ServiceTitan
ServiceTitan is a public cloud-based vertical SaaS platform providing field service management, dispatch, CRM, invoicing, payments, and AI automation for more than 100,000 commercial and residential contractors across HVAC, plumbing, electrical, roofing, landscaping, and other trades.
- Company typePublic
- Founded2007
- HeadquartersGlendale, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What ServiceTitan does
ServiceTitan is a publicly traded (Nasdaq: TTAN) cloud-based vertical SaaS platform serving commercial and residential contractors in the trades industry, including HVAC, plumbing, electrical, roofing, landscaping, pest control, refrigeration, and water treatment. Headquartered in Glendale, California, the company was founded in 2007 and counts more than 100,000 contractors on its platform processing over $80 billion in annual transaction volume. The all-in-one platform spans field service management, dispatching and scheduling, CRM, job costing, proposal generation, service agreements, integrated payments, accounting, and marketing, with a mobile field application, customer portal, and 70+ pre-built integrations.
The product surface has been built both organically and through acquisitions: Aspire Software (commercial landscaping, 2021), FieldRoutes (pest control and lawn care, 2022), Convex (commercial sales prospecting, 2024), and Conduit Tech (HVAC LiDAR, 2025). AI capabilities are increasingly central: Max AI as an agentic operating system that automates lead generation, dispatch, and quoting; Virtual/Voice Agents that handle inbound calls autonomously; the Atlas AI assistant embedded in the Field Mobile App; and Titan Intelligence/TitanAdvisor for analytics and recommendations. The Bluon integration adds in-context HVAC technical knowledge retrieval to technician workflows.
ServiceTitan's revenue model is per-technician subscription ($245-$500/technician/month in third-party citations) across Starter, Essentials, and The Works tiers, augmented by usage-based revenue (payments, transaction fees) growing 29% YoY in Q1 FY2027, Pro Products upsells, and embedded payments/financing. Distribution is direct enterprise sales for large contractors, inside sales for mid-market, plus a Certified Marketer channel program (24 agencies) and an App Marketplace for certified third-party integrations. FY2026 revenue reached $961 million (+24% YoY), with FY2027 guidance of $1.13-1.14 billion; Q1 FY2027 non-GAAP operating margin expanded to 15.2% from 7.5% a year earlier.
ServiceTitan firmographics
Firmographics- Name
- ServiceTitan
- Legal name
- ServiceTitan, Inc.
- Website
- https://servicetitan.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ServiceTitan is a public cloud-based vertical SaaS platform providing field service management, dispatch, CRM, invoicing, payments, and AI automation for more than 100,000 commercial and residential contractors across HVAC, plumbing, electrical, roofing, landscaping, and other trades.
- Ownership category
- akta.pro rank
ServiceTitan industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Field Service Dispatch & Remote Troubleshooting (BPAAACAG)
Keywords
Where ServiceTitan is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ServiceTitan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Core SaaS subscription revenue from platform access, priced per technician per month. Multiple tiers (Starter, Essentials, The Works) with varying feature sets. Annual and multi-year contracts available.
- Usage Revenue: Usage-based revenue component that grew 29% year-over-year in Q1 2027, representing the highest growth rate in nearly four years. This includes transaction-based fees and consumption metrics.
- Professional Services: Implementation, training, and onboarding services that contribute to total revenue alongside core subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Basic must-have tools for small businesses |
| Subscription | Annual | Essentials - Streamlined operations with industry-leading features |
| Subscription | Annual | The Works - Full ServiceTitan suite for growth-focused businesses |
| Subscription | Annual | Enterprise HVAC Operations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
ServiceTitan product offering
Product offeringCore offering
ServiceTitan provides an all-in-one cloud-based SaaS platform that enables commercial and residential trade contractors to manage field service operations, including scheduling, dispatching, CRM, job costing, invoicing, payments, integrated financing, and customer communications. The platform serves HVAC, plumbing, electrical, roofing, landscaping, pest control, and other trades through its core ServiceTitan product plus acquired brands (FieldRoutes, Aspire) and AI-powered tools (Max AI, Virtual Agents, Atlas). It processes over $80 billion in annual transaction volume across 100,000+ contractors.
Product overview
ServiceTitan is a unified all-in-one cloud-based software platform for the trades industry, serving both commercial and residential contractors across HVAC, plumbing, electrical, roofing, landscaping, and other trade verticals. The platform consists of the core ServiceTitan product plus acquired brands (FieldRoutes for pest control/lawn care, Aspire for landscaping) and specialized tools (Convex for sales prospecting, Conduit for integration). AI capabilities are delivered through Max AI (agentic operating system), Virtual/Voice Agents, Titan Intelligence, and Atlas AI assistant. Pro-tier add-on modules include Voice Agent Pro, Marketing Pro, Contact Center Pro, Dispatch Pro, Scheduling Pro, Field Pro, Fleet Pro, and Pricebook Pro. Core features span field service management, CRM, dispatch, scheduling, invoicing, job costing, accounting, payments, and customer portal. The platform processes over $80 billion in annual transaction volume across 100,000+ contractors.
Differentiator
Problem solved
Functional benefit
Brands
- FieldRoutes: A cloud-based SaaS provider for pest control and lawn care businesses, acquired by ServiceTitan.
- Aspire
- Convex
- Conduit
- Max
- Titan Intelligence
- Virtual Agents
Products and services
- ServiceTitan Platform All-in-one cloud-based SaaS platform for commercial and residential trades businesses, providing field service management, CRM, dispatching, scheduling, invoicing, accounting, marketing, payments, and reporting for 100,000+ contractors.
- FieldRoutes Cloud-based SaaS platform for pest control and lawn care businesses, acquired by ServiceTitan in January 2022 to expand industry presence.
- Aspire Commercial landscapers' software platform acquired by ServiceTitan in June 2021, serving commercial landscape construction and maintenance businesses.
- Convex Sales prospecting tool for commercial contractors, helping identify and qualify new business opportunities through data-driven lead generation.
- Conduit LiDAR scanning and HVAC intelligence platform acquired by ServiceTitan to enable AI-powered diagnostic and equipment identification capabilities for HVAC businesses.
- Max AI AI-powered agentic operating system that automates lead generation, dispatch, and quoting workflows. Contractors using Max show call booking rates 500+ basis points higher and close rates 1,000+ basis points higher than non-users, with more than 10% of jobs now fully automated for fully ramped customers.
- Virtual Agents / Voice Agent AI-powered voice agents that autonomously handle customer calls, book appointments, and provide service information without human intervention for residential and commercial contractors.
- ServiceTitan App Marketplace Certified app marketplace for third-party integrations and extensions for the ServiceTitan platform, with 70+ pre-built integrations and 24 certified partner agencies.
Quantifiable outcome
- +15% average yearly increase in revenue for customers using ServiceTitan
- +10 more outcomes
Companies that use ServiceTitan
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
ServiceTitan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability13 records
Feature10 records
ServiceTitan partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, minor and core.
- BluonstrategicBluon embedded its AI-powered HVAC technical support and parts database within ServiceTitan's platform, allowing contractors to access equipment specs, guided troubleshooting, and replacement parts without switching applications. Covers tens of millions of model numbers across hundreds of OEMs.
- MediaSparkminorMediaSpark achieved ServiceTitan Certified Marketer status, becoming one of only 24 agencies nationwide with this designation. The certification enables the agency to connect marketing metrics directly to booked jobs and revenue for home services clients.
- Lemon Seed MarketingminorLemon Seed Marketing hosts a growth-focused conference for home service professionals with ServiceTitan as an industry sponsor, targeting businesses generating $2M+ annually.
- Conduit TechstrategicServiceTitan acquired Conduit Tech for LiDAR scanning capabilities to enhance AI-powered HVAC diagnostic tools. Integration provides technicians with advanced equipment identification and troubleshooting capabilities.
- FieldRoutescoreServiceTitan acquired FieldRoutes, a cloud-based SaaS provider for pest control and lawn care, following a definitive agreement in January 2022. The acquisition expands ServiceTitan's presence in the trade software industry.
- Aspire SoftwarecoreServiceTitan acquired Aspire Software, a commercial landscapers' software provider, as part of its expansion strategy in June 2021. Aspire operates as a subsidiary of ServiceTitan and publishes annual Landscaping Technology Trends Reports.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
ServiceTitan competitors and assessment
Company assessmentDirect peers
- Jobber: Jobber is a direct competitor to ServiceTitan in the residential/SMB field service management software market, serving home service contractors (HVAC, plumbing, electrical, lawn care) with scheduling, dispatch, invoicing, and CRM capabilities. Jobber targets smaller contractors than ServiceTitan's enterprise focus.
- Housecall Pro: Housecall Pro is a leading direct competitor serving home service businesses (plumbing, HVAC, electrical, cleaning) with field service management, scheduling, payments, and customer communication. It targets a similar SMB-to-mid-market contractor segment as ServiceTitan.
- ServiceMax (from PTC): ServiceMax provides field service management software for asset-intensive and commercial service operations. Overlaps with ServiceTitan in commercial contractor / equipment service workflows, particularly for larger enterprise customers with complex asset service requirements.
- Workiz: Workiz is a field service management platform targeting SMB home service businesses (locksmiths, garage door, appliance repair, HVAC). It competes directly with ServiceTitan's Starter/Essentials tier offerings on scheduling, dispatch, and invoicing.
- PestPac (by WorkWave): PestPac is a field service management platform serving the pest control industry, competing directly with ServiceTitan's FieldRoutes subsidiary. Both target pest control operators with scheduling, routing, and customer management workflows.
Broad incumbents
- Salesforce Field Service: Salesforce Field Service is the field service management extension of the Salesforce CRM platform, cited directly in ServiceTitan's competitive landscape. It bundles FSM into a broader CRM/ERP stack, competing for enterprise contractor deployments.
- Microsoft Dynamics 365 Field Service: Microsoft Dynamics 365 Field Service is the FSM module of Microsoft's enterprise business applications suite, competing with ServiceTitan in the enterprise and commercial contractor segment by bundling scheduling, dispatch, and AI capabilities (Copilot) into a broader ERP/CRM platform.
- SAP Field Service Management: SAP Field Service Management is part of SAP's enterprise asset management and CRM suite, targeting large enterprise service organizations with complex asset and field operations — competitive with ServiceTitan at the upper end of the commercial contractor market.
- Verizon Connect: Verizon Connect provides fleet management, telematics, and field service software to commercial fleets including service contractors. It competes with ServiceTitan's Fleet Pro offering and overlaps on dispatch and workforce management for mobile service operations.
Emerging players
- Connecteam: Connecteam is an employee management and field operations platform serving deskless workers across field service, construction, and trades. It overlaps with ServiceTitan on technician scheduling, time tracking, and field workforce management, though it is more horizontal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ServiceTitan social profiles
Digital presenceServiceTitan compliance and trust
Trust signalCompliance7 records
ServiceTitan financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceTitan leadership team
Management profileNumber of profiles
Profiles9 records
ServiceTitan subsidiaries and ownership
Company hierarchySubsidiaries3 records
ServiceTitan funding detail
Funding detailFunding overview
Funding rounds10 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceTitan M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceTitan
What does ServiceTitan do?
ServiceTitan provides an all-in-one cloud-based SaaS platform that enables commercial and residential trade contractors to manage field service operations, including scheduling, dispatching, CRM, job costing, invoicing, payments, integrated financing, and customer communications. The platform serves HVAC, plumbing, electrical, roofing, landscaping, pest control, and other trades through its core ServiceTitan product plus acquired brands (FieldRoutes, Aspire) and AI-powered tools (Max AI, Virtual Agents, Atlas). It processes over $80 billion in annual transaction volume across 100,000+ contractors.
Is ServiceTitan a public or private company?
ServiceTitan is a public company. It is classified as public and is currently operating.
When was ServiceTitan founded?
ServiceTitan was founded in 2007. It employs 1,001 to 5,000 people.
Where is ServiceTitan based?
ServiceTitan is headquartered in Glendale, United States, in the North America region.
How does ServiceTitan make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are usage Revenue and professional Services.
Who are ServiceTitan's main competitors?
Direct peers on record are Jobber, Housecall Pro, ServiceMax (from PTC), Workiz and PestPac (by WorkWave). Broad incumbents are Salesforce Field Service, Microsoft Dynamics 365 Field Service, SAP Field Service Management and Verizon Connect. Connecteam is listed as an emerging player.
Does ServiceTitan have an API?
Yes. ServiceTitan offers a public API with documented API Terms available at https://www.servicetitan.com/legal. The platform supports webhook integrations and API connectivity for third-party applications. Developer documentation is at www.servicetitan.com/legal.
What industry is ServiceTitan in?
ServiceTitan's product category is Field Service Management Software. Its primary akta.pro industry code is BPAAACAG, Field Service Dispatch & Remote Troubleshooting. Its NAICS code is 54151 and its SIC code is 7372.