded2009
- HeadquartersPalo Alto, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
Houzz firmographics
Firmographics- Name
- Houzz
- Legal name
- Houzz Inc.
- Website
- https://houzz.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Houzz is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Houzz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Subscriptions (Houzz Pro): SaaS subscription revenue from construction and design professionals using Houzz Pro for CRM, estimates, project management, and invoicing.
- Advertising: Advertising revenue from brands and product listings promoted to homeowners browsing photos and ideas on the Houzz platform.
- Marketplace Commissions: Transaction commissions on purchases made through the Houzz marketplace connecting homeowners with furniture brands and product sellers.
- SaaS Software Tools: Revenue from SaaS tools used by professionals, including pre-construction estimating (ConX integration), 3D floor plans, takeoffs, and AI/AR visualization.
- Direct-to-Consumer Product Sales: Direct revenue from product sales to homeowners via the Houzz shop/marketplace for furniture, fixtures, and home goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 30-day trial of Houzz Pro |
| Subscription | Monthly | Houzz Pro subscription for construction and design professionals |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Houzz product offering
Product offeringCore offering
Houzz operates a two-sided digital marketplace that combines a consumer-facing home design and renovation platform (photo/idea inspiration library, professional directory, e-commerce shop, community forums, and editorial/video content) with Houzz Pro, an all-in-one cloud-based SaaS business management platform for residential construction and design professionals covering CRM, estimates, takeoffs, proposals, invoicing, scheduling, time/expense tracking, 3D floor plans, AI/AR visualization, and a mobile app.
Product overview
Houzz operates a two-sided digital marketplace combined with a SaaS platform for the home renovation and design industry. The core consumer-facing experience is the Houzz website and mobile apps, which combine a photo/idea inspiration library (Houzz Photos / Ideas), a professional directory (Find Pros), a consumer marketplace (Houzz Shop), editorial/video content (Houzz TV, Houzz Blog, Houzz Research), and a community forum (Houzz Discussions). For professionals, Houzz Pro is the all-in-one SaaS platform comprising integrated modules for project planning (3D Floor Plans, Takeoffs, Selections, CRM, Mood Boards), project management (Schedule, Task Management, Daily Logs, Time & Expense Tracking, Client Dashboard), financial management (Estimates, Proposals, Change Orders, Invoicing, Online Payments, Financial Reports), AI/AR Tools, the Houzz Pro Financial Hub (with Figure HELOC integration), and a companion Mobile App. Houzz Pro is further powered by acquired technology (ConX for pre-construction estimating, integrated 2021) and AI visual search/3D rendering capabilities. Revenue is generated across five streams: professional subscriptions (Houzz Pro), advertising, marketplace commissions, SaaS software tools, and direct-to-consumer product sales, positioning Houzz as a competitor spanning Pinterest (inspiration), Wayfair (eCommerce), and Angi (professional services).
Differentiator
Problem solved
Functional benefit
Brands
- Houzz Pro: All-in-one business and project management software platform for construction and design professionals, offering tools for 3D floor plans, estimates, proposals, invoicing, project management, CRM, and client engagement.
- Houzz TV
Products and services
- Houzz Pro All-in-one cloud-based business management software platform for residential construction and design professionals, providing project planning (3D Floor Plans, Takeoffs, Selections, CRM, Mood Boards), financial management (Estimates, Proposals, Change Orders, Invoicing, Online Payments, Financial Reports), project management (Schedule, Task Management, Daily Logs, Time & Expense Tracking, Client Dashboard), AI Tools, Integrations, Mobile App, and Expert Support. Sold on a subscription basis with a 30-day free trial.
- Houzz Pro Directory / Find Pros Two-sided professional directory and marketplace that lets homeowners search and contact local home design and construction professionals across 16+ Pro categories (Architects, Design-Build, General Contractors, Home Builders, Interior Designers, Kitchen & Bath Designers, Landscape Architects, etc.) and 11+ local service categories (Bathroom Remodeling, Kitchen Remodeling, Deck Building, Flooring, etc.). Drives professional subscriptions, advertising, and marketplace commissions.
- Houzz Shop Direct-to-consumer e-commerce marketplace where homeowners can shop furniture, lighting, kitchen and bath fixtures, decor, outdoor products, and home improvement goods directly, including products featured in Houzz Photos that can be purchased via the platform.
Quantifiable outcome
- AI can save construction pros $108,000 in annual productivity gains and over 3 hours per week per business (per Houzz 2025 U.S. State of AI in Construction and Design Report)
- +3 more outcomes
Companies that use Houzz
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Houzz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature7 records
Houzz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ConXcoreIrish SaaS start-up acquired by Houzz to bring pre-construction process management into Houzz Pro. ConX's technology improves the speed and efficiency of creating estimates and is now integrated into Houzz Pro, expanding its availability worldwide and enhancing Houzz's offerings in construction and design software.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Houzz competitors and assessment
Company assessmentDirect peers
- Angi (formerly Angie's List): Angi is the most direct marketplace competitor to Houzz, operating a homeowner-to-pro matching platform for home services with a directory of contractors, remodelers, and designers. Both companies monetize through pro subscriptions, advertising, and lead generation in the same residential services category.
- Buildertrend: Buildertrend is a leading SaaS platform for residential construction firms and remodelers, offering project scheduling, customer management, estimating, and payment tools. It directly overlaps with Houzz Pro's residential remodeler and home builder feature set.
- Thumbtack: Thumbtack is a two-sided marketplace connecting homeowners with local professionals across home improvement, renovation, and design categories. It is a direct Houzz competitor on the consumer-to-pro matching flow, with a similar SMB pro subscription model.
- HomeAdvisor: HomeAdvisor (now part of Angi Inc.) is a homeowner-to-pro matching marketplace for home services including remodeling, design, and landscaping. It is a direct Houzz Pro directory competitor for the same SMB residential professional segment.
- CoConstruct: CoConstruct provides SaaS for custom home builders and remodelers, including estimating, project management, client communication, and billing. It is a focused direct competitor to Houzz Pro in the residential construction software category.
Broad incumbents
- Procore Technologies: Procore is the leading vertical SaaS platform for the construction industry, offering project management, estimating, and financial tools. While focused on commercial construction, Procore is expanding down-market and overlaps with Houzz Pro's project management, CRM, and estimating capabilities.
- Wayfair: Wayfair is the largest US-focused home goods e-commerce marketplace, directly competing with the Houzz Shop marketplace in furniture, decor, and home improvement categories. Wayfair's scale in logistics and assortment creates a structural cost advantage.
- ServiceTitan: ServiceTitan is a vertical SaaS platform for residential and commercial trades, including scheduling, dispatch, invoicing, and customer management. While focused on home services trades (HVAC, plumbing, electrical), its SaaS playbook increasingly overlaps with Houzz Pro's project management and financial tools.
Emerging players
- Sweeten: Sweeten is a renovation marketplace that matches homeowners with vetted general contractors in major US metros. It overlaps with Houzz's pro-match flow but is more focused on the contractor matchmaking layer without the broader SaaS or content offering.
- Pinterest: Pinterest is a visual discovery and inspiration platform where users save home design and renovation ideas, overlapping with Houzz's Photos/Ideas and Ideabooks content layer. While not a direct marketplace competitor, it competes for the same homeowner attention and inspiration-driven traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Houzz social profiles
Digital presenceHouzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Houzz leadership team
Management profileNumber of profiles
Profiles11 records
Houzz subsidiaries and ownership
Company hierarchySubsidiaries1 record
Houzz funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Houzz M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Houzz
What does Houzz do?
Houzz operates a two-sided digital marketplace that combines a consumer-facing home design and renovation platform (photo/idea inspiration library, professional directory, e-commerce shop, community forums, and editorial/video content) with Houzz Pro, an all-in-one cloud-based SaaS business management platform for residential construction and design professionals covering CRM, estimates, takeoffs, proposals, invoicing, scheduling, time/expense tracking, 3D floor plans, AI/AR visualization, and a mobile app.
Is Houzz a public or private company?
Houzz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Houzz founded?
Houzz was founded in 2009. It employs 1,001 to 5,000 people.
Where is Houzz based?
Houzz is headquartered in Palo Alto, United States, in the North America region.
How does Houzz make money?
Five revenue lines are on record. Professional Subscriptions (Houzz Pro) is the primary driver. The others are advertising, marketplace Commissions, saaS Software Tools and direct-to-Consumer Product Sales.
Who are Houzz's main competitors?
Direct peers on record are Angi (formerly Angie's List), Buildertrend, Thumbtack, HomeAdvisor and CoConstruct. Broad incumbents are Procore Technologies, Wayfair and ServiceTitan. Emerging players are Sweeten and Pinterest.
Does Houzz have an API?
No public API is recorded for Houzz.